THE STRATEGIC WEB DESIGNER

Download The Strategic Web Designer ebook PDF or Read Online books in PDF, EPUB, and Mobi Format. Click Download or Read Online button to The Strategic Web Designer book pdf for free now.

The Strategic Web Designer

Author : Christopher Butler
ISBN : 9781440315046
Genre : Computers
File Size : 30.39 MB
Format : PDF, Mobi
Download : 241
Read : 650

Expand your strategic capabilities and technological understanding! Your clients are looking for an expert--someone who understands rapidly changing technology and can provide strategic insight into their web projects from inception and development to launch and beyond. Are you that person? Today, designers are expected to provide a level of web expertise that extends far beyond just good design. The Strategic Web Designer provides you with a foundation that will allow you to keep your bearings in an industry filled with constant technological change. You'll learn to: Plan web projects Organize information in ways that make sense Understand analytics Optimize content for search engines and mobile technology And more! More than a book about building websites, The Strategic Web Designer is your guide to thinking about the web in a strategic and comprehensive manner. Be more than just a web designer--take charge of your web projects and make yourself invaluable to clients.
Category: Computers

The Web Designer S Idea Book Volume 3

Author : Patrick McNeil
ISBN : 9781440324062
Genre : Computers
File Size : 51.45 MB
Format : PDF, ePub, Mobi
Download : 574
Read : 303

Quick Inspiration for Web Designers Featuring more than 650 examples, this third volume of The Web Designer's Idea Book is packed with visual inspiration for creating top-notch web design. Web design expert Patrick McNeil, author of the popular Web Designer's Idea Book series, is back with the latest examples of the best design on the web today. Arranged thematically, this guide puts important topics like technology, design styles, elements, site types and site structure at your fingertips. This new volume also includes a detailed discussion of the various content management systems available to help you find the best platform for your project. An indispensable reference, this book provides you with the latest in themes, styles and trends you need to keep your projects relevant in the fast-paced and every-changing world of web design.
Category: Computers

Marketing Secrets For Web Designers

Author : Christopher Butler
ISBN : 9783944540436
Genre : Electronic books
File Size : 62.56 MB
Format : PDF, Kindle
Download : 178
Read : 821

Marketing is an essential part of Web design and knowing its 101 helps designers see their design decisions in a broader context. As jumping in at the deep edge and simply starting off marketing can be quite delicate, "Marketing Secrets For Web Designers" is a companion tailored to the specific needs of Web professionals. Weighing the benefits and perils of common marketing practices, it takes designers by the hand as they develop an understanding of what friendly and appealing marketing is all about. Along the way the Smashing Magazine authors cover topics such as shaping an innovative brand identity, implementing social media wisely and creating meaningful email marketing campaigns. Furthermore, the eBook features valuable tips for product launches and e-commerce. Of course, analytics and metrics also get their well-deserved attention. As you will discover, marketing is a lot more than plain conversion rates, numbers of sales and generating followers; it is part of the user experience. TABLE OF CONTENTS - Stop Shouting. Start Teaching - If You Love Your Brand, Set It Free - What Successful Products Teach Us About Web Design - Social Media Is A Part Of The User Experience - How To Use Email To Alienate Your Users - How Metrics Can Make You A Better Designer - Keep Your Analytics Data Safe And Clean - It Works For "You": A User-Centric Guideline To Product Pages - How To Launch Anything
Category: Electronic books

The Strategic Designer

Author : David Holston
ISBN : 9781440315183
Genre : Design
File Size : 82.58 MB
Format : PDF, ePub, Docs
Download : 793
Read : 1252

The design profession has been asking itself some important questions lately. How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency and enhance their creativity.
Category: Design

Content Strategy

Author :
ISBN : 9783944540115
Genre :
File Size : 30.35 MB
Format : PDF, Kindle
Download : 242
Read : 941

If content is king, then the art of messaging is what will drive your product, business or idea forward. This comprehensive eBook delves into the world of content, providing beginners as well as communications professionals with a fundamental understanding of how content strategy works both independently and in conjuncture with other elements. Learn how to plan and execute ideas, work within specific design parameters and coordinate branding and copywriting with your own efforts. Content strategy is a powerful tool that can range from being a framework governing all aspects of communications to a method of contacting a specific group of individuals. The expert authors of this eBook bring this topic to life with real-word examples and detailed explanations. TABLE OF CONTENTS - The Immersive Web And Design Writing - Content: A Blessing, A Bubble, A Burden - Make Your Content Make a Difference - Content Strategy Within The Design Process - Content Strategy: Optimizing Your Efforts For Success - Finding Your Tone Of Voice - Fluidity Of Content And Design: Learning From Where The Wild Things Are - The Role Of Design In The Kingdom Of Content - How Disregarding Design Limits The Power Of Content
Category:

Getting A Web Development Job For Dummies

Author : Kathleen Taylor
ISBN : 9781118967782
Genre : Computers
File Size : 28.76 MB
Format : PDF, ePub, Docs
Download : 283
Read : 523

Craving a career in web dev? Chart your path with this helpful guide Getting a Web Development Job For Dummies provides a roadmap to one of the "hot jobs" in the booming world of tech. The web development field is large, and it encompasses many actual functions. This book helps you understand the web development career opportunities and determine the path you should take, based on your own personal needs and preferences, to launch your career. You'll learn about various career options, the skills you'll need to become an attractive candidate, how to go about learning the ropes, and proving your abilities to a potential employer or client. With so many possible goals and no one right way to get there, this book cuts through the confusion to put you on the path to a career you want. The web development industry is expected to grow for the foreseeable future, and there is already a shortage of trained workers to fill the jobs. Whether you lean technical or aesthetic, you can find your place in the industry with right skills—both hard and soft—and with the right plan. Getting a Web Development Job For Dummies is your guide to formulating that plan and getting started right. Find formal or informal ways to build the tech skills you'll need Discover where you fit, whether as a freelancer or within an organization Learn how to build a resume, develop a portfolio, and impress interviewers Get expert tips on finding resources, building a reputation, and more If your pet peeves include malfunctioning forms, flashing banners, and sites that take way too long to load, the web development world needs you. But before you begin your journey, you need a destination and a route in mind. Getting a Web Development Job For Dummies is your roadmap, so you can set out today.
Category: Computers

The Pumpkin Plan

Author : Mike Michalowicz
ISBN : 9781101572313
Genre : Business & Economics
File Size : 42.24 MB
Format : PDF, ePub, Docs
Download : 706
Read : 1066

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
Category: Business & Economics

Creative Strategy And The Business Of Design

Author : Douglas Davis
ISBN : 9781440341618
Genre : Design
File Size : 46.71 MB
Format : PDF, Mobi
Download : 957
Read : 900

The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: Understand client requests from a business perspective Build a strategic framework to inspire visual concepts Increase your relevance in an evolving industry Redesign your portfolio to showcase strategic thinking Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
Category: Design