THE UNPUBLISHED DAVID OGILVY

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The Unpublished David Ogilvy

Author : David Ogilvy
ISBN : 9781847659453
Genre : Business & Economics
File Size : 65.91 MB
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First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.
Category: Business & Economics

Advertising Organizations And Publications

Author : John Philip Jones
ISBN : 9780761912378
Genre : Business & Economics
File Size : 88.51 MB
Format : PDF
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John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically and include a thorough description of each organization′s purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations. The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.
Category: Business & Economics

George Gallup In Hollywood

Author : Susan Ohmer
ISBN : 9780231121323
Genre : History
File Size : 64.90 MB
Format : PDF, ePub, Mobi
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Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood.
Category: History

American Automobile Advertising 1930 1980

Author : Heon Stevenson
ISBN : 9780786452316
Genre : Transportation
File Size : 86.60 MB
Format : PDF, ePub
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This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the “Big Three” automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
Category: Transportation

The King Of Madison Avenue

Author : Kenneth Roman
ISBN : 0230618340
Genre : Business & Economics
File Size : 64.80 MB
Format : PDF, ePub
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From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Category: Business & Economics

The Irregulars

Author : Jennet Conant
ISBN : 9781416580324
Genre : History
File Size : 22.31 MB
Format : PDF
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When Roald Dahl, a dashing young wounded RAF pilot, took up his post at the British Embassy in Washington in 1942, his assignment was to use his good looks, wit, and considerable charm to gain access to the most powerful figures in American political life. A patriot eager to do his part to save his country from a Nazi invasion, he invaded the upper reaches of the U.S. government and Georgetown society, winning over First Lady Eleanor Roosevelt and her husband, Franklin; befriending wartime leaders from Henry Wallace to Henry Morgenthau; and seducing the glamorous freshman congresswoman Clare Boothe Luce. Dahl would soon be caught up in a complex web of deception masterminded by William Stephenson, aka Intrepid, Churchill's legendary spy chief, who, with President Roosevelt's tacit permission, mounted a secret campaign of propaganda and political subversion to weaken American isolationist forces, bring the country into the war against Germany, and influence U.S. policy in favor of England. Known as the British Security Coordination (BSC) -- though the initiated preferred to think of themselves as the Baker Street Irregulars in honor of the amateurs who aided Sherlock Holmes -- these audacious agents planted British propaganda in American newspapers and radio programs, covertly influenced leading journalists -- including Drew Pearson, Walter Winchell, and Walter Lippmann -- harassed prominent isolationists and anti-New Dealers, and plotted against American corporations that did business with the Third Reich. In an account better than spy fiction, Jennet Conant shows Dahl progressing from reluctant diplomat to sly man-about-town, parlaying his morale-boosting wartime propaganda work into a successful career as an author, which leads to his entrée into the Roosevelt White House and Hyde Park and initiation into British intelligence's elite dirty tricks squad, all in less than three years. He and his colorful coconspirators -- David Ogilvy, Ian Fleming, and Ivar Bryce, recruited more for their imagination and dramatic flair than any experience in the spy business -- gossiped, bugged, and often hilariously bungled their way across Washington, doing their best to carry out their cloak-and-dagger assignments, support the fledgling American intelligence agency (the OSS), and see that Roosevelt was elected to an unprecedented fourth term. It is an extraordinary tale of deceit, double-dealing, and moral ambiguity -- all in the name of victory. Richly detailed and meticulously researched, Conant's compelling narrative draws on never-before-seen wartime letters, diaries, and interviews and provides a rare, and remarkably candid, insider's view of the counterintelligence game during the tumultuous days of World War II.
Category: History

Fables Fashions And Facts About Advertising

Author : John Philip Jones
ISBN : 9781452236834
Genre : Business & Economics
File Size : 80.69 MB
Format : PDF, ePub, Docs
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John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to describe one aspect of how advertising really works. Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a "how to" text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.
Category: Business & Economics

Adweek

Author :
ISBN : MINN:31951P002986180
Genre : Advertising
File Size : 41.87 MB
Format : PDF, Kindle
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Category: Advertising

Data Fluency

Author : Zach Gemignani
ISBN : 9781118851005
Genre : Computers
File Size : 29.79 MB
Format : PDF, ePub
Download : 427
Read : 1080

A dream come true for those looking to improve their datafluency Analytical data is a powerful tool for growing companies, butwhat good is it if it hides in the shadows? Bring your data to theforefront with effective visualization and communicationapproaches, and let Data Fluency: Empowering YourOrganization with Effective Communication show you thebest tools and strategies for getting the job done right. Learn thebest practices of data presentation and the ways that reporting anddashboards can help organizations effectively gauge performance,identify areas for improvement, and communicate results. Topics covered in the book include data reporting andcommunication, audience and user needs, data presentation tools,layout and styling, and common design failures. Those responsiblefor analytics, reporting, or BI implementation will find arefreshing take on data and visualization in this resource, as willreport, data visualization, and dashboard designers. Conquer the challenge of making valuable data approachable andeasy to understand Develop unique skills required to shape data to the needs ofdifferent audiences Full color book links to bonus content atjuiceanalytics.com Written by well-known and highly esteemed authors in the datapresentation community Data Fluency: Empowering Your Organization with EffectiveCommunication focuses on user experience, making reportsapproachable, and presenting data in a compelling, inspiring way.The book helps to dissolve the disconnect between your data andthose who might use it and can help make an impact on the peoplewho are most affected by data. Use Data Fluency today todevelop the skills necessary to turn data into effective displaysfor decision-making.
Category: Computers