Yes 50 Scientifically Proven Ways To Be Persuasive

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Yes

Author : Noah J. Goldstein
ISBN : 1416571124
Genre : Business & Economics
File Size : 52.19 MB
Format : PDF, Mobi
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Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Category: Business & Economics

Yes

Author : Noah J. Goldstein
ISBN : 1416576142
Genre : Business & Economics
File Size : 47.80 MB
Format : PDF
Download : 364
Read : 1021

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Category: Business & Economics

Yes

Author : Noah J. Goldstein
ISBN : 1416576142
Genre : Business & Economics
File Size : 68.42 MB
Format : PDF
Download : 587
Read : 1008

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Category: Business & Economics

25 Essential Skills Strategies For The Professional Behavior Analyst

Author : Jon S. Bailey
ISBN : 9780415800679
Genre : Psychology
File Size : 82.97 MB
Format : PDF
Download : 355
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25 Essential Skills & Strategies for the Professional Behavior Analyst is a much needed guidebook for behavior analysts who want to become successful at consulting. Jon Bailey and Mary Burch present five basic skills and strategy areas that professional behavior analysts need to acquire. This book is organized around those five areas, with a total of 25 specific skills presented within those topics. Every behavior analyst, whether seasoned or beginning, should have this book.
Category: Psychology

Influence

Author : Robert Cialdini
ISBN : 161066020X
Genre : Business & Economics
File Size : 77.45 MB
Format : PDF
Download : 163
Read : 602

Dark forces seek to turn society into unthinking automatons by the use of weapons of mass influence. In this graphic adaptation of his bestseller, Cialdini becomes society's best hope in combatting compliance professionals throughout the world.
Category: Business & Economics

Emotionally Intelligent Leadership For Students

Author : Marcy L. Shankman
ISBN : 9780470615737
Genre : Education
File Size : 48.38 MB
Format : PDF, Kindle
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Read : 239

The EILS Development Guide is meant to be used as a companion to the EILS Inventory, which offers a valid and reliable, quantitative and qualitative, self assessment of emotionally intelligent leadership skills. The EILSDevelopment Guide contains guidance for students who want to develop each of the 21 capacities, including: definitions for each capacity, student quotes, suggested leadership development experiences and activities, suggested further reading and films to watch, other learning opportunities, notable quotes, and reflection questions.
Category: Education

Encyclopedia Of Communication Theory

Author : Stephen W. Littlejohn
ISBN : 9781412959377
Genre : Language Arts & Disciplines
File Size : 71.96 MB
Format : PDF, Docs
Download : 299
Read : 293

The Encyclopedia of Communication Theory provides students and researchers with a comprehensive two-volume overview of contemporary communication theory. Reference librarians report that students frequently approach them seeking a source that will provide them with a quick overview of a particular theory or theorist - just enough to help them grasp the general concept or theory and its relation to the discipline as a whole. Communication scholars and teachers also occasionally need a quick reference for theories. Edited by the co-authors of the best-selling textbook on communication theory and drawing on the expertise of an advisory board of 10 international scholars and nearly 200 contributors from 10 countries, this work finally provides such a resource. More than 300 entries address topics related not only to paradigms, traditions, and schools, but also metatheory, methodology, inquiry, and applications and contexts. Entries cover several orientations, including psycho-cognitive; social-interactional; cybernetic and systems; cultural; critical; feminist; philosophical; rhetorical; semiotic, linguistic, and discursive; and non-Western. Concepts relate to interpersonal communication, groups and organizations, and media and mass communication. In sum, this encyclopedia offers the student of communication a sense of the history, development, and current status of the discipline, with an emphasis on the theories that comprise it.
Category: Language Arts & Disciplines

Business Communication From Principles To Practice

Author : Matthukutty M. Monippally
ISBN : 9789352607716
Genre : Business & Economics
File Size : 26.8 MB
Format : PDF, ePub, Mobi
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Business communication has undergone a major change in the past few years but the basic concepts remain the same. This book integrates the age-old concepts of communication with the new-age concepts thereby providing a seamless equilibrium of conceptual and practical aspects of the subject. Written in an anecdotal style, the book does not only impart knowledge but also makes for a very interesting read. This approach helps in learning and retaining the concepts.
Category: Business & Economics

Brainfluence

Author : Roger Dooley
ISBN : 9781118175941
Genre : Business & Economics
File Size : 38.95 MB
Format : PDF, Docs
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Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
Category: Business & Economics

Six Degrees Of Social Influence

Author : Douglas T. Kenrick
ISBN : 9780199313976
Genre : Psychology
File Size : 45.47 MB
Format : PDF, Docs
Download : 479
Read : 153

Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion, have spread well beyond the geographic boundaries of North America and beyond the field of academic social psychology into the areas of business, health, and politics. In this book, leading authors, who represent many different countries and disciplines, explore new developments and the widespread impact of Cialdini's work in research areas ranging from persuasion strategy and social engineering to help-seeking and decision-making. Among the many topics covered, the authors discuss how people underestimate the influence of others, how a former computer hacker used social engineering to gain access to highly confidential computer codes, and how biology and evolution figure into the principles of influence. The authors break new ground in the study of influence.
Category: Psychology

More Fearless Change

Author : Mary Lynn Manns
ISBN : 9780133966749
Genre : Computers
File Size : 26.58 MB
Format : PDF
Download : 168
Read : 784

63 New and Updated Patterns for Driving and Sustaining Change “The hard part of change is enlisting the support of other people. Whether a top manager interested in improving your organization’s results or a lone developer promoting a better way of working, this book will give you tools and ideas to help accomplish your goal.” –George Dinwiddie, independent coach and consultant, iDIA Computing, LLC “Keep the patterns in this book and Fearless Change handy. … These patterns transformed me from an ineffective ‘voice in the wilderness’ to a valued collaborator.” –Lisa Crispin, co-author (with Janet Gregory) of Agile Testing and More Agile Testing In their classic work, Fearless Change, Mary Lynn Manns and Linda Rising interviewed successful leaders of change, identified 48 patterns for implementing change in teams of all sizes, and demonstrated how to use these techniques effectively. Now, in More Fearless Change the authors reflect on all they’ve learned about their original patterns in the past decade, and introduce 15 powerful, new techniques–all extensively validated by change leaders worldwide. Manns and Rising teach strategies that appeal to each individual’s logic (head), feelings (heart), and desire to contribute (hands)–the best way to motivate real change and sustain it for the long haul. Learn how to Focus on the best things you can achieve with limited resources Strategize to build flexible plans and go after low-hanging fruit Get help from the right people in the right ways Establish emotional connections that inspire motivation and imagination Create an “elevator pitch” that keeps everyone focused on what truly matters Build bridges, work with skeptics, soften resistance, and open minds Uncover easier paths towards change, and build on what already works Sustain momentum, provide time for reflection, and celebrate small successes More Fearless Change reflects a profound understanding of how real change happens: not instantaneously in response to top-down plans and demands, but iteratively, through small steps that teach from experience. Best of all, as thousands of change agents have already discovered, its patterns are easy to use–and they work.
Category: Computers

Elements Of Influence

Author : Terry Bacon
ISBN : 9780814417331
Genre : Business & Economics
File Size : 46.21 MB
Format : PDF, ePub, Mobi
Download : 336
Read : 1278

We succeed in business and in life when we influence how others think, feel, and act: getting them to accept our point of view, follow our lead, join our cause, feel our excitement, or buy our products and services. The act of influencing is such a part of our daily lives that we often don't even realize when we (or others) are doing it. But to succeed, we need to know how influence works...and how to use it. Influencing effectively requires adaptability, perceptiveness, and insight into other people and cultures. Based on 20 years of research, Elements of Influence shows readers how to: * Understand why people allow themselves to be influenced-and why they resist * Choose the right approach for each situation * Be influential when they have no formal authority * Succeed in every kind of organization-even in other countries Filled with exercises and practical applications, this book shows how anyone can increase his or her influence to achieve greater success.
Category: Business & Economics

Brain Candy

Author : Garth Sundem
ISBN : 9780307588043
Genre : Psychology
File Size : 47.72 MB
Format : PDF, ePub
Download : 584
Read : 520

Feed Your Brain Tastier than a twizzler yet more protein-packed than a spinach smoothie, Brain Candy is guaranteed to entertain your brain—even as it reveals hundreds of secrets behind what’s driving that electric noodle inside your skull. These delicious and nutritious pages are packed with bits of bite-sized goodness swiped from the bleeding edge of brain science (including the reason why reading these words is changing your hippocampus at this very moment!) Shelved alongside these succulent neurological nuggets are challenging puzzles and paradoxes, eye-opening perception tests and hacks, fiendish personality quizzes and genius testers, and a grab bag of recurring treats including Eye Hacks, Algebraic Eight Ball, iDread, Wild Kingdom, and Logic of Illogic. Should you look between these covers and inhale the deliciously cherry-flavored scents of knowledge within, you will grow your grey matter while discovering: • Why you should be writing bad poetry • The simple keys to brain training • What trust smells like • The origins of human morality • Why expensive wine always tastes better • The truth about brain sweat • How your diet might be making you dumb • The secrets of game theory • Why economists hate psychology • The mental benefits of coffee and cigarettes • How to really spot a liar • Why you can’t make me eat pie • The benefits of daydreaming • Four simple secrets to persuasion • Why your barin’s fzzuy ligoc alowls you to raed this • How to brainwash friends and family • The science of body language • What pigeons know about art …And much, much more.
Category: Psychology

Launch

Author : Michael A. Stelzner
ISBN : 9781118102787
Genre : Business & Economics
File Size : 34.77 MB
Format : PDF, Kindle
Download : 975
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If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.
Category: Business & Economics

Training

Author :
ISBN : UCLA:L0100411511
Genre : Employees
File Size : 89.26 MB
Format : PDF, ePub
Download : 267
Read : 1134

