THE REPUTATION PLAYBOOK

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The Reputation Playbook

Author : Jennifer Janson
ISBN : 9780857194404
Genre : Business & Economics
File Size : 80.95 MB
Format : PDF, Mobi
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Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. Or you are aware you should be giving clearer direction to your team in the area of reputation building, but aren’t sure what to demand or what questions to ask. If so, then the Reputation Playbook is for you. The fundamental principles of reputation-building haven't changed for decades, but the advent of social media means transparency around how a business acts has. News, good or bad, now travels at internet speed, so to protect and enhance its reputation a business needs to be prepared to respond in real time, whether to customer interaction, news stories or operational errors. And as the leader of your business, the reputation buck stops with you. Your team expects, and needs, you to take the lead. You don't need to know the how when it comes to using social media, but you do need to know why it is critical that it’s on your radar. So you won't find instructions on how to use the various social media platforms in the Reputation Playbook. You will find a lively and insightful examination of how social media affects corporate reputation-building, filled with practical advice and punctuated with real-life examples from the companies that are doing it right - and those that have got it wrong. Jennifer Janson has gathered data and thoughts from the world’s leading thinkers on corporate reputation and also provides a framework for evaluating and mitigating your business' reputational risks. Most important, the Playbook tells you what questions to ask of those around you to ensure your business is building a strong reputation, and minimising the risk of reputational damage, long before a crisis arises. It is time to think about how your business reputation is affected by social media. All you need to get you started is the Reputation Playbook.
Category: Business & Economics

Crafting The Infosec Playbook

Author : Jeff Bollinger
ISBN : 9781491913611
Genre : Computers
File Size : 56.26 MB
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Any good attacker will tell you that expensive security monitoring and prevention tools aren’t enough to keep you secure. This practical book demonstrates a data-centric approach to distilling complex security monitoring, incident response, and threat analysis ideas into their most basic elements. You’ll learn how to develop your own threat intelligence and incident detection strategy, rather than depend on security tools alone. Written by members of Cisco’s Computer Security Incident Response Team, this book shows IT and information security professionals how to create an InfoSec playbook by developing strategy, technique, and architecture. Learn incident response fundamentals—and the importance of getting back to basics Understand threats you face and what you should be protecting Collect, mine, organize, and analyze as many relevant data sources as possible Build your own playbook of repeatable methods for security monitoring and response Learn how to put your plan into action and keep it running smoothly Select the right monitoring and detection tools for your environment Develop queries to help you sort through data and create valuable reports Know what actions to take during the incident response phase
Category: Computers

The Ceo S Playbook

Author : Ron Rhody
ISBN : 0967067901
Genre : Chief executive officers
File Size : 56.3 MB
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Category: Chief executive officers

The Marketing Playbook

Author : John Zagula
ISBN : 9781440684975
Genre : Business & Economics
File Size : 65.90 MB
Format : PDF, ePub, Mobi
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Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both? During their years at Microsoft, John Zagula and Richard Tong answered such questions so effectively that they helped Microsoft Office and Windows grow from a 10 percent to 90 percent market share. As venture capitalists, Zagula and Tong have continued to test and perfect their system with hundreds of companies of all sizes and at all stages. Now they’re sharing their best ideas and methods in an easy-to-apply book that will be enormously helpful to marketers in every industry and leaders in every size company. The Marketing Playbook explains the five basic strategies for a competitive market—The Drag Race Play, The Best of Both Play, The High-Low Play, The Platform Play, and The Stealth Play. It illustrates how each one works, how to pick the best one for a given situation, and then how to implement it effectively in the real world. Just like a great sports coach with a well-designed playbook, managers who read this book will have the tools, tips, and tricks they need to leapfrog market research, craft a smart strategy, motivate their team, and start scoring major points with customers and against the opposition.
Category: Business & Economics

The Opening Playbook A Professional S Guide To Building Relationships That Grow Revenue

