The Social Brand

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The Social Brand

Author : The Author
ISBN : 0957657609
Genre :
File Size : 74.15 MB
Format : PDF
Download : 369
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""The definitive guide to building powerful brands in today's social era-written by a true industry expert." " Nader Tavassoli, Professor of Marketing, London Business School and non-executive chairman of The Brand Inside "The "new marketing manifesto of today's social era. A book that doesn't paper over the cracks of your marketing strategy (by rushing to social media platforms), but tackles the root issue and challenges and guides you to become what you need to "be" to succeed in this era: social. Within a single decade, the media landscape has fundamentally changed, and with it the way people interact with each other and with brands. Social media has emerged from its infancy-but businesses are still struggling to adapt. The Social Brand will unlock your brand to be successful in the social era. It shows how large or small companies, nonprofits, and other organizations should stop asking themselves the wrong questions, like: "Should I be on Twitter, Vine, or Snapchat?" "How do I need to talk to people on Facebook and Instagram?" It demonstrates that it's not (just) about shifting budget to these new platforms or creating a "social media strategy"-it's about creating a Social Brand. ""In order to be social, you have to give people something they truly value. If you do, they will want to seek it out and share it with others."" This way social media isn't just another media channel to drive your message home in; it's an environment in which you can engage in a social relationship. To demonstrate how this works, the book introduces the concept of the Brand Bank Account. This new marketing framework identifies a simple four-step plan that will enable brands to become social at the very core of their business. It identifies what are brand deposits and what are withdrawals, and shows that the more deposits you make-the more you give to your customer-the more loyal he or she will be. The book challenges old "taking" forms of marketing and beliefs; it demonstrates why we should no longer use "positioning statements" and words like "consumer" or "target audience." The book explains why most traditional advertising ends up being a withdrawal from your brand's bank balance, and it's chockablock with inspiring giving forms of marketing. The book inspires and guides you to resolve the two areas business struggle with most: social media and corporate social responsibility. Through extensive research of more than 250,000 people on products and brands, the book reveals a way to increase your brand's likeability by 20% when you define a clear and credible brand mission and keep it close to your product. ""If you work in marketing and still use words like "consumer, target, " and "audience, "then you need to hurry up and buy this book. It might just save your job." "Paul Kemp-Robertson, Co-founder, Contagious

Social Brand Marketing

Author : Online Brand Supremo
ISBN : 1796702870
Genre : Business & Economics
File Size : 82.11 MB
Format : PDF, Kindle
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if you've always wanted to become an influencer on instagram,but don't know how to build your brand then keep on reading! Are you sick and tired of not having followers on instagram? Have you tried endless tactics but nothing seems to work for more than a few weeks or days? Do you want to finally say goodbye to the lack of growth and discover something that works for you? if so, then you have landed in the right see growing your instagram brand doesn't have to be that difficult. Even if you have tried other methods that didn't work fact, it's very simple if you know what you are doing. Studies have shown that 80% of all instagram account are personal. which is why branding on instagram is a great alternative or support to blogging and a great way to connect with users. Another study published in "computers in Human Behavior" found that Image based social media evoked more emotional attachment than text based social media. hence, there is more "realness" to communicating with imagery, it evoked loneliness and encourages people to be active. that is why Instagram is one of the fastest social media platforms. Which means Instagram is a great platform for personal branding. how to navigate instagram so you can be familiar with the social network ecosystem. how to research and build you market so you can start working on the right posts how to grow your account the right way so you can stay legal and not get band. how to build your audience with your account so can start engaging with them on and off instagram. how to sell your brand product/service the right way so you can make a living from your influence. and much more... Plus a FREE bonus inside - Infographic Reveals a step by step business plan to build your brand online! Take a second to imagine how you will feel once you have raving fans. and how great your life will become when your brand is successful on instagram. even if you have never used instagram for a business before. don't worry, these tips will give you the foundation to take off on the right path. If you have a burning desire to build your following and be successful with your business on instagram then Scroll up and click "add to cart"
Category: Business & Economics

Social Brands

Author : Kathrin Myrvang
ISBN : OCLC:1193453823
Genre :
File Size : 72.22 MB
Format : PDF, Mobi
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Consumer Psychology In A Social Media World

