VALUESPACE WINNING THE BATTLE FOR MARKET LEADERSHIP

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Valuespace Winning The Battle For Market Leadership

Author : Banwari Mittal
ISBN : 9780071382694
Genre : Business & Economics
File Size : 22.47 MB
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In the tradition of the bestselling The Discipline of Market Leaders, business professors and consultants Banwari Mittal and Jagdish N. Sheth describe a dynamic new value-based approach to achieving market dominance they call ValueSpace—the space that great companies create to deliver their customers the greatest value. Based on the findings of an in-depth study for the prestigious Marketing Science Institute of the top 10 companies on Fortune’s Most Admired Companies list, Mittal and Sheth show that value is the “missing link” in achieving enduring customer loyalty, and that the three main components of customer value are performance, price, and service. With the help of fascinating case studies from UPS, 3M, Caterpillar, Xerox, Fossil, and other “most admireds,” Value Space explains why and how companies in all business sectors that excel at delivering customer value are invariably the market leaders. It outlines a complete program for achieving long-term success by more effectively managing the 9 organizational processes that drive performance, price, and service.
Category: Business & Economics

Review Of Marketing Research

Author : Naresh Malhotra
ISBN : 9780857248985
Genre : Business & Economics
File Size : 81.63 MB
Format : PDF
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This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
Category: Business & Economics

Handbook On Research In Relationship Marketing

Author : Robert M. Morgan
ISBN : 9781783478637
Genre : Business & Economics
File Size : 50.70 MB
Format : PDF, Kindle
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The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, a
Category: Business & Economics

Sales Management

Author : Javier Marcos Cuevas
ISBN : 9781137355126
Genre : Business & Economics
File Size : 25.94 MB
Format : PDF, Docs
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Professional Selling and Sales Management have become more complex and multifaceted than ever before, but also a more exciting and stimulating function and profession. Sales Management provides a comprehensive introduction to selling and sales management. Packed full of insightful real-world case studies, the fully updated and revised fourth edition of this highly successful text includes new chapters on Defining and Implementing Sales Strategies and Key Account Management. The book features an increased emphasis on the practical approaches to Professional Selling and extensive up-to-date coverage of Motivation and Leadership of the Sales Force, Technology, Sales Training and Sales Performance. With a wealth of international examples, it contains a unique combination of academic rigor and practical focus, based on the authors' invaluable combination of industry experience, expertise in sales consultancy and years of teaching and research in sales. It is the definitive text for undergraduate, postgraduate and MBA students of selling and sales management.
Category: Business & Economics

Selling Value

Author : Don Hutson
ISBN : 9780692401125
Genre : Business & Economics
File Size : 79.71 MB
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SELLING VALUE is 305 pages of solid content to help you out perform your competition while keeping your customers happy. It is presented in four parts: Mastering the Head Game; Your Blueprint for Sales Success; Understanding Your Customer; and Securing and Growing the Business; The fifteen chapters outline the most critical content for exceptional sales results in a competitive environment. One premise set forth is that the most important definition of value is your prospect’s definition! If properly queried, ten prospects might well give you ten different answers and to what they value most. With exceptional skills of differentiating and adapting the value elements of your deliverables, you can hit the mark for all ten of them! From the important basics in Part I to the advanced selling skills in Part IV, you will gain many ideas from this content-rich work on the skill of SELLING VALUE for greater successds!
Category: Business & Economics

Why Do Good Companies Go Bad

Author : Jagdish N. Sheth
ISBN : 0132381362
Genre : Business & Economics
File Size : 42.89 MB
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This is the eBook version of the printed book. This Element is an excerpt from The Self-Destructive Habits of Good Companies...and How to Break Them (9780131791138) by Dr. Jagdish N. Sheth. Available in print and digital formats. Why don’t “great,” “excellent” companies stay that way? Why do so many falter--and how can you keep it from happening to your company? Why do good companies go bad? Of the 62 “excellent” companies praised by Tom Peters and Robert Waterman in their early 1980s bestseller In Search of Excellence, many--including stalwarts like Sears, Xerox, IBM, and Kodak--have faced serious hardships in the 20-odd years since. Some recovered. Some are struggling mightily to recover. Some are dead or, in all likelihood, soon will be. Why?
Category: Business & Economics

The Self Destructive Habits Of Good Companies

Author : Jagdish N. Sheth
ISBN : 9780132716383
Genre : Business & Economics
File Size : 45.6 MB
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Why do so many good companies engage in self-destructive behavior? This book identifies seven dangerous habits even well-run companies fall victim to–and helps you diagnose and break these habits before they destroy you. Through case studies from some of yesterday’s most widely praised corporate icons, you’ll learn how companies slip into “addiction” and slide off the rails...why some never turn around...and how others achieve powerful turnarounds, moving on to unprecedented levels of success. You’ll learn how an obsession with volume leads inexorably to rising costs and falling margins...how companies fall victim to denial, myth, ritual, and orthodoxy... how they start wasting vital energy on culture confl ict and turf wars...how they blind themselves to emerging competition...how they become arrogant, complacent, and far too dependent on their traditional competences. Most important, you’ll find specific, detailed techniques for “curing”–or, better yet, preventing–every one of these self-destructive habits. The “cocoon” of denial Find it, admit it, assess it, and escape it The stigma of arrogance Escape this fault that “breeds in a dark, closed room” The virus of complacency Six warning signs and five solutions The curse of incumbency Stop your core competencies from blinding you to new opportunities The threat of myopia Widen your view of your competitors–and the dangers they pose The obsession of volume Get beyond “rising volumes and shrinking margins” The territorial impulse Break down the silos, factions, fiefdoms, and ivory towers
Category: Business & Economics

Research In Consumer Behavior

Author : Elizabeth Hirschman
ISBN : 0892329130
Genre : Business & Economics
File Size : 71.59 MB
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Category: Business & Economics

Customer Behavior

Author : Jagdish N. Sheth
ISBN : 0030343364
Genre : Business & Economics
File Size : 84.9 MB
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Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs. Its managerial approach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.
Category: Business & Economics