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The Content Code

Author : Mark W. Schaefer
ISBN : 0692372334
Genre : Internet marketing
File Size : 53.19 MB
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"Exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now ... beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build shareability into all your content, and the new role of promotion, distribution and SEO in a very competitive, digital world"--Publisher's description.
Category: Internet marketing

Where Code And Content Meet

Author : Andreas Rueping
ISBN : 9780470970942
Genre : Computers
File Size : 33.2 MB
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A practical go-to reference for Web developers programming custom software for Web sites Most advanced Web sites or Web platforms have specific requirements that go beyond standard functionality; to meet such requirements, it's often necessary to develop custom software. This is the point where code and content meet, and where this book begins. Where Code and Content Meet presents a collection of real-world, tried and tested patterns that address content-related aspects of custom software development for advanced Web sites or platforms. Mined from a series of successful Web projects, the patterns represent collected expertise of designers from several software development teams and serve as a practical guide to designing your own content-related custom components for your Web project. The patterns are independent of specific tools and technologies, and focus on non-functional requirements, with the overall goal of defining sustainable software architecture. Presents a collection of tried and tested software patterns mined from a series of successful Web projects Includes checklists for managing Web projects and real-world patterns from PLoP conferences Illustrates use of software patterns through a case study that runs throughout the book and gradually evolves as the patterns are applied to it, one by one Covers content modeling and content organization, navigation, findability, personalization, and user participation By employing the software patterns included in Where Code and Content Meet, you'll learn how to program custom software faster and more efficiently.
Category: Computers

Guidelines On Active Content And Mobile Code

Author : Wayne A. Jansen
ISBN : 9781437916997
Genre :
File Size : 59.64 MB
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The private and public sectors depend heavily upon info. tech. systems to perform essential, mission-critical functions. As existing technology evolves and new technologies are introduced to provide improved capabilities and advanced features in systems, new technology-related vulnerabilities often arise. Organizations implementing and using advanced technologies must be on guard. One such category of technologies is active content, which refers to electronic documents that can carry out or trigger actions automatically without an individual directly or knowingly invoking the actions. Exploits based on vulnerabilities in active content technologies can be insidious. This report recommends key guidelines for dealing with active content. Illus.


Author : IEEE Computer Society
ISBN : 0818670878
Genre : Electronic data processing
File Size : 53.13 MB
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Category: Electronic data processing

Advances In Soft Computing

Author : María de Lourdes Martínez-Villaseñor
ISBN : 9783030337490
Genre : Artificial intelligence
File Size : 53.25 MB
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Category: Artificial intelligence

Php Programming With Mysql The Web Technologies Series

Author : Don Gosselin
ISBN : 9781111790523
Genre : Computers
File Size : 52.67 MB
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This book covers the basics of PHP and MySQL along with introductions to advanced topics including object-oriented programming and how to build Web sites that incorporate authentication and security. After you complete this course, you will be able to use PHP and MySQL to build professional quality, database-driven Web sites. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Computers

Mediated Geographies And Geographies Of Media

Author : Susan P. Mains
ISBN : 9789401799690
Genre : Social Science
File Size : 78.16 MB
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This is the first comprehensive volume to explore and engage with current trends in Geographies of Media research. It reviews how conceptualizations of mediated geographies have evolved. Followed by an examination of diverse media contexts and locales, the book illustrates key issues through the integration of theoretical and empirical case studies, and reflects on the future challenges and opportunities faced by scholars in this field. The contributions by an international team of experts in the field, address theoretical perspectives on mediated geographies, methodological challenges and opportunities posed by geographies of media, the role and significance of different media forms and organizations in relation to socio-spatial relations, the dynamism of media in local-global relations, and in-depth case studies of mediated locales. Given the theoretical and methodological diversity of this book, it will provide an important reference for geographers and other interdisciplinary scholars working in cultural and media studies, researchers in environmental studies, sociology, visual anthropology, new technologies, and political science, who seek to understand and explore the interconnections of media, space and place through the examples of specific practices and settings.
Category: Social Science

Handbook Of Personality Assessment

Author : Irving B. Weiner
ISBN : 9781119258889
Genre : Psychology
File Size : 83.65 MB
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The Handbook of Personality Assessment provides comprehensive guidance on the administration, scoring, and interpretation of the most widely-used instruments. Written by two of the field's foremost authorities, this well-balanced guide blends theory and application to provide a foundational reference for both graduate students and professionals. Updated to reflect the most current advances, this second edition includes new chapters on the Minnesota Personality Inventory-Restructured Form and the Rorschach Performance Assessment System, along with in-depth coverage of the MMPI-2, MMPI-2-A, MCMI-IV, PAI, NEO-PI-R, Rorschach Comprehensive System, TAT, and Figure Drawing and Sentence Completion Methods. Each instrument is discussed in terms of its history, administration, scoring, validity, assessment, interpretation, applications, and psychometric foundations, and other chapters address ethical considerations and provide general guidelines in the assessment process. Personality assessments guide recommendations in a broad range of clinical, health care, forensic, educational, and organizational settings. This book delves deeply into the nature and appropriate use of the major assessment instruments, with authoritative insight and practical guidance. Review the latest concepts, research, and practices Administer, score, and interpret the most widely-used instruments Understand the psychometric foundations of personality assessment Access downloadable sample reports that illustrate software interpretation An individual's nature and disposition can be assessed in several ways. This book focuses on standardized psychological tests that assess personality characteristics and indicate how a person is likely to think, feel, and act. The results can only be as accurate as the process, from assessment selection and administration, to scoring, interpretation, and beyond. The Handbook of Personality Assessment is an invaluable resource for every stage of the process, with a practical focus and advice from two leading experts.
Category: Psychology

Proceedings Of The Fourth Workshop On Future Trends Of Distributed Computing Systems September 22 24 1993 Lisbon Portugal

Author :
ISBN : 0818644303
Genre : Electronic books
File Size : 59.76 MB
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Proceedings of the 4th Workshop on [title], held in Lisbon, Portugal in September 1993. Sessions are devoted to multimedia experiments, system management, multimedia protocols, future systems, groups and cooperative work, fault tolerance, design of distributed applications, object-oriented systems, network performance, software design and testing, real-time systems, algorithms and protocols, distributed network processing, specification, future networks, and operating systems issues. No index. Annotation copyright by Book News, Inc., Portland, OR.
Category: Electronic books