Author : Andrew Dietz
ISBN : 9780071825894
Genre : Business & Economics
File Size : 43.76 MB
Format : PDF, ePub
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YOUR GAME PLAN FOR WINNING BUSINESS RELATIONSHIPS Just like a football game, client building requires a solid strategy executed by a series of well-designed plays. While the ultimate objective of a sports team is to put points on the board, the plays are designed to systematically get the team into scoring position. The score itself--a touchdown, a goal, a home run--is the closing play. But you can't get there without great opening plays. In the world of business development and sales, getting into scoring position means being in the room with decision makers and influencers--and that's what The Opening Playbook helps you to do. Business development guru Andrew Dietz takes you step-by-step through the process of getting yourself into the ideal position to sell your services, whether you're a one-person operation or work for a major firm. Taking on the role of your coach, Dietz shows you "game footage" of Sam Wentworth, a law firm associate on the cusp of becoming a partner. But first he has to prove himself on the field of play by demonstrating his business development abilities. Meanwhile, the play clock is getting close to zero . . . Throughout The Opening Playbook, Dietz stops the film at critical points, showing you where Sam succeeds and where he trips up. He provides the powerful opening-drive plays (best practices for establishing authentic business relationships), analyzes the defense (obstacles in the way of the success), and suggests audibles (on-the-spot tactical modifications to answer unplanned-for challenges). The team with the best plan usually wins the day. Put yourself several steps ahead of the competition and develop winning business relationships with The Opening Playbook. PRAISE FOR THE OPENING PLAYBOOK: "Dietz outlines both the behavioral pitfalls to avoid and the disciplines to embrace on one's path to truly connecting with clients. Truly honest instruction from the Lombardi of business development coaches." -- James H. Gilmore, coauthor, The Experience Economy and Authenticity "Andrew Dietz inspires you to create great conversations with your prospects so that you become a valuable, trusted advisor. If you want long-term relationships with your clients, this is the book for you." -- Shawn Kent Hayashi, author of Conversations that Get Results and Inspire Collaboration "If you want to have your clients for life, you must read The Opening Playbook! A great storyteller, Andrew Dietz provides invaluable insights on how to become a trusted advisor." -- Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Emory University, and author of Clients For Life "Dietz provides a great blend of strategic and tactical advice, wrapped in great stories and examples. It's an enjoyable and VALUABLE read!" -- Bill Cates, author of Get More Referrals Now and Beyond Referrals "Andrew Dietz is a master at building relationships, and his book is filled with insightful ideas and useful strategies." -- Alan Deutschman, author of Walk the Walk and Change or Die
Category: Business & Economics

The Public Relations Practitioner S Playbook

Author : M. Larry Litwin
ISBN : 9781438994758
Genre : Business & Economics
File Size : 39.92 MB
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"The Public Relations Practitioner's Playbook" is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over nearly 600 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations and publicity. "The PR Practitioner's Playbook" - an anatomy of the public relations profession - relies on my experience as a reporter, editor, public relations counselor, and strategic advisor and evaluator. It demonstrates that successful writers practice their craft with poise and eloquence. It is an extension of the author's classroom, which many students call, "Litwin's laboratory for practical knowledge." As former KYW Newsradio colleague Kim Glovas observed," Larry's voice is the voice of this book." Among those considered mentors - and contributors to this book - are Nick George, former managing editor at ABC Radio News, ABC sportscaster Howard Cosell, KYW Newsradio anchor Bill Bransome, print journalist extraordinaire Everett S. Landers and legendary broadcast journalist Edward R. Murrow. They spent countless hours helping the author hone his skills and encouraging me to be an open, honest, thorough and valid (relevant) communicator. They stressed tangible tools, and such attributes as knowledge, loyalty, judgment, trust, credibility, ethics and integrity. "The Public Relations Practitioner's Playbook" serves as a basic or supplemental text in introduction to public relations and graduate overview courses. It offers a refreshing, down-to-earth approach to which many students are just not accustomed. Strategic advisors refer to it as a "potpourri of proven public relations techniques." The companion CD-Rom contains, among its many tactics, three PowerPoints that summarize the 17 chapters.
Category: Business & Economics

