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The Paradox Planet

Author : Larry Light
ISBN : 9781480846845
Genre : Business & Economics
File Size : 62.8 MB
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Beginning with the Age of We in the 1950s and moving to the Age of Me to todaythe Age of Ithis book examines how polarization and anger has changed how companies must manage their brands. Larry Light and Joan Kiddon, the leaders of Arcature LLC, consultants in brand management, examine societal changes and global, local, and personal forces through the lens of marketers. They explain how to: leverage paradox promises into brand-focused strategies and actions that create a pathway to profitability; create extraordinary brand experiences for individuals and communities; and build strong brands in a world of contradictory needs and benefits. In todays world, people want their individuality to be recognized, but they also want to belong to a group that shares their distinctiveness. People want to be independent and interconnected, which is the underlying paradox affecting how we make decisions today. Navigate how to satisfy conflicting needs, and look beyond single-minded solutions with the insights and guidance in The Paradox Planet.
Category: Business & Economics

The Paradox Of Time

Author : Saak Tarontsi
ISBN : 9780595289929
Genre : Fiction
File Size : 39.83 MB
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At the beginning of the twenty-first century a leading American scientist received a special assignment from a US government's top official. Then he became threatened by a mysterious evil force. The sinister killer threw him into the abyss of Hell where no organic matter can be sustained and no living creature can survive. But the human spirit proved to be undefeated, even suffering the loss of three lives the hero is tough enough to survive, transform to a God, fight back and repel the enemy. His adversary is an ancient incarnation of evil, his enemies are much numerous, but once defeated Gods in a Sacred Zone of Lazakria and robotic creatures from neutral space colonies are awaiting for his help. The divine virtue of the ancient relic of godly power-the Eye of the Beholder-enabled Alan to unlock the mystery of Time Mechanism, a device which could turn the Tide of Time. Destroying enemy naval armadas in a harsh battle, a hero realized that the brutality of the first encounter with the Empire of Evil was nothing else than a beginning of a Mortal Combat-The War of Armageddon.
Category: Fiction

The Paradox War Omnibus

Author : CJ Moseley
ISBN : 9781326039431
Genre : Fiction
File Size : 26.29 MB
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When Desi, a twenty-something science graduate, can't get to sleep one night, the last thing she expected was for the TV to explode, for her to get abducted by aliens, or to get drawn into a temporal war that, somehow, is probably her fault. During her adventures we also follow the progress of two other, combatants also drawn into this war: One is Garner a half-fey, half-human wizard working for a mad machine-god, and the other is a member of a spiritually rich species of shape-shifting travellers, that call themselves the Bulmas, but that Desi knows by a host of other names. We follow our three adventurers stories as they weave their way through Time and Space, through alternate histories, into the realms of the inner-world of Faery and the outer abyss, and finally right back to the beginning, fighting a war that holds the fate of Universes in the balance. Combining Humour, Science-Fiction, Fantasy, Time-Travel, Pop-culture, and Mythology into a spell-binding roller-coaster.
Category: Fiction

The Paradox Of Predictivism

Author : Eric Christian Barnes
ISBN : 9781139470506
Genre : Science
File Size : 75.6 MB
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An enduring question in the philosophy of science is the question of whether a scientific theory deserves more credit for its successful predictions than it does for accommodating data that was already known when the theory was developed. In The Paradox of Predictivism, Eric Barnes argues that the successful prediction of evidence testifies to the general credibility of the predictor in a way that evidence does not when the evidence is used in the process of endorsing the theory. He illustrates his argument with an important episode from nineteenth-century chemistry, Mendeleev's Periodic Law and its successful predictions of the existence of various elements. The consequences of this account of predictivism for the realist/anti-realist debate are considerable, and strengthen the status of the 'no miracle' argument for scientific realism. Barnes's important and original contribution to the debate will interest a wide range of readers in philosophy of science.
Category: Science

Aging The Paradox Of Life

Author : Robin Holliday
ISBN : 9781402056413
Genre : Medical
File Size : 51.49 MB
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For centuries people have puzzled over the inevitability of human aging. At the end of the 20th century a remarkable scientific discovery emerged, based on a series of important interconnected insights over quite a long period of time. The aim of this book is to dispel ignorance by explaining in non-technical language what are the reasons for aging and the myth of excessive prolongation of life.
Category: Medical

Planet Of The Apes And Philosophy

Author : John Huss
ISBN : 9780812698275
Genre : Philosophy
File Size : 86.10 MB
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What makes humans different from other animals, what humans are entitled to do to other species, whether time travel is possible, what limits should be placed on science and technology, the morality and practicality of genetic engineering—these are just some of the philosophical problems raised by Planet of the Apes. Planet of the Apes and Philosophy looks at all the deeper issues involved in the Planet of the Apes stories. It covers the entire franchise, from Pierre Boulle’s 1963 novel Monkey Planet to the successful 2012 reboot Rise of the Planet of the Apes. The chapters reflect diverse points of view, philosophical, religious, and scientific. The ethical relations of humans with animals are explored in several chapters, with entertaining and incisive observations on animal intelligence, animal rights, and human-animal interaction. Genetic engineering is changing humans, animals, and plants, raising new questions about the morality of such interventions. The scientific recognition that humans and chimps share 99 percent of their genes makes a future in which non-human animals acquire greater importance a distinct possibility. Planet of the Apes is the most resonant of all scientific apocalypse myths.
Category: Philosophy

