The Corporate Speech Writers Handbook

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The Corporate Speech Writer S Handbook

Author : Jerry Tarver
ISBN : UOM:39015014372257
Genre : Language Arts & Disciplines
File Size : 75.72 MB
Format : PDF, ePub, Docs
Download : 652
Read : 789

Speech writing is a challenging task, but it can be mastered. In this concise handbook, Tarver explains how to master the skills required by the professional speech writer and describes how to interact successfully with the client for whom the speech is written.
Category: Language Arts & Disciplines

The Political Speechwriter S Companion

Author : Robert A. Lehrman
ISBN : 9781506387758
Genre : Language Arts & Disciplines
File Size : 71.73 MB
Format : PDF, ePub, Mobi
Download : 913
Read : 196

The Political Speechwriter's Companion: A Guide for Writers and Speakers guides students through a systematic “LAWS” approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember; anecdotes that make listeners laugh and cry; wit that pokes fun at opponents but also shows their own lighter side; and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.
Category: Language Arts & Disciplines

How To Write For The Big Guy

Author : Steve Zousmer
ISBN : 0615532608
Genre : Business & Economics
File Size : 68.34 MB
Format : PDF, Kindle
Download : 847
Read : 1023

A guide for corporate speechwriters and their bosses by a veteran speechwriter who weaves macro and micro writing advice into illustrative and entertaining anecdotes from his experience with several dozen top CEOs and corporate presidents. The target audience is executives as well as their writers: "It makes no sense to raise the consciousness of speechwriters without simultaneously raising the consciousness of their bosses."
Category: Business & Economics

The Public Relations Writer S Handbook

Author : Merry Aronson
ISBN : 9781118041079
Genre : Business & Economics
File Size : 41.5 MB
Format : PDF
Download : 144
Read : 196

The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
Category: Business & Economics

Managing The Media

Author : Fred J. Evans
ISBN : 0899301568
Genre : Business & Economics
File Size : 83.23 MB
Format : PDF, Mobi
Download : 711
Read : 1281

Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. Marketing News Media relations is a hot topic on today's business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business executives of the Fortune 1,000 largest corporations and journalists from the nation's largest newspapers.
Category: Business & Economics

Speechwriting

Author : Simon Lancaster
ISBN : 9780719828683
Genre : Language Arts & Disciplines
File Size : 34.71 MB
Format : PDF, Docs
Download : 768
Read : 737

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.
Category: Language Arts & Disciplines

The Speech Writing Guide

Author : James J. Welsh
ISBN : 0882759965
Genre : Public speaking
File Size : 36.3 MB
Format : PDF, Kindle
Download : 784
Read : 843

Category: Public speaking

The Manager S Complete Guide To Speech Writing

Author : Burton Kaplan
ISBN : 0029169518
Genre : Business & Economics
File Size : 56.86 MB
Format : PDF, ePub, Docs
Download : 746
Read : 1195

Identifies common speech writing mistakes, discusses objective, voice, purpose, and organization, and shares a selection of sample speeches
Category: Business & Economics

The Freelance Writer S Handbook

Author : Andrew Crofts
ISBN : 9780349406305
Genre : Reference
File Size : 79.98 MB
Format : PDF, Mobi
Download : 528
Read : 1163

The Freelance Writer's Handbook will appeal to all aspiring writers, whether they want to write as a full time profession, or simply to supplement their existing income through writing. This inspiring guide will also benefit professional writers and journalists who want ideas on how to find new markets for their work. Helps you to decide what to write and how to sell it· Packed with advice on ghostwriting, travel writing, fiction, short stories, television and radio scripts, newspaper and magazine journalism. Includes valuable information on agents, making contacts, interviewing skills, potential markets, how to get commissioned, and much more. Covers the latest developments in web writing, blogging, and online publishing.
Category: Reference

Handbook Of Research On Virtual Workplaces And The New Nature Of Business Practices

Author : Zemliansky, Pavel
ISBN : 9781599048949
Genre : Language Arts & Disciplines
File Size : 70.83 MB
Format : PDF
Download : 341
Read : 158

"This book compiles authoritative research from scholars worldwide, covering the issues surrounding the influx of information technology to the office environment, from choice and effective use of technologies to necessary participants in the virtual workplace"--Provided by publisher.
Category: Language Arts & Disciplines

The Complete Idiot S Guide To Starting A Home Based Business 3e

Author : Barbara Weltman
ISBN : 9781101097731
Genre : Business & Economics
File Size : 63.93 MB
Format : PDF, Mobi
Download : 934
Read : 265

A successful career - at your own front door! For anyone who wants to make extra money, escape the corporate rat race, or just take more pleasure out of working from home, small business guru Barbara Weltman shows readers how to make their dreams come true. Completely updated, this guide explores the ins and outs of seed money, its impact on the home and family, the best business for each individual, and much more. ?Features the most current information on everything from Internet businesses to taxes and guerrilla marketing ?Includes in-depth resource and web sections, as well as a listing of the 100 best home-based businesses to get into and how
Category: Business & Economics

