WORDS THAT WORK ITS NOT WHAT YOU SAY ITS WHAT PEOPLE HEAR

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Words That Work

Author : Frank Luntz
ISBN : 9781401385743
Genre : Language Arts & Disciplines
File Size : 83.95 MB
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Category: Language Arts & Disciplines

Words That Work Summary

Author : Frank I. Luntz
ISBN : OCLC:1004740554
Genre : Communication in politics
File Size : 45.56 MB
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getAbstract Summary: Get the key points from this book in less than 10 minutes. This book's readability says a lot about the power of author Frank Luntz's advice on communicating. The text flows, usually matching actions with concepts. For instance, Luntz repeats how important it is to repeat your message. He uses simple language to illustrate the importance of simple language, and so on. What's more, the book is entertaining. Luntz has been involved in major media campaigns with key American products and politicians, and his story about demonstrating an important principle to the Senate is hypnotic. The caveat is that such stories sometimes seem boastful and end up being off-putting when they are clearly meant to be engaging. That grain of salt aside, getAbstract recommends this extremely useful book to those who want to improve their communication skills. The book is directed toward Americans, though it debunks myths about them for the entertainment and edification of everyone else. Some of the book's principles are familiar, but so deeply fundamental that they are worth repeating - which is actually Luntz's fourth rule of effective language use. Say it right, and then say it again.Book Publisher: Hyperion
Category: Communication in politics

Bad Moves

Author : Barbara Sahakian
ISBN : 9780191645532
Genre : Medical
File Size : 81.32 MB
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Making decisions is such a regular activity that it is mostly taken for granted. However, damage or abnormality in the areas of the brain involved in decision-making can severely affect personality and the ability to manage even simple tasks. Here, Barbara Sahakian and Jamie Nicole LaBuzetta discuss the process of normal decision making - our strategies for making decisions, biases that affect us, and influential factors - and then describe the abnormal patterns found in patients with conditions such as severe depression, Alzheimer's, and accidental brain damage. Using striking examples and case studies from their own research to show the impact of abnormal decision making, they introduce the concept of 'hot' and 'cold' decision making based on the level of emotions involved, showing that in various psychiatric conditions extreme emotions alter the pattern of decision making. Looking at the ways in which the brain can be manipulated to improve cognitive function in these patients, they consider the use of 'smart drugs' that alleviate these problems. The realization that smart drugs can improve cognitive abilities in healthy people has led to growing general use, with drugs easily available via the Internet. They raise ethical questions about the availability of these drugs for cognitive enhancement, in the hope of informing public debate about an increasingly important issue.
Category: Medical

Los Republicanos

Author : Leslie Sanchez
ISBN : 9780230607422
Genre : Political Science
File Size : 30.87 MB
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Hispanics comprise one of America's largest business-minded, faith-based, culturally-conservative entities—and their numbers continue to grow. Long assumed to be aligned with the Democrats, Hispanics have been ignored by many Republicans. Noted Hispanic marketing expert and political commentator Leslie Sanchez passionately argues that Hispanics, after years of watching Democrats fail them, need to shift their bets to Los Republicanos or risk gambling away their political future. In her book, Sanchez debunks the cultural and political myths about Hispanics and Republicans alike. She also offers a look at today's changing Hispanic mindset and the new dynamic force that is rising.
Category: Political Science

Flashpoint

Author : JK Harris
ISBN : 9781613080191
Genre : Business & Economics
File Size : 77.2 MB
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JK Harris, founder of JK Harris & Company, the world’s fastest growing and largest tax representation firm, invites you to sit shotgun on an invigorating ride from zero to the top. Harris recounts his journey, taking you through trial and error, changing circumstances, diverse business environments, evolving markets, and along the way, arms you with seven core strategies guaranteed to grow your business at a rapid-fire rate.
Category: Business & Economics

