THE AUTOMATIC CUSTOMER

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The Automatic Customer

Author : John Warrillow
ISBN : 9780698176331
Genre : Business & Economics
File Size : 69.67 MB
Format : PDF, ePub
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.
Category: Business & Economics

Summary The Automatic Customer

Author : BusinessNews Publishing
ISBN : 9782511041093
Genre : Business & Economics
File Size : 27.42 MB
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The must-read summary of John Warrillow's book: "The Automatic Customer: Creating a Subscription Business in Any Industry". This complete summary of the ideas from John Warrillow's book "The Automatic Customer" explains that subscription-based products are becoming increasingly popular, as it means customers are buying from a business automatically each month. Rather than having to put lots of time and money into reselling to the same customer twice, you can sit back knowing that they will re-purchase automatically. If you want to follow in the footsteps of Amazon and Apple and ensure you have recurring revenue each month then this summary will tell you all you need to know. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Automatic Customer" and discover how you can build your own subscription business and bring more recurring revenue to your company.
Category: Business & Economics

Drafting Internet Agreements

Author : Gregory J. Battersby
ISBN : 9780735598966
Genre : Law
File Size : 86.57 MB
Format : PDF, ePub
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Drafting Internet Agreements, Second Edition is the most comprehensive single volume collection of annotated forms for the internet. The book also offers valuable insights for business executives who want to know how internet transactions are structured and how to negotiate the best deals. This easy-to-use reference with accompanying CD-ROM offers instant access to more than 40 sample agreements for every area of internet practice including: Internet advertising Internet consulting Electronic commerce Internet joint ventures Internet licensing Technology development Website agreements And more Each form has been developed by the authors or other experienced internet law practitioners and has been used in actual transactions. Organized by type of transaction, each chapter includes a full agreement that illustrates the entire transaction as a seamless whole, as well as a variety of agreements for closely related issues. For each form, the authors provide a brief overview, an analysis of the different kinds of forms that relate to the topic, and a description of the form's applicability and use. Coverage includes: Developing the content portion of the website Seeking intellectual property protection of website content Resolving domain name disputes Seeking to recover a domain name to which you have rights Linking a website to other sites Raising capital to develop and operate a site Marketing the Internet site Selling advertising on the internet site And more. A andquot;Practice Tipsandquot; section before each form identifies the andquot;hot spotsandquot; that are likely to arise during the transaction, and offers guidance on resolving these hotly negotiated provisions quickly. Detailed checklists assist in drafting the final agreement. Drafting Internet Agreements, Second Edition also includes a free companion CD-ROM containing over 40 forms presented in the guide, making it easy to incorporate the forms into a word processing program.
Category: Law

American Socialism It Is What It Is

Author : Terry L Ursini
ISBN : 9781450251488
Genre : Political Science
File Size : 30.78 MB
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Ever wondered how we got where we are? How did the workplace change, why was it not noticed before? Should you have seen these changes before it all happened? The jobs went away, bonuses went up, there was more work do to, and yet the worker was appreciated less, not more. Legacy is gone. Loyalty to employees is gone. A fair days wage for a fair days pay has been replaced by the part time job. The rules all changed. The America we grew up with is not the America in which we find ourselves retiring into. Some will say it is Washington DC, some say in is big business, some say it was union demands, and yet like everything else in this high tech world it some and all of these and more. And so it begins... the Era where the Individual needs to take back control of their lives, their communities and their government.
Category: Political Science

Persuasive Advertising

Author : J. Armstrong
ISBN : 9780230285804
Genre : Business & Economics
File Size : 59.8 MB
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Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Category: Business & Economics

The Satisfied Customer

Author : Claes Fornell
ISBN : 9780230608627
Genre : Business & Economics
File Size : 30.13 MB
Format : PDF, Kindle
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When faced with the choice between cutting costs or improving customer service, most companies focus on tangible assets. But in our service economy, the most important asset is intangible: a company's relationship with its customers. The Satisfied Customer is a blueprint for understanding this fact of modern business and reveals the unheralded value of customer satisfaction. Drawing on the results of a massive survey of American consumer satisfaction and including examples from companies like Home Depot and UPS, Fornell presents some surprising conclusions about outreach strategy (exceeding a customer's expectations is risky, and increasing customer complaints can actually be a good thing). He also explains how to quantify and increase the value of a firm's customer relationships--what he calls the Customer Asset.
Category: Business & Economics

Computer Networking And Networks

Author : Susan Shannon
ISBN : 1594548307
Genre : Computers
File Size : 70.18 MB
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Computer networks remain one of the central aspects of the computer world. This book examines crucial issues and research under the following rubrics: Communication Network Architectures; Communication Network Protocols; Network Services and Applications; Network Security and Privacy; Network Operation and Management; Discrete Algorithms and Discrete Modelling Algorithmic and discrete aspects in the context of computer networking as well as mobile and wireless computing and communications.
Category: Computers