THE ELEMENTS OF DESIGN

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Exploring The Elements Of Design

Author : Poppy Evans
ISBN : 9781111645489
Genre : Design
File Size : 37.24 MB
Format : PDF, Kindle
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Designed to prepare students for success in graphic design, the third edition of EXPLORING THE ELEMENTS OF DESIGN has been completely updated to reflect the very latest in graphic design concepts and contemporary design work. With its straightforward approach and dynamic examples, this richly illustrated full-color text offers clear explanations of the fundamental principles, award-winning examples of professional work, and diagrams that clearly show how these principles operate in successful design solutions. Offering a practical and visual introduction to the world of graphic design, this text provides students with detailed coverage of design concepts, including color, imagery, creative thinking, and visual-problem solving, as well as an overview of the field of graphic design and related career options. In addition, the third edition includes all-new material on digital media, interactive design, and typography to ensure that students have all the information needed to work in the ever-changing world of graphic design. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Design

The Elements Of Design

Author : Noel Riley
ISBN : UOM:39015048090677
Genre : Architecture
File Size : 62.75 MB
Format : PDF
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A visual reference covers five centuries of design styles that have influenced the western world including Queen Anne, Neo-Classicism, Gothic, Art Nouveau, and the Space Age, featuring illustrated essays that cover a wide range of representative objects and treatments as well as biographies of key designers. 25,000 first printing.
Category: Architecture

The Elements Of Design

Author : Loan Oei
ISBN : 0500283397
Genre : Architecture
File Size : 86.34 MB
Format : PDF, Mobi
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The bark of a plane tree in Paris; a detail of a cotton towel in Japan; sunset in the Egyptian desert; soil in the Yosemite National Park, California; a tiled floor in Bangkok; a wall in Ferrara; an iron cart wheel in Antwerp...colours, textures, forms and shapes are the basis of this unique sourcebook that reveals the elements common to all design and literally teaches us how to see. Hauntingly beautiful and deeply instructive, it surveys our whole environment, natural and manmade, and shows us how it can be defined in terms of basic elements: variable arrangements of dots; lines that are straight, curving, bending or crossing; planes such as rectangles, squares, lozenges, triangles and circles. All these are represented in this book, with telling juxtapositions, in a wide range of materials and techniques, in one sense timeless and universal, in another datable and culturally conditioned. Ever-recurring design elements, they take us to the heart of the creative process: a creative transformation that may involve inspiration or imitation, representation or limitation. Destined to become a cult book for artists, designers and craftspeople of all kinds, as well as being an important educational tool, this amazing volume is a startling reminder of how the search for something new is a voyage of rediscovery into past and present forms.
Category: Architecture

The Elements Of Graphic Design

Author : Alex W. White
ISBN : 9781581157802
Genre : Design
File Size : 56.18 MB
Format : PDF, Kindle
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This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Category: Design

Elements Of Design

Author : Gail Freet Hannah
ISBN : 9781616891749
Genre : Design
File Size : 74.84 MB
Format : PDF, ePub, Docs
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A hands-on book design students and designers alike will welcome. Elements of Design is a tribute to an exceptional teacher and a study of the abstract visual relationships that were her lifelong pursuit. Rowena Reed Kiostellow taught industrial design at Pratt Institute for more than fifty years and the designers she trained-and the designers they're training today-have changed the face of American design. This succinct, instructive, invaluable book reconstructs the series of exercises that led Kostellow's students from the manipulation of simple forms to the creation of complex solutions to difficult design problems. It includes her exercises and commentary along with selected student solutions, and concludes with examples of work from former students who became leaders in the field, including such well-known figures as Tucker Viemeister, Ralph Applebaum, Ted Muehling, and many others.
Category: Design

The Elements Of Logo Design

Author : Alex W. White
ISBN : 9781621536031
Genre : Design
File Size : 37.84 MB
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A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
Category: Design

Elements And Principles Of Design

Author : Hubbard
ISBN : 1562902717
Genre : Art
File Size : 26.53 MB
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These colorful and graphic student books are designed to correlate with the Elements and Principles of Design Posters and provide an instant student reference. Each of the 14 posters is reproduced in the book with related activities and illustrated examples. Ideal for individuals or small groups of students. 32 pages, paperback.
Category: Art

Elements Of Design

Author : William Rimmer
ISBN : HARVARD:32044034494336
Genre : Drawing
File Size : 54.65 MB
Format : PDF, ePub
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Category: Drawing

Elements Of Fashion And Apparel Design

Author : G. J. Sumathi
ISBN : 8122413714
Genre : Clothing and dress
File Size : 26.73 MB
Format : PDF
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The Book Is Designed To Provide Uninitiated Readers With The Background Necessary For An Understanding And Appreciation Of Fashion And Apparel Designing Theory. Topics Are Systematically Divided Into Two Sections; Origin Of Fashion, Elements And Principles Of Designing, The Biographies Of International Designers And Their Famous Labels And Fashion In Chinese Revolution Are Covered In Section I. The Second Section Has Been Devoted To The Treatment Of Prints And Basic Silhouettes, Knowledge Of Which Is Essential Before A More Comprehensive Study Of Fashion Concepts Can Be Undertaken.I Hope That This Work Would Be Useful For Students, Both At Degree And Diploma Levels, As Well As General Readers. It Should Stimulate, Inspire And Encourage Further Study.The Presentation Is Profusely Illustrated With A Large Number Of Suitable Figures And Sketches To Provide A Graphics Treatment Of The Subject.
Category: Clothing and dress

The Fashion Design Manual

Author : Pamela Stecker
ISBN : 0732907160
Genre : Art
File Size : 49.76 MB
Format : PDF, Kindle
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The Fashion Design Manual is a comprehensive introduction to the world of fashion. It introduces the reader to the cycles and trends of fashion, the principles and practice of fashion design, the range of techniques and skills required to be successful in the industry, and the economic reality of the world of retail fashion. The Fashion Design Manual follows the path a garment takes from sketch to sample, through production and finally via the retail outlet to the wearer. The book is very generously illustrated with drawings, sketches, and photographs throughout.
Category: Art