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The Strategic Web Designer

Author : Christopher Butler
ISBN : 9781440315046
Genre : Computers
File Size : 85.84 MB
Format : PDF, Docs
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Expand your strategic capabilities and technological understanding! Your clients are looking for an expert--someone who understands rapidly changing technology and can provide strategic insight into their web projects from inception and development to launch and beyond. Are you that person? Today, designers are expected to provide a level of web expertise that extends far beyond just good design. The Strategic Web Designer provides you with a foundation that will allow you to keep your bearings in an industry filled with constant technological change. You'll learn to: Plan web projects Organize information in ways that make sense Understand analytics Optimize content for search engines and mobile technology And more! More than a book about building websites, The Strategic Web Designer is your guide to thinking about the web in a strategic and comprehensive manner. Be more than just a web designer--take charge of your web projects and make yourself invaluable to clients.
Category: Computers

Marketing Secrets For Web Designers

Author : Christopher Butler
ISBN : 9783944540436
Genre : Electronic books
File Size : 52.33 MB
Format : PDF, ePub, Mobi
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Marketing is an essential part of Web design and knowing its 101 helps designers see their design decisions in a broader context. As jumping in at the deep edge and simply starting off marketing can be quite delicate, "Marketing Secrets For Web Designers" is a companion tailored to the specific needs of Web professionals. Weighing the benefits and perils of common marketing practices, it takes designers by the hand as they develop an understanding of what friendly and appealing marketing is all about. Along the way the Smashing Magazine authors cover topics such as shaping an innovative brand identity, implementing social media wisely and creating meaningful email marketing campaigns. Furthermore, the eBook features valuable tips for product launches and e-commerce. Of course, analytics and metrics also get their well-deserved attention. As you will discover, marketing is a lot more than plain conversion rates, numbers of sales and generating followers; it is part of the user experience. TABLE OF CONTENTS - Stop Shouting. Start Teaching - If You Love Your Brand, Set It Free - What Successful Products Teach Us About Web Design - Social Media Is A Part Of The User Experience - How To Use Email To Alienate Your Users - How Metrics Can Make You A Better Designer - Keep Your Analytics Data Safe And Clean - It Works For "You": A User-Centric Guideline To Product Pages - How To Launch Anything
Category: Electronic books

The Strategic Designer

Author : David Holston
ISBN : 9781440315183
Genre : Design
File Size : 53.51 MB
Format : PDF, ePub
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The design profession has been asking itself some important questions lately. How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency and enhance their creativity.
Category: Design

Valuable Content Marketing

Author : Sonja Jefferson
ISBN : 9780749465810
Genre : Business & Economics
File Size : 23.56 MB
Format : PDF
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*Community Choice Winner of the 2014 Small Business Book Awards* Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to do things differently. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through more traditional methods. Whether you're starting a business or looking to grow, this book shows you how to get better results from your marketing efforts.
Category: Business & Economics

Content Strategy

Author :
ISBN : 9783944540115
Genre :
File Size : 64.21 MB
Format : PDF, ePub, Docs
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If content is king, then the art of messaging is what will drive your product, business or idea forward. This comprehensive eBook delves into the world of content, providing beginners as well as communications professionals with a fundamental understanding of how content strategy works both independently and in conjuncture with other elements. Learn how to plan and execute ideas, work within specific design parameters and coordinate branding and copywriting with your own efforts. Content strategy is a powerful tool that can range from being a framework governing all aspects of communications to a method of contacting a specific group of individuals. The expert authors of this eBook bring this topic to life with real-word examples and detailed explanations. TABLE OF CONTENTS - The Immersive Web And Design Writing - Content: A Blessing, A Bubble, A Burden - Make Your Content Make a Difference - Content Strategy Within The Design Process - Content Strategy: Optimizing Your Efforts For Success - Finding Your Tone Of Voice - Fluidity Of Content And Design: Learning From Where The Wild Things Are - The Role Of Design In The Kingdom Of Content - How Disregarding Design Limits The Power Of Content

Managing The Strategic Planning Process

Author : Denzil Verardo
ISBN : 9781562862176
Genre : Business & Economics
File Size : 83.98 MB
Format : PDF, ePub
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Steer a clear course for your organization's strategic planning with the process in this Infoline. A seven-step model and a sample strategic plan and planning worksheet help clarify every step.
Category: Business & Economics

Creativity Lessons For Web Designers

Author :
ISBN : 9783944540405
Genre :
File Size : 67.36 MB
Format : PDF, Mobi
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"Creativity" is a term that often partakes of something mysterious and nearly magical — something that we are blessed with, something like an ambivalent, secret power that one moment strikes us unexpectedly, and then puts us on hold when we desperately try to come up with an idea. But the infamous creative spark isn't as random as we might think. This eBook is a collection of creativity lessons that may help you overcome a creative trough. Our authors provide some general insights into the process of creativity, discuss some interesting aspects, such as why it is important to also have a life outside the Web, and also present useful hands-on tips on how to develop fresh approaches to given problems. In addition, "Creativity Lessons For Web Designers" also shares some inspiring design projects and what made them unforgettable. As you will see, creativity has nothing to do with magic, but is often just a matter of perspective. TABLE OF CONTENTS - The Process Of Creativity - Work, Life And Side Projects - "I Draw Pictures All Day" - Ignorance Is Bliss For A Creative Mind - The Big Think: Breaking The Deliverables Habit - Changing Perspective: A New Look At Old Problems - Collaging: Getting Answers To The Questions You Don't Know To Ask - Creating A Lasting Impression

Web Developer Foundations

Author : Terry Felke-Morris
ISBN : 1576761150
Genre : Computers
File Size : 52.58 MB
Format : PDF, Kindle
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Using XHTML provides a foundation in skills and concepts that web developers need, including Internet concepts, XHTML, basic web design and development, web site promotion and e-commerce overview. Advanced technical topics are introduced such as configuring web media, JavaScript, DHTML, Java applets, and Flash on web pages. This book is for anyone interested in improving their web development skills.
Category: Computers

E Strategies For Resource Management Systems

Author : Eshaa M. Alkhalifa
ISBN : 9781616920166
Genre : Business & Economics
File Size : 49.47 MB
Format : PDF, Docs
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"This book offers insight into current research practices and trends in Information Resource Management strategies that are implemented electronically"--Provided by publisher.
Category: Business & Economics