Willing S Press Guide

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Willings Press Guide 2007

Author : Clare Redman
ISBN : 0955174562
Genre : Reference
File Size : 32.76 MB
Format : PDF, Kindle
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This press guide aims to provide a comprehensive, accurate and informative guide to the UK press, both print and broadcast.
Category: Reference

Willing S Press Guide

Author :
ISBN : STANFORD:36105025884359
Genre : English newspapers
File Size : 67.77 MB
Format : PDF, Docs
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Category: English newspapers

Willings Press Guide 2008

Author : Cision
ISBN : 1906035091
Genre : Reference
File Size : 51.85 MB
Format : PDF, ePub
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This press guide aims to provide a comprehensive, accurate and informative guide to the UK press, both print and broadcast and to give details about the leading newspapers and periodicals in Europe as well as other countries of the world.
Category: Reference

Willings Press Guide

Author :
ISBN : 1906035318
Genre : Press
File Size : 53.33 MB
Format : PDF, ePub, Mobi
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Read : 911

This press guide aims to provide a comprehensive, accurate and informative guide to the UK press, both print and broadcast and to give details about the leading newspapers and periodicals in Europe as well as other countries of the world.
Category: Press

Willings Press Guide 2010

Author : Cengage Learning
ISBN : 1906035237
Genre : Reference
File Size : 52.17 MB
Format : PDF, Docs
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Read : 939

This press guide aims to provide a comprehensive, accurate and informative guide to the UK press, both print and broadcast and to give details about the leading newspapers and periodicals in Europe as well as other countries of the world.
Category: Reference

Media Writing

Author : Craig Batty
ISBN : 9781137529565
Genre : Juvenile Nonfiction
File Size : 43.4 MB
Format : PDF, ePub
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The media writing industry is constantly changing, making it vital for students and practitioners to be able to adapt to new and different forms and approaches. Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. The new edition reveals how digital technology is continually expanding the scope of platforms and shaping the way media writing is produced and consumed. This insightful text remains essential reading for students of journalism, creative writing, media studies and communication studies.
Category: Juvenile Nonfiction

Key Concepts In Public Relations

Author : Sandra Cain
ISBN : 9781137021731
Genre : Business & Economics
File Size : 57.87 MB
Format : PDF, ePub, Mobi
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An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
Category: Business & Economics

Good Small Business Guide 2010

Author : A & C BLACK
ISBN : 9781408123706
Genre : Business & Economics
File Size : 75.21 MB
Format : PDF, ePub, Docs
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Everything the entrepreneur needs to know - whether just starting out or growing an established business.
Category: Business & Economics

Corpus Based Language Studies

Author : Tony McEnery
ISBN : 0415286239
Genre : Language Arts & Disciplines
File Size : 69.61 MB
Format : PDF, ePub
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Covering the major approaches to the use of corpus data, this work gathers together influential readings from leading names in the discipline, including Biber, Widdowson, Sinclair, Carter and McCarthy.
Category: Language Arts & Disciplines

The Media Globe

Author : Lee Artz
ISBN : 9781461644781
Genre : Political Science
File Size : 81.59 MB
Format : PDF, Kindle
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The Media Globe is a multifaceted look at contemporary trends in media practices in regions beyond the United States, including Africa, Asia, Europe, the Middle East, Latin America, and Australia. A diverse group of respected scholars follows the emerging patterns in a variety of media worldwide, identifying the existing and developing issues and the potential impacts on democratic communication. They also assess the current tensions between ongoing global media practices and local or regional cultural norms. Using theoretical approaches such as "glocalization," hybridity, hegemony, cultural imperialism, and world-systems theory, the authors consider alternative scenarios for global communication that could better mesh with these cultural norms and practices. Given the rapid global consolidation of media and the resulting reform of its regulatory agencies, this reassessment is a timely and important read.
Category: Political Science

Indexing

Author : Pat F. Booth
ISBN : 9783110948592
Genre : Language Arts & Disciplines
File Size : 50.83 MB
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Category: Language Arts & Disciplines

Revolutions From Grub Street

Author : Howard Cox
ISBN : 9780191664700
Genre : Business & Economics
File Size : 22.81 MB
Format : PDF, ePub
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Revolutions from Grub Street charts the evolution of Britain's popular magazine industry from its seventeenth century origins through to the modern digital age. Following the reforms engendered by the Glorious Revolution of 1688 the Grub Street area of London, which later transmuted into the cluster of venerable publishing houses centred on Fleet Street, spawned a vibrant culture of commercial writers and small-scale printing houses. Exploiting the commercial potential offered by improvements to the system of letterpress printing, and allied to a growing demand for popular forms of reading matter, during the course of the eighteenth century one of Britain's pioneering cultural industries began to take meaningful shape. Publishers of penny weeklies and sixpenny monthlies sought to capitalise on the opportunities that magazines, combining lively text with appealing illustrations, offered for the turning of a profit. The technological revolutions of the nineteenth century facilitated the emergence of a host of small and medium-sized printer-publishers whose magazine titles found a willing and growing audience ranging from Britain's semi-literate working classes through to its fashion-conscious ladies. In 1881, the launch of George Newnes' highly innovative Tit-Bits magazine created a publishing sensation, ushering in the era of the modern, million-selling popular weekly. Newnes and his early collaborators Arthur Pearson and Alfred Harmsworth, went on to create a group of competing business enterprises that, during the twentieth century, emerged as colossal publishing houses employing thousands of mainly trade union-regulated workers. In the early 1960s these firms, together with Odhams Press, merged to create the basis of the modern magazine giant IPC. Practically a monopoly producer until the 1980s, IPC was convulsed thereafter by the dual revolutions of globalization and digitization, finding its magazines under commercial attack from all directions. Challenged first by EMAP, Natmags, and Condé Nast, by the 1990s IPC faced competition both from expanding European rivals, such as H. Bauer, and a variety of newly-formed agile domestic competitors who were able to successfully exploit the opportunities presented by desktop publishing and the world wide web. In a narrative spanning over 300 years, Revolutions from Grub Street draws together a wide range of new and existing sources to provide the first comprehensive business history of magazine-making in Britain.
Category: Business & Economics

Starting A Successful Business

Author : Michael Morris
ISBN : 9780749451059
Genre : Business & Economics
File Size : 60.22 MB
Format : PDF, Mobi
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Starting a business from scratch is an exciting but daunting procedure, so you'll need to use all the valuable advice this book has to offer. Starting a Successful Business is a one-stop reference source. It will show you how to make your business a success, keep you from making costly mistakes and save you time and money in the process. The new sixth edition has been brought right up to date. It covers every aspect of running a business, including laying the basic foundations, controlling and raising money, and managing operations, employment, risk management and growth. Including information on opportunities created by the internet, Starting a Successful Business contains all the advice you need before starting up your own company in today's competitive business environment.
Category: Business & Economics

The Utah Guide

Author : Allan Kent Powell
ISBN : 1555911145
Genre : Travel
File Size : 70.37 MB
Format : PDF, ePub
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This is the most comprehensive guidebook to the state of Utah, with information on historic attractions, festivals, cultural events, outdoor activities, accommodations, and restaurants. 139 photos. 9 maps.
Category: Travel

Business

Author : 布卢姆斯伯里出版公司
ISBN : 7800736598
Genre : Business
File Size : 20.35 MB
Format : PDF, Docs
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Category: Business