YOUR AD IGNORED HERE

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Your Ad Ignored Here

Author : Tom Fishburne
ISBN : 0999070312
Genre : Marketing
File Size : 47.57 MB
Format : PDF, Mobi
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"Tom is the David Ogilvy of cartooning." --Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series. Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week. The cartoons' popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing -- handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation. Your Ad Ignored Here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work. Whether or not you work in marketing, these cartoons will make you laugh ... and think about our rapidly evolving world of work. Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School. Fishburne's cartoons have grown by word of mouth to reach hundreds of thousands of marketers every week and have been featured by The Wall Street Journal, Fast Company, and The New York Times. His cartoons have appeared on a billboard ad in Times Square, helped win a Guinness World Record, and turned up in a top-secret NSA presentation released by Edward Snowden. Fishburne draws (literally and figuratively) from 20 years in the marketing trenches in the US and Europe. He was Marketing VP at Method Products, Interim CMO at HotelTonight, and worked in brand management for Nestlé and General Mills. Fishburne developed web sites and digital campaigns for interactive agency iXL in the late 90s and started his marketing career selling advertising space for the first English-language magazine in Prague. In 2010, Fishburne expanded Marketoonist into a marketing agency focused on the unique medium of cartoons. Since 2010, Marketoonist has developed visual content marketing campaigns for businesses such as Google, IBM, Kronos, and LinkedIn. Fishburne is a frequent keynote speaker on marketing, innovation, and creativity, using cartoons, case studies, and his marketing career to tell the story visually. Fishburne lives and draws near San Francisco with his wife and two daughters. All of his cartoons and observations are posted at marketoonist.com. Advance Praise for Your Ad Ignored Here "If marketing kept a diary, this would be it." --Ann Handley, Chief Content Officer of MarketingProfs "Laugh and learn at the same time. BTW, if you don't laugh, you're clueless, and the cartoon is about you." --Guy Kawasaki, Chief evangelist of Canva, Mercedes-Benz brand ambassador "Tom Fishburne has a knack for marketing humor (and truth) like no other." --Lee Odden, CEO, TopRank Marketing "Any great piece of comedy is funny because its true. Well, no one has gathered marketing truths through painfully awkward insights and hilarious delivery the way Tom has." --Ron Tite, Author, Everyone's An Artist (Or At Least They Should Be)
Category: Marketing

Your Ad Here

Author : Michael Serazio
ISBN : 9780814785904
Genre : Social Science
File Size : 90.71 MB
Format : PDF, Kindle
Download : 801
Read : 919

2013 Book of the Year, Visual Communication Division, National Communication Association “It is a truism that, in media, everyone knows they are being sold something all the time. It is exactly because of this that we become blind to the subtle seductions of contemporary commercial culture—and Michael Serazio is here to open our eyes.” —Mark Deuze, author of Media Life and Media Work “Michael Serazio has produced an extremely important and engaging book: well researched and highly readable, it provides a detailed and compelling account of the mechanisms of consumer governance at work in the digital age. It deserves a wide readership among scholars and students alike.” —Liz Moor, Goldsmiths, University of London Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell. Michael Serazio is an Assistant Professor in the Department of Communication at Fairfield University. An award-winning former journalist, he continues to write about popular culture, advertising, and new media for The Atlantic, among other publications. In the Postmillennial Pop series
Category: Social Science

Facebook Nation

Author : Newton Lee
ISBN : 9781493917402
Genre : Computers
File Size : 76.21 MB
Format : PDF, Mobi
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Facebook’s psychological experiments and Edward Snowden’s NSA leaks epitomize a world of increasing information awareness in the social media ecosystem. With over a billion monthly active users, Facebook as a nation is overtaking China as the largest country in the world. President Barack Obama, in his 2011 State of the Union Address, called America “the nation of Edison and the Wright brothers” and “of Google and Facebook.” U.S. Chief Information Officer Steven VanRoekel opines that America has become a “Facebook nation” that demands increased transparency and interactivity from the federal government. Ubiquitous social networks such as Facebook, Google+, Twitter, and YouTube are creating the technologies, infrastructures, and big data necessary for Total Information Awareness – a controversial surveillance program proposed by DARPA after the 9/11 attacks. NSA’s secret PRISM program has reinvigorated WikiLeaks founder Julian Assange’s accusation that “Facebook is the most appalling spying machine that has ever been invented.” Facebook CEO Mark Zuckerberg once said, “We exist at the intersection of technology and social issues.” This book offers discourse and practical advice on the privacy issue in the age of big data, business intelligence in social media, e-government and e-activism, as well as personal total information awareness. This expanded edition also includes insights from Wikipedian Emily Temple-Wood and Facebook ROI experts Dennis Yu and Alex Houg.
Category: Computers

