The Elements Of Logo Design

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The Elements Of Logo Design

Author : Alex W. White
ISBN : 9781621536031
Genre : Design
File Size : 65.83 MB
Format : PDF, Kindle
Download : 361
Read : 687

A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
Category: Design

999 Logo Design Elements

Author :
ISBN : 9781610580311
Genre : Logos (Symbols) / Design
File Size : 49.3 MB
Format : PDF, Kindle
Download : 188
Read : 1163

Category: Logos (Symbols) / Design

Smashing Logo Design

Author : Gareth Hardy
ISBN : 9781119993568
Genre : Computers
File Size : 83.96 MB
Format : PDF, ePub, Docs
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Read : 412

Category: Computers

Logo Design Workbook

Author : Sean Adams
ISBN : 9781616736347
Genre : Design
File Size : 40.3 MB
Format : PDF, ePub
Download : 295
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Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Category: Design

Logo Design Love

Author : David Airey
ISBN : 9780133812794
Genre : Art
File Size : 54.86 MB
Format : PDF, Docs
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Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last
Category: Art

Letterhead Logo Design 7

Author :
ISBN : 1610592964
Genre : Design
File Size : 45.32 MB
Format : PDF, Mobi
Download : 541
Read : 1157

This latest edition in the best-selling annual Letterhead & Logo Design series features innovative and exciting work from well-known design leaders, new design firms, and cutting-edge artists. From logos to letterheads, business cards to envelopes, the creative techniques portrayed in this broad range of work will inspire new design solutions for age-old challenges. Design firms and their clients will find this an invaluable resource for inspiring ideas that grab the viewer's attention and create a lasting impression.
Category: Design

Guidelines For A Perfect Logo Design

Author : Attila Blázsovics
ISBN :
Genre : Design
File Size : 68.60 MB
Format : PDF, Docs
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For people who want to go for a logo design, this guide will be of great help, especially for those who aren’t certain what they really want. Choosing the right design is a matter of great responsibility. So it isn’t enough only to hire a designer and give him the name of your company. There’s much more to it! This particular guide is a path to collaborate with the designer for a successful project. It will offer practical recommendations for those who want to actively participate in the creation of their own logo design.
Category: Design

The Logo Design Idea Book

Author : Steven Heller
ISBN : 1786274124
Genre : Design
File Size : 46.6 MB
Format : PDF, ePub, Mobi
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The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design! Chapters include: Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Get more design inspiration from other Idea Books: The Graphic Design Idea Book The Illustration Idea Book The Typography Idea Book
Category: Design

Brand Identity Essentials

Author : Kevin Budelmann
ISBN : 9781610580687
Genre : Design
File Size : 85.26 MB
Format : PDF, Docs
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This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Category: Design

The Elements Of Graphic Design

Author : Alex W. White
ISBN : 9781581157802
Genre : Design
File Size : 80.6 MB
Format : PDF, Docs
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Read : 1120

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Category: Design

Logo Design That Works

Author : Lisa Silver
ISBN : 156496759X
Genre : Design
File Size : 42.33 MB
Format : PDF, ePub, Docs
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Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.
Category: Design

The Logo Design Toolbox

Author : Alexander Tibelius
ISBN : 3899554825
Genre : Design
File Size : 49.18 MB
Format : PDF, ePub
Download : 923
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This toolbox of practical logo templates provides designers with useful groundwork for implementing their own ideas.
Category: Design

Adobe Pagemaker 7 0

Author :
ISBN : 0201756250
Genre : Computers
File Size : 33.63 MB
Format : PDF, Kindle
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Showcases the computer graphics program's updated features while demonstrating fundamental and advanced Pagemaker concepts and displaying professionally designed projects.
Category: Computers

Anatomy Of A Design Proposal

Author : Michael Janda
ISBN : 9780133830125
Genre : Art
File Size : 49.88 MB
Format : PDF
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It didn’t take Mike Janda, owner of the design firm, RiSER, long to realize that the one-page, line-item priced proposals he sent to clients back in his freelance days would need to “grow up” if he was going to expand his business. Over the course of his 11 years running RiSER, Janda and his team fine tuned their request for proposal (RFP) format and used it to successfully land millions of dollars of business from high-profile clients such as Google, Disney, NBC, FOX, National Geographic, Warner Bros., and others. While no proposal format is perfect–and this certainly isn't the only way to secure new work–the RiSER proposal format is both proven and successful. In Anatomy of a Design Proposal, Janda not only shares his format for creating a successful RFP–with practical advice on scheduling, pricing, and communicating with clients that any designer will find useful–he also gives you a customizable template that you can download and use for creating your own proposals.
Category: Art

The Adobe Illustrator Wow Book For Cs6 And Cc

Author : Sharon Steuer
ISBN : 9780133928778
Genre : Computers
File Size : 39.91 MB
Format : PDF, Kindle
Download : 699
Read : 1205

For decades, Sharon Steuer and her international WOW! team have been showcasing the world’s best artists and designers working in Illustrator. In this expanded edition of the best-selling and award-winning Illustrator WOW! Book, you’ll find hundreds of tips, tricks, and techniques derived from actual projects from top Illustrator artists. You’ll learn to use new features, discover exciting ways to create complex effects, and find fresh ways to use venerable old tools and¿speed up your workflow. This edition includes coverage of the 2014 release and is loaded with and lessons with stunning new artwork that feature: Painting and generating objects with raster brushes Harnessing Live Corners, Live Rectangles, and new ways to reshape paths Manipulating live type characters with the Touch Type tool Creating airbrush and neon effects with gradients on strokes Building complex styles with multiple lines, fills, and effects Composing complex repeating patterns Auto-generating corners for pattern brushes Incorporating transparency into mesh and gradients Building and modifying scenes in perspective and 3D Transforming raster art to Illustrator vectors Preparing artwork for animation and the web Integrating Illustrator with Photoshop and other apps Creating photorealism in Illustrator WOW! ONLINE Register the book at peachpit.com/register to access artwork to pick apart and special PDFs from artists to you. Keep up with tips on the latest Illustrator features at WOWartist.com.
Category: Computers

Masters Of Design

Author : Sean Adams
ISBN : 1592534414
Genre : Design
File Size : 71.91 MB
Format : PDF, Mobi
Download : 148
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Profiles twenty domestic and international designers from both large and small firms, highlighting approximately ten to fifteen projects for each designer.
Category: Design

Experience Marketing

Author : Bernd Schmitt
ISBN : 9781601984524
Genre : Industrial management
File Size : 57.31 MB
Format : PDF
Download : 994
Read : 1289

Experience Marketing examines a new and exciting concept this is of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace. Understanding consumer experiences is a core task for consumer research, but consumer and marketing research on experience is still emerging. Experience Marketing reviews and discusses experience research conducted in various disciplines and in sub-disciplines of marketing. The author begins with an exploration of the experience concept itself. What do we mean by "experience"? What are consumer experiences? How are they different from other established constructs in our field? Next, this monograph reviews the key concepts of Experience marketing and provides empirical research findings that shed light on consumer insights on experiences. It also examines the strategic management and marketing literature on customer experience and the practical frameworks for managing experiences. Finally, it explores an exciting emerging area of research-the interface of consumer experience and happiness.
Category: Industrial management

Branding Element Logos 3

Author : Sendpoints
ISBN : 9881294371
Genre : Design
File Size : 87.43 MB
Format : PDF, ePub
Download : 561
Read : 188

Another thick treasury of logo design examples coinciding perfectly with the multitude of todays trends taking inspiration from geometric naturalistic patterns. 300 examples of successful logo designs, including Arteria, Samsung, Cadbury, and more, demonstrate how to create a cohesive brand, with examples ranging from simple stationary to high-concept promotional materials. Each project also features profiles and mission statements by designers, as well as explorations of their creative process when designing the perfect logo to expertly represent a client. Its all about the Logo!
Category: Design

Design And Launch An Online Web Design Business In A Week

Author : Jason Rich
ISBN : 9781613081099
Genre : Business & Economics
File Size : 44.9 MB
Format : PDF
Download : 858
Read : 1254

Are you an online artist ready to take your passion to the next level? Would you love your creative talent to be on showcase for millions to see and buy? Thanks to today’s amazing technology, it’s easier than ever to tap into your passion and turn it into your next paycheck! In just a few days and a few clicks, you can build a successful online web design business selling your creative services. Discover how to easily develop your own website, effectively showcase your work, promote yourself to a worldwide audience, generate new clients, better service existing clients, and more! • Design an attractive, business website using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming knowledge • Create a killer online portfolio that captures new clients • Use easy online tools that work 24/7 to handle requests and payments • Drive traffic using search engine optimization and other marketing and advertising techniques • Boost profits by expanding your specialty or your business
Category: Business & Economics