The King Of Madison Avenue

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The King Of Madison Avenue

Author : Kenneth Roman
ISBN : 0230618340
Genre : Business & Economics
File Size : 84.49 MB
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From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Category: Business & Economics

Madison Avenue Maxi

Author : Elke Gazzara
ISBN : 9780786732630
Genre : Pets
File Size : 78.10 MB
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When Ben Gazzara and his wife, Elke, reluctantly agree to adopt the pet dachshund their daughter no longer wants, the couple unknowingly takes a new member into their family. Neither of the Gazzaras is a "dog person," and the sudden presence of a pet in the lives of these jet-setters appears at first uncertain. However, the ever-sweet, playful, and surprisingly smart Maxi immediately endears herself, and soon she becomes the Gazzaras' unlikely "child" in the empty nest of their Madison Avenue townhouse. The little dog accompanies the pair everywhere — to the theater, restaurants, dinner parties, world-class hotels, receptions for heads of state, and even the dentist. Madison Avenue Maxi is the story of a love affair between a dog and her owners. With heartfelt humor and a dog lover's eye, Gazzara chornicles Maxi's antics in Manhattan as well as at their second home in Tuscany and over travels to the French Riviera, Brazil, Spain, and other luxurious locales. Along the way she meets celebrities such as Roman Polanski, Gena Rowlands, John Voigt, Danielle Steele, Gay Talese, Peter Bogdanovich, New York's mayor Michael Bloomberg, and Frank Gehry. Madison Avenue Maxi is a warm, touching memoir of man — and woman's—best friend.
Category: Pets

Madison Avenue And The Color Line

Author : Jason Chambers
ISBN : 9780812203851
Genre : History
File Size : 32.45 MB
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Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.
Category: History

Madison Avenue Ohio 1970

Author : Wallace J. Gordon
ISBN : 9781449087685
Genre : Biography & Autobiography
File Size : 22.46 MB
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All the best ads and commercials are written in high-powered advertising agencies in New York City, right? In fancy offices perched high on the gleaming towers of Manhattan, right? By mythical creatures just returning from three martini lunches, right? Wrong, wrong, wrong. And once more, just for good measure. Once upon a time I was fired. Again. I’d been writing ads for agencies in Chicago, Detroit, Minneapolis and New York. For almost twenty years. Then one day I found myself writing them in the sometimes sleepy, sometimes far from sleepy little city of Marion, Ohio. How I got there, what I did there, and all the rest of it makes a rather interesting story. At least to me. Although Gertrude Stein famously said, “There’s no there there,” don’t believe it for a minute. She sure wasn’t talking about Marion, Ohio. Read on, gentle reader, read on...
Category: Biography & Autobiography

Albany City Directory

Author :
ISBN : UIUC:30112041746253
Genre : Albany (N.Y.)
File Size : 75.37 MB
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Category: Albany (N.Y.)

The Road To Madison Avenue

Author : Hal Hart (Hartvigsen)
ISBN : 9781468524970
Genre : Biography & Autobiography
File Size : 34.8 MB
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The Road to Madison Avenue, a memoir, traces Hal Hart’s life from an Iowa farm village during the Great Depression to Madison Avenue. The accounts of his life range from humorous to serious, and for business executives, are instructive. His stories about working with corporate clients are textbook examples of how he resolved many public affairs issues. A major story is his successful seat belt promotion while president of a local Safety Council. The 1961 promotion influenced Detroit car makers to install seat belt anchors in new cars and police and highway patrol’s to include seat belt usage in vehicle accidents. Because of his auto industry background in public relations and publishing, a Madison Avenue public relation agency choose him to head a program that successfully countered proposed federal legislation to control the vast automotive industry. His “Peanuts Gang” and early life in Elwood, are described poignantly in a manuscript the author found forty-five years after he had written it as a thirteen-year-old. The story of his Yorkshire Terrier, Thatcher, will bring tears to your eyes. The sports story of Frankie Z will amaze you. His marriage into local society produces stories from mother-in-law problems to boxing with the world’s leading violist. More than eighty photographs, dating back to the 1920’s, paint a picture of people with whom he grew up, the sports celebrities he followed and interviewed as a radio and TV sports broadcaster, and people he worked with in public relations. He veers away from his business career to include chapters on his dogs, his boats, his family and trips like visiting a Broadway singing star at her Nova Scotia estate.
Category: Biography & Autobiography

The Evangelist

Author :
ISBN : NYPL:33433003183161
Genre : Evangelistic work
File Size : 22.16 MB
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Category: Evangelistic work

No B S Wealth Attraction In The New Economy

Author : Dan S. Kennedy
ISBN : 9781613080061
Genre : Business & Economics
File Size : 20.45 MB
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The old economy is shattered, and GONE FOREVER. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions—booms or recessions, including the fast-emerging New Economy—there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than “Millionaire Maker” Dan S. Kennedy? Kennedy covers: • How to experience The Phenomenon --- attract more wealth in the next 12 months than in the previous 12 years! • Wealth Inhibition—do you suffer from it? • Why Positive Thinking alone is worthless • Your #1 Entrepreneurial Responsibility • Is there a ‘dirty little secret’ behind many wealthy entrepreneurs? • The worst of all wealth-defeating habits • Are you an ‘opportunity thinker’ --- or are you guilty of ‘outcome thinking’? • “ Do what you love and the money will follow” B.S. that’s hazardous to your wealth • How to Stop playing Blind Archery • 12 Ways To Increase Your ‘Personal Value’ • Why you must STOP thinking about Income! • The 90 Day Experiment that may change your life forever
Category: Business & Economics

Daily With The King

Author : W. Glyn Evans
ISBN : 9781575676289
Genre : Religion
File Size : 26.73 MB
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A calendar of devotional readings for the daily walk of the Christian and his God. With appropriate Scripture readings.
Category: Religion

The King In Yellow Illustrated

Author : Robert W. Chambers
ISBN : 9782765902157
Genre : Fiction
File Size : 49.95 MB
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The King in Yellow is a book of short stories by American writer Robert W. Chambers, first published by F. Tennyson Neely in 1895. The book is named after a fictional play with the same title which recurs as a motif through some of the stories. The first half of the book features highly esteemed weird stories, and the book is described by S.T. Joshi as a classic in the field of the supernatural. There are ten stories, the first four of which, The Repairer of Reputations, The Mask, In the Court of the Dragon and The Yellow Sign, mention The King in Yellow, a forbidden play which induces despair or madness in those who read it. The Yellow Sign inspired a film of the same name released in 2001. The British first edition was published by Chatto & Windus in 1895 (316 pages). This version includes new illustrations.
Category: Fiction

Calling Mr King

Author : Ronald De Feo
ISBN : 9781590514764
Genre : Fiction
File Size : 23.49 MB
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Long considered cool, distant, and absolutely reliable, an American-born hit man, working throughout Europe, grows increasingly distracted and begins to develop an unexpected passion for architecture and art while engaged in his deadly profession. Although he welcomes this energizing break from his routine, he comes to realize that it is an unwise trajectory for a man in his business, particularly when he is sent on the most difficult job of his career. Set in London, Paris, New York, and Barcelona, Calling Mr. King is at once a colorful suspense tale, laced with dark humor, and a psychological self-portrait of a character who is attempting, against the odds, to become someone else.
Category: Fiction

School

Author :
ISBN : HARVARD:32044102880515
Genre : Education
File Size : 47.28 MB
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Category: Education