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Your Ad Ignored Here

Author : Tom Fishburne
ISBN : 0999070312
Genre : Marketing
File Size : 49.32 MB
Format : PDF, Mobi
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"Tom is the David Ogilvy of cartooning." --Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series. Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week. The cartoons' popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing -- handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation. Your Ad Ignored Here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work. Whether or not you work in marketing, these cartoons will make you laugh ... and think about our rapidly evolving world of work. Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School. Fishburne's cartoons have grown by word of mouth to reach hundreds of thousands of marketers every week and have been featured by The Wall Street Journal, Fast Company, and The New York Times. His cartoons have appeared on a billboard ad in Times Square, helped win a Guinness World Record, and turned up in a top-secret NSA presentation released by Edward Snowden. Fishburne draws (literally and figuratively) from 20 years in the marketing trenches in the US and Europe. He was Marketing VP at Method Products, Interim CMO at HotelTonight, and worked in brand management for Nestlé and General Mills. Fishburne developed web sites and digital campaigns for interactive agency iXL in the late 90s and started his marketing career selling advertising space for the first English-language magazine in Prague. In 2010, Fishburne expanded Marketoonist into a marketing agency focused on the unique medium of cartoons. Since 2010, Marketoonist has developed visual content marketing campaigns for businesses such as Google, IBM, Kronos, and LinkedIn. Fishburne is a frequent keynote speaker on marketing, innovation, and creativity, using cartoons, case studies, and his marketing career to tell the story visually. Fishburne lives and draws near San Francisco with his wife and two daughters. All of his cartoons and observations are posted at Advance Praise for Your Ad Ignored Here "If marketing kept a diary, this would be it." --Ann Handley, Chief Content Officer of MarketingProfs "Laugh and learn at the same time. BTW, if you don't laugh, you're clueless, and the cartoon is about you." --Guy Kawasaki, Chief evangelist of Canva, Mercedes-Benz brand ambassador "Tom Fishburne has a knack for marketing humor (and truth) like no other." --Lee Odden, CEO, TopRank Marketing "Any great piece of comedy is funny because its true. Well, no one has gathered marketing truths through painfully awkward insights and hilarious delivery the way Tom has." --Ron Tite, Author, Everyone's An Artist (Or At Least They Should Be)
Category: Marketing

The Privacy Engineer S Manifesto

Author : Michelle Finneran Dennedy
ISBN : 9781430263555
Genre : Computers
File Size : 68.80 MB
Format : PDF, ePub, Docs
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Place of publication transcribed from publisher's website.
Category: Computers

The Anatomy Of Humbug

Author : Paul Feldwick
ISBN : 9781784628468
Genre : Business & Economics
File Size : 81.14 MB
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How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?
Category: Business & Economics

Hire With Your Head

Author : Lou Adler
ISBN : 9781118428702
Genre : Business & Economics
File Size : 27.52 MB
Format : PDF, ePub
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Hire with Your Head Updated with new case studies and more coverage of the impact andimportance of the Internet in the hiring process, thisindispensable guide has shown tens of thousands of managers andhuman resources professionals how to find the perfect candidate forany position. Lou Adler's Performance-based Hiring is more powerfulthan ever! "We have chosen Performance-based Hiring because it's acomprehensive process, it's behaviorally grounded, managers andrecruiters find it easy to use, and it works." -Marshall Utterson, Director Staffing, AIG Enterprise Services,LLC "Everyone's looking for the perfect means to make effective hiringdecisions. A trained interviewer armed with the right tools is thebest solution. Performance-based Hiring is a proven methodology toget these results." -John Ganley, Vice President and Chief Talent Officer, QuestSoftware "Any staffing director that doesn't send all of their peoplethrough Performance-based Hiring training is missing out on toptalent, plain and simple. This should be the standard throughoutthe industry." -Dan Hilbert, Recruiting Manager, Valero Energy Corporation "Performance-based Hiring has been the most successful recruitmenttool that we have added to our organization over the past fewyears. In fact, these tools have not only produced amazingoutcomes-in terms of selecting the best fit in an extremely tightlabor market-but with a level of success among our operationscustomers that I have rarely seen with other HR products." -Trudy Knoepke-Campbell, Director, Workforce Planning,HealthEast(r) Care System
Category: Business & Economics

Sql Server Forenisc Analysis

Author : Kevvie Fowler
ISBN : 0321617673
Genre : Computers
File Size : 45.35 MB
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“What Kevvie Fowler has done here is truly amazing: He has defined, established, and documented SQL server forensic methods and techniques, exposing readers to an entirely new area of forensics along the way. This fantastic book is a much needed and incredible contribution to the incident response and forensic communities.” —Curtis W. Rose, founder of Curtis W. Rose and Associates and coauthor of Real Digital Forensics The Authoritative, Step-by-Step Guide to Investigating SQL Server Database Intrusions Many forensics investigations lead to the discovery that an SQL Server database might have been breached. If investigators cannot assess and qualify the scope of an intrusion, they may be forced to report it publicly–a disclosure that is painful for companies and customers alike. There is only one way to avoid this problem: Master the specific skills needed to fully investigate SQL Server intrusions. In SQL Server Forensic Analysis, author Kevvie Fowler shows how to collect and preserve database artifacts safely and non-disruptively; analyze them to confirm or rule out database intrusions; and retrace the actions of an intruder within a database server. A chapter-length case study reinforces Fowler’s techniques as he guides you through a real-world investigation from start to finish. The techniques described in SQL Server Forensic Analysis can be used both to identify unauthorized data access and modifications and to gather the information needed to recover from an intrusion by restoring the pre-incident database state. Coverage includes Determining whether data was actually compromised during a database intrusion and, if so, which data Real-world forensic techniques that can be applied on all SQL Server instances, including those with default logging Identifying, extracting, and analyzing database evidence from both published and unpublished areas of SQL Server Building a complete SQL Server incident response toolkit Detecting and circumventing SQL Server rootkits Identifying and recovering previously deleted database data using native SQL Server commands SQL Server Forensic Analysis is the first book of its kind to focus on the unique area of SQL Server incident response and forensics. Whether you’re a digital forensics specialist, incident response team member, law enforcement officer, corporate security specialist, auditor, or database professional, you’ll find this book an indispensable resource.
Category: Computers

Agile Software Construction

Author : John Hunt
ISBN : 1846282624
Genre : Computers
File Size : 61.10 MB
Format : PDF, ePub
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Introduces the core concepts, evaluates how successful they can be, as well as what problems may be encountered Dispels numerous myths surrounding agile development
Category: Computers


Author :
ISBN : PSU:000061849198
Genre : Campaign management
File Size : 66.96 MB
Format : PDF, Docs
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Category: Campaign management

Congressional Record

Author : United States. Congress
ISBN : MINN:31951D018535923
Genre : Law
File Size : 88.68 MB
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The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Category: Law

Streams Of Silver

Author : Mónica Roy Flori
ISBN : UOM:39015033976674
Genre : Literary Collections
File Size : 52.6 MB
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Category: Literary Collections

Persuasive Advertising

Author : J. Armstrong
ISBN : 9780230285804
Genre : Business & Economics
File Size : 50.4 MB
Format : PDF, Kindle
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Read : 768

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Category: Business & Economics