THE BUSINESS OF DESIGN

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Creative Strategy And The Business Of Design

Author : Douglas Davis
ISBN : 9781440341618
Genre : Design
File Size : 23.59 MB
Format : PDF
Download : 385
Read : 1328

The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: Understand client requests from a business perspective Build a strategic framework to inspire visual concepts Increase your relevance in an evolving industry Redesign your portfolio to showcase strategic thinking Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
Category: Design

The Business Of Design

Author : Greg Branson
ISBN : 0646909843
Genre : Graphic design
File Size : 30.65 MB
Format : PDF, Mobi
Download : 694
Read : 1167

The business of design details the what, why and how of running an Australian design business. Written entirely from a local perspective, this is the only Australian book to span all the business skills needed to start, manage and grow a design studio.
Category: Graphic design

The Business Of Design

Author : Keith Granet
ISBN : 9781616891275
Genre : Design
File Size : 85.84 MB
Format : PDF, ePub, Docs
Download : 176
Read : 1201

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing, The Business of Design reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace.
Category: Design

The Business Of Design

Author : Joseph DeSetto
ISBN : 1428322299
Genre : Design
File Size : 85.4 MB
Format : PDF, Mobi
Download : 311
Read : 454

In a business climate that views creative work as one of the last sustainable competitive advantages, design students need to understand what awaits them once classes are over. The Business of Design enables designers and other creative professionals to successfully apply their talents in the marketplace by teaching the basics of marketing, proposals, legal considerations and working with clients. If you're looking for a tool to help your students' bridge the gap between their creative knowledge and the essential business acumen required to be successful, then The Business of Design is a must for your classroom. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Design

The Business Of Creativity

Author : Keith Granet
ISBN : 9781616895532
Genre : Design
File Size : 25.55 MB
Format : PDF, Docs
Download : 326
Read : 302

Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in this follow-up to his book The Business of Design. While aimed at creative enterprises, Granet's advice, quickly summarized as "know what you do best and focus on that," applies to any organization, small or large, commercial or nonprofit. He delves into the skill sets and people needed to grow a business, as well as the things you don't need (bad clients, bad employees, negative energy), in an engaging and easy-to-implement manner. His shrewd understanding, gleaned from decades of consulting for brands like Harrods, Pantone, John Varvatos, and Urban Archeology, makes this essential reading for anyone managing a business or thinking of starting one.
Category: Design

Rethink The Business Of Creativity

Author : Ian Grais
ISBN : 1773271059
Genre : Business & Economics
File Size : 79.48 MB
Format : PDF
Download : 737
Read : 1070

Trade Tips from one of the country's leading creative agencies If you think doing consistently great creative work inevitably leads to long hours, chaos and burnout, we have just one thing to say:Rethink.Rethink your priorities.Rethink your approach. And rethink your product in the process.Rethink is a one-word business plan for any company in the creative arts - from advertising, to design, to publishing, architecture or software development.Rethink is also one of the world's most consistently awarded advertising and design agencies. Headquartered far off the beaten track in Vancouver, Rethink has been radically breaking rules for two decades, proving that you can do work that gets the world's attention, without sacrificing efficiency and a balanced life.Now, for the first time, Rethink offers you a how-to manual of their 55 best tools for creating a sustainable, successful creative culture - tools that will help you inspire your people, boost your bottom line and take your creative product to the next level. Tried, true, constantly tweaked and consistently proven, these tools are simple and effective ways to inspire teams, boost creativity and cut through the bullshit at every stage of the process. Rethink's step-by-step plan is radical, refreshing and relatable to any business striving for creative excellence.
Category: Business & Economics

The Business Of Shipbuilding

Author : George Bruce
ISBN : 9781317696872
Genre : Law
File Size : 56.74 MB
Format : PDF, ePub, Mobi
Download : 121
Read : 233

The Business of Shipbuilding thoroughly analyses vessel construction, from material receipt and preparation, to final outfitting. It explains the central role of computer technology in the design process, the growing importance of supply chain management for materials and services and the use of subcontractors. Methods of measuring progress, productivity, performance and the need for enforcing standards during construction are also discussed. Through the use of practical examples, The Business of Shipbuilding explains the structure of shipbuilding in Japan, Korea, the European Union, China, Eastern Europe and the Americas and places this in the context of the economic and political climate of each region. Written in a clear and concise style and illustrated throughout with diagrams, charts and plans, The Business of Shipbuilding will be an invaluable reference tool both for experienced shipbuilders and for shipowners, managers, operators, brokers, insurers, lawyers, universities, surveyors and equipment suppliers.
Category: Law

The Business Of Technology Digital Desktop Publishing

Author : Susan Lake
ISBN : 9781111800369
Genre : Business & Economics
File Size : 36.73 MB
Format : PDF, Mobi
Download : 856
Read : 1198

THE BUSINESS OF TECHNOLOGY: DIGITAL DESKTOP PUBLISHING is a concept-based, activity-driven textbook that includes the business aspects of desktop publishing. The text uses generic instructions for its numerous activities with downloadable software-specific instructions for the activities available on the product Web site. End-of-Unit projects reinforce skills learned, apply decision making, and allow students to pull together a portfolio of their work. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Business & Economics