Red Planet

Author : Pietro Panetta
ISBN : 9781291449709
Genre :
File Size : 51.94 MB
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The White Planet

Author : Jean Jouzel
ISBN : 9781400844692
Genre : Science
File Size : 76.22 MB
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From the Arctic Ocean and ice sheets of Greenland, to the glaciers of the Andes and Himalayas, to the great frozen desert of Antarctica, The White Planet takes readers on a spellbinding scientific journey through the shrinking world of ice and snow to tell the story of the expeditions and discoveries that have transformed our understanding of global climate. Written by three internationally renowned scientists at the center of many breakthroughs in ice core and climate science, this book provides an unparalleled firsthand account of how the "white planet" affects global climate--and how, in turn, global warming is changing the frozen world. Jean Jouzel, Claude Lorius, and Dominique Raynaud chronicle the daunting scientific, technical, and human hurdles that they and other scientists have had to overcome in order to unravel the mysteries of past and present climate change, as revealed by the cryosphere--the dynamic frozen regions of our planet. Scientifically impeccable, up-to-date, and accessible, The White Planet brings cutting-edge climate research to general readers through a vivid narrative. This is an essential book for anyone who wants to understand the inextricable link between climate and our planet's icy regions.
Category: Science

How To Cool The Planet

Author : Jeff Goodell
ISBN : 9780547487137
Genre : Technology & Engineering
File Size : 88.61 MB
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“Thoughtful, informative, and darkly entertaining. It’s the best treatment of this important (and scary) topic you can find.” —Elizabeth Kolbert Right now, a group of scientists is working on ways to minimize the catastrophic impact of global warming. But they’re not designing hybrids or fuel cells or wind turbines. They’re trying to lower the temperature of the entire planet. And they’re doing it with huge contraptions that suck CO2 from the air, machines that brighten clouds and deflect sunlight away from the earth, even artificial volcanoes that spray heat-reflecting particles into the atmosphere. This is the radical and controversial world of geoengineering, which only five years ago was considered to be “fringe.” But as Jeff Goodell points out, the economic crisis, combined with global political realities, is making these ideas look sane, even inspired. Goodell himself started out as a skeptic, concerned about tinkering with the planet’s thermostat. We can’t even predict next week’s weather, so how are we going to change the temperature of whole regions? What if a wealthy entrepreneur shoots particles into the stratosphere on his own? Who gets blamed if something goes terribly wrong? And perhaps most disturbing, what about wars waged with climate control as the primary weapon? There are certainly risks, but Goodell believes the alternatives could be worse. In the end, he persuades us that geoengineering may just be our last best hope—a Plan B for the environment. His compelling tale of scientific hubris and technical daring is sure to jump-start the next big debate about the future of life on earth. “Goodell explores with infectious curiosity and thoughtful narration this strange, promising, and untested suite of climate fixes.” —BusinessWeek “A quick, enjoyable read through a complex, timely topic. And after you read it, you’ll never look at the sky or the ocean—or Earth, really—in quite the same way again.” —The Christian Science Monitor
Category: Technology & Engineering

Planet Narnia

Author : Michael Ward
ISBN : 0199740933
Genre : Religion
File Size : 32.87 MB
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For over half a century, scholars have laboured to show that C. S. Lewis's famed but apparently disorganised Chronicles of Narnia have an underlying symbolic coherence, pointing to such possible unifying themes as the seven sacraments, the seven deadly sins, and the seven books of Spenser's Faerie Queene. None of these explanations has won general acceptance and the structure of Narnia's symbolism has remained a mystery. Michael Ward has finally solved the enigma. In Planet Narnia he demonstrates that medieval cosmology, a subject which fascinated Lewis throughout his life, provides the imaginative key to the seven novels. Drawing on the whole range of Lewis's writings (including previously unpublished drafts of the Chronicles), Ward reveals how the Narnia stories were designed to express the characteristics of the seven medieval planets - - Jupiter, Mars, Sol, Luna, Mercury, Venus, and Saturn - - planets which Lewis described as "spiritual symbols of permanent value" and "especially worthwhile in our own generation". Using these seven symbols, Lewis secretly constructed the Chronicles so that in each book the plot-line, the ornamental details, and, most important, the portrayal of the Christ-figure of Aslan, all serve to communicate the governing planetary personality. The cosmological theme of each Chronicle is what Lewis called 'the kappa element in romance', the atmospheric essence of a story, everywhere present but nowhere explicit. The reader inhabits this atmosphere and thus imaginatively gains conna?tre knowledge of the spiritual character which the tale was created to embody. Planet Narnia is a ground-breaking study that will provoke a major revaluation not only of the Chronicles, but of Lewis's whole literary and theological outlook. Ward uncovers a much subtler writer and thinker than has previously been recognized, whose central interests were hiddenness, immanence, and knowledge by acquaintance.
Category: Religion