The Handbook Of Online And Social Media Research

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The Handbook Of Online And Social Media Research

Author : Ray Poynter
ISBN : 9780470971376
Genre : Business & Economics
File Size : 82.96 MB
Format : PDF, Kindle
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Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. "This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray’s views on 'how to be better with people' and ‘how to maximise response rates’ are vital clues that are likely to shape the future of market and social research." —Peter Harris, National President, Australian Market and Social Research Society (AMSRS) "It's hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques—quant and qual—this book is for you." —Reg Baker, President and Chief Operating Officer, Market Strategies International "Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru." —Cam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association "Ray Poynter's comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue ... it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Ray’s tour de force." —Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School
Category: Business & Economics

The Sage Handbook Of Social Media

Author : Jean Burgess
ISBN : 9781473995796
Genre : Language Arts & Disciplines
File Size : 79.26 MB
Format : PDF, Kindle
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The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains
Category: Language Arts & Disciplines

Handbook Of Research On Integrating Social Media Into Strategic Marketing

Author : Hajli, Nick
ISBN : 9781466683549
Genre : Business & Economics
File Size : 38.5 MB
Format : PDF, ePub
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To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Category: Business & Economics

The Sage Handbook Of Online Research Methods

Author : Nigel G Fielding
ISBN : 9781473959309
Genre : Reference
File Size : 56.15 MB
Format : PDF, Docs
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Online research methods are popular, dynamic and fast-changing. Following on from the great success of the first edition, published in 2008, The SAGE Handbook of Online Research Methods, Second Edition offers both updates of existing subject areas and new chapters covering more recent developments, such as social media, big data, data visualization and CAQDAS. Bringing together the leading names in both qualitative and quantitative online research, this new edition is organised into nine sections: 1. Online Research Methods 2. Designing Online Research 3. Online Data Capture and Data Collection 4. The Online Survey 5. Digital Quantitative Analysis 6. Digital Text Analysis 7. Virtual Ethnography 8. Online Secondary Analysis: Resources and Methods 9. The Future of Online Social Research The SAGE Handbook of Online Research Methods, Second Edition is an essential resource for anyone interested in the contemporary practice of computer-mediated research and scholarship.
Category: Reference

The Handbook Of Internet Studies

Author : Mia Consalvo
ISBN : 9781444342383
Genre : Social Science
File Size : 79.67 MB
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The Handbook of Internet Studies brings together scholars from a variety of fields to explore the profound shift that has occurred in how we communicate and experience our world as we have moved from the industrial era into the age of digital media. Presents a wide range of original essays by established scholars in everything from online ethics to ways in which indigenous peoples now use the Internet Looks at the role of the internet in modern societies, and the continuing development of internet studies as an academic field Explores Internet studies through history, society, culture, and the future of online media Provides introductory frameworks to ground and orientate the student, while also providing more experienced scholars with a convenient and comprehensive overview of the latest trends and critical directions in the many areas of Internet research
Category: Social Science

Handbook Of Research On Digital Media And Advertising User Generated Content Consumption

Author : Eastin, Matthew S.
ISBN : 9781605667935
Genre : Business & Economics
File Size : 36.2 MB
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"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
Category: Business & Economics

The Social Media Handbook

Author : Jeremy Hunsinger
ISBN : 9781135949747
Genre : Social Science
File Size : 85.28 MB
Format : PDF, ePub
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The Social Media Handbook explores how social media are changing disciplinary understandings of the internet and our everyday lives. In addition to person-to-person social networking services like Facebook and Twitter, this volume considers a broad range of networked information services that support in-depth social interaction, community formation, and collaboration in the Web 2.0 era. Rather than considering social media in terms of specific technologies, the chapters in this book engage topics across a range of research, techniques, practices, culture and society, and theories. These broader topics—including community, gender, fandom, disability, and journalism—are entryways through which students and faculty can explore ways of thinking about social media and find new paradigms for analysis. Contributors:Axel Bruns, Francesca Coppa, Katie Ellis, Gerard Goggin, Alexander Halavais, Andrew Herman, Jeremy Hunsinger, Angus Johnston, Alice Marwick, Safiya Umoja Noble, Zizi Papacharissi, Toni Sant, Theresa Senft
Category: Social Science

