The Consumerist Manifesto Handbook

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The Consumerist Manifesto Handbook

Author : Charles J Selden
ISBN : 1623520584
Genre :
File Size : 31.3 MB
Format : PDF
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Consumers: rise up and demand your rights! This funny, irreverent, and informative guide exposes the many abuses committed by corporations against the modern consumer, urging readers to shake off the fog of learned helplessness and demand their money's worth from every transaction. Anti-corporate guerilla Charles Selden draws on his 40-plus years of experience revealing the extraordinary (and often hilarious) lengths to which companies will go to duck their responsibilities to consumers. Best of all, he shows how to recognize the signs of such customer disservice and capitalize on them, clearly outlining the tactics customers need to master in order to get what they paid for, every single time.
Category:

The Handbook Of Political Economy Of Communications

Author : Janet Wasko
ISBN : 1444395394
Genre : Social Science
File Size : 42.17 MB
Format : PDF, Kindle
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Over the last decade, political economy has grown rapidly as a specialist area of research and teaching within communications and media studies and is now established as a core element in university programmes around the world. The Handbook of Political Economy of Communications offers students and scholars a comprehensive, authoritative, up-to-date and accessible overview of key areas and debates. Combines overviews of core ideas with new case study materials and the best of contemporary theorization and research Written many of the best known authors in the field Includes an international line-up of contributors, drawn from the key markets of North and Latin America, Europe, Australasia, and the Far East
Category: Social Science

The Advertising Handbook

Author : Sean Brierley
ISBN : 9781134842834
Genre : Business & Economics
File Size : 84.60 MB
Format : PDF
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The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and examines the changes that have take taken place from its formative years through to today's period of rapid change: the impact of new media, the rise of the ad agency, industry mergers, the Internet and digital technologies, and the influence of the regulatory environment. The Advertising Handbook offers a theoretical understanding of the industry and it challenges many assumptions about advertising's power and authority. Thoroughly revised and updated, it examines why companies and organisations advertise, how they research markets, where and when they advertise, the principles and techniques of persuasion and how companies measure performance. The Advertising Handbook includes: Illustrations from a range of high-profile campaigns including Budweiser, Barnardo's, Benetton and Club 18-30 New and detailed 'workshop' exercises accompanying each chapter Case studies and profiles of ad agencies and key media players A revised and up-to-date glossary of key terms A guide to useful web and online resources
Category: Business & Economics

Books In Print

Author : Bowker Editorial Staff
ISBN : 0835235033
Genre :
File Size : 57.72 MB
Format : PDF, ePub, Docs
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Category:

The Unmanageable Consumer

Author : Yiannis Gabriel
ISBN : 9781473933774
Genre : Business & Economics
File Size : 64.49 MB
Format : PDF
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‘The Unmanageable Consumer has long been one of my favorite books in the sociology of consumption. This long overdue third edition has updated and revised the basic argument in many ways. Most importantly, it now offers a new chapter on the consumer as worker or, more generally, the prosumer. Assign it to your classes (I have…and will again) and read it for your edification.’ - George Ritzer, Distinguished University Professor, University of Maryland, USA Western-style consumerism is often presented as unstoppable, yet its costs mount and its grip on consumer reality weakens. In this 20th Anniversary edition, Gabriel and Lang restate their thesis that consumerism is more fragile and unmanageable than is assumed by its proponents. Consumerism has been both stretched and undermined by globalization, the internet, social media and other cultural changes. Major environmental threats, debt, squeezed incomes and social inequalities now temper Western consumers' appetite for spending. The 20th century Deal, first championed by Henry Ford, of more consumption from higher waged work looks tattered. This edition of The Unmanageable Consumer continues to explore 10 different consumer models, and encourages analysis of contemporary consumerism. It looks at the spread of consumerism to developing countries like India and China and considers the effects of demographic changes and migration, and points to new features such as consumers taking on unwaged work. New to this edition: Coverage of new phenomenon such as social media and emerging markets Explores contemporary topics including the occupy movement and horsemeat scandal A new chapter on the consumer as worker. 'This is a remarkable and important book. The new edition updates consumer cultural studies to take into account austerity politics and the economic crisis, and the impact these have had on how we think about and experience everyday practices of shopping and consuming. The authors also build on and maintain the lively and challenging argument from the previous volumes which sees the consumer as an unstable space for a multiplicity of often contradictory responses which can unsettle the various strategies on the part of contemporary capitalism to have us buy more.' - Angela McRobbie, Goldsmiths, University of London ‘The book exemplifies how social science should be: engaged, insightful, imaginative, scholarly and highly socially and politically relevant. Strongly recommended to students, academics as well as all people interested in understanding our time and themselves in an age of consumerism and false promises.’ - Mats Alvesson, Professor of Business Administration, Lund University, Sweden
Category: Business & Economics

