THE VIRAL NETWORK

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The Viral Network

Author : Theresa MacPhail
ISBN : 9780801454882
Genre : Medical
File Size : 80.9 MB
Format : PDF, ePub
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In The Viral Network, Theresa MacPhail examines our collective fascination with and fear of viruses through the lens of the 2009 H1N1 pandemic. In April 2009, a novel strain of H1N1 influenza virus resulting from a combination of bird, swine, and human flu viruses emerged in Veracruz, Mexico. The Director-General of the World Health Organization (WHO) announced an official end to the pandemic in August 2010. Experts agree that the global death toll reached 284,500. The public health response to the pandemic was complicated by the simultaneous economic crisis and by the public scrutiny of official response in an atmosphere of widespread connectivity. MacPhail follows the H1N1 influenza virus’s trajectory through time and space in order to construct a three-dimensional picture of what happens when global public health comes down with a case of the flu. The Viral Network affords a rare look inside the U.S. Centers for Disease Control, as well as Hong Kong’s virology labs and Centre for Health Protection, during a pandemic. MacPhail looks at the day-to-day practices of virologists and epidemiologists to ask questions about the production of scientific knowledge, the construction of expertise, disease narratives, and the different "cultures" of public health in the United States, Europe, Hong Kong, and China. The chapters of the book move from the micro to the macro, from Hong Kong to Atlanta, from the lab to the WHO, from the pandemic past in 1918 to the future. The various historical, scientific, and cultural narratives about flu recounted in this book show how biological genes and cultural memes become interwoven in the stories we tell during a pandemic. Ultimately, MacPhail argues that the institution of global public health is as viral as the viruses it tracks, studies, and helps to contain or eradicate. The "global" is itself viral in nature.
Category: Medical

Viral Loop

Author : Adam Penenberg
ISBN : 9781848945241
Genre : Business & Economics
File Size : 38.39 MB
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Here’s how it works: you read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year’s word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on’ phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model’s reliance on replication: what’s the point of using Facebook if none of your friends can see your profile, or using Flickr if you can’t share your photos? Where’s the joy in posting a video on YouTube if no one watches it? Thus, in creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...
Category: Business & Economics

Contagious Metaphor

Author : Peta Mitchell
ISBN : 9781441104212
Genre : Literary Criticism
File Size : 71.41 MB
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The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with André Siegfried's observation that 'there is a striking parallel between the spreading of germs and the spreading of ideas'. In Contagious Metaphor, Peta Mitchell offers an innovative, interdisciplinary study of the metaphor of contagion and its relationship to the workings of language. Examining both metaphors of contagion and metaphor as contagion, Contagious Metaphor suggests a framework through which the emergence and often epidemic-like reproduction of metaphor can be better understood.
Category: Literary Criticism

Survive And Thrive In Your Job Search

Author : Dale Hinshaw
ISBN : 9781458222077
Genre : Business & Economics
File Size : 30.8 MB
Format : PDF, Mobi
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“At your fingertips are the counsel, wisdom, and advice of three of the most humble, credentialed, and experienced professionals in the field of career navigation. These three men have encouraged, coached, mentored, and networked with countless, well-qualified professionals who suddenly found themselves out of a job. Through Survive and Thrive, these men share their advice for those whose world has just been rocked – hard. This level of counsel in one book is an absolute treasure.” —Ron Brumbarger, Founder and President of Apprentice University “Hinshaw, Faulconer, and Johnson have scored a big success with this book! It’s a real and ready resource of what is important and useful in navigating the turbulent waters of the job search. They’ve managed to provide plenty of resources for personal assessment and practical progress while driving home the need to conduct your job search in a context of community. Their book will prove to be a great asset and effective tool in gaining your next employment adventure!” —Lou Stoops, Professional Consultant, Speaker, Trainer, and Life and Business Coach “The way you conduct a career search has changed radically. It is easy to find a job. It is much more competitive to find a career. With STAR stories and skills training, TNG offers an approach that helps you to stand out from the others. TNG has helped hundreds find their next career.” —Bruce Flanagan, Career Coach and author of It’s Not About You, It’s About Them
Category: Business & Economics

