Understanding Media Industries

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Understanding Media Industries

Author : Timothy Havens
ISBN : 0190215321
Genre : Mass media
File Size : 36.50 MB
Format : PDF, Kindle
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An engaging and accessible introduction to the field, Understanding Media Industries helps students develop deeper and more critical knowledge of industries. This book provides students with a thorough discussion of how media industries work, why they work as they do, and the broader theoretical and practical implications of media industry structure and function. The authors' unique Industrialization of Culture Framework organizes the book and helps students to consider media industries in different nations and historical periods.
Category: Mass media

Understanding Media Economics

Author : Gillian Doyle
ISBN : 9781446281475
Genre : Social Science
File Size : 33.83 MB
Format : PDF, ePub, Mobi
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"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector." - Lucy Küng, Oxford University and Jonkoping University "A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy." - Chris Bilton, University of Warwick "An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media." - Milan Todorovic, London Metropolitan University With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for all students of the media.
Category: Social Science

Media Now Understanding Media Culture And Technology

Author : Joseph Straubhaar
ISBN : 9781305533851
Genre : Business & Economics
File Size : 80.50 MB
Format : PDF
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Offering the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e equips readers with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform the rapidly evolving industry−and impact your daily life. Focusing on the essential history, theories, concepts, and technical knowledge, MEDIA NOW develops readers' media literacy skills to prepare them for work in the expanding fields of the Internet, interactive media, and traditional media industries. In addition to vivid infographics and illustrations, the cutting-edge Ninth Edition includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Business & Economics

Understanding Media Economics

Author : Gillian Doyle
ISBN : 076196875X
Genre : Social Science
File Size : 56.8 MB
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Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
Category: Social Science

Understanding Media Policies

Author : Evangelia Psychogiopoulou
ISBN : 9780230348127
Genre : Language Arts & Disciplines
File Size : 46.18 MB
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Leading scholars investigate media policies in Europe, inquiring into the regulatory practices, policy tools and institutional features of media policy-making in 14 countries. The book offers a fresh assessment of the ways European media policies are formulated and identifies the factors that exert an influence throughout the process.
Category: Language Arts & Disciplines

Political Economy Of Media Industries

Author : Randy Nichols
ISBN : 9780429890444
Genre : Language Arts & Disciplines
File Size : 30.39 MB
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This book provides a critical political economic examination of the impact of increasingly concentrated global media industries. It addresses different media and communication industries from around the globe, including film, television, music, journalism, telecommunication, and information industries. The authors use case studies to examine how changing methods of production and distribution are impacting a variety of issues including globalization, environmental devastation, and the shifting role of the State. This collection finds communication at a historical moment in which capitalist control of media and communication is the default status and, so, because of the increasing levels of concentration globally allows those in control to define the default ideological status. In turn, these concentrated media forces are deployed under the guise of entertainment but with a mind towards further concentration and control of the media apparatuses many times in convergence with others
Category: Language Arts & Disciplines

Understanding The Media

Author : Eoin Devereux
ISBN : 076195483X
Genre : Language Arts & Disciplines
File Size : 80.79 MB
Format : PDF
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Understanding the Media introduces key theoretical issues in media analysis, and encourages students to use case studies and to examine their own personal media use and exposure. Devereux applies a model of media analysis that gives equal weighting to the production, content and reception of media texts. Devereux uses examples from both `old' and `new' media, and draws upon illustrative materials from diverse geographical territories. Each chapter contains concise summaries, exercises, extracts from experts in the field, model exam and essay questions, as well as directions for further reading and research. This practical dimension to Understanding the Media will ensure that the book appeals to both teachers and students of the 21st century media. For the front of postcard: Provides an accessible and valuable resource for undergraduate media students, which will enable them to develop a critical interest in the study and analysis of the mass media.
Category: Language Arts & Disciplines

Media Industries

Author : Jennifer Holt
ISBN : 9781444360233
Genre : Language Arts & Disciplines
File Size : 59.5 MB
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Media Industries: History, Theory and Method is among the first texts to explore the evolving field of media industry studies and offer an innovative blueprint for future study and analysis. capitalizes on the current social and cultural environment of unprecedented technical change, convergence, and globalization across a range of textual, institutional and theoretical perspectives brings together newly commissioned essays by leading scholars in film, media, communications and cultural studies includes case studies of film, television and digital media to vividly illustrate the dynamic transformations taking place across national, regional and international contexts
Category: Language Arts & Disciplines

Understanding The Media

Author : Eoin Devereux
ISBN : 9781412929912
Genre : Social Science
File Size : 89.94 MB
Format : PDF, ePub, Mobi
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Understanding the Media introduces key theoretical issues in media analysis and encourages students to use case studies to examine their own personal media use and exposure. Author Eoin Devereux applies a model of media analysis that gives equal weight to the production, content, and reception of media texts. A particular emphasis is placed on understanding the mass media in a social context, and readers are invited to engage with a variety of questions about the increasingly complex mediascape in which we live our everyday lives.
Category: Social Science

Handbook On The Economics Of The Media

Author : Robert G Picard
ISBN : 9780857938893
Genre : Business & Economics
File Size : 36.18 MB
Format : PDF
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Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances
Category: Business & Economics

