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The Copywriting Bible

Author : Josh Fechter
ISBN : 0995110387
Genre : Business & Economics
File Size : 67.77 MB
Format : PDF, ePub, Docs
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The most badass copywriting book. Discover the copywriting secrets that reached 200 million views and created a multi-million-dollar pipeline from 5X author and Top Quora Writer of 2017 & 2018, Josh Fechter.
Category: Business & Economics

Kiss Sell Writing For Advertising Redesigned Rekissed

Author : Robert Sawyer
ISBN : 9782940373468
Genre : Design
File Size : 58.99 MB
Format : PDF, ePub, Mobi
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Kiss & Sell: Writing for Advertising (redesigned & rekissed) is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. Kiss & Sell does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.
Category: Design

The Brains Behind Great Ad Campaigns

Author : Margo Berman
ISBN : 9781461644125
Genre : Social Science
File Size : 71.98 MB
Format : PDF, ePub, Mobi
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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Category: Social Science

Net Words Creating High Impact Online Copy

Author : Nick Usborne
ISBN : 0071415777
Genre : Business & Economics
File Size : 21.2 MB
Format : PDF, ePub, Mobi
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A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Category: Business & Economics

The Fundamentals Of Creative Advertising

Author : Ken Burtenshaw
ISBN : 9782940447183
Genre : Design
File Size : 63.97 MB
Format : PDF
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The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
Category: Design

The Copywriting Sourcebook

Author : Andy Maslen
ISBN : 0462099741
Genre : Business & Economics
File Size : 71.44 MB
Format : PDF, ePub
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Expert advice on writing effective copy, faster, for all businesses. Coming up with the right words can make a significant difference to your results - this book shows you how. Contains templates for 13 of the most common copywriting tasks. Advice, short-cut tips and insights by a leading copywriting expert. The bible for anyone - marketing and sales staff, managers, entrepreneurs, etc - who needs fast copy. It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
Category: Business & Economics

Copy Writer S Bible

Author : Designers and Art Directors Association Of London
ISBN : 2880465931
Genre :
File Size : 25.81 MB
Format : PDF, ePub, Mobi
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The copywriting bible of the advertising industry. The world's best copywriters explain some of the most famous advertising campaigns ever produced.

Money In Your Mailbox

Author : L. Perry Wilbur
ISBN : 0471825867
Genre : Business & Economics
File Size : 74.27 MB
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Written by a former advertising consultant and owner of a successful mail-order business, this guide outlines the essentials of starting and running a part-time or full-time mail-order business.
Category: Business & Economics

Copywriting Mastery Exactly How To Become A Professional Copywriting Expert And Create Content That Gets Attention And Sells

Author : Devon Wilcox
ISBN : 1502586290
Genre : Advertising copy
File Size : 31.36 MB
Format : PDF, ePub, Docs
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#1 Amazon Bestseller: The Ultimate Guide To Creating Amazing Copy That Can Be Used For Any & Every Business What is so important about copy? Isn't it just a verbiage created to explain a product? Sure, copy can be used simply as a filler, something to take up the space, a general unenthusiastic explanation of who you are or what you have to offer. Used correctly, however, effective copy can make all the difference in a product or business and can turn a browser into a buyer with just a few words. What makes copy, copy and why is it so important? Simply put, copy is text that serves a purpose other than informative. Its objective is to sell a product, business or idea to the reader and it can exist in almost any type of media. Copy is all around us. It's on billboards, its in commercials, the back of books and at this very moment, it is right in front of your eyes. The role copy plays in the marketing and advertising of your product or business should not be overlooked. It's purpose is it draw in attention and capture it long enough to make an impact on the reader. If positioned correctly (which I'll show you in the book) that impact will directly lead to a positive impact on your business, be that measured in sales, subscribers or visits. It is important to recognize the uniqueness of copywriting and understand that it is a SKILL. A skill that must be learnt, practiced and perfected if you wish to make the most of often limited and restricted space. My goal is simple. I'm going to teach you exactly how to become a Copywriting MASTER that will be able to generate effective, well-crafted content for just about anything. By utilizing a few sneaky tricks that will literally put you in control of your audience, you'll have the direct impact from your marketing that you have always wanted. This book will become your Copywriting BIBLE. After implementing the techniques and strategies I outline in this book, I guarantee you will begin to experience measurable results almost instantaneously. Quit throwing money down the drain creating marketing and advertising media that is not optimized with effective copy and learn how to write copy like a pro with this book TODAY! Here Is A Preview Of What You'll Learn... Why Copy Is So Important To Your Product or Business Location, Location, Location - Where To Place Your Copy & How Copywriting Outline Creation - How To Map Out the Implementation of Your Copy Sneaky Tricks To Turn Browser Into Buyers With Just a Few Words Copywriting For Building Brand Loyalty - Next Level Copy Much, much more! My Personal GuaranteeI am so confident that methods outlined in this book will help you successfully create awesome copy that If you are not fully satisfied with your results, simply let me know and I will provide a 100% full refund. That's right, a 30-day Money-Back Guarantee! What reason do you have to not give this book a try? Take action today and get this book to start creating professional copy today! ClydeBank Media LLC All Rights Reserved
Category: Advertising copy

Ideas Que Pegan

Author : Chip Heath
ISBN : 9788483566183
Genre : Business & Economics
File Size : 79.70 MB
Format : PDF
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Chip Heath y Dan Heath explican por qué algunas ideas sobreviven y otras mueren.
Category: Business & Economics