WEB AND NETWORK DATA SCIENCE

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Web And Network Data Science

Author : Thomas W. Miller
ISBN : 9780133887648
Genre : Computers
File Size : 25.42 MB
Format : PDF, ePub, Docs
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Master modern web and network data modeling: both theory and applications. In Web and Network Data Science, a top faculty member of Northwestern University’s prestigious analytics program presents the first fully-integrated treatment of both the business and academic elements of web and network modeling for predictive analytics. Some books in this field focus either entirely on business issues (e.g., Google Analytics and SEO); others are strictly academic (covering topics such as sociology, complexity theory, ecology, applied physics, and economics). This text gives today's managers and students what they really need: integrated coverage of concepts, principles, and theory in the context of real-world applications. Building on his pioneering Web Analytics course at Northwestern University, Thomas W. Miller covers usability testing, Web site performance, usage analysis, social media platforms, search engine optimization (SEO), and many other topics. He balances this practical coverage with accessible and up-to-date introductions to both social network analysis and network science, demonstrating how these disciplines can be used to solve real business problems.
Category: Computers

Marketing Data Science

Author : Thomas W. Miller
ISBN : 9780133887341
Genre : Business & Economics
File Size : 86.34 MB
Format : PDF, Mobi
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Now , a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes: The role of analytics in delivering effective messages on the web Understanding the web by understanding its hidden structures Being recognized on the web – and watching your own competitors Visualizing networks and understanding communities within them Measuring sentiment and making recommendations Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.
Category: Business & Economics

Sports Analytics And Data Science

Author : Thomas W. Miller
ISBN : 9780133887419
Genre : Computers
File Size : 74.24 MB
Format : PDF, Mobi
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This up-to-the-minute reference will help you master all three facets of sports analytics — and use it to win! Sports Analytics and Data Science is the most accessible and practical guide to sports analytics for everyone who cares about winning and everyone who is interested in data science. You’ll discover how successful sports analytics blends business and sports savvy, modern information technology, and sophisticated modeling techniques. You’ll master the discipline through realistic sports vignettes and intuitive data visualizations–not complex math. Every chapter focuses on one key sports analytics application. Miller guides you through assessing players and teams, predicting scores and making game-day decisions, crafting brands and marketing messages, increasing revenue and profitability, and much more. Step by step, you’ll learn how analysts transform raw data and analytical models into wins: both on the field and in any sports business.
Category: Computers

Modeling Techniques In Predictive Analytics With Python And R

Author : Thomas W. Miller
ISBN : 9780133892147
Genre : Computers
File Size : 48.24 MB
Format : PDF, Mobi
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Master predictive analytics, from start to finish Start with strategy and management Master methods and build models Transform your models into highly-effective code—in both Python and R This one-of-a-kind book will help you use predictive analytics, Python, and R to solve real business problems and drive real competitive advantage. You’ll master predictive analytics through realistic case studies, intuitive data visualizations, and up-to-date code for both Python and R—not complex math. Step by step, you’ll walk through defining problems, identifying data, crafting and optimizing models, writing effective Python and R code, interpreting results, and more. Each chapter focuses on one of today’s key applications for predictive analytics, delivering skills and knowledge to put models to work—and maximize their value. Thomas W. Miller, leader of Northwestern University’s pioneering program in predictive analytics, addresses everything you need to succeed: strategy and management, methods and models, and technology and code. If you’re new to predictive analytics, you’ll gain a strong foundation for achieving accurate, actionable results. If you’re already working in the field, you’ll master powerful new skills. If you’re familiar with either Python or R, you’ll discover how these languages complement each other, enabling you to do even more. All data sets, extensive Python and R code, and additional examples available for download at http://www.ftpress.com/miller/ Python and R offer immense power in predictive analytics, data science, and big data. This book will help you leverage that power to solve real business problems, and drive real competitive advantage. Thomas W. Miller’s unique balanced approach combines business context and quantitative tools, illuminating each technique with carefully explained code for the latest versions of Python and R. If you’re new to predictive analytics, Miller gives you a strong foundation for achieving accurate, actionable results. If you’re already a modeler, programmer, or manager, you’ll learn crucial skills you don’t already have. Using Python and R, Miller addresses multiple business challenges, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and social network analysis. He illuminates the use of cross-sectional data, time series, spatial, and spatio-temporal data. You’ll learn why each problem matters, what data are relevant, and how to explore the data you’ve identified. Miller guides you through conceptually modeling each data set with words and figures; and then modeling it again with realistic code that delivers actionable insights. You’ll walk through model construction, explanatory variable subset selection, and validation, mastering best practices for improving out-of-sample predictive performance. Miller employs data visualization and statistical graphics to help you explore data, present models, and evaluate performance. Appendices include five complete case studies, and a detailed primer on modern data science methods. Use Python and R to gain powerful, actionable, profitable insights about: Advertising and promotion Consumer preference and choice Market baskets and related purchases Economic forecasting Operations management Unstructured text and language Customer sentiment Brand and price Sports team performance And much more
Category: Computers