Author : Claudiu V. Dimofte
ISBN : 9781317502074
Genre : Business & Economics
File Size : 81.72 MB
Format : PDF, Mobi
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Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this process. Section four takes a methodological perspective on the topic of social media, assessing ways in which big data and consumer research are influenced by novel ways of gathering consumer feedback and gauging consumer sentiment. Finally, section five looks at some consumer welfare and public policy implications, including privacy and disadvantaged consumer concerns. Consumer Psychology in a Social Media World will appeal to those who are involved in creating, managing, and evaluating products used in social media communications. As seen in recent financial and business market successes (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, etc.), businesses focused on facilitating social media are part of the fastest growing and most valuable sector of today’s economy.
Category: Business & Economics

User Generated Content And Its Impact On Branding

Author : Severin Dennhardt
ISBN : 9783658023508
Genre : Business & Economics
File Size : 27.69 MB
Format : PDF, ePub, Docs
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The emergence of social media as one of the driving forces of consumers’ online experiences today also challenges our current understanding on marketing and brand management. The effects of brands’ social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumers’ purchase decision process.
Category: Business & Economics

How To Measure Social Media

Author : Nichole Kelly
ISBN : 9780133099829
Genre : Business & Economics
File Size : 76.86 MB
Format : PDF, Kindle
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Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics—Painlessly Think social marketing is worth it? Prove it. If your boss hasn’t demanded that yet, he will. Then what? Hand him some jive about “return on conversation”? Think that’ll fly? You’ll be gone so fast you won’t know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately, and in drill-down detail. Bet you can’t wait to see his face when you walk in with metrics that stand up to his most brutal questions. We’re not just talking about getting “buy-in” or begging for your proverbial “seat at the table.” We are talking about numbers that make careers. This book will prove your indispensability to even the most clueless executive in your company. Here’s the best part: It’s not hard. You won’t need to become a math nerd. The tools are cheap (or free), and you’re probably sitting on most of the data. This book will give you everything else, including simple step-by-step techniques for creating measurable strategies and getting the data to prove they deliver. You’ll also get super helpful hands-on exercise worksheets where you can jot down your answers and notes. Nichole Kelly has been refining this stuff for 14 years. She’s helped hundreds of marketers prove their value to bosses and boardrooms. Now it’s your turn. If you’re a marketer or agency pro, this is a game you have to play. Win it. Reliable answers to questions like: How much revenue did our activities on social media platforms generate this month? Are social media prospects more likely to convert to customers? Which status update delivered the highest conversion rate? How long do we retain new social media customers? Do they spend more or less than customers from other channels? Do they make repeat purchases more often than other customers? And much more…
Category: Business & Economics

Occasional Addresses

Author : Thomas Brackett Reed
Genre : Speeches, addresses, etc
File Size : 47.44 MB
Format : PDF, Kindle
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Category: Speeches, addresses, etc

Modern Eloquence

Author : Thomas Brackett Reed
ISBN : NYPL:33433066584743
Genre : Speeches, addresses, etc
File Size : 81.4 MB
Format : PDF, Mobi
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Category: Speeches, addresses, etc

Online Brand Communities

Author : Francisco J. Martínez-López
ISBN : 3319796844
Genre : Business & Economics
File Size : 43.7 MB
Format : PDF, ePub, Mobi
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This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.
Category: Business & Economics

Advertising 2 0

Author : Tracy L. Tuten
ISBN : 9780313352966
Genre : Business & Economics
File Size : 83.59 MB
Format : PDF, ePub
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Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.
Category: Business & Economics

Social Media Strategy

Author : Keith A. Quesenberry
ISBN : 9781538138182
Genre : Internet advertising
File Size : 35.53 MB
Format : PDF, Docs
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"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--
Category: Internet advertising

The Fortnightly Review

Author :
ISBN : CORNELL:31924077571200
Genre : Great Britain
File Size : 60.10 MB
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Category: Great Britain

Your Brand The Next Media Company

Author : Michael Brito
ISBN : 9780133480139
Genre : Business & Economics
File Size : 26.36 MB
Format : PDF, Docs
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Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from “brand messaging” to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi—delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.
Category: Business & Economics

Senate Documents

Author : United States Senate
ISBN : BSB:BSB11037590
Genre :
File Size : 58.68 MB
Format : PDF, Kindle
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