THE MARKETERS GUIDE TO SUCCESSFUL PACKAGE DESIGN

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The Marketer S Guide To Successful Package Design

Author : Herbert Meyers
ISBN : 0844234389
Genre : Business & Economics
File Size : 49.29 MB
Format : PDF
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The Leaders Praise The Marketer's Guide to Successful Package Design "One of the first keys to unlocking the 'black box' of successful packaging development, this book will provide the reader with fundamental principles to achieve a compelling competitive advantage through packaging. -- Terry T. Schwartz Director of Packaging and Creative Services Kraft Foods, Inc. "This book will become an essential source of reference for all those with a specialist interest in brand identity and package design. . . . There is no other more comprehensive yet easy-to-grasp summary of all key criteria on this subject. -- Nick Meyer Brosske, Meyer & Ruf GmbH Dusseldorf, Germany "Herb Meyers has been both visionary and innovator in the field of package design. . . . This new book will be must reading for all consumer package marketers. -- Peter Brinkman Vice President, Marketing Maxell Corporation of America "The authors communicate their vast knowledge on how to achieve successful packaging design in an informative and extremely practical way, clearly linking the strategic marketing issues with effective design solutions." -- Christine Drake President International Design Management (London) "The book we have been waiting for! One that gives the keys to joining the marketing way of thinking to the design way of thinking. Nobody could have done it better than Meyers and Lubliner. -- Gerard Caron President Carre Noir (Paris) "The Marketer's Guide to Successful Package Design makes the critical link between the marketing sense that creates brand identity and the design sense that makes products stand out on the shelves and drives sales volume." -- Brian W.E. Weston Vice President Marketing Morton International
Category: Business & Economics

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

Author : Terence Shimp
ISBN : 9780324593600
Genre : Business & Economics
File Size : 30.60 MB
Format : PDF, Kindle
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The eighth edition of Shimp’s market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21). Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Business & Economics

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

Author : Terence Shimp
ISBN : 9780324321432
Genre : Business & Economics
File Size : 64.43 MB
Format : PDF, ePub, Docs
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ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Business & Economics

Marketing Strategy And Management

Author : Michael J. Baker
ISBN : 9781137342133
Genre : Business & Economics
File Size : 28.45 MB
Format : PDF, ePub
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The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Category: Business & Economics

Integrated Marketing Communications

Author : William Chitty
ISBN : 9780170191548
Genre : Communication in marketing
File Size : 62.94 MB
Format : PDF, Docs
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This 3rd edition of Integrated Marketing Communications continues to offer comprehensive and focussed coverage of the Asia Pacific marketing communications environment
Category: Communication in marketing

Packaging Design

Author : Marianne R. Klimchuk
ISBN : 9781118501801
Genre : Design
File Size : 48.23 MB
Format : PDF
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How to create packaging designs for consumer brands thateffectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelfis the most comprehensive resource of practical and professionalinformation for creating packaging designs that serve as themarketing vehicles for consumer products. Packed with real-worldadvice, step-by-step descriptions of the creative process, andall-important insights into the stakeholders, the design process,and the production process, this book illuminates the business ofpackaging design like no other. Whether you're a designer, brand manager, or packagingmanufacturer, the highly visual coverage in Packaging Design willbe useful to you, as well as everyone else involved in thepackaging design process. In one convenient book, you'llfind: * Insightful images of the design process, design concepts,three-dimensional models, and prototypes * A wealth of case studies showcasing how superior packagingdesigns were created * A framework for today's packaging design business * Environmental considerations, along with legal and regulatoryissues * Useful appendices with advice on portfolio development andprofessional practice guidelines
Category: Design

Branding The Digital Age

Author : Herbert M. Meyers
ISBN : 033394769X
Genre : Business & Economics
File Size : 31.86 MB
Format : PDF, Kindle
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An authoritative and entertaining guide from two top-branding experts focuses on the strategic role of e-branding and offers a wealth of tips, advice, and techniques for building consumer communities, combining online and offline marketing ffor a maximum effect, and protecting against online misuses of trademarks and brand names.
Category: Business & Economics

Ultimate Small Business Marketing Guide

Author : James Stephenson
ISBN : 9781613080436
Genre : Business & Economics
File Size : 89.80 MB
Format : PDF, Docs
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The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
Category: Business & Economics

Creativity

Author : H. Meyers
ISBN : 9780230592728
Genre : Performing Arts
File Size : 46.96 MB
Format : PDF, ePub
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This book is about creativity in business, management and many professions. The authors have interviewed well known creative people to identify how creative methods work. Their analysis shows that while there are common themes, creativity will also solve problems with uncommon results. This book is of interest to anyone concerned with creativity.
Category: Performing Arts

The C Student S Guide To Success

Author : Ron Bliwas
ISBN : 9781440629198
Genre : Business & Economics
File Size : 60.55 MB
Format : PDF, ePub, Docs
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A very practical, step-by-step guide to career success for those who lack top grades or family connections. Some people graduate from college, and employers covet them: They are the best and the brightest, with stellar grades and great connections, able to land their dream jobs with major corporations right after school. This book is not for those people. In The C Student's Guide to Success, leading advertising executive-and former C student-Ron Bliwas presents a program of ten can't-fail principles for climbing to the top using your brains and talents-rather than family connections or fancy degrees. Bliwas uses real-world stories of business leaders, revealing how they identified and overcame their own weaknesses, and vaulted ahead of peers who had money and family connections. In surveying the come-from-behind success stories of his subjects, Bliwas provides creative, insightful, down-to-earth advice for new graduates, the recently employed, and those with a few false starts under their belt. In ten simple chapters, Bliwas teaches you how to: _ Make the most of many mentors _ Trust your instinct _ Strive to be a better person than employee _ Take responsibility seriously _ Master the art of purposeful learning _ Take advantage of unexpected opportunities _ Sell what you believe _ Go where the stars aren't _ Be a smart risk-taker _ Overcome straight-line thinking Bliwas encourages readers to embrace unconventional strategies, unexpected opportunities, and their own instincts, and to realize that opportunities for career growth exist everywhere-not just on the traditional path to job advancement.
Category: Business & Economics