Modeling Techniques In Predictive Analytics

Author : Thomas W. Miller
ISBN : 9780133886191
Genre : Computers
File Size : 57.84 MB
Format : PDF, ePub
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To succeed with predictive analytics, you must understand it on three levels: Strategy and management Methods and models Technology and code This up-to-the-minute reference thoroughly covers all three categories. Now fully updated, this uniquely accessible book will help you use predictive analytics to solve real business problems and drive real competitive advantage. If you’re new to the discipline, it will give you the strong foundation you need to get accurate, actionable results. If you’re already a modeler, programmer, or manager, it will teach you crucial skills you don’t yet have. Unlike competitive books, this guide illuminates the discipline through realistic vignettes and intuitive data visualizations–not complex math. Thomas W. Miller, leader of Northwestern University’s pioneering program in predictive analytics, guides you through defining problems, identifying data, crafting and optimizing models, writing effective R code, interpreting results, and more. Every chapter focuses on one of today’s key applications for predictive analytics, delivering skills and knowledge to put models to work–and maximize their value. Reflecting extensive student and instructor feedback, this edition adds five classroom-tested case studies, updates all code for new versions of R, explains code behavior more clearly and completely, and covers modern data science methods even more effectively. All data sets, extensive R code, and additional examples available for download at http://www.ftpress.com/miller If you want to make the most of predictive analytics, data science, and big data, this is the book for you. Thomas W. Miller’s unique balanced approach combines business context and quantitative tools, appealing to managers, analysts, programmers, and students alike. Miller addresses multiple business cases and challenges, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and social network analysis. He illuminates the use of cross-sectional data, time series, spatial, and spatio-temporal data. You’ll learn why each problem matters, what data are relevant, and how to explore the data you’ve identified. Miller guides you through conceptually modeling each data set with words and figures; and then modeling it again with realistic R programs that deliver actionable insights. You’ll walk through model construction, explanatory variable subset selection, and validation, mastering best practices for improving out-of-sample predictive performance. Throughout, Miller employs data visualization and statistical graphics to help you explore data, present models, and evaluate performance. This edition adds five new case studies, updates all code for the newest versions of R, adds more commenting to clarify how the code works, and offers a more detailed and up-to-date primer on data science methods. Gain powerful, actionable, profitable insights about: Advertising and promotion Consumer preference and choice Market baskets and related purchases Economic forecasting Operations management Unstructured text and language Customer sentiment Brand and price Sports team performance And much more
Category: Computers

Social Network Data Analytics

Author : Charu C. Aggarwal
ISBN : 9781441984623
Genre : Computers
File Size : 85.28 MB
Format : PDF, Docs
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Social network analysis applications have experienced tremendous advances within the last few years due in part to increasing trends towards users interacting with each other on the internet. Social networks are organized as graphs, and the data on social networks takes on the form of massive streams, which are mined for a variety of purposes. Social Network Data Analytics covers an important niche in the social network analytics field. This edited volume, contributed by prominent researchers in this field, presents a wide selection of topics on social network data mining such as Structural Properties of Social Networks, Algorithms for Structural Discovery of Social Networks and Content Analysis in Social Networks. This book is also unique in focussing on the data analytical aspects of social networks in the internet scenario, rather than the traditional sociology-driven emphasis prevalent in the existing books, which do not focus on the unique data-intensive characteristics of online social networks. Emphasis is placed on simplifying the content so that students and practitioners benefit from this book. This book targets advanced level students and researchers concentrating on computer science as a secondary text or reference book. Data mining, database, information security, electronic commerce and machine learning professionals will find this book a valuable asset, as well as primary associations such as ACM, IEEE and Management Science.
Category: Computers

Data Science For Cyber Security

Author : Adams Niall M
ISBN : 9781786345653
Genre : Computers
File Size : 68.19 MB
Format : PDF, Kindle
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Cyber-security is a matter of rapidly growing importance in industry and government. This book provides insight into a range of data science techniques for addressing these pressing concerns.The application of statistical and broader data science techniques provides an exciting growth area in the design of cyber defences. Networks of connected devices, such as enterprise computer networks or the wider so-called Internet of Things, are all vulnerable to misuse and attack, and data science methods offer the promise to detect such behaviours from the vast collections of cyber traffic data sources that can be obtained. In many cases, this is achieved through anomaly detection of unusual behaviour against understood statistical models of normality.This volume presents contributed papers from an international conference of the same name held at Imperial College. Experts from the field have provided their latest discoveries and review state of the art technologies.
Category: Computers

