THE ELEMENTS OF DESIGN

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Exploring The Elements Of Design

Author : Poppy Evans
ISBN : 9781111645489
Genre : Design
File Size : 32.41 MB
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Designed to prepare students for success in graphic design, the third edition of EXPLORING THE ELEMENTS OF DESIGN has been completely updated to reflect the very latest in graphic design concepts and contemporary design work. With its straightforward approach and dynamic examples, this richly illustrated full-color text offers clear explanations of the fundamental principles, award-winning examples of professional work, and diagrams that clearly show how these principles operate in successful design solutions. Offering a practical and visual introduction to the world of graphic design, this text provides students with detailed coverage of design concepts, including color, imagery, creative thinking, and visual-problem solving, as well as an overview of the field of graphic design and related career options. In addition, the third edition includes all-new material on digital media, interactive design, and typography to ensure that students have all the information needed to work in the ever-changing world of graphic design. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Design

Elements Of Design

Author : Gail Greet Hannah
ISBN : 1568983298
Genre : Architecture
File Size : 90.82 MB
Format : PDF, ePub
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"Rowena Reed Kostellow taught industrial design at Pratt Institute for more than fifty years. There she developed the course of study that became the foundation for design classes around the world. This program - and the fundamental exercises on abstract visual relationships featured here - became her life-long pursuit. Rowena Reed Kostellow, the designers she trained, and the designers they in turn trained, have changed the face of American design forever."--BOOK JACKET.
Category: Architecture

Elements And Principles Of Design

Author : Hubbard
ISBN : 1562902717
Genre : Art
File Size : 25.73 MB
Format : PDF, Kindle
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These colorful and graphic student books are designed to correlate with the Elements and Principles of Design Posters and provide an instant student reference. Each of the 14 posters is reproduced in the book with related activities and illustrated examples. Ideal for individuals or small groups of students. 32 pages, paperback.
Category: Art

Elements Of Visual Design In The Landscape

Author : Simon Bell
ISBN : 9781134343539
Genre : Architecture
File Size : 41.4 MB
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Public concern about the landscape, in particular its appearance, is increasing all the time. For those charged with managing, developing or conserving a wide range of landscapes it is a major task to take visual aspects into account. Elements of Visual Design in the Landsacpe presents a vocabulary of visual design, structured in a logical and easy to follow sequence. It is profusely illustrated using both abstract and real examples taken from a wide range of international locations together with cross referencing between related principles and case studies demonstrating how the principles can be applied in practice. The visual aspects of design have often been treated as 'cosmetic' and therefore not meriting attention or purely subjective and therefore open to personal preference. Few attempts have been made to explain how we see the landscape in any rational and structured way, and to demonstrate how visually creative design and management can be undertaken. This book aims to fill that gap.
Category: Architecture

Design Elements

Author : Tim Samara
ISBN : 9781616736361
Genre : Design
File Size : 85.40 MB
Format : PDF, ePub, Mobi
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The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Category: Design

Designing Architecture

Author : Andrew Pressman
ISBN : 9781136331299
Genre : Architecture
File Size : 82.40 MB
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Designing Architecture is an indispensable tool to assist both students and young architects in formulating an idea, transforming it into a building, and making effective design decisions. This book promotes integrative and critical thinking in the preliminary design of buildings to inspire creativity, innovation, and design excellence. This compendium of individual wisdom and collective experience offers explicit guidance to students and young professionals on how to approach, analyze, and execute specific tasks; develop and refine a process to facilitate the best possible design projects; and create meaningful architectural form. Here the design process – from orchestrating client participation to finalizing schematic design – is explored and illuminated. The following material is presented to make the book a useful didactic tool for professional development: explicit strategies for doing design rather than simply reviewing principles and precedents creative ideas in approaching and framing problems in design terms specific methods to translate ideas to culturally significant, socially responsive, and environmentally sensitive buildings techniques to integrate all levels of cognition from analysis to epiphany counsel on developing a personalized process for engaging design projects case studies augment the text and chronicle fascinating applications of the design process. The essence of this book lies in an integrated and holistic approach to each unique project as well as fostering curiosity and exploration – a departure from algorithms, easy generalities, or a formula for design. Designing Architecture will inspire readers to elevate the quality of preliminary designs and unravel some of the mystery of creating the most beautiful, responsive, and responsible architectural design possible.
Category: Architecture

Design Elements Color Fundamentals

Author : Aaris Sherin
ISBN : 9781610581899
Genre : Design
File Size : 44.77 MB
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Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
Category: Design

The Elements Of Logo Design

Author : Alex W. White
ISBN : 9781621536031
Genre : Design
File Size : 56.45 MB
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A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
Category: Design

A Visual Language

Author : David Cohen
ISBN : 0713667737
Genre : Art
File Size : 41.41 MB
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This is a practical approach to the theory of visual language, takingthe basics of line, shape, tone, colour, texture, form, scale, spaceand light and discussing how to use them. The first half of the booktalks about how artists can use these elements to create their ownvisual language and how this can be applied to develop their own work.This text is illustrated with the ceramic work of David Cohen. Thesecond half of the book is divided into sections, each written by aprominent crafts person, expounding on how they have developed and usedtheir own visual language. These craftspeople are: Alison Kinnaird(glass engraver), Jack Cunningham (jeweller), John Creed (metalworker), Graham Stewart (silversmith) and Anna King (weaver).
Category: Art