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Video Marketing Strategy

Author : Jon Mowat
ISBN : 9780749481582
Genre : Business & Economics
File Size : 29.59 MB
Format : PDF, Docs
Download : 562
Read : 168

Video is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video and create effective video campaigns. This in-depth look at the world's most powerful medium helps brands to radically magnify their voice by tapping into a level of emotional engagement that can't be achieved any other way. The book explores both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?).It looks at how multiple videos form wider campaigns and covers content hubs, activation strategies and testing. It is filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan. Written by an award-winning video marketer with decades of experience, Video Marketing Strategy gives readers the magic formula to create engaging, effective content. Truly global in scope, it features case studies from around the world, and shows how marketers from all sectors and industries have used video campaigns successfully. Featuring insights from prominent industry practitioners Video Marketing Strategy is jam-packed with guidance on how to make videos that cut through the market place and deliver measurable results.
Category: Business & Economics

Youtube And Video Marketing

Author : Greg Jarboe
ISBN : 9781118203811
Genre : Business & Economics
File Size : 62.38 MB
Format : PDF, Kindle
Download : 769
Read : 1267

Fully updated with new information, including the latest changesto YouTube! If you're a marketer, consultant, or small business owner, thisis the guide you need to understand video marketing tactics,develop a strategy, implement the campaign, and measure results.You'll find extensive coverage of keyword strategies, tips onoptimizing your video, distribution and promotion tactics, YouTubeadvertising opportunities, and crucial metrics and analysis. Avoiderrors, create a dynamite campaign, and break it all down inachievable tasks with this practical, hour-a-day, do-it-yourselfguide. Shows you how to successfully develop, implement, and measure asuccessful video marketing strategy Written in the popular An Hour a Day format, which breaksintimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality,helpful new case studies, the latest marketing insights, andmore Covers optimization strategies, distribution techniques,community promotion tactics, and more Explores the crucial keyword development phase and bestpractices for creating and maintaining a presence on YouTube viabrand channel development and customization Shows you how to optimize video for YouTube and search enginevisibility Give your organization a visible, vital, video presence onlinewith YouTube and Video Marketing: An Hour a Day, SecondEdition.
Category: Business & Economics

Video Marketing For Libraries

Author : Heather A. Dalal
ISBN : 9781442269507
Genre : Language Arts & Disciplines
File Size : 35.65 MB
Format : PDF
Download : 920
Read : 207

Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact
Category: Language Arts & Disciplines

Video Marketing Excellence

Author : David Brock
ISBN : 9781633481701
Genre : Business & Economics
File Size : 37.84 MB
Format : PDF, ePub
Download : 154
Read : 975

If your business or blog isn't using video marketing, then you are missing out on one of the most engaging, influential and potentially profitable forms of marketing of them all. Video marketing has the ability to grab attention and to help you establish authority in ways that no other form of marketing can approach; so it's absolutely vital that you start leveraging this type of marketing ...
Category: Business & Economics

Urgent Care Business Free Online Advertising Video Marketing Strategy Book

Author : Brian Mahoney
ISBN : 1542527473
Genre :
File Size : 85.9 MB
Format : PDF, ePub, Mobi
Download : 788
Read : 1040

"An investment in knowledge pays the best interest." ...Benjamin Franklin With this Urgent Care Business Free Online Advertising Video Marketing Strategy Book you will Learn... How to Get Unlimited FREE Marketing & Advertising for massive money for your Urgent Care business! How to Step by Step create Money Making Videos! The secrets the pro's use to rank on the 1st page of YouTube! Get Massive Amounts of Web Traffic and views for Your Urgent Care Marketing business Videos! How to use the top Urgent Care Forum websites to blast massive website traffic to your videos! How to Get A check from YouTube/Google every month from videos that are promoting your business and making your Money! How to do Everything at ZERO COST TO YOU! Find everything you need and more with the Million Dollar Internet Rolodex included! People are destroyed for lack of knowledge. For less than the cost of one night at the movies you can get the knowledge you need to start living your business dreams! Don't wait. You'll wait your life away...