Category: Employees

Clients Clients And More Clients Create An Endless Stream Of New Business With The Power Of Psychology

Author : Larina Kase
ISBN : 9780071770750
Genre : Business & Economics
File Size : 42.47 MB
Format : PDF, ePub, Mobi
Download : 818
Read : 235

TURN EVERY BUSINESS CONNECTION INTO A PAYING CLIENT With a Foreword by Michael Port, bestselling author of Book Yourself Solid Clients, Clients, and More Clients arms you with powerful tools from the field of psychology for building every business connection into the kind of relationship that leads to referrals, joint ventures, and sustainable business growth. “In this book—chock full of ideas at the intersection of marketing and psychology—Larina Kase shows you how to master the art of building relationships that drive new clients.” —David Meerman Scott, bestselling author of Real-Time Marketing & PR “Larina Kase has done a first-rate job of explicating many crucial elements of human psychology. But it is her instructive advice on how to harness that information profitably that elevates this book’s usefulness to great heights.” —Robert B. Cialdini, author of Influence: Science and Practice “Larina Kase knows about social proof. You can tell by who she got to endorse the book. But go deeper. There’s lots of actionable information in here, and it will result in more business.” —Chris Brogan, coauthor of Trust Agents and president of Human Business Works “This book is ideal if you’ve ever wondered how to differentiate yourself from the crowd, how to really build relationships that pay off, and how to establish your expertise with ease. This is one book you will thank yourself in the future for!” —Shama Kabani, author of the bestselling The Zen of Social Media Marketing “If ‘who you know’ and making a meaningful connection with them is truly part of the success factor in business (and it is), I promise you that Larina Kase's Clients, Clients, and More Clients will have your phone ringing and e-mail box full of people who truly want to do business with you. A savvy, wise, and value-based text allows the reader to learn what few others understand: the Science and Art of Connecting. I've read and reviewed a dozen books on building a solid client base. Most completely miss the target. This book is a handbook to meet, connect with, and build a valuable relationship with just about anyone you want to.” —Kevin Hogan, Psy.D., author of The Science of Influence and The Psychology of Persuasion “This is a remarkable, readable, and instantly practical book packed with leading-edge tips on attracting new clients fast. I loved it!” —Dr. Joe Vitale, author of The Attractor Factor “In Clients, Clients, and More Clients, Larina Kase shows you how to find and influence prospects so they’ll understand the value of your work and readily do business with you. The research-based strategies in this important and engaging book are worth any businessperson’s time, close study, and dedicated application. The book is true to its promises." —Mark Levy, founder of Levy Innovation and author of Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content ”Clients, Clients, and More Clients is a must-read for every sales executive, sales manager, and company executive. This is not your typical how-to sales guide, as it digs deep into how to change a losing sales strategy into a winning success. Larina uncovers the psychology behind the sales mentality, and breaks the process down, step-by-step; making it crystal clear the direction you’ll need to take to achieve long-term success.” —Shawn Jennings Edgington, CIC, CEO, and founder of Granite Insurance Brokers, Cyber Safety Academy Fundraiser, and author of The Parent's Guide to Texting, Facebook and Social Media
Category: Business & Economics

F Commerce Handbook

Author : Paul Marsden
ISBN : 9780071806138
Genre : Business & Economics
File Size : 79.28 MB
Format : PDF
Download : 631
Read : 1098

The 10 Secrets to Selling on the World’s #1 Social Network Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook. The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as a direct sales channel. The f-Commerce Handbook reveals ten smart but simple secrets for running profitable sales events on Facebook, all designed and proven to build your business and monetize your efforts. Capitalize on impulse purchasing Get customers emotionally involved with your product Use social media as an “experience delivery mechanism” Create powerful social incentives Make customers feel indebted to buy from you Facebook is the selling tool of the future. Start building your f-commerce strategy now, and start making Facebook pay today by turning “Likes” into “Buys.”
Category: Business & Economics

Summary Yes

Author : BusinessNews Publishing
ISBN : 9782806229809
Genre : Business & Economics
File Size : 54.94 MB
Format : PDF, Docs
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The must-read summary of Noah Goldstein, Steve Martin and Robert Cialdini's book: "Yes! 50 Scientifically Proven Ways To Be Persuasive". This complete summary of the ideas from Noah Goldstein, Steve Martin and Robert Cialdini's book "Yes! 50 Scientifically Proven Ways to Be Persuasive" shows that when it comes to persuading others, sometimes small and subtle changes can have a big impact on your success. The authors highlight 50 strategies that have all been scientifically proven to persuade others and just how easy they are to implement. Read this book to start understanding the psychology of persuasion and make use of the most effective strategies to get what you want. Added-value of this summary: • Save time • Understand the key strategies • Expand your persuasive skills To learn more, read "Yes! 50 Scientifically Proven Ways to Be Persuasive" to find out how you can become more persuasive in all areas of your life.
Category: Business & Economics