THE ROBERT COLLIER LETTER BOOK

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The Robert Collier Letter Book

Author : Robert Collier
ISBN : 9781794792463
Genre : Business & Economics
File Size : 45.35 MB
Format : PDF, ePub
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The author of over a dozen books, Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.
Category: Business & Economics

The Robert Collier Copywriting Course

Author : Robert Collier
ISBN : 9798649574297
Genre :
File Size : 26.41 MB
Format : PDF, ePub
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WHAT is there about some letters that makes them so much moreeffective than others? A letter may have perfect diction, a finished style; it maybristle with attention-getters and interest-arousers; it mayfollow every known rule; yet when it reaches the Hall of Judgmentwhere the reader sits and decides its fate, it may find itselfcast into the hell of wastebasket-dom... People will give, when you have stirred their emotions.People will invest, when you have aroused their cupidity. Andpeople want to know the future, so if you can persuade them thatyou are any sort of a Seer or a Prophet, they will buy yourforecasting service. It all comes back to the point we made in the beginning-"Whatdo they want?" What is the bait that will attract your fishand make them bite? Find that-and you will be as successful inbringing back orders as any angler can be with a properly baitedhook in bringing in the fish. Get Your Copy Today and learn the Masters of MarketingSecrets!
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Robert Collier Copywriting Course Masters Of Marketing Secrets Learn To Write Sales Letters That Pay

Author : Robert Collier
ISBN : 9781312099531
Genre : Business & Economics
File Size : 65.65 MB
Format : PDF
Download : 855
Read : 578

WHAT is there about some letters that makes them so much more effective than others? A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches where the reader sits and decides its fate, it may find itself in a wastebasket, while something lacking any polish, picks up the bacon and walks home with it. Why? People will give, when you have stirred their emotions. People will invest, when you have aroused their cupidity. And people want to know the future, so if you can persuade them that you are any sort of Prophet, they will buy your forecasting. It all comes back to the point we made in the beginning-""What do they want?"" What is the bait that will attract your fish and make them bite? Find that-and you will be as successful in bringing back orders as any angler can be with a properly baited hook in bringing in the fish. Get your copy today and learn the Masters of Marketing Secrets!
Category: Business & Economics

Building A Mail Order Business

Author : William A. Cohen
ISBN : 0471109460
Genre : Business & Economics
File Size : 39.74 MB
Format : PDF, Kindle
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With more than 60,000 copies sold, this amazing manual has become aclassic in its field--and rightfully so. Nowhere else will youfind--in one book--so much valuable information on achievingsuccess in the mail order business. Dr. Bill Cohen has drawn on hisdecades of experience testing, researching, and constantly refiningthe mail order techniques described in this invaluable guide.Building a Mail Order Business offers a virtual treasury oftechniques and methods guaranteed to work in the real world ofselling through the mail. You'll get practical advice and learntricks of the trade that will get you started quickly, with thefewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide coversevery aspect of the mail order business, from the basics of gettingstarted to the details of product selection, preparing a marketingplan, copywriting, designing graphics, printing, protectingyourself from competition, telemarketing, and advertising throughmagazines, radio, and television. In addition, a handy appendixlists hundreds of valuable contacts with complete addresses. In this new Fourth Edition, you'll learn the latest trends in mailorder--what works and what doesn't, the most effective look in adsand mailing pieces, how to put together the most attractive offers,and much more. For entrepreneurs, direct marketers, business owners, and otherseager to get into the mail order business, Building a Mail Order Business has proven itself to be anindispensable resource for the ideas, techniques, and expert advicethat will lead to success. All the success secrets of one of America's best-known and mostrespected experts on mail order and direct marketing--Now in a newedition! BUILDING A MAIL ORDER BUSINESS Fourth Edition Complete, authoritative, and now in a new edition, thisbest-selling guide to mail order success covers everything fromgetting your business started to handling legal issues, preparingcopy and graphics, selecting mailing lists, telemarketing, andadvertising in all types of media--an unbeatable source of directmarketing ideas that really work. Here's what the pros have said about previous editions of BillCohen's Building a Mail Order Business: "Dr. Bill Cohen's book thoroughly explores the many facets, andpitfalls, facing the budding mail order entrepreneur."-- Henry R."Pete" Hoke, Jr., Publisher, Direct Marketing "It took a mail order businessman who is also an educator to putdirect mail and mail order guidelines all in one place--and inlanguage we can all understand."--Freeman F. Gosden, Jr.,President, Smith-Hemmings-Gosden, one of the nation's largestdirect marketing advertising agencies "An outstanding primer for our industry. It gives you the nuts andbolts necessary to carry you through almost every aspect of mailorder from the very rudimentary basics to the same techniques usedby the pros."-- Joe Sugarman, JS&A "One of the best books I've ever read on the subject. Ienthusiastically recommend Building a Mail Order Business to anyman or woman who is serious about getting involved in thisfascinating activity."-- E. Joseph Cossman, President, CossmanInternational, Inc., author of How I Made a Million Dollars in MailOrder "An excellent, informative, comprehensive, illustrative workbookthat will help anyone get started making money in the fascinatingfield of mail order. I highly recommend this professional book."--Melvin Powers, mail order entrepreneur "...must reading for the entrepreneur whose mind is on mailorder."-- Paul Muchnick, Chairman, National Mail OrderAssociation "Its good sense and nuts-and-bolts, bottom-line approach make it adelightful guide through the mail order world."-- DM News
Category: Business & Economics

Expect Miracles

Author : Joe Vitale
ISBN : 9781469024134
Genre : Self-Help
File Size : 33.5 MB
Format : PDF, ePub, Mobi
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We all want success, but oftentimes don't know where to start. Expect Miracles can teach you where to start looking for success, starting with learning to help yourself through your perception of the world. Manifesting your dreams and wishes is easier than we think it is. Vitale's practical, easy to apply psychology involves attracting your life desires by understanding and accepting them. We all struggle against the paradox of wanting wealth, but believing that it is evil. This book enables readers to see through that facade, showing results on their own quickly and easily. Miracles are neither impossible to experience nor difficult to achieve if we allow ourselves to make them possible. With an interesting and unique take on spirituality and an aggressive edge to keep the reader motivated, it asks more out of us than any other of its kind, and if anyone knows about going from poverty to world-renowned success, it's Dr. Joe Vitale. No matter what it is that holds you back from success, whether you are afraid of your own success, whether your beliefs are holding you back, or even if you simply don't believe that success is possible for you, Expect Miracles can teach anyone how to live a better life by simply changing their perspective.
Category: Self-Help

Expect Miracles Second Edition

Author : Dr. Joe Vitale
ISBN : 9781722520410
Genre : Self-Help
File Size : 73.66 MB
Format : PDF, Docs
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Manifesting one's dreams and wishes is not as hard we we think it is. Vitale's practical, easy to apply psychology involves attracting one's life desires by understanding and accepting them. This book enables readers to show results on their own quickly and easily. Miracles are neither impossible to experience nor difficult to achieve if we allow ourselves to make them possible.
Category: Self-Help

Miscellaneous Publication

Author : Henry Walter Gilbertson
ISBN : MINN:31951D02944415B
Genre : Agricultural extension work
File Size : 74.26 MB
Format : PDF, ePub
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Category: Agricultural extension work

The Copywriter S Handbook

Author : Robert W. Bly
ISBN : 1429900156
Genre : Business & Economics
File Size : 80.4 MB
Format : PDF, ePub
Download : 601
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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Category: Business & Economics