Global Action Networks

Author : Steve Waddell
ISBN : 9780230300460
Genre : Business & Economics
File Size : 48.35 MB
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The world's governments are overwhelmed with climate change, war and unrest, the global financial crisis and poverty but there is a promising invention in Global Action Networks (GANs). GANs mobilize resources, bridge divides and promote the long-term deep change and innovation work that is needed to address the global challenges.
Category: Business & Economics

New Media

Author : Martin Lister
ISBN : 9781134083824
Genre : Language Arts & Disciplines
File Size : 84.1 MB
Format : PDF
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New Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book considers the ways in which 'new media' really are new, assesses the claims that a media and technological revolution has taken place and formulates new ways for media studies to respond to new technologies. The authors introduce a wide variety of topics including: how to define the characteristics of new media; social and political uses of new media and new communications; new media technologies, politics and globalization; everyday life and new media; theories of interactivity, simulation, the new media economy; cybernetics, cyberculture, the history of automata and artificial life. Substantially updated from the first edition to cover recent theoretical developments, approaches and significant technological developments, this is the best and by far the most comprehensive textbook available on this exciting and expanding subject. At www.newmediaintro.com you will find: additional international case studies with online references specially created You Tube videos on machines and digital photography a new ‘Virtual Camera’ case study, with links to short film examples useful links to related websites, resources and research sites further online reading links to specific arguments or discussion topics in the book links to key scholars in the field of new media.
Category: Language Arts & Disciplines

Viral Membrane Proteins Structure Function And Drug Design

Author : Wolfgang B. Fischer
ISBN : 0387281460
Genre : Medical
File Size : 48.7 MB
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In Viral Membrane Proteins: Structure, Function, and Drug Design, Wolfgang Fischer summarizes the current structural and functional knowledge of membrane proteins encoded by viruses. In addition, contributors to the book address questions about proteins as potential drug targets. The range of information covered includes signal proteins, ion channels, and fusion proteins. This book has a place in the libraries of researchers and scientists in a wide array of fields, including protein chemistry, molecular biophysics, pharmaceutical science and research, bioanotechnology, molecular biology, and biochemistry.
Category: Medical

Icdl The Complete Coursebook For Office 2003

Author : Brendan Munnelly
ISBN : 0131964275
Genre : Computers
File Size : 43.68 MB
Format : PDF, Docs
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Everything a student needs to know to become fully computer literate and pass the ICDL test.
Category: Computers

Special

Author : Georgia Blain
ISBN : 9780857988089
Genre : Juvenile Fiction
File Size : 30.41 MB
Format : PDF, Kindle
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I am a Lotto Girl. I should not be here. Why haven't they come for me? Fern Marlow is alone, datawiped and in hiding. Her mobie says she's Delia Greene, a ReCorp refuse sorter. Every day she queues to work, to earn just enough to stay alive. Every night she dreams of the past and the life she's meant to be living, back at Halston, an exclusive school for those wealthy enough - or lucky enough - to be genetically designed. Her rescuers said her former life was a lie, that she can trust no one. They also said they'd come back for her, and they haven't. Fern doesn't know who to believe. To uncover the truth, and save herself, Fern must answer the one question she can't face. Is she special? An alarming glimpse into our future from acclaimed Australian author Georgia Blain. 'Terrifying, prophetic and beautiful' - James Bradley, author of CLADE
Category: Juvenile Fiction

Internet And Network Economics

Author : Xiaotie Deng
ISBN : 9783540771043
Genre : Computers
File Size : 31.47 MB
Format : PDF, ePub
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This book constitutes the refereed proceedings of the Third International Workshop on Internet and Network Economics, WINE 2007, held in San Diego, CA, USA, in December 2007. The 61 revised full papers presented together with 4 invited talks were carefully reviewed and selected from numerous submissions for inclusion in the book. The papers are organized in topical sections on equilibrium, information market, sponsored auction, network economics, mechanism design, social networks, advertisement pricing, computational general equilibrium, network games, and algorithmic issues.
Category: Computers