Why We Love Disney

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Why We Love Disney

Author : Andi Stein
ISBN : 1433108984
Genre : Business & Economics
File Size : 59.79 MB
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From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment.Why We Love Disneyexamines the influence of the Walt Disney Company and the reasons for Disney's universal appeal. Starting with the early days of Walt Disney, the book examines the company's evolution, and discusses the products and services Disney has created and marketed over the years to build its brand. Chapters focus on different elements of Disney—from characters and theme parks to music and home entertainment—to offer the reader a clear overview of the organization's history, products, management, and marketing practices. An examination of the many facets of Disney clearly shows the strategic steps the company has taken over the years to build its brand and make itself one of the major forces in the entertainment industry.
Category: Business & Economics

Consumed Nostalgia

Author : Gary Cross
ISBN : 9780231539609
Genre : Social Science
File Size : 88.70 MB
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Nostalgia isn't what it used to be. For many of us, modern memory is shaped less by a longing for the social customs and practices of the past or for family heirlooms handed down over generations and more by childhood encounters with ephemeral commercial goods and fleeting media moments in our age of fast capitalism. This phenomenon has given rise to communities of nostalgia whose members remain loyal to the toys, television, and music of their youth. They return to the theme parks and pastimes of their upbringing, hoping to reclaim that feeling of childhood wonder or teenage freedom. Consumed nostalgia took definite shape in the 1970s, spurred by an increase in the turnover of consumer goods, the commercialization of childhood, and the skillful marketing of nostalgia. Gary Cross immerses readers in this fascinating and often delightful history, unpacking the cultural dynamics that turn pop tunes into oldies and childhood toys into valuable commodities. He compares the limited appeal of heritage sites such as Colonial Williamsburg to the perpetually attractive power of a Disney theme park and reveals how consumed nostalgia shapes how we cope with accelerating change. Today nostalgia can be owned, collected, and easily accessed, making it less elusive and often more fun than in the past, but its commercialization has sometimes limited memory and complicated the positive goals of recollection. By unmasking the fascinating, idiosyncratic character of modern nostalgia, Cross helps us better understand the rituals of recall in an age of fast capitalism.
Category: Social Science

The Perfect Insurance Agency

Author : Eddie Price
ISBN : 9780578485751
Genre : Business & Economics
File Size : 54.74 MB
Format : PDF
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The best all-around book ever written about the insurance business or any business for that matter. Do you often feel like you are: > Playing catch-up? > Reacting to most days rather than managing them? > Struggling with team communication and cooperation? > Moving from one marketing strategy to another with little success? > Do you want to learn how to: > Grow the agency faster? > Improve team morale? > Reduce employee turnover? > Implement better team training? > Motivate a passionate and caring team? > Build a skilled and reliable team? > Pass the one month off test?
Category: Business & Economics

Recasting The Disney Princess In An Era Of New Media And Social Movements

Author : Shearon Roberts
ISBN : 9781793604026
Genre : Social Science
File Size : 34.36 MB
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In the late 2000s, the Walt Disney Company expanded, rebranded, and recast itself around “woke,” empowered entertainment. This new era revitalized its princess franchise, seeking to elevate its female characters into heroes who save the day. Recasting the Disney Princess in an Era of New Media and Social Movements analyzes the way that the Walt Disney Company has co-opted contemporary social discourse, incorporating how audiences interpret their world through new media and activism into the company’s branding initiatives, programming, and films. The contributors in this collection study the company’s most iconic franchise, the Disney princesses, to evaluate how the company has addressed the patriarchy its own legacy cemented. Recasting the Disney Princess outlines how the current Disney era reflects changes in a global society where audiences are empowered by new media and social justice movements.
Category: Social Science

Designing Products People Love

Author : Scott Hurff
ISBN : 9781491923665
Genre : Computers
File Size : 58.83 MB
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How can you create products that successfully find customers? With this practical book, you’ll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You’ll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation. Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process. Understand exactly who your customers are, what they want, and how to build products that make them happy Learn frameworks and principles that successful product designers use Incorporate five states into every screen of your interface to improve conversions and reduce perceived loading times Discover meeting techniques that Apple, Amazon, and LinkedIn use to help teams solve the right problems and make decisions faster Design effective interfaces across different form factors by understanding how people hold devices and complete tasks Learn how successful designers create working prototypes that capture essential customer feedback Create habit-forming and emotionally engaging experiences, using the latest psychological research
Category: Computers

