TRACTION A STARTUP GUIDE TO GETTING CUSTOMERS

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Traction

Author : Justin Mares
ISBN : 9780976339601
Genre : Business & Economics
File Size : 54.73 MB
Format : PDF, Kindle
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Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.
Category: Business & Economics

Traction

Author : Gabriel Weinberg
ISBN : 9780698411876
Genre : Business & Economics
File Size : 54.7 MB
Format : PDF, Mobi
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Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. From the Hardcover edition.
Category: Business & Economics

Marketing Your Startup

Author : Simona Covel
ISBN : 9780814439685
Genre : Business & Economics
File Size : 59.30 MB
Format : PDF, ePub
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Let Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast. For years, Inc. has covered the innovative marketing used by thousands of tiny startups that turned into household names. Now, Marketing Your Startup shares these compelling stories and spotlights strategies for igniting growth, including how: Dollar Shave Club mastered the inexpensive viral video- and rocketed to success * Casper combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way * SoulCycle's obsessive fixation on their brand fueled their rise from spin studio to cult-like fitness sensation Through firsthand insights from founders and helpful how-to guidelines, you'll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more. Whether you've got a robust budget or you're bootstrapping your way to the top, Marketing Your Startup gives you the tools to launch an empire.
Category: Business & Economics

The Startup Checklist

Author : David S. Rose
ISBN : 9781119163794
Genre : Business & Economics
File Size : 74.82 MB
Format : PDF, Mobi
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"Most books on entrepreneurship focus on strategic issues like product/market fit, deciding what market to be in, or what business to buy, how to get traction with customers, etc. Examples include bestselling perennials such as The Lean Startup, Art of the Start, Zero to One, Startup Owner's Manual, et al Simple Startup, covers a completely different part of the process: the concrete details of business launch, growth, and management. Most best-sellers that promise to tell people how to start a business do so very briefly, and quickly end up recommending that readers seek guidance from lawyers, accountants, and other paid advisors. Simple Startup gives readers the detailed insights they need to understand exactly what they need from each of these professional counselors, to ask the smart questions that will help them get their money's worth, and to make intelligent decisions independent of their advisors' recommendations. Simple Startup is aimed at those who want to make it really big, not just the home-based artisans, daycare providers, or dry cleaning stores. These are innovators and visionaries who have the passion, drive, and creativity to launch a great company, but who need a nuts-and-bolts guide to the hundreds of complex challenges that derail many a business on the journey from their first business card to a successful company sale or IPO"--
Category: Business & Economics

Startup Accelerators

Author : Richard Busulwa
ISBN : 9781119638599
Genre : Business & Economics
File Size : 46.4 MB
Format : PDF, ePub
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The must – read guidebook for entrepreneurs looking to get into accelerator programs and to build and scale their startups with speed Accelerator programs have become one of the most powerful and valuable resources for entrepreneurs seeking to learn rapidly, build powerful networks, raise capital, build their startups and do this at speed and scale. In recent years, the number of accelerator programs around the world has grown at an incredible rate, propelling startups such as AirBnB, Uber, DropBox, Reddit, and others — many to billion-dollar valuations. The number of accelerators, the differences in accelerator program offerings and the unique benefits and costs of different accelerator locations makes choosing the right accelerator a challenge. Selecting the wrong accelerator, failing to be accepted in the right one, or not fully taking advantage of all the accelerator has to offer can be costly, sometimes fatal. With the stakes so high, entrepreneurs need to understand all their options, choose carefully and do the right things to maximize their chances of success. Startup Accelerators is the go to guide for any entrepreneur, providing a firsthand look into the acceptance criteria and inner workings of different accelerator programs. Written by entrepreneurs for entrepreneurs, this indispensable resource explains what different accelerator programs offer, how to get accepted, what to do during the program, how to raise money during accelerators, what to do after the program ends, and much more. Packed with real-world case studies and advice from leading experts on startup accelerator programs, this one-stop resource provides step-by-step guidance on the entire accelerator process. Reveals how accelerators help founders navigate different challenges in the startup journey Describes the differences in the benefits and costs of different accelerator programs Explains how to prepare accelerator applications Discloses what actions to take during an accelerator to make the most of it Depicts case studies of entrepreneurs’ accelerator applications, experiences and outcomes across different accelerators Features interviews with accelerator program managers, founders who went through accelerators, and investors in companies going through or having gone through accelerators Includes insightful data and reflections from entrepreneurship education researchers and academics Startup Accelerators: A Field Guide will prove to be invaluable for startup founders considering or going through accelerators, as well as aspiring entrepreneurs, educators, and other startup accelerator stakeholders.
Category: Business & Economics

