The Content Code

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The Content Code

Author : Mark W. Schaefer
ISBN : 0692372334
Genre : Internet marketing
File Size : 38.19 MB
Format : PDF
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"Exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now ... beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build shareability into all your content, and the new role of promotion, distribution and SEO in a very competitive, digital world"--Publisher's description.
Category: Internet marketing


Author : Mark Schaefer
ISBN : 0692816062
Genre : Branding (Marketing)
File Size : 39.6 MB
Format : PDF
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In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.
Category: Branding (Marketing)

Social Media Explained

Author : Mark Schaefer
ISBN : 0692062068
Genre : Business & Economics
File Size : 81.66 MB
Format : PDF, Kindle
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Creating a social media strategy for your organization may seem overwhelming, but it doesn't have to be. Acclaimed author, educator, and marketing consultant Mark W. Schaefer untangles the world's most confusing business trend in this all-new edition of his classic book. Social Media Explained is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do." The book provides insights into: * The five foundational strategies behind social media success * A six-step path to discovering your social media strategy * Battle-tested tips and ideas you can apply today * Case studies illustrating social media successes * Answers to the biggest questions about measurement, organization and budgeting This is your path forward. This is Social Media Explained.
Category: Business & Economics

Where Code And Content Meet

Author : Andreas Rueping
ISBN : 9780470970942
Genre : Computers
File Size : 21.50 MB
Format : PDF, ePub, Docs
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A practical go-to reference for Web developers programming custom software for Web sites Most advanced Web sites or Web platforms have specific requirements that go beyond standard functionality; to meet such requirements, it's often necessary to develop custom software. This is the point where code and content meet, and where this book begins. Where Code and Content Meet presents a collection of real-world, tried and tested patterns that address content-related aspects of custom software development for advanced Web sites or platforms. Mined from a series of successful Web projects, the patterns represent collected expertise of designers from several software development teams and serve as a practical guide to designing your own content-related custom components for your Web project. The patterns are independent of specific tools and technologies, and focus on non-functional requirements, with the overall goal of defining sustainable software architecture. Presents a collection of tried and tested software patterns mined from a series of successful Web projects Includes checklists for managing Web projects and real-world patterns from PLoP conferences Illustrates use of software patterns through a case study that runs throughout the book and gradually evolves as the patterns are applied to it, one by one Covers content modeling and content organization, navigation, findability, personalization, and user participation By employing the software patterns included in Where Code and Content Meet, you'll learn how to program custom software faster and more efficiently.
Category: Computers

Guidelines On Active Content And Mobile Code

Author : Wayne A. Jansen
ISBN : 9781437916997
Genre :
File Size : 46.46 MB
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The private and public sectors depend heavily upon info. tech. systems to perform essential, mission-critical functions. As existing technology evolves and new technologies are introduced to provide improved capabilities and advanced features in systems, new technology-related vulnerabilities often arise. Organizations implementing and using advanced technologies must be on guard. One such category of technologies is active content, which refers to electronic documents that can carry out or trigger actions automatically without an individual directly or knowingly invoking the actions. Exploits based on vulnerabilities in active content technologies can be insidious. This report recommends key guidelines for dealing with active content. Illus.

Digital Media Ecologies

Author : Sy Taffel
ISBN : 1501349244
Genre : Social Science
File Size : 60.88 MB
Format : PDF
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Our digital world is often described using terms such as immateriality and virtuality. The discourse of cloud computing is the latest in a long line of nebulous, dematerialising tropes which have come to dominate how we think about information and communication technologies. Digital Media Ecologies argues that such rhetoric is highly misleading, and that engaging with the key cultural, agential, ethical and political impacts of contemporary media requires that we do not just engage with the surface level of content encountered by the end users of digital media, but that we must additionally consider the affordances of software and hardware. Whilst numerous existing approaches explore content, software and hardware individually, Digital Media Ecologies provides a critical intervention by insisting that addressing contemporary technoculture requires a synthetic approach that traverses these three registers. Digital Media Ecologies re-envisions the methodological approach of media ecology to go beyond the metaphor of a symbolic information environment that exists alongside a material world of tantalum, turtles and tornados. It illustrates the social, cultural, political and environmental impacts of contemporary media assemblages through examples that include mining conflict-sustaining minerals, climate change blogging, iOS jailbreaking, and the ecological footprint of contemporary computing infrastructures. Alongside foregrounding the deleterious social and environmental impacts of digital technologies, the book considers numerous ways that these issues are being tackled by a heterogeneous array of activists, academics, hackers, scientists and citizens using the same technological assemblages that ostensibly cause these problems.
Category: Social Science

Advances In Soft Computing

Author : Lourdes Martínez-Villaseñor
ISBN : 9783030337490
Genre : Computers
File Size : 71.79 MB
Format : PDF
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This volume constitutes the proceedings of the 18th Mexican Conference on Artificial Intelligence, MICAI 2019, held in Xalapa, Mexico, in October/November 2019. The 59 full papers presented in this volume were carefully reviewed and selected from 148 submissions. They cover topics such as: machine learning; optimization and planning; fuzzy systems, reasoning and intelligent applications; and vision and robotics.
Category: Computers

Php Programming With Mysql The Web Technologies Series

Author : Don Gosselin
ISBN : 9781111790523
Genre : Computers
File Size : 68.76 MB
Format : PDF, ePub, Docs
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This book covers the basics of PHP and MySQL along with introductions to advanced topics including object-oriented programming and how to build Web sites that incorporate authentication and security. After you complete this course, you will be able to use PHP and MySQL to build professional quality, database-driven Web sites. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Computers

Handbook Of Personality Assessment

Author : Irving B. Weiner
ISBN : 9781119258889
Genre : Psychology
File Size : 32.37 MB
Format : PDF
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The Handbook of Personality Assessment provides comprehensive guidance on the administration, scoring, and interpretation of the most widely-used instruments. Written by two of the field's foremost authorities, this well-balanced guide blends theory and application to provide a foundational reference for both graduate students and professionals. Updated to reflect the most current advances, this second edition includes new chapters on the Minnesota Personality Inventory-Restructured Form and the Rorschach Performance Assessment System, along with in-depth coverage of the MMPI-2, MMPI-2-A, MCMI-IV, PAI, NEO-PI-R, Rorschach Comprehensive System, TAT, and Figure Drawing and Sentence Completion Methods. Each instrument is discussed in terms of its history, administration, scoring, validity, assessment, interpretation, applications, and psychometric foundations, and other chapters address ethical considerations and provide general guidelines in the assessment process. Personality assessments guide recommendations in a broad range of clinical, health care, forensic, educational, and organizational settings. This book delves deeply into the nature and appropriate use of the major assessment instruments, with authoritative insight and practical guidance. Review the latest concepts, research, and practices Administer, score, and interpret the most widely-used instruments Understand the psychometric foundations of personality assessment Access downloadable sample reports that illustrate software interpretation An individual's nature and disposition can be assessed in several ways. This book focuses on standardized psychological tests that assess personality characteristics and indicate how a person is likely to think, feel, and act. The results can only be as accurate as the process, from assessment selection and administration, to scoring, interpretation, and beyond. The Handbook of Personality Assessment is an invaluable resource for every stage of the process, with a practical focus and advice from two leading experts.
Category: Psychology

Proceedings Of The Fourth Workshop On Future Trends Of Distributed Computing Systems September 22 24 1993 Lisbon Portugal

Author :
ISBN : 0818644303
Genre : Electronic books
File Size : 29.44 MB
Format : PDF, Kindle
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Proceedings of the 4th Workshop on [title], held in Lisbon, Portugal in September 1993. Sessions are devoted to multimedia experiments, system management, multimedia protocols, future systems, groups and cooperative work, fault tolerance, design of distributed applications, object-oriented systems, network performance, software design and testing, real-time systems, algorithms and protocols, distributed network processing, specification, future networks, and operating systems issues. No index. Annotation copyright by Book News, Inc., Portland, OR.
Category: Electronic books

