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Public Relations Writing And Media Techniques

Author : Dennis L. Wilcox
ISBN : IND:30000087411850
Genre : Business & Economics
File Size : 90.51 MB
Format : PDF, ePub, Docs
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"Public Relations Writing and Media Techniques" is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work and winning campaigns by public relations professionals. New to This Edition Features completely updated information on the Internet and World Wide Web, providing students with the latest information on how professionals are using these technologies. Includes new photos and illustrations from recent, award-winning national campaigns, including Maytag's Ol'Lonely, Korbel Cellars' perfect proposal contest, Old Bay Seasoning's shrimp eating contest, and many others. Expands material in Chapter 1 about the framework of the entire public relations process and adds new examples of ethical dilemmas and professional ethics. Provides examples and case studies from today's headlines--Martha Stewart, the war on terrorism, Iraq, Kobe Bryant, and even Lord of the Rings. Praise for Wilcox's "Public Relations Writing and Media Techniques" ""The presentation of the information is superior to other textbooks I have used or considered using, largely because the writing is simple and to the point, and the information is appropriate and immediately applicable."" Douglas P. Starr, Texas A&M University ""I would tell other faculty that the Wilcox text is comprehensive, easy to read, full of good examples and exercises and an overall excellent writing text for students of public relations."" Shelly A. Wright, SUNY New Paltz "" The text's boxed 'professional tips' sections can prove tremendously helpful to students after graduation. I strongly encourage my students to keep this text so they can use it as a reference guide for germinating creative ideas and resolving problems on the job."" Lora J. DeFore, Mississippi State University ""Some of the best content is included in the boxed items such as 'Professional Tips' and 'PR Casebook.' In reading the book for the first time, I was fascinated to learn there was so much information included in these sections."" Donn Silvis, California State University Dominguez Hills ""I would describe this as a text that takes a student with only basic journalistic writing skills and introduces him/her, through scholarly discussion and hands-on examples, to the more important areas of the ever expanding public relations writing field."" Michael E. Bishop, Baylor University
Category: Business & Economics

Beyond Business Casual

Author : Ann Marie Sabath
ISBN : 9780595306534
Genre : Business & Economics
File Size : 24.33 MB
Format : PDF
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Sabath reminds readers that the goal to dressing is to get ahead, revealing the dress "faux pas" most commonly made in business today. Then the author of "Business Etiquette" shows what to do when in doubt about what to wear.
Category: Business & Economics

Dressing The Man You Love

Author : Betsy Durkin Matthes
ISBN : 0977387836
Genre : Design
File Size : 43.97 MB
Format : PDF, Docs
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"Discover how to: immediately spot the most experienced salesperson in a men's clothing store; pick the best colors and contrasts to set off your man's unique eye, skin, and hair color; identify a fabric and evaluate its quality; choose the right selections guaranteed to enhance your man's unique figure challenges; combine checks, stripes, textures, and as many as four different patterns in the same outfit; select a tie for him in the ideal width, pattern, color, and fabric for any occasion; execute 3 different knots for a regulation tie, while mastering a bow tie; recognize the difference between a Balmoral oxford, a Monk shoe and a Weejum; solve the problem of appropriate business dress for 'Casual Fridays'; create a fool-proof plan for helping him compose his wardrobe when you can't be there; utilize important information on how to keep your man's newly acquired wardrobe looking and wearing like new"--p. [4] of cover.
Category: Design

The Perfect Fit

Author : Lynne Henderson Marks
ISBN : 9781589392908
Genre : Business & Economics
File Size : 52.90 MB
Format : PDF, Kindle
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Image Consulting has been identified as one of the top home-based professions for the new millennium. This is the first book that outlines in detail how to design an image consulting business, the training you will need and how to market and promote your services. Also included is a section on resources, sample documents, media lists and consulting tools and training. This is a MUST HAVE if you want to start a successful image business.
Category: Business & Economics

Crip Theory

Author : Robert McRuer
ISBN : 9780814761090
Genre : Social Science
File Size : 74.96 MB
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Crip Theory attends to the contemporary cultures of disability and queerness that are coming out all over. Both disability studies and queer theory are centrally concerned with how bodies, pleasures, and identities are represented as “normal” or as abject, but Crip Theory is the first book to analyze thoroughly the ways in which these interdisciplinary fields inform each other. Drawing on feminist theory, African American and Latino/a cultural theories, composition studies, film and television studies, and theories of globalization and counter-globalization, Robert McRuer articulates the central concerns of crip theory and considers how such a critical perspective might impact cultural and historical inquiry in the humanities. Crip Theory puts forward readings of the Sharon Kowalski story, the performance art of Bob Flanagan, and the journals of Gary Fisher, as well as critiques of the domesticated queerness and disability marketed by the Millennium March, or Bravo TV’s Queer Eye for the Straight Guy. McRuer examines how dominant and marginal bodily and sexual identities are composed, and considers the vibrant ways that disability and queerness unsettle and re-write those identities in order to insist that another world is possible.
Category: Social Science


Author :
ISBN : STANFORD:36105123022118
Genre : Art
File Size : 79.99 MB
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Category: Art

50 Things Every Guy Should Know How To Do

Author : Daniel Kline
ISBN : 1101219416
Genre : Reference
File Size : 50.66 MB
Format : PDF, ePub, Mobi
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For every guy who’s ever wondered how to start a business, get a job in sports, survive in prison—or program a VCR—50 Things Every Guy Should Know How to Do is the one irreplaceable source for all the answers. The guy’s guide to 50 essential skills—by the guys (and gals) who know best Daniel Kline and Jason Tomaszewski go straight to the experts, obtaining advice on joke-telling from Woody Allen, weight-loss secrets from Richard Simmons, and fashion tips from Queer Eye for the Straight Guy’s Carson Kressley. Within these pages, you’ll learn how to: • Bluff like a Pro: poker legend Amarillo Slim offers ten keys to No-Limit Texas Hold’Em • Pimp your ride: West Coast Customs’ Q shares the best ways to trick out your car • Land a gig on a reality TV show: Mark Cronin, producer ofThe Surreal Life, gives the inside scoop • Cheat on your wife: Judith Brandt, author of The 50 Mile Rule: Your Guide to Infidelity and Marital Etiquette, offers her take
Category: Reference

A Man And His Mountain

Author : Rob Linson
ISBN : 9781469114064
Genre : Fiction
File Size : 31.98 MB
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A Man and His Mountain is the story of a man who starts and builds one of the biggest ranches in the southwest. It tells of the struggles against weather, wilderness, and men, in a time when the country was untamed, and so were the men. It was a tough time and required a tough man, to handle it. At times he took matters into his own hands, for there was no law. During this time, good or bad, he finds a woman. Together they raise a family, strong and just. Together, the family builds the great Star Ranch. They also add to the stories, legends and history of the great American southwest.
Category: Fiction