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The Art Of The Start 2 0

Author : Guy Kawasaki
ISBN : 9780698193635
Genre : Business & Economics
File Size : 45.83 MB
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Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.
Category: Business & Economics

Summary The Art Of The Start

Author : BusinessNews Publishing
ISBN : 9782806229755
Genre : Business & Economics
File Size : 33.89 MB
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The must-read summary of Guy Kawasaki's book "The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything". This complete summary of the ideas from Guy Kawasaki's book "The Art of the Start" shows how starting a business is an art. In his book, the author explains a step-by-step approach for starting any business project, from launching a start-up to creating a new product. He also demonstrates the importance of giving meaning to everything you do to make things happen and achieve success. Added-value of this summary: • Save time • Understand the key concepts • Expand your business knowledge To learn more, read "The Art of the Start" and find out everything you need to know about starting a new business and how to make it a success!
Category: Business & Economics

The Art Of The First Session Making Psychotherapy Count From The Start

Author : Robert Taibbi
ISBN : 9780393708448
Genre : Psychology
File Size : 85.7 MB
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Making Psychotherapy Count from the Start The average client today only comes to therapy five to eight times, and many only come once, so it is increasingly important, therefore, for therapists to achieve first-session success. Therapeutic skills and sales and marketing savvy are equally important to this task. In the first sixty minutes, clinicians must build trust, communicate what they have to offer, and ensure that the client feels different when they walk out than they did walking in. Short, practical, and applicable to all therapeutic modalities, this book walks readers through all the first-session essentials, including preparation for the first session, action-steps for each stage of the session, techniques for changing the emotional climate, and “closing the deal,” to make sure that clients come back for more. Packed with case examples, vignettes, tools, and techniques, The Art of the First Session prepares clinicians with critical skills to cut through performance anxiety, feel and convey confidence with clients, and hit the ground running in therapy with new clients.
Category: Psychology

Quicklet On Guy Kawasaki S The Art Of The Start

Author : Coralie McCormick
ISBN : 9781484006719
Genre : Study Aids
File Size : 85.80 MB
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ABOUT THE BOOK Guy Kawasaki will often talk about his condition of tinnitis. Doctors are a bit mystified about the condition that means he has a constant ringing in his right ear. They have advised him to cut back on everything from his salt intake to caffeine. Kawasaki has another theory. As a venture capitalist, he has to listen to pitches all the time. He has entrepreneurs and would-be entrepreneurs with 60-slide Powerpoint presentations boasting about patents that are pending, a $50 billion market, and investors that are already on board. Subsequently he has developed this condition that occasionally leads to a sense of vertigo. In the hopes of making his life easier by giving start-ups a guide to the pitch and the abc’s of beginning their business, The Art of the Start was written. Kawasaki admits that the temptation when embarking on a project like this is to want to appear like an omniscient, all-knowing guru who never made mistakes in his career, when in fact he has. What he has used in writing his book is the hindsight of what he wished he had done at different points in his career. MEET THE AUTHOR Coralie would really like to travel constantly. Chasing monkeys off my balcony in the morning sounds like a great morning constitutional, and she loves finding new dishes to try in new out-of-the-way towns. When not travelling, Coralie is planning new trips, taking photographs, playing with he nephews, or writing. She has a day job that helps her pay the bills and a degree in Economics. She is also obsessed with Haruki Murakami novels and his 'words as pictures' style where sheep can talk, and you can always check yourself into the Dolphin Hotel when you need a break. EXCERPT FROM THE BOOK Throughout his book, Kawasaki peppers the pages with “Exercises” that he uses as useful self-checks for budding entrepreneurs to check whether or not they need to reconsider the direction they’ve chosen for their enterprise. For instance, in the section on The Art of Positioning, Kawasaki discusses naming strategies. He lists pointers and pitfalls of the naming process. He explains that ideally your name should be able to function as a verb and the Exercise after the section immediately asks the reader to use the name of their business in this context to see if it can function as a verb. Another tool that Kawasaki uses that is useful is the section following each chapter entitled FAQ, standing not for Frequently Asked Questions, but instead Frequently Avoided Questions. In this not-so-gentle way he reminds us that as entrepreneurs we tend to develop tunnel vision, disregarding what we dismiss as irrelevant or inconvenient. Only this works to the detriment of the budding entrepreneur as you cannot afford to ignore any facet of a growing business. For instance, in the chapter on The Art of Writing a Business Plan, one FAQ asks: “How frequently should I rewrite my business plan?” Buy a copy to keep reading!
Category: Study Aids

Photography The Art Of Success

Author : Chuck Groot
ISBN : 9781477166383
Genre : Photography
File Size : 90.40 MB
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Category: Photography

The Art Of Recognition In Wolfram S Parzival

Author : Dennis Howard Green
ISBN : 0521245001
Genre : Literary Criticism
File Size : 55.20 MB
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Discusses when recognition or non-recognition plays a part in the Parzival of Wolfram von Eschenbach.
Category: Literary Criticism

The Art Of Starting Over

Author : Kiné Corder
ISBN : 147594313X
Genre : Self-Help
File Size : 68.18 MB
Format : PDF, Kindle
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Its a fact: life happens. Its easy to feel that your life is beyond your control or that your dreams are out of reach. Occasionally, bad decisions or bad luck can put you in a place where you wish you could just start overand that first step is often the hardest to make. The Art of Starting Over allows you to look at your life from a variety of angles and to discover whats missing. Using the life lesson and exercises within, you can learn how to plan and take the steps you need to create the life you desire. Whether youre starting over by choice or from circumstances beyond your control, this guide can take you down a path that can make the journey back to your ideal new life more enjoyableand productive. But first, you have to understand what makes you happy. Whats important to you may not be important to someone else and vice versa. That is why you cant rely on what others say to determine what is right for you. Only you can know what your perfect life looks like. Be unapologetic and proud of the ideas you have for your life. You can achieve it. All you need is the guidance, accountability, and motivation. Life is not about keeping up with the Joneses or impressing others; its about discovering what makes you happy, whats important to youand why.
Category: Self-Help

The Art Of Organizing Anything Simple Principles For Organizing Your Home Your Office And Your Life

Author : Rosalie Maggio
ISBN : 9780071609135
Genre : Business & Economics
File Size : 23.65 MB
Format : PDF, Kindle
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The first organizing system that can be customized to fit YOUR lifestyle Are you overwhelmed by clutter? Do you have a hard time finding things in your home or office? The disorder in your life may be keeping you from accomplishing your goals. The Art of Organizing Anything helps you streamline your life at home and at work, reduce stress, be more efficient—and locate all those misplaced items. Bestselling author Rosalie Maggio introduces an accessible organizing system you can tailor to meet your own specific needs. You’ll learn how to Put 10 essential organizing principles into practice Manage professional, personal, and family time Create and maintain an organized home Organize your work space and office email Packed with lists, tips, shortcuts, advice, and inexpensive solutions, The Art of Organizing Anything shows you how to create a more leisured, productive, enjoyable life.
Category: Business & Economics

The Art Of Funding And Implementing Ideas

Author : Arnold R. Shore
ISBN : 9781412980425
Genre : Education
File Size : 54.46 MB
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This book was written in response to the needs of faculty and graduate students for a meaningful guide that starts where they begin a research project - with their very best ideas - and progresses in an orderly fashion to: "Develop their starting ideas to the fullest "Find sources of support that intersect most appropriately with their core interests "Write a proposal that builds systematically on their ideas and interests and makes a beginning contribution to knowledge "Conduct the project with innovative guidelines on project management that help the PI and the project team participate in and experience the excitement of bringing a research project to life
Category: Education