Handbook Of New Media

Author : Leah A Lievrouw
ISBN : 1412918731
Genre : Language Arts & Disciplines
File Size : 89.23 MB
Format : PDF
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Thoroughly revised and updated, this Student Edition of the successful Handbook of New Media has been abridged to showcase the best of the hardback edition. This Handbook sets out boundaries of new media research and scholarship and provides a definitive statement of the current state-of-the-art of the field. Covering major problem areas of research, the Handbook of New Media includes an introductory essay by the editors and a concluding essay by Ron Rice. Each chapter, written by an internationally renowned scholar, provides a review of the most significant social research findings and insights.
Category: Language Arts & Disciplines

Handbook Of Research On Social Media Applications For The Tourism And Hospitality Sector

Author : Ramos, Célia M.Q.
ISBN : 9781799819486
Genre : Business & Economics
File Size : 26.20 MB
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Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.
Category: Business & Economics

The Handbook Of Mobile Market Research

Author : Ray Poynter
ISBN : 9781118935620
Genre : Business & Economics
File Size : 28.19 MB
Format : PDF, ePub, Docs
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The first book on the market that focuses on the area of mobile research More people have mobile phones than have computers or land lines and for several years researchers have understood that data collection needs to become mobile. Up until now, there were no systems available to do so, fuelled by incompatibilities between systems, lack of suitable systems, lack of understanding in terms of how to use mobile and too many organizations trying to put old fashioned surveys into the mobile world without confronting the changes that need to be made, e.g. shorter surveys. However, mobile research is finally beginning to take-off and it is doing so on multiple fronts. The Handbook of Mobile Market Research leads the way by offering a range of practical tools and techniques market researchers can use. ? New approaches to qualitative research, where participants use their smartphones to collect ethnographic-type data, of their own lives and of the lives around them ? Broadens the term ?mobile? to include tablet devices, creating a range of new possibilities for mobile research ? Practical tools and techniques to meet the needs of beginners, practitioners or advanced users.
Category: Business & Economics

International Handbook Of Internet Research

Author : Jeremy Hunsinger
ISBN : 1402097891
Genre : Computers
File Size : 55.90 MB
Format : PDF, ePub
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Internet research spans many disciplines. From the computer or information s- ences, through engineering, and to social sciences, humanities and the arts, almost all of our disciplines have made contributions to internet research, whether in the effort to understand the effect of the internet on their area of study, or to investigate the social and political changes related to the internet, or to design and develop so- ware and hardware for the network. The possibility and extent of contributions of internet research vary across disciplines, as do the purposes, methods, and outcomes. Even the epistemological underpinnings differ widely. The internet, then, does not have a discipline of study for itself: It is a ?eld for research (Baym, 2005), an open environment that simultaneously supports many approaches and techniques not otherwise commensurable with each other. There are, of course, some inhibitions that limit explorations in this ?eld: research ethics, disciplinary conventions, local and national norms, customs, laws, borders, and so on. Yet these limits on the int- net as a ?eld for research have not prevented the rapid expansion and exploration of the internet. After nearly two decades of research and scholarship, the limits are a positive contribution, providing bases for discussion and interrogation of the contexts of our research, making internet research better for all. These ‘limits,’ challenges that constrain the theoretically limitless space for internet research, create boundaries that give de?nition to the ?eld and provide us with a particular topography that enables research and investigation.
Category: Computers

Doing Research In Fashion And Dress

Author : Yuniya Kawamura
ISBN : 9781350089808
Genre : Design
File Size : 86.57 MB
Format : PDF, ePub
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Whether you're investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic. Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics. By contextualizing history, theory and practice Doing Research in Fashion and Dress offers: -A systematic examination of qualitative research methods in fashion studies in social sciences. -A practical guide for anyone wishing to conduct fashion research in academia or in the business world. -An accessible grounding in contemporary fashion studies literature.
Category: Design

Handbook Of Research On Effective Advertising Strategies In The Social Media Age

Author : Ta?k?ran, Nurdan Öncel
ISBN : 9781466681262
Genre : Business & Economics
File Size : 22.80 MB
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Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Category: Business & Economics

Handbook Of Research On New Media Applications In Public Relations And Advertising

Author : Esiyok, Elif
ISBN : 9781799832034
Genre : Business & Economics
File Size : 89.60 MB
Format : PDF, Mobi
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As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Category: Business & Economics

