The Copywriting Bible

Download The Copywriting Bible ebook PDF or Read Online books in PDF, EPUB, and Mobi Format. Click Download or Read Online button to The Copywriting Bible book pdf for free now.

The Copywriting Bible

Author : Josh Fechter
ISBN : 0995110387
Genre : Business & Economics
File Size : 87.62 MB
Format : PDF, ePub, Mobi
Download : 390
Read : 187

The most badass copywriting book. Discover the copywriting secrets that reached 200 million views and created a multi-million-dollar pipeline from 5X author and Top Quora Writer of 2017 & 2018, Josh Fechter.
Category: Business & Economics

Copy Writer S Bible

Author : Designers and Art Directors Association Of London
ISBN : 2880465931
Genre :
File Size : 77.35 MB
Format : PDF, Docs
Download : 562
Read : 1157

The copywriting bible of the advertising industry. The world's best copywriters explain some of the most famous advertising campaigns ever produced.

Kiss Sell Writing For Advertising Redesigned Rekissed

Author : Robert Sawyer
ISBN : 9782940373468
Genre : Design
File Size : 42.17 MB
Format : PDF, ePub, Docs
Download : 320
Read : 1330

Kiss & Sell: Writing for Advertising (redesigned & rekissed) is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. Kiss & Sell does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.
Category: Design

The Brains Behind Great Ad Campaigns

Author : Margo Berman
ISBN : 9781461644125
Genre : Social Science
File Size : 51.81 MB
Format : PDF, ePub, Mobi
Download : 878
Read : 455

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Category: Social Science

Net Words Creating High Impact Online Copy

Author : Nick Usborne
ISBN : 0071415777
Genre : Business & Economics
File Size : 82.38 MB
Format : PDF, ePub, Mobi
Download : 228
Read : 1043

A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Category: Business & Economics

The Fundamentals Of Creative Advertising

Author : Ken Burtenshaw
ISBN : 9782940411566
Genre : Business & Economics
File Size : 81.36 MB
Format : PDF, Kindle
Download : 171
Read : 224

The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.
Category: Business & Economics

Copywriting Mastery Exactly How To Become A Professional Copywriting Expert And Create Content That Gets Attention And Sells

Author : Devon Wilcox
ISBN : 1502586290
Genre : Advertising copy
File Size : 27.90 MB
Format : PDF, Docs
Download : 837
Read : 857

#1 Amazon Bestseller: The Ultimate Guide To Creating Amazing Copy That Can Be Used For Any & Every Business What is so important about copy? Isn't it just a verbiage created to explain a product? Sure, copy can be used simply as a filler, something to take up the space, a general unenthusiastic explanation of who you are or what you have to offer. Used correctly, however, effective copy can make all the difference in a product or business and can turn a browser into a buyer with just a few words. What makes copy, copy and why is it so important? Simply put, copy is text that serves a purpose other than informative. Its objective is to sell a product, business or idea to the reader and it can exist in almost any type of media. Copy is all around us. It's on billboards, its in commercials, the back of books and at this very moment, it is right in front of your eyes. The role copy plays in the marketing and advertising of your product or business should not be overlooked. It's purpose is it draw in attention and capture it long enough to make an impact on the reader. If positioned correctly (which I'll show you in the book) that impact will directly lead to a positive impact on your business, be that measured in sales, subscribers or visits. It is important to recognize the uniqueness of copywriting and understand that it is a SKILL. A skill that must be learnt, practiced and perfected if you wish to make the most of often limited and restricted space. My goal is simple. I'm going to teach you exactly how to become a Copywriting MASTER that will be able to generate effective, well-crafted content for just about anything. By utilizing a few sneaky tricks that will literally put you in control of your audience, you'll have the direct impact from your marketing that you have always wanted. This book will become your Copywriting BIBLE. After implementing the techniques and strategies I outline in this book, I guarantee you will begin to experience measurable results almost instantaneously. Quit throwing money down the drain creating marketing and advertising media that is not optimized with effective copy and learn how to write copy like a pro with this book TODAY! Here Is A Preview Of What You'll Learn... Why Copy Is So Important To Your Product or Business Location, Location, Location - Where To Place Your Copy & How Copywriting Outline Creation - How To Map Out the Implementation of Your Copy Sneaky Tricks To Turn Browser Into Buyers With Just a Few Words Copywriting For Building Brand Loyalty - Next Level Copy Much, much more! My Personal GuaranteeI am so confident that methods outlined in this book will help you successfully create awesome copy that If you are not fully satisfied with your results, simply let me know and I will provide a 100% full refund. That's right, a 30-day Money-Back Guarantee! What reason do you have to not give this book a try? Take action today and get this book to start creating professional copy today! ClydeBank Media LLC All Rights Reserved
Category: Advertising copy