The Copywriter S Handbook

Author : Robert W. Bly
ISBN : 1429900156
Genre : Business & Economics
File Size : 36.37 MB
Format : PDF, ePub, Mobi
Download : 181
Read : 481

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Category: Business & Economics

Webster S New World Student Writing Handbook Fifth Edition

Author : Sharon Sorenson
ISBN : 9780544188761
Genre : Reference
File Size : 74.91 MB
Format : PDF, ePub, Mobi
Download : 760
Read : 603

Now more portable and easier to navigate! Webster's New World Student Writing Handbook, Fifth Edition has been refreshed and updated to give you a more portable and efficient reference for all of your high school and college writing needs! From essays to feature articles, from book reports to scripts, you'll get coverage of all thirty-seven types of student writing, good writing principles, subject-specific writing samples, and important considerations for writing and the Internet. You'll enjoy updated coverage and improvements including: All-new sections on term papers A sleek interior design that makes content easier to navigate Brand-new coverage of specific considerations when writing for various subjects, including English, social sciences, science, business, and technical subjects Expanded content on job applications, college application essays, special program admission essays, and scholarship essays A companion Web site features concrete examples of the topics covered in each core subject area Acclaimed by fellow students, educators, and parents, Webster's New World Student Writing Handbook is your one-stop reference for writing top-quality essays, term papers, and reports—on any school subject.
Category: Reference

The Handbook Of Language And Speech Disorders

Author : Jack S. Damico
ISBN : 9781118448717
Genre : Language Arts & Disciplines
File Size : 25.29 MB
Format : PDF, ePub
Download : 592
Read : 457

Through contributions from leading experts in the fields ofcommunication science, The Handbook of Speech andLanguage Disorders presents a comprehensive survey detailingthe state of the art in speech, language, andcognitive/intellectual disorders. Provides the first in-depth exploration of the rapidlyexpanding field of communication disorders Examines the current debates, landmark studies, and centralthemes in the discipline, including analytical methods andassessment Includes contributions from more than 20 leading scholars toprovide an extraordinary breadth of coverage of this growing,multi-disciplinary field Features a “foundations” section that deals withissues of central importance to all research in the field,including social and practical considerations in classification anddiversity, genetic syndromes, and principles of assessment andintervention
Category: Language Arts & Disciplines

Management Trends

Author :
ISBN : UIUC:30112069966106
Genre : Personnel management
File Size : 28.74 MB
Format : PDF, ePub, Mobi
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Category: Personnel management

The Elements Of Speechwriting And Public Speaking

Author : Jeff Scott Cook
ISBN : UOM:39015016935317
Genre : Language Arts & Disciplines
File Size : 89.9 MB
Format : PDF, ePub, Mobi
Download : 625
Read : 350

Tells how to assess an audience, select a topic, compose a speech, develop the skill of persuasion, handle nervousness, work with AV equipment and make use of body language, as well as analyzing sample speeches
Category: Language Arts & Disciplines

Handbook Of Research On Knowledge Intensive Organizations

Author : Jemielniak, Dariusz
ISBN : 9781605661773
Genre : Computers
File Size : 45.30 MB
Format : PDF, ePub, Docs
Download : 314
Read : 375

Provides an international collection of studies on knowledge-intensive organizations with insight into organizational realities as varied as universities, consulting agencies, corporations, and high-tech start-ups.
Category: Computers

The Travel Writer S Handbook

Author : Jacqueline Harmon Butler
ISBN : 9781572847002
Genre : Reference
File Size : 34.43 MB
Format : PDF, ePub
Download : 649
Read : 805

Veteran travel writer Jacqueline Harmon Butler shows readers, one step at a time, how to research, write, and sell travel articles--but most importantly, she details what makes a travel article a winner. In this new edition, Butler updates her bestselling handbook for the 21st century with helpful tips on conducting Internet research, utilizing new advancements in digital photography and finding helpful applications on mobile phones. She also helps aspiring writers navigate the changing world of publishing by exploring blogging, new travel websites, and social media, all while discussing how best to expand your platform. She includes a brand new introduction to reflect the current state of the travel industry and the change in editors' needs. Butler covers all the nuts and bolts aspects of travel writing from pre-trip research, specific marketing strategies, and even includes 12 formats for travel articles with sure-fire appeal to editors and readers. She gives insightful and often humorous advice on pre- and post-trip topics like: • How to target your market before you begin • How to save time by doing background research before you leave • How to write queries and get assignments in advance • How to find new angles for overworked subjects • What to take along--from video equipment and laptops to travel documents • How to set up and conduct successful interviews • How to take advantage of freebies and junkets without “selling out” • How to sell what you write--and then sell it again
Category: Reference

The Ama Handbook Of Business Writing

Author : Kevin Wilson
ISBN : 9780814415894
Genre : Business & Economics
File Size : 26.73 MB
Format : PDF, Kindle
Download : 99
Read : 1072

With examples and cross-references throughout, the monumental, easy-access AMA Handbook of Business Writing is an indispensable desktop reference for every business professional. --Book Jacket.
Category: Business & Economics