THE MCGRAW HILL 36 HOUR COURSE ONLINE MARKETING

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The Mcgraw Hill 36 Hour Course Online Marketing

Author : Lorrie Thomas
ISBN : 0071750398
Genre : Business & Economics
File Size : 65.13 MB
Format : PDF, ePub
Download : 294
Read : 201

A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!
Category: Business & Economics

The Mcgraw Hill 36 Hour Course Finance For Non Financial Managers 3 E

Author : H. George Shoffner
ISBN : 0071759476
Genre : Business & Economics
File Size : 89.37 MB
Format : PDF, Mobi
Download : 577
Read : 578

Make simple sense of complex financial information! The high-profile accounting scandals of recent years have made one thing clear: You can't know too much about the company for which you work. What are the numbers? Where do you find them? How do they affect you and your staff? This fully revised and updated third edition of The McGraw-Hill 36-Hour Course: Finance for Nonfinancial Managers provides a firm grasp on what all the numbers really mean. Designed to let you learn at your own pace, it walks you through: The essential concepts of finance, so you can ask intelligent questions and understand the answers Vital statements and reports, with sections on pro forma financial statements and expensing of stock options The auditing process--what is measured, how it's measured, and how you can help ensure accuracy and completeness With chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Finance for Nonfinancial Managers serves as a virtual professor, providing the curriculum you need to crunch the numbers like a pro!
Category: Business & Economics

The Mcgraw Hill 36 Hour Course Product Development

Author : Andrea Belz
ISBN : 9780071746144
Genre : Business & Economics
File Size : 21.50 MB
Format : PDF
Download : 505
Read : 1042

Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you. The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on: Creating a value proposition that motivates a customer to buy your new product Protecting intellectual property to sustain a competitive advantage Creating a budget and securing the capital you need Managing the design, fabrication, integration, and delivery processes Master the essentials of product development Maximize your study time Measure your progress with chapter tests and a free online exam Earn a Certificate of Achievement online Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.
Category: Business & Economics

Brand Aid

Author : Brad VanAuken
ISBN : 9780814434741
Genre : Business & Economics
File Size : 78.2 MB
Format : PDF, Kindle
Download : 410
Read : 350

A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand, therefore it is absolutely essential to get it right.Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems. Written by an acknowledged branding expert with 30 years of experience building world-class brands, this must-have guide covers topics ranging from research and positioning to brand equity management and architecture strategy. The latest edition has collected illuminating case studies, best practices, and the latest research in order to offer invaluable advice on every aspect of brand management, including:• The 6 most powerful sources of brand differentiation• 5 elements that trigger brand insistence• Turning brand strategy into advertising• Online branding• Social responsibility, sustainability, and storytelling• 60 nontraditional marketing techniques• And moreAn organization cannot afford to get their branding wrong. With the treasure trove of techniques, templates, and rules of thumb found in Brand Aid, it won’t!
Category: Business & Economics

Ultimate Guide To Optimizing Your Website

Author : Jon Rognerud
ISBN : 9781613082577
Genre : Business & Economics
File Size : 56.98 MB
Format : PDF, Mobi
Download : 601
Read : 171

Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an “at the kitchen table” type dialogue for accessibility and an advanced strategy section takes readers to the next level.
Category: Business & Economics

The Financial Services Marketing Handbook

Author : Evelyn Ehrlich
ISBN : 9781118236369
Genre : Business & Economics
File Size : 37.30 MB
Format : PDF, Mobi
Download : 855
Read : 739

The roadmap to success for financial professionals usingreal-world examples, practical how-to's, and a structured approachto marketing strategy and tactics that covers the basics forbeginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Editiongives sales and marketing practitioners the practical tools andbest practices they need both to improve their job performance andtheir retail and institutional marketing strategies. The FSMHandbook guides marketing and sales professionals working in anindustry characterized by cut-throat competition, client mistrust,transformative technologies, and ever-changing regulation, tounderstand the practical steps they must take to turn these threatsinto opportunities. Providing invaluable information on how to target, win, andretain profitable customers, the book presents an overview of thebasic marketing functions—segmentation, positioning, brandbuilding, situational analyses, and tactical planning—as theyrelate specifically to the financial services industry. Withup-to-date case studies, showing what has worked and, moretellingly, what hasn't, the book demonstrates how to effectivelyutilize the marketer's toolbox—from advertising and publicrelations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, reviewsites) impact branding and sales Packed with new information on landing pages, email successfactors, and smartphone apps Demonstrates how behavioral economics affect marketingstrategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improveprofits, retain high-value clients, and maintain brand equitywithout straining budgets. The first edition has become anindustry-standard reference book and The Financial ServicesMarketing Handbook, Second Edition gives sales and marketingprofessionals even more of the information they need to stretchvalue from each marketing dollar.
Category: Business & Economics