The Armageddon Factor

Author : Marci McDonald
ISBN : 9780307367884
Genre : Social Science
File Size : 57.45 MB
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In her new book, award-winning journalist Marci McDonald draws back the curtain on the mysterious world of the right-wing Christian nationalist movement in Canada and its many ties to the Conservative government of Stephen Harper. To most Canadians, the politics of the United States — where fundamentalist Christians wield tremendous power and culture wars split the country — seem too foreign to ever happen here. But The Armageddon Factor shows that the Canadian Christian right — infuriated by the legalization of same-sex marriage and the increasing secularization of society — has been steadily and stealthily building organizations, alliances and contacts that have put them close to the levers of power and put the government of Canada in their debt. Determined to outlaw homosexuality and abortion, and to restore Canada to what they see as its divinely determined destiny to be a nation ruled by Christian laws and precepts, this group of true believers has moved the country far closer to the American mix of politics and religion than most Canadians would ever believe. McDonald’s book explores how a web of evangelical far-right Christians have built think-tanks and foundations that play a prominent role in determining policy for the Conservative government of Canada. She shows how Biblical belief has allowed Christians to put dozens of MPs in office and to build a power base across the country, across cultures and even across religions. “What drives that growing Christian nationalist movement is its adherents’ conviction that the end times foretold in the book of Revelation are at hand,” writes McDonald. “Braced for an impending apocalypse, they feel impelled to ensure that Canada assumes a unique, scripturally ordained role in the final days before the Second Coming — and little else.” The Armageddon Factor shows how the religious right’s influence on the Harper government has led to hugely important but little-known changes in everything from foreign policy and the makeup of the courts to funding for scientific research and social welfare programs like daycare. And the book also shows that the religious influence is here to stay, regardless of which party ends up in government. For those who thought the religious right in Canada was confined to rural areas and the west, this book is an eye-opener, outlining to what extent the corridors of power in Ottawa are now populated by true believers. For anyone who assumed that the American religious right stopped at the border, The Armageddon Factor explains how US money and evangelists have infiltrated Canadian politics. This book should be essential reading for Canadians of every religious belief or political stripe. Indeed, The Armageddon Factor should persuade every Canadian that, with the growth of such a movement, the future direction of the country is at stake. From the Hardcover edition.
Category: Social Science

The Well Spoken Woman

Author : Christine K. Jahnke
ISBN : 9781616144630
Genre : Self-Help
File Size : 79.84 MB
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Sheryl Sandberg advises women to "lean in" to realize their full potential. To do so successfully, women need effective communication skills and a confident presentation style. In this must-have guide, one of the nation’s premier speech coaches shares tested techniques from twenty years of coaching women on what works and what doesn’t. The author details the practices and techniques of successful women to help all women improve their presentation and public speaking skills. With access to her expertise, you’ll learn strategies that will help you present your best self in forums from PTA meetings to TV studios, conferences to classrooms, boardrooms to YouTube. The author has advised First Lady Michelle Obama for her International Olympic Committee speech, provided speaker training to Hillary Clinton’s presidential campaign, and coached corporate CEOs and more women elected officials than any other trainer. Every woman can benefit from studying the polished speaking skills of such powerful women. Strategic advice on everything from messaging to hair and hemlines will allow you to come across as polished and prepared. The author includes easy-to-follow exercises so you can try out techniques immediately, from the use of sound bites and secrets to establishing eye contact to what not to do with your hands. Filled with behind-the-scenes advice, this book is for every woman who wants to present herself well, express her ideas with confidence, and earn the respect of any audience. From the Trade Paperback edition.
Category: Self-Help

Visualizing Law In The Age Of The Digital Baroque

Author : Richard K Sherwin
ISBN : 9781136718069
Genre : Art
File Size : 63.39 MB
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Visualizing Law in the Age of the Digital Baroque explores the profound impact that visual digital technologies are having on the practice and theory of law. Today, lawyers, judges, and lay jurors face a vast array of visual evidence and visual argument. From videos documenting crimes and accidents to computer displays of their digital simulation, increasingly, the search for fact-based justice inside the courtroom is becoming an offshoot of visual meaning making. But when law migrates to the screen it lives there as other images do, motivating belief and judgment on the basis of visual delight and unconscious fantasies and desires as well as actualities. Law as image also shares broader cultural anxieties concerning not only the truth of the image but also the mimetic capacity itself, the human ability to represent reality. What is real, and what is simulation? This is the hallmark of the baroque, when dreams fold into dreams, like immersion in a seemingly endless matrix of digital appearances. When fact-based justice recedes, laws proliferate within a field of uncertainty. Left unchecked, this condition of ontological and ethical uneasiness threatens the legitimacy of law’s claim to power. Visualizing Law in the Age of the Digital Baroque offers a jurisprudential paradigm that is equal to the challenge that current cultural conditions present.
Category: Art

The Handy Psychology Answer Book

Author : Lisa J Cohen
ISBN : 9781578593545
Genre : Psychology
File Size : 71.31 MB
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Featuring more than 800 answers to questions of how the human mind and the science of psychology really work, this fascinating discussion gives readers the real facts of modern psychology in a fun, approachable way. Avoiding the entertainment fluff of pop psychology and the dryness of overly academic works, this exploration gives insight into the current science of the mind by answering questions questions such as What makes a marriage last? Why do toddlers have temper tantrums? and What are the benefits of getting older? In addition to the question-and-answer section, an overview looks at the psychology of money, sex, morality, and everyday living.
Category: Psychology

Stealth Communications

Author : Sue Curry Jansen
ISBN : 9781509516018
Genre : Social Science
File Size : 52.97 MB
Format : PDF
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Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it. Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.
Category: Social Science