THE DYNAMICS OF PERSUASION COMMUNICATION AND ATTITUDES IN THE 21ST CENTURY ROUTLEDGE COMMUNICATION SERIES

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The Dynamics Of Persuasion

Author : Richard M. Perloff
ISBN : 9781317328872
Genre : Language Arts & Disciplines
File Size : 37.40 MB
Format : PDF, ePub, Docs
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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.
Category: Language Arts & Disciplines

Cengage Advantage Series Essentials Of Public Speaking

Author : Cheryl Hamilton
ISBN : 9781285159454
Genre : Performing Arts
File Size : 33.33 MB
Format : PDF, ePub, Docs
Download : 554
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Packed with sample speeches illustrating what to do as well as plenty of examples detailing what not to do, this value-priced public speaking text equips students with the essential skills and theories needed to become an effective public speaker. ESSENTIALS OF PUBLIC SPEAKING emphasizes critical thinking as it delivers abundant practical advice, intriguing discussions on the role of ethics in public speaking, and up-to-date coverage on effectively using technology in speech development and delivery. The sixth edition features a new streamlined organization, a revised initial chapter that gets students speaking right away with 11 types of introductory speeches, and two new chapters (one on ethics and technology in public speaking and another on team presentations). Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Performing Arts

Investigating Terrorism

Author : John Pearse
ISBN : 9781118316276
Genre : Psychology
File Size : 37.85 MB
Format : PDF, ePub, Docs
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Investigating Terrorism takes a look behind the closeddoors of terrorist cases. Major players from the world ofcounter-terrorism, including politicians, lawyers, psychologistsand police, offer analyses of recent terror attacks and share theirknowledge of terrorist behaviour Deals with legal, psychological and practical issuessurrounding how to deal with a real life ‘ticking bomb’scenario Provides an insight into the most recent police model forinterviewing witnesses, victims and suspects Contains the latest analyses of recent terrorist attacksincluding the recent Norwegian tragedy carried out by terroristAnders Breivik Contains the views of major players in the world ofcounter-terrorism, including Lord Carlile, the former HMG’sIndependent Reviewer of Terrorist legislation, and Peter Clarke,the recently retired Head of Terrorist Investigations for theUK Incorporates recently-released findings from studiescommissioned by New Scotland Yard to study the effectiveness ofpolice interviews with terrorist suspects Includes chapters discussing the context in which people becomesuicide bombers
Category: Psychology

Public Relations Campaigns

Author : Mark Sheehan
ISBN : PSU:000066116448
Genre : Business & Economics
File Size : 43.64 MB
Format : PDF, ePub, Docs
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Public Relations Campaigns guides current and aspiring practitioners through the campaign planning, development and implementation process.
Category: Business & Economics

Understanding Psychology

Author : Charles G. Morris
ISBN : 0131931997
Genre : Psychology
File Size : 88.62 MB
Format : PDF, ePub, Mobi
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This book presents a scientific, accurate, and thorough overview of the essential concepts of psychology in engaging language that the average reader can easily comprehend.Topics include the science of psychology, the biological basis of behavior, sensation and perception, states of consciousness, learning, memory, cognition and mental abilities, motivation and emotion, life-span development, personality, stress and health psychology, psychological disorders, therapies, and social psychology.For counselors, behavioral analysts and others in various related psychology fields.
Category: Psychology

Tour Guiding Research

Author : Dr. Betty Weiler
ISBN : 9781845414702
Genre : Business & Economics
File Size : 22.21 MB
Format : PDF, Mobi
Download : 986
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This book provides an authoritative, state-of-the-art review of tour guiding scholarship and research and aims to foster best practice and to stimulate further study and research on tour guiding across a range of disciplines. It explores how tour guiding theory and practice has evolved over time and what factors have contributed to this. The volume consolidates, synthesises and adds to the knowledge base and foreshadows how current and future trends and issues might impact on tour guiding research and practice in the 21st century. The studies reviewed in this book cover a wide range of contexts in which guided tours are conducted, ranging from city streets to heritage and wildlife tourism attractions, from high-end tourist lodging establishments to national park campgrounds, and from highly developed destinations to very remote ones in both developed and developing countries. The book is well-illustrated and its accessible style with chapter summaries makes it ideal for students as well as researchers.
Category: Business & Economics