Payback Time

Author : Phil Town
ISBN : 9781448134021
Genre : Business & Economics
File Size : 73.61 MB
Format : PDF
Download : 367
Read : 1029

Millions of people have done everything recommended by professional financial advisors only to see their retirement funds dwindle or even disappear entirely in the global financial crisis. Does anyone really still believe that methods such as 'buy and hold' investing will protect them from risk? In Payback Time, Phil Town - author of New York Times bestseller Rule #1 - demonstrates the investment tactics that will enable you to ensure a safe and profitable financial future for yourself. Calling on time-proven strategies used by the world's best investors, he shows how you can reverse your nest egg's downward direction by purchasing the stock of solid companies at windfall prices - prices that can only head in one direction: up! This simple method will help you to achieve 15% or better annual returns, with the least amount of risk. The time has never been better for making money in the stock market - if you know how.
Category: Business & Economics

The Privacy Engineer S Manifesto

Author : Michelle Finneran Dennedy
ISBN : 9781430263555
Genre : Computers
File Size : 40.11 MB
Format : PDF, Docs
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Place of publication transcribed from publisher's website.
Category: Computers

Presidential Pay Recommendations

Author : United States. Congress. House. Committee on Post Office and Civil Service. Ad Hoc Subcommittee on Presidential Pay Recommendations
ISBN : PURD:32754076269129
Genre : United States
File Size : 85.17 MB
Format : PDF, ePub, Docs
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Category: United States

Agile Software Construction

Author : John Hunt
ISBN : 1846282624
Genre : Computers
File Size : 73.66 MB
Format : PDF, Mobi
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Introduces the core concepts, evaluates how successful they can be, as well as what problems may be encountered Dispels numerous myths surrounding agile development
Category: Computers

Politics

Author :
ISBN : PSU:000061849198
Genre : Campaign management
File Size : 27.87 MB
Format : PDF, Kindle
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Category: Campaign management

Using Google Adwords And Adsense

Author : Michael Miller
ISBN : 0131388649
Genre : Computers
File Size : 39.62 MB
Format : PDF, ePub, Mobi
Download : 99
Read : 200

Get comfortable with Google AdWords and AdSense. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection—no books to carry, content updated, and the benefit of video and audio learning. Way more than just a book, this is all the help you’ll ever need where you want, when you want! Learn fast, learn easy, using web, video, and audio. Show Me video walks through tasks you’ve just got to see–including bonus advanced techniques. Tell Me More audio delivers practical insights straight from the experts.
Category: Computers

Sql Server Forenisc Analysis

Author : Kevvie Fowler
ISBN : 0321617673
Genre : Computers
File Size : 89.23 MB
Format : PDF, ePub
Download : 421
Read : 867

“What Kevvie Fowler has done here is truly amazing: He has defined, established, and documented SQL server forensic methods and techniques, exposing readers to an entirely new area of forensics along the way. This fantastic book is a much needed and incredible contribution to the incident response and forensic communities.” —Curtis W. Rose, founder of Curtis W. Rose and Associates and coauthor of Real Digital Forensics The Authoritative, Step-by-Step Guide to Investigating SQL Server Database Intrusions Many forensics investigations lead to the discovery that an SQL Server database might have been breached. If investigators cannot assess and qualify the scope of an intrusion, they may be forced to report it publicly–a disclosure that is painful for companies and customers alike. There is only one way to avoid this problem: Master the specific skills needed to fully investigate SQL Server intrusions. In SQL Server Forensic Analysis, author Kevvie Fowler shows how to collect and preserve database artifacts safely and non-disruptively; analyze them to confirm or rule out database intrusions; and retrace the actions of an intruder within a database server. A chapter-length case study reinforces Fowler’s techniques as he guides you through a real-world investigation from start to finish. The techniques described in SQL Server Forensic Analysis can be used both to identify unauthorized data access and modifications and to gather the information needed to recover from an intrusion by restoring the pre-incident database state. Coverage includes Determining whether data was actually compromised during a database intrusion and, if so, which data Real-world forensic techniques that can be applied on all SQL Server instances, including those with default logging Identifying, extracting, and analyzing database evidence from both published and unpublished areas of SQL Server Building a complete SQL Server incident response toolkit Detecting and circumventing SQL Server rootkits Identifying and recovering previously deleted database data using native SQL Server commands SQL Server Forensic Analysis is the first book of its kind to focus on the unique area of SQL Server incident response and forensics. Whether you’re a digital forensics specialist, incident response team member, law enforcement officer, corporate security specialist, auditor, or database professional, you’ll find this book an indispensable resource.
Category: Computers