Content Marketing And Online Video Marketing

Author : Julian Delphiki
ISBN : 9798647283269
Genre :
File Size : 87.86 MB
Format : PDF, ePub, Mobi
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Read : 527

Brands now have the opportunity to manage who they talk to, what they say, and when and where they do it, instead of being limited by the constraints of form and function imposed by traditional advertising.The book will help you to you through what content marketing is, how and why brands are using it, and the issues you should consider before diving in. This guide also covers the tools, resources and strategic considerations necessary for building a content plan. Regardless of how much complex is your market, you need to develop detailed customer models, all the way through to publishing your content. Finally, the book covers a specific approach to the online video marketing - the creation and distribution of video content as part of an overall marketing strategy; and an important subset of this: online video advertising, or the creation of video for paid-for, online ad spots.

Youtube Marketing Strategies Youtube Social Media Approach For Beginners Tricks Secrets Guide To Business And Growind Your Following

Author :
Genre : Business & Economics
File Size : 29.8 MB
Format : PDF, Kindle
Download : 951
Read : 161

YOUTUBE MARKETING STRATEGIES ''YouTube Marketing is not but yourself. There is no magic formula for success,but there are strategies that if you follow them step by step, they can make you understand that it is possible to do it!'' The internet has certainly revolutionized the marketing game. YouTube is amongst the best video-sharing platforms today.It was created back in 2001 and since then it has been the source of newsworthy videos. Is amongst the most popular platforms of social media these days.In this book, you will learn everything that you need to know about using YouTube is a cost-effective means to expand your business and you reach of audience. In the book, you will find: What YouTube marketing is YouTube Usage The Benefits of YouTube Marketing Essential Youtube Marketing Strategies for Businesses Tips and Tactics to an effective Youtube Marketing Strategy Steps to create a YouTube marketing campaign and many more! Objectives of the book: -Let people know what YouTube Marketing is. -Give everyone the chance to learn the secrets -Give the opportunity to read it or listen to it at any time
Category: Business & Economics

Youtube Marketing Manual

Author : Marc Bullard
ISBN : 1497556171
Genre : Internet advertising
File Size : 48.81 MB
Format : PDF
Download : 522
Read : 1172

FULLY UPDATED FOR 2014Video Marketing for Small Businesses, Speakers, Consultants, and Authors Video Marketing is one of the newest and fastest growing industries in online business and advertising today. With little more than a camera and a microphone, anybody can use the power of the Internet to be seen and heard. If you're an author, consultant, small business owner, or anybody that wants publicity online, this is the guide you need to understand video marketing. Discover YouTube's secrets, implement a marketing plan, and showcase your brand like never before. It's all here. You'll find a detailed breakdown of keyword strategies, optimizing techniques for videos and channels, marketing tactics, advertising opportunities, and crucial metrics and analysis tools. * See how to measure a successful marketing strategy* Discover the new YouTube layout and all its possibilities* Find out how to optimize for YouTube and search engines* Uncover how to use YouTube to promote your business and sell your products* Learn how to NOT get banned by YouTube Get marketing strategy as well as an easy to follow, step-by-step walkthrough of YouTube's many features. A few of the lessons provided in this book include:* Branding Techniques* Get in early with popular videos and what to do with them* Discover trends and use them to boost views* Find the next upcoming viral videos* What equipment you should use * Optimize your channel* Discover new demographics* Social interaction* Script and copywriting tips* Much more
Category: Internet advertising

Youtube For Business

Author : Michael R. Miller
ISBN : 0132681846
Genre : Business & Economics
File Size : 36.31 MB
Format : PDF, ePub
Download : 911
Read : 560

YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services? YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones. That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget. In this updated second edition of YouTube for Business, you learn how to • Develop a YouTube marketing strategy • Decide what types of videos to produce • Shoot great-looking YouTube videos—on a budget • Edit and enhance your videos • Create a brand presence with your YouTube channel • Produce more effective YouTube videos • Promote your videos on the YouTube site • Link from your videos to your website with Call-to-Action Overlays
Category: Business & Economics