British Television Advertising

Author : Renée Dickason
ISBN : STANFORD:36105110481939
Genre : Business & Economics
File Size : 52.52 MB
Format : PDF, Mobi
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Since television in the UK began, advertisements have come to be acceptable to the viewer and to be considered, by some, as a bastion of "Britishness" in a world of increasing media globalization. This study examines the question of television advertising as an expression of cultural identity.
Category: Business & Economics

Handbook Of Political Marketing

Author : Bruce I. Newman
ISBN : UOM:39015047702074
Genre : Business & Economics
File Size : 78.65 MB
Format : PDF, ePub
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This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns. The Handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing. Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for academics, politicians, campaign specialists, and anyone interested in the role of marketing in politics.
Category: Business & Economics

Millennial Manifesto

Author : John Scott Beale
ISBN : 1591964210
Genre : Generations
File Size : 86.31 MB
Format : PDF, Docs
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Provides a guide on how to be a youth activist as well as an overview of the political priorities of Americans born after 1975.
Category: Generations

The Essential Brand Book

Author : Iain Ellwood
ISBN : PSU:000050068340
Genre : Business & Economics
File Size : 70.7 MB
Format : PDF, ePub
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An insight into all the components of brand management, including a wide range of business models and techniques that help to build strong and effective brands in the marketplace. It reveals the methods of choosing an appropriate framework for developing and managing a specific brand .
Category: Business & Economics

Choice

Author :
ISBN : STANFORD:36105004907981
Genre : Academic libraries
File Size : 56.16 MB
Format : PDF, Docs
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Category: Academic libraries

Strategic Advertising Management

Author : Larry Percy
ISBN : IND:30000087700831
Genre : Business & Economics
File Size : 26.70 MB
Format : PDF
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A comprehensive book covering all areas of integrated marketing communications and combining rigorous empirical research with a wider perspective on the social and cultural aspects of advertising. Percy and Elliott deal with advertising from a strategic rather than simply a descriptive standpoint, starting out with a broad look at what advertising is meant to do and then explaining what it takes to develop effective advertising and promotion. The book contains numerous examples of successful advertising images alongside accompanying commentary to illustrate what goes into making an effective advertisement. Case studies are used to illustrate the application of the various theories discussed and each chapter concludes with a number of empirical exercises and a range of discussion and essay questions.
Category: Business & Economics

Mass Communication Theory

Author : Stanley J. Baran
ISBN : IND:30000067745970
Genre : Communication
File Size : 65.36 MB
Format : PDF
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This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition--now streamlined to increase accessibility--traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues. The Second Edition includes new coverage of the Internet, as well as many updated examples.
Category: Communication

21st Century Sociology A Reference Handbook

Author : Clifton D. Bryant
ISBN : 1412916089
Genre : Social Science
File Size : 23.74 MB
Format : PDF, Docs
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21st Century Sociology: A Reference Handbook provides a concise forum through which the vast array of knowledge accumulated, particularly during the past three decades, can be organized into a single definitive resource. The two volumes of this Reference Handbook focus on the corpus of knowledge garnered in traditional areas of sociological inquiry, as well as document the general orientation of the newer and currently emerging areas of sociological inquiry.
Category: Social Science

Forthcoming Books

Author : Rose Arny
ISBN : UOM:39015016315262
Genre : American literature
File Size : 43.48 MB
Format : PDF, ePub
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Category: American literature

Motor Trend

Author : Walter A. Woron
ISBN : STANFORD:36105008466414
Genre : Automation
File Size : 36.69 MB
Format : PDF, ePub, Mobi
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Category: Automation

Whitaker S Books In Print

Author :
ISBN : UOM:39015045631895
Genre : Bibliography, National
File Size : 63.30 MB
Format : PDF
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Category: Bibliography, National

Books In Print Supplement

Author :
ISBN : STANFORD:36105210120452
Genre : American literature
File Size : 34.2 MB
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Includes authors, titles, subjects.
Category: American literature