THE-PDMA-HANDBOOK-OF-NEW-PRODUCT-DEVELOPMENT

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The Pdma Handbook Of New Product Development

Author : Kenneth B. Kahn
ISBN : 0471485241
Genre : Business & Economics
File Size : 78.80 MB
Format : PDF, ePub
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The completely revised and updated "bible"of new product development: The PDMA Handbook of New Product Development, Second Edition. The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle. Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.
Category: Business & Economics

The Pdma Handbook Of New Product Development

Author : Milton D. Rosenau
ISBN : 0471141895
Genre : Business & Economics
File Size : 71.94 MB
Format : PDF, Kindle
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Over the last decade, industry professionals have radically transformed the theory and practice of new product development. Now the Product Development & Management Association (PDMA) has combined the best aspects of current product development practice in a single volume which applies to new products and services in both consumer and industrial markets. With thirty-three chapters written by leading professionals in the field, The PDMA Handbook of New Product Development offers authoritative practical information on every stage of the product development process, from idea generation to delivery of the final product. For the novice, there is essential coverage of important fundamentals—market analysis and segmentation, choosing and implementing the "right" development process, the creation of multifunctional teams, and more. Experienced practitioners will find important guidance on topics outside their own area of expertise, as well as material on more advanced and emerging concepts, such as process ownership, pipeline management, metrics, and product architecture. The book's concise, how-to approach enables readers to access the basic information they need quickly, while providing helpful references to up-to-date sources of further information. By providing a complete picture of the knowledge needed for effective new product development today, this all-in-one guide is an invaluable asset to professionals at every level. Praise for The PDMA Handbook of New Product Development . . .". . . an outstanding reference for any organization wanting to provide a high level of customer value in all its products and services." — Phillip Rooney Chief Executive Officer WMX Technologies, Inc. "It provides a comprehensive yet practical resource for information on how to identify, develop, and launch successful new products capturing recent innovations in the 'fuzzy front end' as well as key learnings in product life-cycle management." — Les White Senior Manager Nortel Technology "Companies who have not yet implemented a new product development process can rely with confidence on the wealth of experience contributed in the Handbook, and those that have recently implemented a process will find sources for continuous improvement among these pages." — Dr. Sheldon A. Buckler Chairman, Commonwealth Energy System "The Handbook provides a collection of state-of-the-art, yet practical, 'tools', 'processes', 'how-to advice', and 'skill sets' that can significantly enhance the commercial success of new products." — Barry Siadat Vice President of Technology & Engineering AlliedSignal Inc.
Category: Business & Economics

Product Planning Essentials

Author : Kahn
ISBN : 9780765629777
Genre : Business & Economics
File Size : 83.49 MB
Format : PDF, Mobi
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Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the Second Edition * Addition of two chapters on design and legal considerations. * Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development. * Simplified technical discussions of planning techniques for improved comprehension. * Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.
Category: Business & Economics

The Pdma Toolbook 1 For New Product Development

Author : Paul Belliveau
ISBN : 047127108X
Genre : Technology & Engineering
File Size : 73.52 MB
Format : PDF, ePub
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Practical cross-functional coverage of the entire productdevelopment process from idea generation through delivery of thefinal assembled product. Includes sections on benchmarking and changing your new productdevelopment process and managing your product portfolio.
Category: Technology & Engineering

Innovation Management And New Product Development

Author : Paul Trott
ISBN : 0273686437
Genre : Business & Economics
File Size : 58.83 MB
Format : PDF, Mobi
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This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
Category: Business & Economics

The Jack Of All Trades

Author : Edwin Schulting
ISBN : 9781409204305
Genre : Business & Economics
File Size : 68.62 MB
Format : PDF, ePub, Mobi
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Effective true innovation is key for companies depending on new product introductions. Hundreds of book have been written on the topic how to make these organization effective and controlable. This book takes a radical different approach on the topic and shows with a bottom up approach true new insides, ready to use tomorrow in your practice. It explains why some teams are effective and other teams, taking the same approach, will fail by definition. If you are ready for a step change in your current experience and want to know how to evaluate team competence vs. individual competence, setup an effetive team, how to to train them and to manage them you have the rigth book in your hand to read!
Category: Business & Economics

Handbook On Business To Business Marketing

Author : Gary L. Lilien
ISBN : 9781781002445
Genre : Business & Economics
File Size : 23.74 MB
Format : PDF, Kindle
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This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations Ð from businesses to government agencies to not-for-profit organizations Ð and the many individuals within them. Comprising 38 chapters written by internationally renowned scholars, this Handbook presents perspectives of a variety of issue areas from both an academic and a managerial perspective (state of theory and state of practice). The material in this compendium includes theoretical and practical perspectives in business-to-business marketing, marketing mix and strategy, interfirm relationships, personal selling and sales management, technology marketing, and methodological issues central to business-to-business markets. Published in conjunction with Penn StateÕs Institute for the Study of Business Markets, this extensive volume will expand research and teaching in business-to-business marketing in academia and will improve the practice of business-to-business marketing for firms in the industry. This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a complete overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
Category: Business & Economics

Encyclopedia Of Technology And Innovation Management

Author : V. K. Narayanan
ISBN : 9781405160490
Genre : Technology & Engineering
File Size : 20.42 MB
Format : PDF, Kindle
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Get complete, up-to-date and authoritative coverage of technology and innovation. A broadly encompassing encyclopedia on the emerging topic of technology innovation and management (TIM), this volume covers a wide array of issues. TIM is a relatively new field and is highly interdisciplinary, incorporating strategy and entrepreneurship, economics, marketing, organizational behavior, organization theory, physical and life sciences, and even law. All of these disciplines are represented in this volume, and their intersections are made clear. Entries are contributed by scholars from around the world who are leading experts in their respective topics. This volume is appropriate for scholars who are new to this particular field, as well as industry practitioners interested in understanding the state of knowledge in these specific areas. Entries may also serve as useful instructional materials, given their span of coverage as well as their currency. VK Narayanan is Stubbs Professor of Strategy & Entrepreneurship and Associate Dean of Research at Drexel University, Philadelphia, U.S.A. Gina O'Connor is Associate Professor of Marketing in the Lally School of Management and Technology at Rensselaer Polytechnic Institute, Troy, NY, U.S.A.
Category: Technology & Engineering

The Innovation Manual

Author : David Midgley
ISBN : 9780470744840
Genre : Business & Economics
File Size : 36.89 MB
Format : PDF, ePub
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The Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are: - Creating advantage in the minds of many - Chartering innovation within the organization - Preparing, developing and supporting the right team - Placing customers at the centre of innovation - Changing the organization to deliver the innovation - Motivating the right partners and sharing the returns - Building momentum in the market Each topic is linked to an organized toolkit that allows managers to apply this knowledge immediately. The tools sit within an overall framework to show how they build on and reinforce one another. Along with this, the book guides busy managers on applying the tools properly, detailing the relevance of each for specific industries, and how to customize them when necessary.
Category: Business & Economics

Open Innovation

Author : Abbie Griffin
ISBN : 9781118770856
Genre : Business & Economics
File Size : 85.9 MB
Format : PDF, ePub, Mobi
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A clear, practical guide to implementing Open Innovation for new product development Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward. Open Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. PDMA Essentials provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include: Product platforming and idea competitions Customer immersion and interaction Collaborative product design and development Innovation networks, rewards, and incentives Many practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. PDMA Essentials provides the tools NPD practitioners need to implement a leading innovation method, and drive continued growth.
Category: Business & Economics