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Webs Of Influence

Author : Nathalie Nahai
ISBN : 9780273781585
Genre : Business & Economics
File Size : 85.99 MB
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As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Category: Business & Economics

Webs Of Influence The Psychology Of Online Persuasion

Author : Nathalie Nahai
ISBN : 9781292134628
Genre : Business & Economics
File Size : 76.61 MB
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With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.
Category: Business & Economics

The Perils Of Partnership

Author : Jonathan H. Marks
ISBN : 9780190907105
Genre : Philosophy
File Size : 81.96 MB
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Countless public health agencies are trying to solve our most intractable public health problems -- among them, the obesity and opioid epidemics -- by partnering with corporations responsible for creating or exacerbating those problems. We are told industry must be part of the solution. But is it time to challenge the partnership paradigm and the popular narratives that sustain it? In The Perils of Partnership, Jonathan H. Marks argues that public-private partnerships and multi-stakeholder initiatives create "webs of influence" that undermine the integrity of public health agencies; distort public health research and policy; and reinforce the framing of public health problems and their solutions in ways that are least threatening to the commercial interests of corporate "partners". We should expect multinational corporations to develop strategies of influence -- but public bodies can and should develop counter-strategies to insulate themselves from corporate influence in all its forms. Marks reviews the norms that regulate public-public interactions (separation of powers) and private-private interactions (antitrust and competition law), and argues for an analogous set of norms to govern public-private interactions. He also offers a novel framework to help public bodies identify the systemic ethical implications of their current or proposed relationships with industry actors. Marks makes a compelling case that the default public-private interaction should be at arm's length: separation, not collaboration. He calls for a new paradigm that avoids the perils of corporate influence and more effectively protects and promotes public health. The Perils of Partnership is essential reading for public health officials and policymakers -- but anyone interested in public health will recognize the urgency of this book.
Category: Philosophy

Empire Of Honour

Author : J. E. Lendon
ISBN : 0198150792
Genre : History
File Size : 30.97 MB
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Jon Lendon offers a new interpretation of how the Roman empire worked in the first four centuries AD. A despotism rooted in force and fear enjoyed widespread support among the ruling classes of the provinces on the basis of an aristocratic culture of honour shared by rulers and ruled. Thecompetitive Roman and Greek aristocrats of the empire conceived of their relative standing in terms of public esteem or honour, and conceived of their cities - towards which they felt a warm patriotism - as entities locked in a parallel struggle for primacy in honour over rivals. Emperors andprovincial governors exploited these rivalries to gain the indispensable co-operation of local magnates by granting honours to individuals and their cities. Since rulers strove for honour as well, their subjects manipulated them with honours in their turn. Honour - whose workings are also traced inthe Roman army - served as a way of talking and thinking about Roman government: it was both a species of power, and a way - connived in by rulers and ruled - of concealing the terrible realities of imperial rule.
Category: History

Impact Of Market Forces On Addictive Substances And Behaviours

Author : David Miller
ISBN : 9780198753261
Genre : Medical
File Size : 70.51 MB
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The differences between alcohol, food, gambling, and tobacco as consumer products are obvious. Yet research suggests that there are underlying similarities in the way that food, alcohol, and gambling industries are replicating the tobacco industry's strategy of attempting to influence and determine public health policy. Impact of Market Forces on Addictive Substances and Behaviours examines the 'web of influence' formed by industries which manufacture and sell addictive products and trade associations and policy intermediaries such as lobbyists and think tanks in the EU. Using a new dataset on these corporate networks, it quantifies the strength of the connections between the actors in these webs, and uses this data to guide qualitative studies on the content of corporate strategy and, specifically, on corporations' attempts to 'capture' policy and three crucial ancillary domains: science, civil society, and the news and promotional media. The study draws on the structural data to outline the comprehensive engagement of industry with policy issues at the EU and the ways in which corporations and stakeholders attempt to influence policy in their favour. It concludes by asking what kinds of solutions might be possible to the evident public health challenges posed by the addictions web of influence, and proposes key reforms that have the best chance of minimising the impact of disease stemming from addictions in European countries. Impact of Market Forces on Addictive Substances and Behaviours is based on the research from ALICE RAP, a multidisciplinary European study of addictive substances and behaviours in contemporary society. This is an essential resource for public health researchers, policy makers in the addictive substance and behaviours field, and academics specialising in the fields of governance of addictive substances and behaviours and public health, as well as GPs and social workers wishing to supplement their knowledge on current addiction issues.
Category: Medical

Clearings In The Forest

Author : Nathan Harter
ISBN : 1557534756
Genre : Business & Economics
File Size : 81.32 MB
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Reading about leadership is like walking through dense forest. The literature goes in so many different directions a person can become lost. As a result, leadership studies struggles for academic credibility while it tries to bring some kind of order to this fascinating, complex, and important social phenomenon.
Category: Business & Economics