Customers Are The Answer To Everything

Author : Martha Hanlon
ISBN : 9781614481089
Genre : Business & Economics
File Size : 83.47 MB
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Do you dream of a bigger business, leaving your W-2 for your own thing or advancing your marketing or sales career? "Customers are the Answer to Everything" unravels the mystery of getting customers. This book explores and brilliantly illuminates the happy point where customers understand why they should choose you….over and over. Here are just a few discoveries in "Customers are the Answer to Everything": Find out what your customers really need but you may not be giving them. Discover how to talk to your customer “on their level”. Learn how your potential customers really make decisions to buy….or not. Uncover the formula for the customer who pays, stays and refers. "Customers are the Answer to Everything" is already changing the way businesses throughout the world think about and act to create new customers. Why not be next?
Category: Business & Economics

Celebration U S A

Author : Douglas Frantz
ISBN : 9781466815674
Genre : Social Science
File Size : 82.7 MB
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A prize-winning reporter, his wife, and their two kids describe life in Disney's vision of the future. In 1997, six months after the first residents had moved into Celebration, Florida-Disney's town of the future with its distinctly retro link to a longed-for past-Doug and Cathy and their two kids closed on their new home and settled down to participate in (and observe) this new venture. Their report from the trenches will surprise both Disney haters and Disney fans. What is it like to start a new community-not a suburb or subdivision, but a town, inted to be a self-supporting community with the best of the new technologies (including the very latest in teaching techniques) and the most cherished elements in American towns that existed before the automobile turned everything into a mall? For almost two years the family lived this experiment firsthand. Their report is vivid, funny, and painful-and it tells us as much about ourselves and our hopes and dreams as it does about the daily reality of building a community from the ground up.
Category: Social Science

Mousejunkies

Author : Bill Burke
ISBN : 9781932361759
Genre : Travel
File Size : 36.84 MB
Format : PDF
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Far more than one obsessed travel writer’s take on Walt Disney World, Mousejunkies! is a collection of amusing travelogues and savvy insider’s tips gleaned from a group of seemingly rational adults who find themselves inexplicably drawn to the Magic Kingdom. It covers all the essential topics — when to go, where to say, what to do, and where to eat — as well as experiences not found in other guides. Readers learn how to indulge in an all-day beer and football orgy at the resort, how to extract the family from Fantasmic with sanity intact, where to catch a mid-afternoon catnap, and how a Disney cruise can go very, very wrong. Packed with useful information, from touring plans to restroom reviews, these funny, affectionate personal accounts paint a vivid portrait of a creatively engineered world where unexpected surprises create lasting memories.
Category: Travel

Born To Dream

Author : Rollan Roberts
ISBN : 9781607998457
Genre : Self-Help
File Size : 32.49 MB
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What would you be or do if you knew you could not fail? How would you live if time and money were no object? What are you so passionate about that sleep escapes you? Rollan A. Roberts II dynamically conveys what dreams are, what they are not, and how to achieve yours in Born to Dream. In this powerful, hard-hitting read, Rollan helps you to define your dream, achieve it, and keep it alive. Learn why people give up on their dreams and the attributes of successful dreamers.Born to Dreamwill bring clarity to your life's purpose and the dreams within you like no other book you've read.Born to Dreamwill inspire you to pursue your dreams with everything you are, have, and hope to be. This thrilling book is for champions-you wereBorn to Dream. You will discover: bull; 10 questions you can ask to define your dreams bull; 7 step play-by-play for achieving your dreams bull; 10 ways to keep your dream alive bull; 27 reasons people quit pursuing their dreams bull; 5 attributes of a champion 'Dreams are a form of goal setting. Without our dreams, we have no reason to move forward.Born to Dreammotivates its readers to dream big and follow through to reach success.' Shannon Miller Olympic Gymnast This is an eLIVE book. Each printed copy contains a special code redeemable for the free download of the audio version of the book.
Category: Self-Help