Super Affiliates

Author : Bernhard Gaum
Genre : Business & Economics
File Size : 88.56 MB
Format : PDF, ePub, Mobi
Download : 354
Read : 927

You will get knowledge about how you become an super affiliate and which tools you have to use to be successful in that business in 2020. A must read for all starters in that kind of business.
Category: Business & Economics

The Copywriting Sourcebook

Author : Andy Maslen
ISBN : 0462099741
Genre : Business & Economics
File Size : 83.92 MB
Format : PDF, Kindle
Download : 606
Read : 1274

Expert advice on writing effective copy, faster, for all businesses. Coming up with the right words can make a significant difference to your results - this book shows you how. Contains templates for 13 of the most common copywriting tasks. Advice, short-cut tips and insights by a leading copywriting expert. The bible for anyone - marketing and sales staff, managers, entrepreneurs, etc - who needs fast copy. It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
Category: Business & Economics

Money In Your Mailbox

Author : L. Perry Wilbur
ISBN : 0471825867
Genre : Business & Economics
File Size : 20.78 MB
Format : PDF, ePub, Mobi
Download : 943
Read : 986

Written by a former advertising consultant and owner of a successful mail-order business, this guide outlines the essentials of starting and running a part-time or full-time mail-order business. Explains how to choose a product, contact manufacturers and convince them to ship your products for you. Also shows how to be your own sales force, how and where to market and advertise a product, write persuasive sales literature, and deal effectively with printers to get the best discounts.
Category: Business & Economics

On The Art Of Writing Copy

Author : Herschell Gordon Lewis
ISBN : IND:30000100202567
Genre : Business & Economics
File Size : 23.69 MB
Format : PDF, ePub, Mobi
Download : 283
Read : 295

What Are You Planning to Write? YOU HAVE IT ALL RIGHT HERE Everything You Need to Write More Powerful, More Profitable Copy It's the MasterWork by the World's Master Copywriter. If you have any interest in the power of the written word or any control over what those words are supposed to accomplish…you're about to choose the right book. Herschell Gordon Lewis, internationally recognized as the number-one copywriter in the world, has made this book his magnum opus. In these pages, you'll find: How to write ""killer"" e-mail copy. How to avoid spam filters and still sell with power. Simple, effective rules for letter writing. When to use envelope copy and what to say. How broadcast copy differs. Why some of the old rules don't work any more. How to write an effective guarantee. It's all here for you in simple, straightforward language. TWO HUGE BONUSES! Bonus 1: Here are hundreds of examples, some excellent and some so stupid you'll wonder how they ever made it into print, on the air, or through the computer. Bonus 2: Here are more than 100 specific rules copy professionals use to grab and sell readers, viewers, and listeners. Far and away the most complete, most comprehensive, and, yes, the most useful handbook and guide to copywriting ever published, this will be the most thumbed-through book on your shelf because by any criterion it's The Bible of Copywriting. Enjoy it. Use it. Profit from it.
Category: Business & Economics

Strategic Copywriting

Author : Edd Applegate
ISBN : 074253068X
Genre : Business & Economics
File Size : 61.71 MB
Format : PDF, ePub, Mobi
Download : 156
Read : 298

Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.
Category: Business & Economics

