Inhaltsangabe:Abstract: The objective of this thesis comprises the analytic and strategic approach to develop new and international markets based on the specific interest for the medium-sized US software company Pixel Magic Imaging, Inc. (PMI). PMI was in its infancy in terms of going international . In other words, PMI had

Books about The Development of International Markets

Books about The Development of International Markets: Strategic Marketing Implications

In this wide-ranging and groundbreaking new book, Robert Pearce provides an analytically-informed basis for understanding the modern multinational enterprise. It does this by tracing the development over the past half-century of two parallel strands of analysis in International Business; designated as the 'theoretical' and the 'practical'.The book shows how the

This book explores key questions concerning the reasons for China’s economic miracle and the rise of BRICs. It develops the concept of the Comprehensive Advantages of Large Countries (CAOLCs) and reveals the formation mechanism of CAOLCs. By analyzing the rapid rise of BRICs and the large economy phenomena, the book