Don T Sleep On It

Author : Kavit Haria
ISBN : 9781683509868
Genre :
File Size : 65.53 MB
Format : PDF, ePub, Docs
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Category:

Author : 加布里埃爾.溫伯格 (Gabriel Weinberg)
ISBN :
Genre :
File Size : 33.13 MB
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大師輕鬆讀 NO.561 Traction A Startup Guide to Getting Customers 有好的產品固然重要,但新創事業一定得要有足夠的客戶才能順利存活下去,否則產品再好,乏人問津也沒用。因此,不要只專注在產品開發或改良精進,你要花一半時間做行銷,讓客戶叫好、讓產品叫座,讓事業存活下去。 ★ Goodreads、Onstartups.com 等好評推薦 ★ 亞馬遜網路書店排行榜暢銷書
Category:

Lean Mobile App Development

Author : Mike van Drongelen
ISBN : 9781786467478
Genre : Computers
File Size : 38.93 MB
Format : PDF, ePub
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Develop lean iOS and Android apps using industry standard techniques and lean development practices. About This Book Build ready-to-deploy apps with less iterations and shorter development times Adopt the lean startup methodologies to develop iOS and Android apps that shine in the App Store This hands-on guide puts continuous innovation into practice to develop successful mobile apps Who This Book Is For This book is for developers, CTOs, and architects working for a startup or another kind of lean startup environment, such as start-up within a cooperation. It is is ideal for any iOS and Android developer who wants to build successful mobile apps by adopting the lean startup methodology. What You Will Learn Apply the lean startup methodology to real Android and iOS development Define what your hypotheses are by creating an Minimal Viable Product Validate your idea against the Business Model Canvas Gather feedback through statistics and by getting user comments, learn from it, and adapt your app accordingly Develop skills and devise strategies to build versatile and flexible apps that meet changing business requirements Investigate the possibilities when you need to pivot your start-up idea whether in a startup or an established business. Create a successful app and get tips on how to boostconversion and how to optimize the on boardingprocess. In Detail Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer? By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how. It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things" into practice. A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance. Style and approach This book takes a hands-on approach to developing apps through the Lean Start-up Methodology. Following a 50% business and 50% tech approach, this book is filled with practical examples and real-world experiments.
Category: Computers

Successful Online Start Ups For Dummies

Author : Stefan Korn
ISBN : 9781118302682
Genre : Business & Economics
File Size : 37.23 MB
Format : PDF, Kindle
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The how-to guide to starting, funding, running, and exiting asuccessful online business in less than three months Getting a thriving online enterprise up and running takes morethan just a good idea. It involves building a website, developingit into a viable business, maintaining cash flow, hiring a staff,and much more. The task can seem daunting, but Successful OnlineStart-Ups For Dummies is here to help, showing prospectiveentrepreneurs how to develop a sound business plan, set up a propercompany structure, and attract investment/funding in less thanthree months. Many entrepreneurs have a great idea and the technical know-howto get a website up and running, but forget that it's a businessthat requires capital, management and continual growth.Successful Online Start-Ups For Dummies teaches newstart-ups how to get "investment ready" and attract the rightbackers in a very competitive market, giving readers the specificknow-how to keep their business running—or how to turn itover quickly and profitably so they can move onto their nextstart-up or retire. Gives budding entrepreneurs everything they need to build andsell a profitable online business Topics covered include "bootstrapping," common mistakes andmissed opportunities at every step of the start-up business cycle,achieving rapid but sustainable growth, attracting the attention ofinvestors and mentors, market validation, and much more Includes content specially tailored for readers in Australiaand New Zealand, including details on all the major incubatorevents and start-up workshops in both countries A great idea isn't enough to achieve real business success,making Successful Online Start-Ups For Dummies the potentialdifference between personal financial disaster and a comfortableearly retirement.
Category: Business & Economics

Adweek

Author :
ISBN : MINN:31951P009550817
Genre : Advertising
File Size : 57.13 MB
Format : PDF
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Category: Advertising