Tested Advertising Methods

Author : John Caples
ISBN : 0130957011
Genre : Business & Economics
File Size : 63.91 MB
Format : PDF
Download : 720
Read : 499

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Category: Business & Economics

The Copywriter S Guide

Author : Elbrun Rochford French
ISBN : UOM:35128000238061
Genre : Business & Economics
File Size : 58.73 MB
Format : PDF, ePub
Download : 756
Read : 894

Category: Business & Economics

The Marketer S Bible

Author : Richard C. Wilson
ISBN : 1460945786
Genre : Business & Economics
File Size : 70.63 MB
Format : PDF, Mobi
Download : 869
Read : 1171

The Marketing Bible is the marketers and small business owners guide to Marketing. This resource covers Marketing, Sales, Influence & Persuasion, Public Relations, Competitive Intelligence, International Business Building, Copywriting, and Internet Marketing.
Category: Business & Economics

The Golf Sales Bible

Author : Andrew Wood
ISBN : 1539178870
Genre :
File Size : 82.43 MB
Format : PDF, Mobi
Download : 681
Read : 420

The most important book ever published in the golf industry, The Golf Sales Bible by Andrew Wood. The weakest area at just about every golf club happens to be the most important. Very few clubs can honestly say they are good at selling anything be it memberships, outings, events, high ticket lesson programs or tee times. Nothing can improve your bottom line faster than getting better at sales, NOTHING! In fact, just a small increase in sales effectiveness in the office, at the counter or in the pro shops can add tens of thousands of dollars, pounds, euros or yen to your bottom line! Imagine if you closed two out of ten leads instead of one. You have just doubled sales at NO cost! Now imagine that same improvement happened for every telephone inquiry, referral, or objections. Incremental improvement at each phase of the sales process leads to ASTONISHINGLY greater results. Which is why, NO marketing campaign should ever be undertaken without first having a sales system in place. Dramatically Boost Your Club's Membership, Outing, Event and Lesson Sales With... The Golf Sales Bible! Want to know EXACTLY what to do when the prospect says he has to "think about it"? The exact scripted answer can be found in the objection chapter. How about the perfect way to address rumors of unhappy members or financial trouble? Quash this objection in its tracks! How to sell against a much cheaper competitor and win nine times out of ten by allowing the prospect to sell himself! Want the perfect way to close a sale without saying anything? I show you the one simple gesture that does all the work for you. It's all there in the Golf Sales Bible, so you or your staff always give the PERFECT answer to each and every concern-and then continue on with your presentation to its logical conclusion, a sale! These are not theories; these are proven techniques used by the top professionals in the industry. Bring them to your club and watch memberships soar, outing and events book and your lesson book fill! In this comprehensive new book I'll help you instantly turbo charge your sales by sharing with you the proven presentation techniques, objection scripts, and closes that I have used for the past 25 years, to make my clients millions in the golf industry!"

The Vault College Career Bible

Author : Vault Editors
ISBN : 1581313594
Genre : Business & Economics
File Size : 73.50 MB
Format : PDF, Mobi
Download : 986
Read : 765

Featuring interviews and surveys of tens of thousands of professionals and ordinary jobseekers, this guide to landing a good job includes information on accounting, banking, consulting, consumer products, real estate, and much more. Original.
Category: Business & Economics


Author : Jonathan Gabay
ISBN : 0844240125
Genre : Advertising copy
File Size : 46.75 MB
Format : PDF, Docs
Download : 587
Read : 613

Category: Advertising copy

The Internship Bible

Author : Mark Oldman
ISBN : 0375763988
Genre : Business & Economics
File Size : 73.88 MB
Format : PDF, Docs
Download : 876
Read : 1278

Lists internship opportunities in a variety of fields, giving information about selectivity, compensation, deadlines, and duration.
Category: Business & Economics


Author : George Timothy Clarke
ISBN : STANFORD:36105024618279
Genre : Advertising copy
File Size : 83.8 MB
Format : PDF, ePub
Download : 310
Read : 1090

Category: Advertising copy