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The Art Of Client Service

Author : Robert Solomon
ISBN : 9781119228288
Genre : Business & Economics
File Size : 80.5 MB
Format : PDF, ePub
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A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Category: Business & Economics

The Art Of Client Service Revised And Updated Edition

Author : Robert Solomon
ISBN : 1427796718
Genre : Business & Economics
File Size : 21.93 MB
Format : PDF, ePub
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If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable. Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills. Now fully updated and revised, The Art of Client Service is geared to the entire account team -- copy writers, art directors, and planners, researchers, media executives, support staff -- anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including: Know when to look it up; know when to make it up. (#7) What happens when I screw up? (#51) Respect what it takes to do great creative. (#19) In a high-tech world, be low-tech (#46) Be brief, be bright, be gone. (#31) How to write a letter of proposal (#44) The Zen of PowerPoint. (#45) You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.
Category: Business & Economics

Goodwill Rules Managing Client Relationships A Modus Operandi For Sales Marketing Advertising Managers

Author : Pierre Breton
ISBN : 9781257195237
Genre : Business & Economics
File Size : 39.28 MB
Format : PDF, ePub, Docs
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MANAGING CLIENT RELATIONSHIPS A Modus Operandi for Sales, Marketing and Advertising Managers. Truly taking into consideration the needs of your clients is increasingly a competitive advantage. This is why client relationships management is so important to service industry companies. This is especially true for advertising agencies. But how do you establish strong relationships with your clients How do you go about building on those relationships This book first defines the major underlying concept of relationship management central to understanding clients: the Goodwill Reserve. From this concept, advices on managing client relationships, based on the advertising industry, are proposed: * The 15 rules of client relationship management; * Maintaining on-going client relationships; * Dealing with internal relationships; * Beginning new client relationships. And last, the 7 Deadly Sins of advertising agencies, the most common errors that destroy business relationships are unveiled.
Category: Business & Economics

The Art Of Practicing And The Art Of Communication In Financial Planning

Author : Harold Evensky
ISBN : 9789386446039
Genre : Business & Economics
File Size : 47.93 MB
Format : PDF, Docs
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The Art of Practicing and the Art of Communication in Financial Planning is a rare collection of 80 essays on what constitutes the art of practicing financial planning and the art of communication in financial planning. The contributors represent the best brains in the financial planning profession. The insightful articles will help planners to effectively use their technical skills toward ensuring their clients’ financial success and well-being. The book can be used as a supplement to Practicing Financial Planning: For Professionals and CFP® Aspirants (12th Edition) published in 2016 by SAGE Publications.
Category: Business & Economics

Candid Conversations With Broadway Pros

Author : Ken Davenport
ISBN : 9781329876460
Genre : Art
File Size : 83.30 MB
Format : PDF, Mobi
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In Candid Conversations with Broadway Pros, Producer Ken Davenport sits down to talk with professionals from the theater industry to get their perspective on the Great White Way.
Category: Art

Logo Design Love

Author : David Airey
ISBN : 9780133812794
Genre : Art
File Size : 25.86 MB
Format : PDF, ePub, Mobi
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Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last
Category: Art

The Art Of Sex Coaching Expanding Your Practice

Author : Patti Britton
ISBN : 9780393707274
Genre : Self-Help
File Size : 74.23 MB
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This is the essential resource for professionals seeking sex-positive approaches for their clients. Britton shows therapists and counselors how to move their practices fully into sex coaching or simply integrate sex coaching techniques for encouraging sexual self-understanding, growth, and pleasure into their existing therapeutic work. Based in the empirical science of sexology and adapted for practitioners looking to enrich their work and enlarge their client base, The Art of Sex Coaching covers what professionals need to know in order to participate in this exciting new field of coaching.
Category: Self-Help

The Art Of Outsourcing Information Technology

Author : Jan D. Felton
ISBN : 9781434368522
Genre : Business & Economics
File Size : 53.83 MB
Format : PDF
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Diedre, raised by a strong, single Black mother, knows that a good education is her ticket out of the inner city. She has the opportunity to become anything she could ever dream of, but at what price without ever really knowing responsibility before being thrust out into adulthood? Beverly lives with her parents and six siblings in a family that puts the "D" in dysfunction. With no real role model or guidance into womanhood, Beverly must decide for herself how to deal with real issues and what she will allow to happen to her family. In the blink of an eye, the lives of these two best friends are changed forever when Beverly's family is torn apart by drug addiction and abuse. During this important time in their lives, the two must make some major decisions. In life you either count your blessings or curse your circumstances. This story chronicles the raw emotion born out of the choices they each make. Are they counting or cursing?
Category: Business & Economics

How To Master The Art Of Selling Financial Services

Author : Tom Hopkins
ISBN : 9781613398036
Genre : