The Yogi Entrepreneur

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The Yogi Entrepreneur

Author : Darren Main
ISBN : 1977857841
Genre :
File Size : 67.35 MB
Format : PDF, Mobi
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Many yoga teachers are great at teaching, but often struggle with the business of yoga. Finding a balance between sharing yoga with the world and running an ethical business can be challenging. The Yogi Entrepreneur is the definitive manual on starting and growing a yoga business. Whether you are an established teacher, looking to expand your student base, a new teacher fresh out of yoga teacher training, or you are simply considering signing up for your first yoga certification course-this book is for you. The Yogi Entrepreneur offers chapters on becoming a yoga teacher, marketing and branding, ethics, leading retreats and workshops, developing a Wordpress website, managing social media like Twitter and Facebook, and many other important skills for success as a teacher or yoga studio owner. With scores of resources, low-cost marketing tips, and time-saving tools, this book is a yoga teachers toolbox. The Yogi Entrepreneur has been used in hundreds of teacher training programs around the world and has helped thousands of yoga teachers to find their audience, define their brand, and share their unique approach to yoga more effectively. Whether your teaching is rooted in more traditional styles of yoga like Iyengar, Kripalu and Integral, or in more contemporary disciplines such as Forrest, Bikram, Baptiste and Anusara yoga, the simple and straightforward tools outlined in these pages will help you to reach your true potential as a yoga teacher. If you are ready to jumpstart your yoga and meditation business then look no further! __________ Darren Main has written another exceptionally practical book for yogis, this one a gem that every yoga teacher should have at his or her fingertips in opening to make a livelihood. -Mark Stephens, Author of Teaching Yoga When I read Yogi Entrepreneur, I was struck not only by Darren Main's thoughtfulness about the topic and his experience in the field, but also by the personal and very real way he conveyed his information. It was more like having a very useful and interesting conversation with a wise and funny friend rather than reading a "how to" book. -Judith Hanson Lasater, Phd., PT, Author of Yoga Body, What We Say Matters and 30 Essential Yoga Poses For the yoga teacher looking to make a career of doing what they love, Darren Main's book, The Yogi Entrepreneur, is invaluable. We will highly recommend it to our teachers and those in our Teacher Training programs. -Trevor Tice , Founder CorePower Yoga Finally, a much needed book on the business art of yoga. Many of us have the skills and wisdom of yoga to proficiently reach out to people as teachers. Managing the business end of yoga is our downfall. Highly skilled and extraordinary yoga teachers whose careers are shining successes ultimately fail due lack of business skills. This book is a powerful guide to facilitate what teachers are qualified to offer and at the same time make a successful living for themselves. -Yogi Amrit Desai , Founder of Kripalu Yoga and author of Amrit Yoga Darren Main has done it again with the Yogi Entrepreneur. His in depth analysis and advice offers unique insight that you won't find in yoga manuals. This masterful book, like his second book Yoga and the Path of the Urban Mystic should be required reading in all teacher training courses. -Darren Littlejohn, Author of the 12-Step Buddhist Darren Main has created an incredibly clear road map on how to build your career as a professional yoga teacher! The Yogi Entrepreneur is an exceptional resource for new and seasoned teachers alike. We recommend this book to all of our Teacher Training graduates. -Rasha Pensanti Shakeri Director, YogaWorks Teacher Training

The Yogi Entrepreneur

Author : Darren Main
ISBN : 1463760124
Genre : Body, Mind & Spirit
File Size : 62.13 MB
Format : PDF, ePub, Mobi
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Many yoga teachers are great at teaching but struggle with the business of yoga. The Yogi Entrepreneur is a powerful guidebook for the thousands of aspiring yoga teachers around the world who have a passion for sharing their yoga but resist the business of teaching. Based on decades of experience, Darren Main offers guidance for building classes, leading workshops, and developing an ethical career as a yoga teacher. With more than fifty free and low-cost marketing tips and dozens of resources, this book will help teachers world-wide realize that balancing your checkbook can be every bit as yogic as doing a headstand. Whether you are a new teacher just getting started or a seasoned instructor looking for fresh ideas to breathe new life into your work, The Yogi Entrepreneur is the book for you. More than 50 free and low-cost marketing techniques!
Category: Body, Mind & Spirit

The Yogi Entrepreneur 2nd Edition

Author : Darren Main
ISBN : 1492883301
Genre : Hatha yoga
File Size : 87.48 MB
Format : PDF, ePub, Mobi
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Many yoga teachers are great at teaching but struggle with the business of yoga. The Yogi Entrepreneur is a powerful guidebook for the thousands of aspiring yoga teachers around the world who have a passion for sharing their yoga but resist the business of teaching. Based on decades of experience, Darren Main offers guidance for building classes, leading workshops and developing an ethical career as a yoga teacher. This second edition includes a new chapter on getting it all done and even more guidance around creating a dynamic website and and social networking presence. With more than fifty free and low-cost marketing tips and dozens of resources, this book will help teachers world-wide realize that balancing your checkbook can be every bit as yogic as doing a headstand. Whether you are a new teacher just getting started or a seasoned instructor looking for fresh ideas to breathe new life into your work, The Yogi Entrepreneur is the book for you.
Category: Hatha yoga

Selling Yoga

Author : Andrea R. Jain
ISBN : 9780199390243
Genre : Health & Fitness
File Size : 89.64 MB
Format : PDF
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Premodern and early modern yoga comprise techniques with a wide range of aims, from turning inward in quest of the true self, to turning outward for divine union, to channeling bodily energy in pursuit of sexual pleasure. Early modern yoga also encompassed countercultural beliefs and practices. In contrast, today, modern yoga aims at the enhancement of the mind-body complex but does so according to contemporary dominant metaphysical, health, and fitness paradigms. Consequently, yoga is now a part of popular culture. In Selling Yoga, Andrea R. Jain explores the popularization of yoga in the context of late-twentieth-century consumer culture. She departs from conventional approaches by undermining essentialist definitions of yoga as well as assumptions that yoga underwent a linear trajectory of increasing popularization. While some studies trivialize popularized yoga systems by reducing them to the mere commodification or corruption of what is perceived as an otherwise fixed, authentic system, Jain suggests that this dichotomy oversimplifies the history of yoga as well as its meanings for contemporary practitioners. By discussing a wide array of modern yoga types, from Iyengar Yoga to Bikram Yoga, Jain argues that popularized yoga cannot be dismissed--that it has a variety of religious meanings and functions. Yoga brands destabilize the basic utility of yoga commodities and assign to them new meanings that represent the fulfillment of self-developmental needs often deemed sacred in contemporary consumer culture.
Category: Health & Fitness

Sinister Yogis

Author : David Gordon White
ISBN : 9780226895154
Genre : Religion
File Size : 52.83 MB
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Since the 1960s, yoga has become a billion-dollar industry in the West, attracting housewives and hipsters, New Agers and the old-aged. But our modern conception of yoga derives much from nineteenth-century European spirituality, and the true story of yoga’s origins in South Asia is far richer, stranger, and more entertaining than most of us realize. To uncover this history, David Gordon White focuses on yoga’s practitioners. Combing through millennia of South Asia’s vast and diverse literature, he discovers that yogis are usually portrayed as wonder-workers or sorcerers who use their dangerous supernatural abilities—which can include raising the dead, possession, and levitation—to acquire power, wealth, and sexual gratification. As White shows, even those yogis who aren’t downright villainous bear little resemblance to Western assumptions about them. At turns rollicking and sophisticated, Sinister Yogis tears down the image of yogis as detached, contemplative teachers, finally placing them in their proper context.
Category: Religion

The Indic Quotient

Author : Kaninika Mishra
ISBN : 9789389391909
Genre : Business & Economics
File Size : 50.6 MB
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Over the past decade, India has seen a significant rise in both passion for enterprise and pride in heritage. The two have converged to form successful ventures and imaginative social initiatives centred around Indic ideas that encompass yoga, Ayurveda, textiles, Sanskrit education and temple conservation, among others. In The Indic Quotient, Kaninika Mishra celebrates the efforts of ordinary Indians as they reclaim their native identity with ingenuity – from a team of economists working to put long-forgotten millets on urban Indian plates in Delhi to a group of art enthusiasts working to bring back stolen artefacts from museums abroad; an ex-investment banker formulating Ayurveda-inspired beauty products in Chandigarh to a yoga teacher from rural Bihar setting up a successful teaching practice in Gurugram; and a former engineer working to revive traditional textiles in Assam to a corporate professional in Bengaluru making India's first Sanskrit animation film. With intimately told stories of dynamism and entrepreneurship, the book tries to examine the relevance of traditional wisdom and culture in modern India, and what they mean for India's economic future and soft power.
Category: Business & Economics

Corporate Yogi My Journey As A Spiritual Seeker And An Accidental Entrepreneur

Author : Arvind Lal
ISBN : 9789352776795
Genre : Biography & Autobiography
File Size : 59.8 MB
Format : PDF
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'A single bullet took one life and shattered three others. Mine, among them. My brother shot my father. My mother heard the shot. Approximately 1400 kilometers away, in the Armed Forces Medical College at Pune, where I was pursuing a postgraduate course in pathology while serving as assistant warden of the hostel, the telephone rang. It was the night of December 4, 1977, a night that changed me forever.' This book presents Dr Arvind Lal's journey as a spiritual seeker and an accidental entrepreneur. How did a saint from a remote Himalayan village called Hairakhan transform Arvind's life? How did Lal pathlabs become a household brand in India? How does spiritualism shape his thoughts as an entrepreneur? Can work and spirituality gel in a 'karma yoga' form as mentioned in ancient Hindu scriptures? Woven around Arvind's life, this book answers these and many other questions about work, life and spirituality.
Category: Biography & Autobiography

The Business Casual Yogi

Author : Vish Chatterji
ISBN : 9781683838708
Genre : Business & Economics
File Size : 33.53 MB
Format : PDF, Kindle
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This accessible book distills the yoga tradition into a powerful methodology for integrated well-being within the context of the hectic modern world. The Business Casual Yogi makes the practice and philosophy of yoga accessible to the modern professional. Yoga has long been embraced by the Western world for its physical, mental, and spiritual benefits—combining lifestyle philosophy with rewarding physical exercise for internal and external strength, focus, and calm. As yoga pervades mainstream society, its philosophies, frameworks, and techniques are proving increasingly relevant to the modern business world’s obsession with personal leadership development. Filled with physical and mental exercises, personalized guides for diet and lifestyle, and tools such as meditation and breathing exercises, The Business Casual Yogi’s simple framework will help you attain greater happiness, balance, and success. The authors—a successful California technology entrepreneur turned executive coach and a world-renowned Himalayan yoga master with a PhD—have created a practical approach to attaining a better lifestyle without needing prior yoga experience. They leverage their understanding of the needs and priorities of the busy modern professional to present a simple and relatable approach to changing your life through yoga.
Category: Business & Economics

Gita And The Art Of Selling

Author : Kiran Bettadapur
ISBN : 9789381836569
Genre : Biography & Autobiography
File Size : 88.77 MB
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Gita and the Art of Selling, Memoirs of a Sales Yogi may be non-fiction, but the retro storyline and the blazing narration make it more like a roman-a-clerf that tickles your imagination. The story is woven around a protagonist, Mahesh Kumar, whos engulfed in the inscrutable ennui of a dull n dreary gig at a fuddy-duddy outfit in the 1970s. The machismo in him craves for the adrenalin rush of a parkour-like sleigh ride, albeit in his career. So, with a Laozi-esque jaunt-of-joy-starts-with-a-job-jump hunch as alibi, he joins an upstart, BCL- a cauldron wherein assiduity and absurdity; profanity and profundity coexist in blissful solitude. Highballing-express-train-like BCLs elan vital is its flamboyant founder-CEO, Shiv Nair. Everything about Shiv is big dreams, desiresship-like cars, tennis-court sized offices even Patiala pegs of whiskey he pours! Acutely obsessed with market dominance, he lets gladiator-like reps loose in the coliseum called marketplace, to ride roughshod over competitors. Put into a boot-camp-like grind, Mahesh finds himself at the forefront of a groundbreaking mission. Jumbo quotas, a turbo-charged culture; mucho toil; but nada sales overwhelm him! Does BCLs ecosystem, an epitome of esprit de corps, help the rookie pull his socks up, and climb the corporate food-chain? Filled with anecdotal flotsam and jetsam, this languishing-laggard to shooting-star story thrills n teases even as it teaches the nuanced craft of selling. An antipodal attempt to step away from the ivory tower of academe, it offers from-the-trenches insights on the Jerry Maguire and Willy Lo-mans of this world-smiling heroes who stride out on a shoeshine, shed loads of sweat and schlep in orders. Finally, if this book gets Drucker to rephrase his pedantic credo as, marketing makes selling plain-sailing(instead of superfluous), thats a bonus!
Category: Biography & Autobiography


Author :
ISBN : CORNELL:31924059779649
Genre : Business
File Size : 80.25 MB
Format : PDF, ePub, Docs
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Category: Business

New Business Ventures And The Entrepreneur

Author : Howard H. Stevenson
ISBN : UCSD:31822028612497
Genre : Business & Economics
File Size : 90.5 MB
Format : PDF, ePub
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This text--a combination of Harvard Cases and text-- examines the entrepreneurial process from the initial idea through business operations to harvest. It provides the knowledge and skills required for students pursuing careers as entrepreneurs as well as valuable ideas for those in a more structured business setting. Most importantly, it takes a close look at the process of identifying and pursuing opportunity, which has become increasingly important in restoring the competitive position of many U.S. industries in a global marketplace.
Category: Business & Economics


Author : A. Sahay
ISBN : 8174464832
Genre : Business education
File Size : 65.38 MB
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The combination of entrepreneurship education in schools and colleges, the hassle free flow of venture capital and evolution of good market will give momentum for the National Growth .Dr. A.P.J. Abdul KalamPresident of India Highlights: v Entrepreneurship Education and Research v Corporate Entrepreneurship v Innovation and Technology
Category: Business education

The Yogi Leader

Author : Leila Naderi
ISBN : 0997460539
Genre :
File Size : 80.39 MB
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Entrepreneurship Process

Author : Maria Minniti
ISBN : 0275989887
Genre : Entrepreneurship
File Size : 81.75 MB
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Covering the full spectrum of entrepreneurship, at the individual, enterprise, and macroeconomic levels, this text features contributions from scholars and practitioners, and has a global perspective. It integrates theory and practice to showcase emerging trends, ideas, insights, and issues.
Category: Entrepreneurship


Author : Richard Schwindt
ISBN : MINN:31951P004146764
Genre : Business & Economics
File Size : 40.52 MB
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Category: Business & Economics

From Idea To Success The Dartmouth Entrepreneurial Network Guide For Start Ups

Author : Gregg Fairbrothers
ISBN : 9780071760799
Genre : Business & Economics
File Size : 75.28 MB
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Turn Your Great Idea into a Thriving Business! “A guide that sets first-time entrepreneurs’ feet in the right direction.” Geoffrey Moore, author, Crossing the Chasm “There are many books on entrepreneurship, but this is one of the few that will convert individuals to entrepreneurs.” Desh Deshpande, founder, Deshpande Center for Technological Innovation, MIT; chairman, A123 Systems; cochair, National Council for Innovation and Entrepreneurship About the Book: Are you among the many Americans who dream of starting a business but think you don’t know how? Help has arrived . . . For generations, Dartmouth College and the Tuck School of Business have influenced and driven global entrepreneurship. Dartmouth firsts include the world petroleum industry, technological breakthroughs like artificial intelligence and BASIC computer language, as well as popular products, such as the Nerf football and the game Crainium. Today a key resource for the Dartmouth Community is the Dartmouth Entrepreneurial Network (DEN), which helps anyone from undergraduates to faculty to alumni get their ideas off the ground and into the marketplace. In From Idea to Success, entrepreneur, professor, and DEN founder Gregg Fairbrothers takes you step by proven step through the DEN approach, showing you how to apply the same principles to make your vision a reality. If you have an idea—any idea—from major technology innovations, to consumer products or services, to social enterprises, From Idea to Success shows you how to bring it to fruition. This A to Z guide based on the startup experiences of literally hundreds of entrepreneurs makes the process simple as possible by breaking it down into three distinct parts: Step 1: Focusing and Refining Your Idea Define your goals, pinpoint your market, protect your idea, manage the risks in your undertaking Step 2: Business Planning Best Practices Create a business plan, build your team, learn about the competition, raise finances, get the important legal issues right the first time Step 3: Managing Your Company Build your negotiating, selling, and decision-making skills; manage your finances; correct your course; manage the transition to a healthy, growing business Building a vibrant company based on your own creativity and hard work is one of the most fulfilling human enterprises there is. With this book and your own experience you can think and act like a successful entrepreneur from the very start.
Category: Business & Economics

The Bootstrap Entrepreneur

Author : Steven C. Bursten
ISBN : 0840791852
Genre : Business & Economics
File Size : 56.73 MB
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Bursten debunks the greatest myths about entrepreneurship and reveals what is really needed to succeed in a self-owned business. His complete, real-world handbook clearly explains the crucial steps that must be taken to maximize sales and profits in the critical first 90 days, as well as covering the questions one should before starting a business.
Category: Business & Economics

Invent Reinvent Thrive The Keys To Success For Any Start Up Entrepreneur Or Family Business

Author : Lloyd E. Shefsky
ISBN : 9780071823111
Genre : Business & Economics
File Size : 54.93 MB
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In today's uncertain world of business, one rule stands above the rest: If you want to survive--let alone thrive--you must embrace change. Everything else comes after. In Invent Reinvent Thrive Kellogg School of Management Professor Lloyd Shefsky provides the inspiration and insight any entrepreneur or family business needs for long-term success--and he backs it all up with proven models of what works and what doesn't. Shefsky reveals the common thread of all business success stories: reinvention. He explains not just how to reinvent concepts and ideas from the start, but ways to continuously innovate and reinvent your business to meet today's constantly changing marketplace conditions. In addition to his own expert insight, Shefsky provides firsthand advice through case studies derived from dozens of original interviews with entrepreneurs and family business giants, consisting of the leaders of some of today's most successful companies, including: Howard Schultz (founder, Chairman, and CEO of Starbucks) Jim Sinegal (founder of Costco) Chuck Schwab (founder of Charles Schwab & Co.) Tom Stemberg (founder of Staples) The author also gives special attention to family businesses (which account for over half the U.S. GDP) and how to address vexing family disparities, enabling family businesses to last more than two generations. Invent Reinvent Thrive offers all the answers you need to get your business where you want it to be. You'll learn exactly where new and multi-generational business owners fall short and miss incredible opportunities, why they fail to take the plunge or innovate--and how you can rework, revitalize, and reinvent your business not just to avoid the most common perils but to lead your business to the apex of your industry. "Entrepreneurship is not a cataclysmic event," Shefsky writes. "It is a constant process." Follow his advice through every step of the process and you will successfully invent, reinvent--and thrive. PRAISE FOR INVENT REINVENT THRIVE: "If you think business books are boring, this is your chance to prove yourself wrong. Storytelling is an art, and Shefsky brings that art to business. Invent Reinvent Thrive is a treasure trove of valuable lessons." -- STAN KASTEN, President and CEO, Los Angeles Dodgers; former President of the Washington Nationals and the Atlanta Braves, Hawks, and Thrashers "Invent Reinvent Thrive is full of wise and practical guidance for both would-be and continuing entrepreneurs. Shefsky's discussions provide wonderful advice that will aid anyone embarking on or continuing in an entrepreneurial enterprise." -- DAVID RUDER, former Chairman, Securities & Exchange Commission "Our company's direct experience with Lloyd Shefsky . . . inspired us to methodically pursue Brown-Forman's never-ending greatness, and this book can do the same for others. I highly recommend Invent Reinvent Thrive to all businesspeople." -- PAUL VARGA, CEO and Chairman, Brown-Forman Corporation, producer of Jack Daniels, Finlandia, Southern Comfort, and other spirits "Lloyd Shefsky tackles the issues many entrepreneurs face and offers practical advice to defy the odds. If you've had business success, yet need to go to the next level, read this book." -- GINGER GRAHAM, former President and CEO, Amylin Pharmaceuticals, and former faculty at the Arthur Rock Center for Entrepreneurship at the Harvard Business School "This is a very serious study of a critical issue, and no one dealing with entrepreneurship or family businesses should make the mistake of ignoring it." -- ISRAEL ZANG, Professor and former Dean of Business School and Vice Provost of Tel Aviv University
Category: Business & Economics