THINKING-SMALL

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Thinking Small

Author : Andrea Hiott
ISBN : 9780345521446
Genre : History
File Size : 59.57 MB
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Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
Category: History

Thinking Small

Author : Daniel Immerwahr
ISBN : 9780674289949
Genre : Business & Economics
File Size : 20.59 MB
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Winner of the Merle Curti Award in Intellectual History, Organization of American Historians Co-Winner of the Society for U.S. Intellectual History Book Award Thinking Small tells the story of how the United States sought to rescue the world from poverty through small-scale, community-based approaches. And it also sounds a warning: such strategies, now again in vogue, have been tried before, with often disastrous consequences. “Unfortunately, far from eliminating deprivation and attacking the social status quo, bottom-up community development projects often reinforced them...This is a history with real stakes. If that prior campaign’s record is as checkered as Thinking Small argues, then its intellectual descendants must do some serious rethinking... How might those in twenty-first-century development and anti-poverty work forge a better path? They can start by reading Thinking Small.” —Merlin Chowkwanyun, Boston Review “As the historian Daniel Immerwahr demonstrates brilliantly in Thinking Small, the history of development has seen constant experimentation with community-based and participatory approaches to economic and social improvement...Immerwahr’s account of these failures should give pause to those who insist that going small is always better than going big.” —Jamie Martin, The Nation
Category: Business & Economics

Thinking Small

Author : Charles Rubin
ISBN : UOM:39015004485218
Genre : Portable computers
File Size : 21.7 MB
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Category: Portable computers

Think Small

Author : Owain Service
ISBN : 9781782436348
Genre : Self-Help
File Size : 89.84 MB
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'Governments around the world are using behavioural insights to help people achieve their goals. This great new book shows how you can use the same tools in your own life. Go nudge yourself!'- Richard Thaler, winner of the 2017 Nobel Prize in Economics A simple and accessible plan for success, based on seven scientifically tested steps that really work. We're often told to dream big, the sky's the limit and that nothing is impossible. While it is undoubtedly good advice to set yourself goals that have the potential to make you and those around you healthier and happier, how to reach those goals is often less clear. From getting fit or securing a new job to becoming a better manager or parent, simply setting your mind to something will rarely get you where you want to be, and big plans can quickly become overwhelming, leaving us feeling as though we've failed. Most of us set goals with very good intentions, so why do our best-laid plans so often go awry? When we're so committed to making positive changes and fulfilling our ambition at the outset, is there a way of avoiding the common roadblocks that stand between our goals and us? Thankfully, the answer is yes - and it's much easier to achieve than you might think. Working inside the world's first Nudge Unit, Owain Service and Rory Gallagher know the huge impact that small changes and clear plans, based on a scientific understanding of human behaviour, can have from an individual to an international level. For the first time, Think Smalltakes these successful approaches and translates them into an easy, simple framework that has the potential to make a big difference to all our lives.
Category: Self-Help

Dream Big Think Small

Author : Jeff Manion
ISBN : 9780310328599
Genre : Religion
File Size : 46.34 MB
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How do you build a life of significance? As pastor and writer Jeff Manion shares in Dream Big, Think Small, truly great lives are built on the foundation of a holy redundancy—a persistence and determination to move faithfully in the right direction. Dream Big, Think Small will provide: The plan for extraordinary living for ordinary life. Big dreams are achievable through steady progress over time. The motivation you need to stick with it for the long haul. The tools necessary for passionate longevity. You can faithfully lead, serve and love others over a lifetime without sacrificing your passion. So many believers want their lives to count, but they are impatient with the slow pace at which goodness grows. Many of us struggle to embrace the faithfulness required to show up day after day after day. In Dream Big, Think Small Manion helps to reveal the joy in the small, seemingly inconsequential actions you take every day. Ultimately, you will learn how small persistent steps lead to tremendous and lasting results. Filled with Manion’s trademark inspiring stories and insightful biblical teaching, Dream Big, Think Small challenges you to explore the spiritual prescription of steady faithfulness. Following the principles of perseverance, intentionality, and discipline outlined in this book, you will see lasting and astonishing results in your spiritual health, within your marriage and family, in the quality of your work, and in a more authentic ability to honor God with your life.
Category: Religion