Making Media Work

Author : Derek Johnson
ISBN : 9780814764558
Genre : Business & Economics
File Size : 84.63 MB
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The management and labor culture of the entertainment industry. In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers—“the suits”—who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such portrayals belie the reality of how media management operates as a culture of shifting discourses, dispositions, and tactics that create meaning, generate value, and shape media work throughout each moment of production and consumption. Making Media Work aims to provide a deeper and more nuanced understanding of management within the entertainment industries. Drawing from work in critical sociology and cultural studies, the collection theorizes management as a pervasive, yet flexible set of principlesdrawn upon by a wide range of practitioners—artists, talent scouts, performers, directors, show runners, and more—in their ongoing efforts to articulate relationships and bridge potentially discordant forces within the media industries. The contributors interrogate managerial labor and identity, shine a light on how management understands its roles within cultural and creative contexts, and reconfigure the complex relationship between labor and managerial authority as productive rather than solely prohibitive. Engaging with primary evidence gathered through interviews, archives, and trade materials, the essays offer tremendous insight into how management is understood and performed within media industry contexts. The volume as a whole traces the changing roles of management both historically and in the contemporary moment within US and international contexts, and across a range of media forms, from film and television to video games and social media.
Category: Business & Economics

The Social Media Industries

Author : Alan B. Albarran
ISBN : 9780415523189
Genre : Computers
File Size : 46.91 MB
Format : PDF, ePub, Mobi
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This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
Category: Computers

Audience Evolution

Author : Philip M. Napoli
ISBN : 9780231520942
Genre : Social Science
File Size : 47.75 MB
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Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. Napoli explores the interplay between political and economic interests in the audience marketplace and their effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies. As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions.
Category: Social Science

The Political Economies Of Media

Author : Dwayne Winseck
ISBN : 9781849668934
Genre : Business & Economics
File Size : 57.17 MB
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The contributors show that digital media are disrupting entire media industries, but without erasing the past and insist that one media sector is not the same as the next. As the title signals even in the age of convergence and remix culture, different media continue to display their own distinctive political economies.
Category: Business & Economics

Media Society

Author : David Croteau
ISBN : 0761987738
Genre : Performing Arts
File Size : 63.63 MB
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The Third Edition of this popular text provides students with an overview of the entire media process, with an emphasis on how social forces influence the media and how media potentially affect society.
Category: Performing Arts

Understanding Media Production

Author : Paul Dwyer
ISBN : 1138238147
Genre : Broadcasting
File Size : 23.40 MB
Format : PDF, Kindle
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"Through in-depth analysis of different types of film, TV and online content, Understanding Media Production examines whether media theory can help inform good practice in media production. Using contemporary examples including Pirates of The Caribbean, Game of Thrones, Love Island and PewDiePie's 'letsplay' videos, Dwyer tracks the evolution of these entertainment formats and outlines how industry sectors and regulatory structures emerged to produce them. Chapters describe the production practices associated with each type of media content, like single and multi-camera production, headlines and "inverted pyramids," three-point lighting and gameplay animation. They also outline key production roles; directors, producers, reporters, correspondents etc. The book goes on to examine contemporary changes in these established production practices and professions, as media organisations use new technologies and process innovations to achieve efficiencies, reduce costs and increase profits. Understanding Media Production's comparative approach uniquely highlights the similarities and differences in the production strategies and styles used for a range of media products. Furthermore, it makes important links between the economic, socio-political and cultural factors which influence these practices. The book is designed to encourage constructive debate between media practitioners and media theorists and offer aspiring producers an introduction to understanding the main production methods used across the UK and US"--
Category: Broadcasting

Management And Innovation In The Media Industry

Author : Cinzia Dal Zotto
ISBN : 1781959277
Genre : Business & Economics
File Size : 85.14 MB
Format : PDF
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This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future. The primary focus of this study is the relationship between management and innovation in the media industry. The book evaluates the importance and the role of innovation within the media industry and helps identify and evaluate the drivers of innovation. The contributors demonstrate and build upon an understanding of the issues and strategies that bind media firms to new processes and technologies and offer clear guidelines on how media companies can accelerate growth through effective internal and external collaboration. Management and Innovation in the Media Industry highlights those issues that influence strategies, organizational structures, media content management and public interest within media firms. This unique study offers both new theoretical and empirical insights on decision making aspects of innovation relevant for those executives and policy makers operating within the media or related industries. It will be of great interest to academics and students in the fields of communication and journalism as well as innovation management.
Category: Business & Economics

The Handbook Of Internet Studies

Author : Mia Consalvo
ISBN : 9781444342383
Genre : Social Science
File Size : 30.55 MB
Format : PDF, ePub, Mobi
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The Handbook of Internet Studies brings together scholars from a variety of fields to explore the profound shift that has occurred in how we communicate and experience our world as we have moved from the industrial era into the age of digital media. Presents a wide range of original essays by established scholars in everything from online ethics to ways in which indigenous peoples now use the Internet Looks at the role of the internet in modern societies, and the continuing development of internet studies as an academic field Explores Internet studies through history, society, culture, and the future of online media Provides introductory frameworks to ground and orientate the student, while also providing more experienced scholars with a convenient and comprehensive overview of the latest trends and critical directions in the many areas of Internet research
Category: Social Science

Media Economics

Author : Alan B. Albarran
ISBN : 081382124X
Genre : Social Science
File Size : 26.11 MB
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Category: Social Science