A History Of The Behavioral Therapies

Author : William O'Donohue
ISBN : 9781608825875
Genre : Psychology
File Size : 65.15 MB
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In this unique work, eighteen of the most influential and significant figures in the various subareas of behavior therapy (from behavior analysis through cognitive therapy) are brought together to discuss their work and the sources and influences that affected it. At times moving, profound, and humorous, it casts a new and perhaps more human light on the most influential movement in behavioral health in the latter part of the 20th century. These intellectual biographies range in tone and intensity as each author uses their own particular style to convey their views about the field and their individual impact on it. For those interested in the behavioral and cognitive movement, this book is a must have since it is the only book to have chronicled the individual histories of the founders of the applied behavioral movement before they are lost forever.
Category: Psychology

Hci Remixed

Author : Thomas Erickson
ISBN : 9780262292641
Genre : Computers
File Size : 87.69 MB
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Over almost three decades, the field of human-computer interaction (HCI) has produced a rich and varied literature. Although the focus of attention today is naturally on new work, older contributions that played a role in shaping the trajectory and character of the field have much to tell us. The contributors to HCI Remixed were asked to reflect on a single work at least ten years old that influenced their approach to HCI. The result is this collection of fifty-one short, engaging, and idiosyncratic essays, reflections on a range of works in a variety of forms that chart the emergence of a new field. An article, a demo, a book: any of these can solve a problem, demonstrate the usefulness of a new method, or prompt a shift in perspective. HCI Remixed offers us glimpses of how this comes about. The contributors consider such HCI classics as Sutherland's Sketchpad, Englebart's demo of NLS, and Fitts on Fitts' Law--and such forgotten gems as Pulfer's NRC Music Machine, and Galloway and Rabinowitz's Hole in Space. Others reflect on works somewhere in between classic and forgotten--Kidd's "The Marks Are on the Knowledge Worker," King Beach's "Becoming a Bartender," and others. Some contributors turn to works in neighboring disciplines--Henry Dreyfuss's book on industrial design, for example--and some range farther afield, to Lovelock's Gaia hypothesis and Jane Jacobs's The Death and Life of Great American Cities. Taken together, the essays offer an accessible, lively, and engaging introduction to HCI research that reflects the diversity of the field's beginnings.Thomas Erickson is Research Staff Member at the IBM T. J. Watson Research Center. David W. McDonald is Assistant Professor at the Information School at the University of Washington, Seattle.
Category: Computers

Human Behavior

Author : Michael G. Vaughn
ISBN : 9781118416259
Genre : Political Science
File Size : 78.79 MB
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A unique approach to human behavior that integrates and interprets the latest research from cell tosociety Incorporating principles and findings from molecular biology,neuroscience, and psychological and sociocultural sciences, HumanBehavior employs a decidedly integrative biosocial,multiple-levels-of-influence approach. This approach allowsstudents to appreciate the transactional forces shaping life courseopportunities and challenges among diverse populations in theUnited States and around the world. Human Behavior includes case studies, Spotlight topics, andExpert's Corner features that augment the theme of each chapter.This book is rooted in the principles of empirical science and theevidence-based paradigm, with coverage of: Genes and behavior Stress and adaptation Executive functions Temperament Personality and the social work profession Social exchange and cooperation Social networks and psychosocial relations Technology The physical environment Institutions Belief systems and ideology Unique in its orientation, Human Behavior proposes a newintegrative perspective representing a leap forward in theadvancement of human behavior for the helping professions. "This book is like no other HBSE textbook that I have used in myteaching career. Traditional HBSE content is included within thechapters, and the authors do an excellent job of explaining complexperspectives on human development from the genome to the brain totemperament and risks in the environment. The book challengesfaculty and students to look at 21st-century HBSE." —Carmen Ortiz Hendricks, DSW, ACSW, Dorothy and David I.Schachne Dean, Wurzweiler School of Social Work, YeshivaUniversity "This book represents a changing of the guard and a new era ofthinking. Vaughn, DeLisi, and Matto have essentially replaced theso-called classic texts with their comprehensive and integrativereview of the most current and relevant theory and research that isessential in understanding the complexities of human behavior.Educators will be hard pressed to find another text that willengage, challenge, and excite students in the way this bookdoes." —Brian Perron, PhD, Associate Professor, School of SocialWork, University of Michigan
Category: Political Science

The Poor Law Of Lunacy

Author : Peter Bartlett
ISBN : 9780567562173
Genre : History
File Size : 43.1 MB
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In The Poor Law of Lunacy, Peter Bartlett examines the legal and administrative regime of the 19th-century asylum, arguing that it is to be thought of as an aspect of English poor law in which the medical superintendent of the asylum has little power. The text also examines the place of the county asylum movement in the poor law debates of the mid-19th century. Using the Leicestershire asylum as a case study, the author looks at the role of the poor law officers in the admission processes of the asylum, and relations between poor law staff, asylum staff and the poor law and lunacy central inspectorates.
Category: History