Data Visualization And Text Principles And Practices

Author : Thomas Miller
ISBN : 0134308913
Genre : Business & Economics
File Size : 87.19 MB
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Data visualization is increasingly central to predictive analytics and data science. The book focuses on all three application areas of data visualization: exploratory data analysis, model diagnostics, and presentation graphics. Built on the same structure and approach as other books in Thomas W. Miller's popular Modeling Techniques series, it has been carefully designed to serve multiple audiences: business managers, analysts, programmers, and students. Miller begins with core principles, revealing why some data visualizations effectively present information and others don't. He reviews the science of human perception and cognition, proven principles of graphic design, and the growing role of visualization throughout data science -- including examples such as the visualization of time, networks, and maps. Drawing on his pioneering experience teaching data visualization, Miller begins each chapter by stating a real business problem. He explains why the problem is important, describes a relevant dataset, and guides you through solving it with leading open-source tools such as R, Python, D3, and Gephi. (All R and Python code is set apart, so managers or analysts who aren't interested in programming can easily skip it.) Like other books in this series, Data Visualization Principles and Practices draws realistic examples from key application areas, including marketing, finance, sports analytics, web and network data science, text analytics, and social network analysis. Examples include cross-sectional data, time series, network, and spatial data. Readers will discover advanced methods for constructing static and interactive graphics, building web-browser-based presentations, and even creating "information art.""
Category: Business & Economics

Statistics For Data Science

Author : James D. Miller
ISBN : 9781788295345
Genre : Computers
File Size : 63.4 MB
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Get your statistics basics right before diving into the world of data science About This Book No need to take a degree in statistics, read this book and get a strong statistics base for data science and real-world programs; Implement statistics in data science tasks such as data cleaning, mining, and analysis Learn all about probability, statistics, numerical computations, and more with the help of R programs Who This Book Is For This book is intended for those developers who are willing to enter the field of data science and are looking for concise information of statistics with the help of insightful programs and simple explanation. Some basic hands on R will be useful. What You Will Learn Analyze the transition from a data developer to a data scientist mindset Get acquainted with the R programs and the logic used for statistical computations Understand mathematical concepts such as variance, standard deviation, probability, matrix calculations, and more Learn to implement statistics in data science tasks such as data cleaning, mining, and analysis Learn the statistical techniques required to perform tasks such as linear regression, regularization, model assessment, boosting, SVMs, and working with neural networks Get comfortable with performing various statistical computations for data science programmatically In Detail Data science is an ever-evolving field, which is growing in popularity at an exponential rate. Data science includes techniques and theories extracted from the fields of statistics; computer science, and, most importantly, machine learning, databases, data visualization, and so on. This book takes you through an entire journey of statistics, from knowing very little to becoming comfortable in using various statistical methods for data science tasks. It starts off with simple statistics and then move on to statistical methods that are used in data science algorithms. The R programs for statistical computation are clearly explained along with logic. You will come across various mathematical concepts, such as variance, standard deviation, probability, matrix calculations, and more. You will learn only what is required to implement statistics in data science tasks such as data cleaning, mining, and analysis. You will learn the statistical techniques required to perform tasks such as linear regression, regularization, model assessment, boosting, SVMs, and working with neural networks. By the end of the book, you will be comfortable with performing various statistical computations for data science programmatically. Style and approach Step by step comprehensive guide with real world examples
Category: Computers

Data Science And Complex Networks

Author : Guido Caldarelli
ISBN : 9780191024023
Genre : Science
File Size : 87.52 MB
Format : PDF, ePub, Mobi
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This book provides a comprehensive yet short description of the basic concepts of Complex Network theory. In contrast to other books the authors present these concepts through real case studies. The application topics span from Foodwebs, to the Internet, the World Wide Web and the Social Networks, passing through the International Trade Web and Financial time series. The final part is devoted to definition and implementation of the most important network models. The text provides information on the structure of the data and on the quality of available datasets. Furthermore it provides a series of codes to allow immediate implementation of what is theoretically described in the book. Readers already used to the concepts introduced in this book can learn the art of coding in Python by using the online material. To this purpose the authors have set up a dedicated web site where readers can download and test the codes. The whole project is aimed as a learning tool for scientists and practitioners, enabling them to begin working instantly in the field of Complex Networks.
Category: Science