The Maverick Selling Method

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The Maverick Selling Method

Author : Brian Burns
Genre : Business & Economics
File Size : 40.59 MB
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The Maverick Method is a powerful and unique selling method that provides the complete picture of how complex sales work. The Method has been researched, developed and practiced over a twenty-year period. We have studied and modeled over one hundred of the most successful salespeople. Unlike other selling methods the Maverick Method has been proven by salespeople on the front lines of the most difficult selling environments imaginable. The Mavericks that we have modeled have been able to create new markets, dominate their market segments and marginalize their competitors. What you will learn from the Maverick Selling Method: How a complex sale really works How to control the buying process How to customize your selling process for your unique product How to set and change the rules that will justify the buying decision How to marginalize any competitor How to close the deal in a predictable manner before your competitor even knows they have lost What Mavericks do differently How you can become a Maverick
Category: Business & Economics

Selling In A New Market Space Getting Customers To Buy Your Innovative And Disruptive Products

Author : Brian Burns
ISBN : 9780071639682
Genre : Business & Economics
File Size : 54.90 MB
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Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around— using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.
Category: Business & Economics

The War On Powder River

Author : Helena Huntington Smith
ISBN : 0803251882
Genre : Fiction
File Size : 36.67 MB
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Account of the Wyoming range war of the Johnson County Stock Growers Association against homesteading cowboys and small ranchers.
Category: Fiction

It Driven Business Models

Author : Henning Kagermann
ISBN : 9780470610695
Genre : Business & Economics
File Size : 76.77 MB
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This book will show organizations how business model innovation should be a key focus area in today's global economy. It features cases from businesses around the globe who have developed their own business models to acheive high levels of performance and interviews from key executives. A primary focus in the book will be on the role of technology in driving and enabling changes to fundamental facets of a business. Business model innovation is occuring around the world, in essentially every industry and in processes ranging from R&D to M&A, supply chain, and marketing. Case examples will be included from ABB, IKEA, Apple, Tata, SHARP, Daudi Aramco, DeBeers, Telefonica, Valero Energy, LEGO, Proctor & Gamble, among others.
Category: Business & Economics

The Maverick Spirit

Author : Doug Monroe
ISBN : 0944641512
Genre : Lumber trade
File Size : 63.38 MB
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Category: Lumber trade


Author :
Genre :
File Size : 83.18 MB
Format : PDF
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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Selling Today

Author : Gerald L. Manning
ISBN : 0131009524
Genre : Business & Economics
File Size : 39.42 MB
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Selling Today: Creating Customer Value, one of the most popular sales information books on the market, offers readers a blend of time-proven fundamentals and new practices needed to succeed in today's information economy. It emphasizes the need for salespeople to be guided by the new principle of personal selling: establishing partnerships that are maintained by customer value, created by the salesperson. This edition stresses the need for sales professionals to cope with new forces shaping the world of sales and marketing, and emphasizes the strategies for long-term success.It provides comprehensive coverage of consultative selling, strategic selling, partnering, and value-added selling. Sales force automation is also a major theme.For sales and marketing professionals.
Category: Business & Economics

Maverick Writers

Author : S. Jean Mead
ISBN : STANFORD:36105041000089
Genre : Fiction
File Size : 65.53 MB
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This is a collection of candid interviews with some of the best and most prolific writers of out time, who discuss their lives, work, successes and failures as well as their journeys into the Western genre. They also take pot shots at the publishing business and give generously of their experience to fledging writers - sharing techniques, secrets and humor. Maverick Writers could also be called "Anatomy of a Writer," for the subjects share many common characteristics and work habits, yet divers lifestyles. Compiles for apprentice writers and journeymen readers, the book offers valuable writing and marketing material along with downright enjoyable reading. Personalities shine through in each profile -- Back cover.
Category: Fiction

Journal Of Marketing

Author :
ISBN : UCSD:31822015943848
Genre : Marketing
File Size : 70.34 MB
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Category: Marketing

Sales Management

Author : Thomas N. Ingram
ISBN : PSU:000044181758
Genre : Sales management
File Size : 50.81 MB
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This leading text continues to set the standard with up to the minute coverage of the trends and issues in the dynamic sales field, equipping students with a strong foundation and the innovative skills needed for 21st century selling.
Category: Sales management

Maverick Among The Moguls

Author : Benson B. Roe
ISBN : 0887394248
Genre : Biography & Autobiography
File Size : 68.42 MB
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Autobiography of the former Senior Scientist, Cardiovascular Research Institute, University of California at San Franicsco, the former President of both the California Academy of Medicine and the San Francisco Heart Association, as well as a leader of several other Bay Area agencies and professional organizations.
Category: Biography & Autobiography


Author :
ISBN : UCAL:B3357209
Genre : Agriculture
File Size : 67.88 MB
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Category: Agriculture

Organization Of The

Author : Providence (R.I.). Mayor's Advisory Committee on Traffic
ISBN : UCAL:B2689117
Genre :
File Size : 62.82 MB
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