Mediated Geographies And Geographies Of Media

Author : Susan P. Mains
ISBN : 9789401799690
Genre : Social Science
File Size : 88.28 MB
Format : PDF, Mobi
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This is the first comprehensive volume to explore and engage with current trends in Geographies of Media research. It reviews how conceptualizations of mediated geographies have evolved. Followed by an examination of diverse media contexts and locales, the book illustrates key issues through the integration of theoretical and empirical case studies, and reflects on the future challenges and opportunities faced by scholars in this field. The contributions by an international team of experts in the field, address theoretical perspectives on mediated geographies, methodological challenges and opportunities posed by geographies of media, the role and significance of different media forms and organizations in relation to socio-spatial relations, the dynamism of media in local-global relations, and in-depth case studies of mediated locales. Given the theoretical and methodological diversity of this book, it will provide an important reference for geographers and other interdisciplinary scholars working in cultural and media studies, researchers in environmental studies, sociology, visual anthropology, new technologies, and political science, who seek to understand and explore the interconnections of media, space and place through the examples of specific practices and settings.
Category: Social Science

Women And Elective Office

Author : Sue Thomas
ISBN : 9780199363759
Genre : Political Science
File Size : 51.93 MB
Format : PDF
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This edition of Women and Elective Office offers the latest research on women as candidates and officeholders. It provides a comprehensive look at at the history and status of women in elective office, their prospects for the future, and why women in elected office matter to American democracy. It features all-new essays and up-to-the-minute research by leading experts in the field, including the latest political trends and events such as Hillary Rodham Clinton's run for the presidency, women's representation on the state and local level, the diversity of women officeholders' experiences and circumstances, and female judges. Women and Elective Office is an essential guide to understanding the past, present, and future of women in all echelons of government.
Category: Political Science


Author : Charles Petzold
ISBN : 9780735638723
Genre : Computers
File Size : 73.61 MB
Format : PDF, ePub, Docs
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What do flashlights, the British invasion, black cats, and seesaws have to do with computers? In CODE, they show us the ingenious ways we manipulate language and invent new means of communicating with each other. And through CODE, we see how this ingenuity and our very human compulsion to communicate have driven the technological innovations of the past two centuries. Using everyday objects and familiar language systems such as Braille and Morse code, author Charles Petzold weaves an illuminating narrative for anyone who’s ever wondered about the secret inner life of computers and other smart machines. It’s a cleverly illustrated and eminently comprehensible story—and along the way, you’ll discover you’ve gained a real context for understanding today’s world of PCs, digital media, and the Internet. No matter what your level of technical savvy, CODE will charm you—and perhaps even awaken the technophile within.
Category: Computers

Spss Reference Guide

Author : SPSS Inc
ISBN : UOM:39015032275128
Genre : SPSS (Computer file)
File Size : 23.37 MB
Format : PDF, Docs
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Category: SPSS (Computer file)

Summary Analysis Of The Energy Codes

Author : ZIP Reads
Genre : Self-Help
File Size : 41.46 MB
Format : PDF, ePub
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PLEASE NOTE: This is a summary and analysis of the book and not the original book. ZIP Reads is wholly responsible for this content and is not associated with the original author in any way. If you are the author, publisher, or representative of the original work, please contact [email protected] with any questions or concerns. If you'd like to purchase the original book, please paste this link in your browser: Bio-Energetic Medicine guru Dr. Sue Morter blends science and spirituality to offer practical techniques anyone can use to experience physical, emotional, and mental healing and live into a fuller and more satisfying life. What does this ZIP Reads Summary Include? - Synopsis of the original book - Key takeaways from each chapter - Guides to specific practices and meditations - Details on the seven energy centers or chakras - How to channel energy through your body to find healing - Editorial Review - Background on Dr. Sure Morter About the Original Book: The Energy Codes offers powerful metaphysical insights into the causes of every human condition, from chronic pain and disease to low self-worth and depression. People, the author observes, experience pain and suffering and struggle through life because they do not identify with the energy within them. Each of the seven codes in the book includes step-by-step practices you can use to embody this energy, speed up healing, and feel whole and fulfilled. Anyone who has struggled through lethargy or debilitating illness or life circumstances will find this book an invaluable resource. DISCLAIMER: This book is intended as a companion to, not a replacement for, The Energy Codes. ZIP Reads is wholly responsible for this content and is not associated with the original author in any way. Please follow this link: to purchase a copy of the original book.
Category: Self-Help

The American Psychologist

Author :
ISBN : NWU:35558004975153
Genre : Psychology
File Size : 26.97 MB
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Includes proceedings of the 54th-55th annual meetings of the association, 1946-47 and proceedings of meetings of various regional psychological associations.
Category: Psychology