Racing In Place

Author : Michael Martone
ISBN : 0820330396
Genre : Literary Collections
File Size : 74.57 MB
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Is it truth or fiction? Memoir or essay? Narrative or associative? To a writer like Michael Martone, questions like these are high praise. Martone’s studied disregard of form and his unruffled embrace of the prospect that nothing--no story, no life--is ever quite finished have yielded some of today’s most splendidly unconventional writing. Add to that an utter weakness for pop Americana and what Louise Erdrich has called a “deep affection for the ordinary,” and you have one of the few writers who could pull off something like Racing in Place. Up the steps of the Washington Monument, down the home stretch at the Indy Speedway, and across the parking lot of the Moon Winx Lodge in Tuscaloosa, Alabama, Martone chases, and is chased by, memories--and memories of memories. He writes about his grandfather’s job as a meter reader, those seventies-era hotels with atrium lobbies and open glass elevators, and the legendary temper of basketball coach Bob Knight. Martone, as Peter Turchi has said, looks “under stones the rest of us leave unturned.” So, what is he really up to when he dwells on the make of Malcolm X’s eyeglasses or the runner-up names for Snow White’s seven dwarfs? In “My Mother Invents a Tradition,” Martone tells how his mom, as the dean of girls at a brand-new high school in Fort Wayne, Indiana, “constructed a nostalgic past out of nothing.” Sitting at their dining room table, she came up with everything from the school colors (orange and brown) to the yearbook title (Bear Tracks). Look, and then look again, Martone is saying. “You never know. I never know.”
Category: Literary Collections

Customers For Life

Author : Carl Sewell
ISBN : 0307567311
Genre : Business & Economics
File Size : 21.16 MB
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In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.
Category: Business & Economics

I Love Everybody And Other Atrocious Lies

Author : Laurie Notaro
ISBN : 158836402X
Genre : Biography & Autobiography
File Size : 33.26 MB
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Here are more scathingly funny tales from the wild side! Laurie Notaro survived the debauched ride of her twenties and the bumpy road to matrimony. Now she’s ready to take on the thirtysomething years . . . and almost middle age has never been more hilarious. Laurie is married, mortgaged, and now—miraculously—employed in the corporate world, discovering that bosses come in all shapes, sizes, and degrees of mental stability. After maxing out her last good credit card at Banana Republic, she’s dressed for success and ready to face the jungle: surviving feral, six-foot-plus Gretchen (“Three Thousand Faces of Eve”) before battling the overbearing, overstuffed (in way-too-small pants) new mom Suzzi, who ruthlessly cancels Laurie’s newspaper column and learns that payback can be a bitch. Laurie also explores the backstabbing world of preschoolers at a Halloween party, the X-rated madness of a family trip to Disneyland, and the pressure from her QVC-addicted mother and the rest of the world to reproduce. But while losing more friends to babies than to booze, she realizes there’s a plus side: at least for a couple of months she gets to be the thinner friend. I Love Everybody (and Other Atrocious Lies) is Laurie Notaro at her deliciously quirky best. Can a woman prone to what her loved ones might term “meltdowns” (she considers them “Opportunities to Enlighten”) put a smile on her face and love everybody? Take a guess.
Category: Biography & Autobiography

I Love Life

Author : Jerry Dahmen
ISBN : 0805450777
Genre : Religion
File Size : 53.83 MB
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I Love Life is a collection of stories filled with hope, courage, inspiration and encouragement. These chapters are not about fictitious characters but real people who have overcome terrific odds and adversities. In spite of it all, each of them joyfully exclaims, "I love life!"
Category: Religion