Second International Handbook Of Internet Research

Author : Jeremy Hunsinger
ISBN : 940241553X
Genre : Social Science
File Size : 87.66 MB
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This Handbook is a detailed introduction to the numerous academic perspectives that apply to the study of the internet as a political, social and communicative phenomenon. Covering both practical and theoretical angles, established researchers from around the world discuss everything: the foundations of internet research appear alongside chapters on understanding and analyzing current examples of online activities and artifacts. The material covers all continents and explores in depth subjects such as networked gaming, economics and the law. The sheer scope and breadth of topics examined in this volume, which ranges from on-line communities to e-science via digital aesthetics, are evidence that in today’s world, internet research is a vibrant and mature field in which practitioners have long since stopped considering the internet as either an utopian or dystopian "new" space, but instead approach it as a medium that has become an integral part of our everyday culture and a natural mode of communication.​ This Second International Handbook of Internet Research is an updated version of the first International Handbook of Internet Research that came out in 2010. Since then, the field has changed, and this new version retains a number of the key updated chapters from the first handbook, as well as completely new chapters.
Category: Social Science

The Oxford Handbook Of Networked Communication

Author : Brooke Foucault Welles
ISBN : 9780190460518
Genre : Language Arts & Disciplines
File Size : 33.65 MB
Format : PDF
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Communication technologies, including the internet, social media, and countless online applications create the infrastructure and interface through which many of our interactions take place today. This form of networked communication creates new questions about how we establish relationships, engage in public, build a sense of identity, and delimit the private domain. The ubiquitous adoption of new technologies has also produced, as a byproduct, new ways of observing the world: many of our interactions now leave a digital trail that, if followed, can help us unravel the rhythms of social life and the complexity of the world we inhabit--and thus help us reconstruct the logic of social order and change. The analysis of digital data requires partnerships across disciplinary boundaries that--although on the rise--are still uncommon. Social scientists and computer scientists have never been closer in their goals of trying to understand communication dynamics, but there are not many venues where they can engage in an open exchange of methods and theoretical insights. This handbook brings together scholars across the social and technological sciences to lay the foundations of communication research in the networked age, and to provide a canon of how research should be conducted in the digital era. The contributors highlight the main theories currently guiding their research in digital communication, and discuss state-of-the-art methodological tools, including automated text analysis, the analysis of networks, and the use of natural experiments in virtual environments. Following a general introduction, the handbook covers network and information flow, communication and organizational dynamics, interactions and social capital, mobility and space, political communication and behavior, and the ethics of digital research.
Category: Language Arts & Disciplines

The Handbook Of Global Online Journalism

Author : Eugenia Siapera
ISBN : 9781118313947
Genre : Language Arts & Disciplines
File Size : 90.30 MB
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The Handbook to Global Online Journalism features acollection of readings from international practitioners andscholars that represent a comprehensive and state-of-the-artoverview of the relationship between the internet and journalismaround the world. Provides a state-of-the-art overview of current research andfuture directions of online journalism Traces the evolution of journalistic practices, businessmodels, and shifting patterns of journalistic cultures that haveemerged around the world with the migration of news online Written and edited by top international researchers andpractitioners in the area of online journalism Features an extensive breadth of coverage, including economics,organizational practices, contents and experiences Discusses developments in online news in a wide range ofcountries, from the USA to Brazil, and from Germany to China Contains original theory, new research data, and reviews ofexisting studies in the field
Category: Language Arts & Disciplines

The Handbook Of Children Media And Development

Author : Sandra L. Calvert
ISBN : 9781444336948
Genre : Language Arts & Disciplines
File Size : 44.48 MB
Format : PDF, Kindle
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This volume contains 25 essays that present the latest research on how children use and are influenced by various mass media, but also on the business models underlying the industry and an array of possible policies and interventions designed to protect children. The editors draw upon experts in the fields of developmental psychology, developmental science, communication, and medicine to provide an authoritative, comprehensive look at the empirical research on media and media policies within the field.
Category: Language Arts & Disciplines

Handbook Of Social Media Management

Author : Mike Friedrichsen
ISBN : 9783642288975
Genre : Business & Economics
File Size : 41.19 MB
Format : PDF, ePub, Mobi
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Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
Category: Business & Economics