THE VICTORY LAB

Download The Victory Lab ebook PDF or Read Online books in PDF, EPUB, and Mobi Format. Click Download or Read Online button to THE VICTORY LAB book pdf for free now.

The Victory Lab

Author : Sasha Issenberg
ISBN : 9780307954817
Genre : Political Science
File Size : 61.16 MB
Format : PDF, ePub, Docs
Download : 727
Read : 749

UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Category: Political Science

The Palgrave Handbook Of Social Democracy In The European Union

Author : Jean-Michel de Waele
ISBN : 9781137293817
Genre : Political Science
File Size : 45.76 MB
Format : PDF, ePub
Download : 215
Read : 1007

The character of social democracy in the constituent countries of the European Union is more significant and much better understood than the available literature would appear to suggest. This thought-provoking and edifying handbook aims to redress this disparity by bringing together a range of top political scientists from across Europe to provide a definitive collection on social democracy in the EU, one that offers students and scholars both an informative and easy-to-use guide to social democracy as a system of governance in Europe. Through establishing a common framework for analysis and by exploring all 27 countries in the European Union according to this structure, The Palgrave Handbook of Social Democracy in Europe constitutes a compendium that is truly comparative in nature. This comparative and comprehensive framework coupled with the unprecedented overview of European social democracy over the past decade makes this handbook the go-to guide for those interested in all aspects of social democracy in the European Union.
Category: Political Science

Paul S Language Of

Author : Benjamin J. Lappenga
ISBN : 9789004302457
Genre : Religion
File Size : 78.64 MB
Format : PDF, ePub, Mobi
Download : 579
Read : 619

In Paul’s Language of Ζῆλος, Benjamin Lappenga examines the concept of 'rightly-directed zeal' in Paul’s letters, utilizing a monosomic bias within the framework of relevance theory.
Category: Religion

Rick Perry And His Eggheads

Author : Sasha Issenberg
ISBN : 9780307986771
Genre : Political Science
File Size : 21.39 MB
Format : PDF
Download : 705
Read : 781

A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people vote--revealing a new side of a major politician and a game-changing trend in American politics. Despite his folksy personality and disdain for East Coast "elitists," Texas governor Rick Perry helped spark a revolution in campaign politics. For his 2006 reelection effort, his top strategist, the imposing and profane Dave Carney, convinced Perry to invite a quartet of academics into the war room to gauge the effectiveness of various campaign tools. In the heat of the campaign, they ran live randomized experiments testing candidate appearances, yard signs, television ads, etc. No candidate had done this before, and no one has done it since. Now, in this chapter-sized pull-out from his upcoming book, The Victory Lab, Sasha Issenberg brings us this ground-breaking story. With unprecedented access to Perry's campaign team, including Carney, Issenberg shows how the four academics, known in Perry's world as "the eggheads," made great strides in understanding what works and what doesn't in elections. Written with energy, insight, and first-class reporting, Rick Perry and His Eggheads shows how social science, political machinations, and big personalities rebelling against conventional wisdom are reshaping the way we elect our leaders.
Category: Political Science

Communicating Politics Online

Author : Chapman Rackaway
ISBN : 9781137437976
Genre : Political Science
File Size : 35.27 MB
Format : PDF, ePub, Docs
Download : 527
Read : 858

The world of political communication is morphing almost constantly into new areas and realities. Online-only news, Web 2.0 user-created content, hyperlocal news, and the rise of the Twittersphere have all contributed to an ever-changing media environment. Communicating Politics Online captures the constant change of new online media.
Category: Political Science

Controlling The Message

Author : Victoria A. Farrar-Myers
ISBN : 9781479886630
Genre : Political Science
File Size : 88.12 MB
Format : PDF, ePub, Mobi
Download : 450
Read : 1139

Choice Outstanding Academic Title of 2016 From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens’ engagement with the issues—these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today’s diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship—an ideal volume for students, scholars, and political analysts alike.
Category: Political Science

Political Marketing

Author : Jennifer Lees-Marshment
ISBN : 9781317686255
Genre : Political Science
File Size : 50.53 MB
Format : PDF, Kindle
Download : 619
Read : 643

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Category: Political Science

Profiting From The Data Economy

Author : David A. Schweidel
ISBN : 9780133819847
Genre : Computers
File Size : 21.13 MB
Format : PDF, ePub
Download : 183
Read : 902

Today, the insights available through "big data" are potentially limitless – ranging from improved product recommendations and more well-targeted promotions to more efficient public agencies. In Profiting From the Data Economy , cutting-edge academic researcher, David Schweidel, considers the role that individual consumers, innovators and government will play in shaping tomorrow's data economy. For each group, the author identifies both what can be gained and what is at stake. Writing for decision-makers, strategists, and stakeholders of all kinds, he reveals how today's data explosion will affect consumers' relationships with businesses, and the roles government may play in the process. The book puts you in the shoes of individuals generating data, innovators seeking to capitalize on it, and regulators seeking to protect consumers – and shows how all these roles will be increasingly interconnected in the future. For analytics executives; senior managers; CIOs, CEOs, CMOs; marketing specialists, and analysts; and consultants involved with Big Data, marketing, customer privacy, or related issues. This guide will also be valuable in many business analytics, digital marketing, and social media courses and academic programs.
Category: Computers

Integrative Learning

Author : Daniel Blackshields
ISBN : 9781134648504
Genre : Education
File Size : 20.89 MB
Format : PDF, Docs
Download : 452
Read : 686

Current teaching, learning and assessment practices can lead students to believe that courses within a programme are self-sufficient and separate. Integrative Learning explores this issue, and considers how intentional learning helps students become integrative thinkers who can see connections in seemingly disparate information, and draw on a wide range of knowledge to make decisions. Written by international contributors who engaged reflectively with their teaching and their students’ learning, the book seeks to develop a shared language of integrative learning, encouraging students to adapt skills learned in one situation to problems encountered in another, and make autonomous connections across courses, between experiences, and throughout their lives. More informed teachers can help students develop the necessary attributes for intentional learning, which include having a sense of purpose, fitting fragmentary information into a ‘learning framework’, understanding something of their own learning processes, asking probing questions, reflecting on their own choices, and knowing when to ask for help. Integrative Learning draws on international research and vast studies to provide the reader with the resources to ensure access to a unified learning experience. The book discusses conceptual and technical tools necessary for facilitating integrative learning across a range of disciplines as well as providing learning pedagogies and considers integrative learning in the context of the relevance of higher education in the complexity and uncertainty of the 21st century. It will appeal to academics and researchers in the field of higher education, as well as those generating higher education curriculums.
Category: Education

Branding For The Public Sector

Author : Paul Temporal
ISBN : 9781118756270
Genre : Business & Economics
File Size : 81.98 MB
Format : PDF, Docs
Download : 978
Read : 612

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector. Presents strategies and actions for building a powerful, memorable public sector brand Explains why the public sector will be the next huge growth sector in branding Explores the competencies needed to successfully manage a public sector brand
Category: Business & Economics