Team Rodent

Author : Carl Hiaasen
ISBN : 0307764885
Genre : Business & Economics
File Size : 87.98 MB
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"Disney is so good at being good that it manifests an evil; so uniformly efficient and courteous, so dependably clean and conscientious, so unfailingly entertaining that it's unreal, and therefore is an agent of pure wickedness. . . . Disney isn't in the business of exploiting Nature so much as striving to improve upon it, constantly fine-tuning God's work." --from TEAM RODENT TEAM RODENT How Disney Devours America "Revulsion is good. Revulsion is healthy. Each of us has limits, unarticulated boundaries of taste and tolerance, and sometimes we forget where they are. Peep Land is here to remind us; a fixed compass point by which we can govern our private behavior. Because being grossed out is essential to the human experience; without a perceived depravity, we'd have nothing against which to gauge the advance or decline of culture; our art, our music, our cinema, our books. Without sleaze, the yardstick shrinks at both ends. Team Rodent doesn't believe in sleaze, however, nor in old-fashioned revulsion. Square in the middle is where it wants us all to be, dependable consumers with predictable attitudes. The message, never stated but avuncularly implied, is that America's values ought to reflect those of the Walt Disney Company, and not the other way around." BONUS: This edition includes an excerpt from Carl Hiaasen's Bad Monkey.
Category: Business & Economics

Today Is The Day

Author : Bil Cornelius
ISBN : 9781441245533
Genre : Religion
File Size : 45.1 MB
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We all have dreams God has placed in our hearts, but many things keep us from fulfilling them. Fear of failure, insecurity about our financial situation, self-doubt, and more erode those ambitions until they are little more than pipe dreams. But Bil Cornelius is here to tell readers that today is the day they are going to start reaching their full potential and fulfilling their dreams. With upbeat encouragement, Cornelius motivates readers to make their dreams reality by helping them set goals, focus their time and energies, develop their unique gifts, steep everything in prayer, and take action that God will bless. Readers will be challenged and inspired to achieve all that God has set in their hearts--starting now!
Category: Religion

All I Ever Did Was Love A Man

Author : Sharon Denise Allison-Ottey
ISBN : 0976444348
Genre : Fiction
File Size : 49.52 MB
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Single mother Sabrena Collins thought she finally had her life in order after finding a good-paying job and a man who said he loved her, but her world takes a frightening turn after she is diagnosed with HIV.
Category: Fiction

Great Work How To Make A Difference People Love

Author : David Sturt
ISBN : 9780071818407
Genre : Business & Economics
File Size : 27.41 MB
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THE NEW YORK TIMES BESTSELLER Great work lives inside all of us. The question is: Do we make the contributions we're capable of? Is our best work getting out there? Breaking through? Creating a difference the world loves? We've long been told our ability to succeed depends on our IQ, talent, education level, gender, job title, or when and where we were born. Great Work turns that conventional thinking on its head to reveal that innovation can come from anyone, anywhere. Especially you. With insights from the largest-ever study of award-winning work, Great Work reveals five practical skills that will help you ideate, innovate, and deliver work that gets noticed and appreciated. Great Work is filled with stories of real people in real jobs who did what was asked and then added something extra--a personal touch all their own--to deliver better-than-asked-for results. Their stories will inspire you to write your own page in the book of human progress. PRAISE FOR GREAT WORK "Great Work has me believing anyone can deliver a difference. I predict that 'making a difference people love' will embed itself in our lexicon for decades to come. -- STEPHEN M. R. COVEY, AUTHOR OF THE BESTSELLER THE SPEED OF TRUST "I recommend it to everyone, from every background, who has dreams of accomplishing great work." -- BARBARA CORCORAN, REAL ESTATE MOGUL, "SHARK" ON ABC'S SHARK TANK "We all know difference makers who, in small ways, make a profound impact on how we work and live. This book helps us celebrate them." -- TOM POST, MANAGING EDITOR, FORBES MEDIA "Great Work is a great work. It educates, inspires, and offers specific tools any employee or leader can use." -- DAVE ULRICH, PROFESSOR, ROSS SCHOOL OF BUSINESS, UNIVERSITY OF MICHIGAN; PARTNER, THE RBL GROUP "It takes passion, risk, and foresight to think beyond the status quo and see problems as opportunities. This book is inspiration for doing exactly that." -- KARIM RASHID, INTERNATIONALLY RENOWNED DESIGNER "Outstanding! A must read. Great Work will give you a whole new toolkit for success." -- LARRY KING, LEGENDARY INTERNATIONAL RADIO AND TELEVISION BROADCASTER
Category: Business & Economics

Center Stage

Author : Irene Frankel
ISBN : 013187487X
Genre : Foreign Language Study
File Size : 61.92 MB
Format : PDF
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Category: Foreign Language Study