What Works In Development

Author : Jessica Cohen
ISBN : 0815704194
Genre : Social Science
File Size : 60.34 MB
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What Works in Development? brings together leading experts to address one of the most basic yet vexing issues in development: what do we really know about what works— and what doesn't—in fighting global poverty? The contributors, including many of the world's most respected economic development analysts, focus on the ongoing debate over which paths to development truly maximize results. Should we emphasize a big-picture approach—focusing on the role of institutions, macroeconomic policies, growth strategies, and other country-level factors? Or is a more grassroots approach the way to go, with the focus on particular microeconomic interventions such as conditional cash transfers, bed nets, and other microlevel improvements in service delivery on the ground? The book attempts to find a consensus on which approach is likely to be more effective. Contributors include Nana Ashraf (Harvard Business School), Abhijit Banerjee (MIT), Nancy Birdsall (Center for Global Development), Anne Case (Princeton University), Jessica Cohen (Brookings),William Easterly (NYU and Brookings),Alaka Halla (Innovations for Poverty Action), Ricardo Hausman (Harvard University), Simon Johnson (MIT), Peter Klenow (Stanford University), Michael Kremer (Harvard), Ross Levine (Brown University), Sendhil Mullainathan (Harvard), Ben Olken (MIT), Lant Pritchett (Harvard), Martin Ravallion (World Bank), Dani Rodrik (Harvard), Paul Romer (Stanford University), and DavidWeil (Brown).
Category: Social Science

Test Prep Level 3 Small Wonders Comprehension And Critical Thinking

Author : Lisa Greathouse
ISBN : 9781480775121
Genre :
File Size : 36.59 MB
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Students read a high-interest nonfiction article, strengthen comprehension skills by responding to follow-up questions, study a primary source document, and demonstrate critical-thinking skills through document-based questions.
Category:

Design Thinking For Entrepreneurs And Small Businesses

Author : Beverly Rudkin Ingle
ISBN : 9781430261827
Genre : Business & Economics
File Size : 82.95 MB
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Having met Beverly Ingle and hearing her speak about design thinking, I was enlightened and enthused. With a depth of knowledge and obvious passion for the usage of design thinking, she has already helped many business people, myself included, inject greater creativity into problem solving to deliver better results—something that is a must for left-brainers! She has an amazingly refreshing ability to create deep understanding within her audience, and a hands-on, practical approach ensures that the results are manageable and within your grasp. —Jill Robb, CEO, Ambition Digital; Belfast, United Kingdom Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work is the first book on the subject for smaller businesses. Until now, design thinking—a methodology for solving business problems and identifying opportunities—has been the playground for companies with big budgets, giving them the advantage of the innovation that comes from using the latest design thinking tools emerging from Stanford, Harvard, Northwestern, and elsewhere. Now, thanks to design thinking expert Beverly Ingle, entrepreneurs and small-business owners can make the design thinking playground their own—and on a much smaller budget. Ingle provides the tools entrepreneurs need as well as step-by-step processes that show how to use design thinking methods to transform your business and drive organizational success. Design Thinking for Entrepreneurs and Small Businesses offers just enough theory to provide you with working knowledge of design thinking, but its value lies in the practical, proven, hands-on information that you can put to use immediately. You will learn: How to incorporate design thinking processes into everyday operations, and in what areas of business the approach is most valuable How to use the most prevalent and popular design thinking tools (like ideation, prototyping, and rapid branding) effectively How to use design thinking to identify and achieve your business goals and create new business models How to create revenue-boosting new products and services using design thinking How to improve the customer/user experience to create more loyal, profitable customers By the time you've finished reading the last chapter of Design Thinking for Entrepreneurs and Small Businesses, you will not just be thinking about producing new products and services, boosting customer service, or developing new business opportunities—you'll be doing it. Best, it’ll show up in the top and bottom lines.
Category: Business & Economics