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The Copywriting Bible

Author : Josh Fechter
ISBN : 0995110387
Genre : Business & Economics
File Size : 41.7 MB
Format : PDF, ePub
Download : 599
Read : 1151

The most badass copywriting book. Discover the copywriting secrets that reached 200 million views and created a multi-million-dollar pipeline from 5X author and Top Quora Writer of 2017 & 2018, Josh Fechter.
Category: Business & Economics

The Brains Behind Great Ad Campaigns

Author : Margo Berman
ISBN : 9781461644125
Genre : Social Science
File Size : 34.81 MB
Format : PDF, ePub, Docs
Download : 519
Read : 704

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Category: Social Science

Kiss Sell Writing For Advertising Redesigned Rekissed

Author : Robert Sawyer
ISBN : 9782940373468
Genre : Design
File Size : 48.57 MB
Format : PDF
Download : 830
Read : 1286

Kiss & Sell: Writing for Advertising (redesigned & rekissed) is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. Kiss & Sell does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.
Category: Design

Net Words Creating High Impact Online Copy

Author : Nick Usborne
ISBN : 0071415777
Genre : Business & Economics
File Size : 56.93 MB
Format : PDF
Download : 897
Read : 765

A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Category: Business & Economics

The Internet Marketing Bible

Author : Zeke Camusio
ISBN : 9781461050643
Genre : Business & Economics
File Size : 90.38 MB
Format : PDF, Mobi
Download : 215
Read : 162

This book is different from all the other books you've read about Internet marketing in three main ways:1. This book was written for business owners, not IT geeks. Anybody can understand it.2. All the useless information about “the history of the Internet” and other similar topics were left out. This is a clutter-free step-by-step tutorial that shows you exactly what you need to do to become successful online.3. This book takes a holistic approach to Internet marketing. Covering everything from Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC), Conversion Rate Optimization (CRO) and Website Design; this book shows you all the available tools and tactics and helps you figure out which ones will work best for your business. This is the most comprehensive guide to Internet marketing you'll ever read.
Category: Business & Economics

The Fundamentals Of Creative Advertising

Author : Ken Burtenshaw
ISBN : 9782940447183
Genre : Design
File Size : 22.37 MB
Format : PDF, ePub, Mobi
Download : 357
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The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
Category: Design

Money In Your Mailbox

Author : L. Perry Wilbur
ISBN : 0471825867
Genre : Business & Economics
File Size : 24.11 MB
Format : PDF, ePub, Docs
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Read : 377

Written by a former advertising consultant and owner of a successful mail-order business, this guide outlines the essentials of starting and running a part-time or full-time mail-order business.
Category: Business & Economics

The Copywriting Sourcebook

Author : Andy Maslen
ISBN : 0462099741
Genre : Business & Economics
File Size : 75.70 MB
Format : PDF
Download : 869
Read : 424

Expert advice on writing effective copy, faster, for all businesses. Coming up with the right words can make a significant difference to your results - this book shows you how. Contains templates for 13 of the most common copywriting tasks. Advice, short-cut tips and insights by a leading copywriting expert. The bible for anyone - marketing and sales staff, managers, entrepreneurs, etc - who needs fast copy. It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
Category: Business & Economics

Copy Writer S Bible

Author : Designers and Art Directors Association Of London
ISBN : 2880465931
Genre :
File Size : 44.72 MB
Format : PDF, Docs
Download : 228
Read : 656

The copywriting bible of the advertising industry. The world's best copywriters explain some of the most famous advertising campaigns ever produced.