Mergers And Acquisitions Playbook

Author : Mark A. Filippell
ISBN : 0470918624
Genre : Business & Economics
File Size : 75.35 MB
Format : PDF
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The ultimate "tricks of the trade" guide to mergers and acquisitions Mergers and Acquisitions Playbook provides the practical tricks of the trade on how to get maximum value for a middle-market business. This book uniquely covers how to prepare for a sale, how to present the business most positively, and how to control the sale timetable. Written in a straight-talking style Provides the tricks of the trade on how to get maximum value for a middle-market business Shows how the sellers can take capitalize their inherent "unfair advantages" Examines the differences between "value" and "currency" Explains how to handle bankruptcy and distress company sales Offers tips on managing your lawyers in the documentation process Filled with empirical examples of successful-and unsuccessful-techniques, this practical guide takes you through every step of the M&A process, from how to manage confidentiality, how to create competition (or the impression of competition), to what to do once the deal is closed.
Category: Business & Economics

The Green To Gold Business Playbook

Author : Daniel C. Esty
ISBN : 1118010892
Genre : Business & Economics
File Size : 72.23 MB
Format : PDF, Docs
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"Implement the green strategies outlined in Dan Esty's and Andrew Winston’s bestseller Green to Gold" Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today’s corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option—it’s a business imperative. Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity. Builds on Dan Esty and Andrew Winston’s prizewinning Green to Gold, which has become a business classic and a staple of management training across the world. Shows in detail how each business function or department can achieve an eco-advantage over the competition Offers frameworks, checklists, and action plans applicable to any business–big or small, in manufacturing or services The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.
Category: Business & Economics

The Ulitimate Local Marketing Playbook

Author : Tagglefish.com
ISBN :
Genre : Business & Economics
File Size : 26.59 MB
Format : PDF, Docs
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Become the best version of your local business! This E-book Covers? This E-book provides detailed knowledge about how businesses of any size and in any business category can use these online and offline marketing tactics as a part of a successful overall business strategy. Rather than searching the web and compiling information that would take months perhaps years to do, I’ve taken the time to do it for you. This E-book can be used as a reference guide, or to learn more about what your marketing consultant is doing with your money. With this E-book you are going to learn how to leverage the web to open up doors of opportunities for more customers, more exposure, more referrals and revenue.
Category: Business & Economics

The Leadership Playbook

Author : Nathan Jamail
ISBN : 9780698157026
Genre : Business & Economics
File Size : 61.48 MB
Format : PDF, Docs
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The successful self-published author of The Sales Leaders Playbook writes his first mainstream leadership book There are enormous differences between managing and coaching. Yet many companies and organizations encourage their leaders to coach teams without ever teaching them how and without creating a culture that supports coaching. Nathan Jamail—a leading consultant, professional speaker, and the president of his own group of businesses—trains coaches at several Fortune 500 companies and learned that it takes not only different skills to achieve success, but a truly effective coach needs an organizational culture that creates and multiplies the success of every motivated team member. The Leadership Playbook shows leaders the skills necessary to be an effective coach and to build effective teams by: Fostering employees’ belief in the culture of a company Resolving issues proactively rather than reactively and creating an involvement that constantly pushes employees to be their best Focusing on the more humane principles of leadership—gratitude, positivity, and recognition—that keep morale high Holding teams and individuals accountable Constantly recruiting talent ("building the bench") rather than filling positions only when they are empty Combining research, interviews, and inspiring stories with the lessons that have earned Jamail the respect of the world’s foremost corporations including CISCO, FedEx, Sprint, the U.S. Army, and State Farm; The Leadership Playbook will dominate the category for years to come.
Category: Business & Economics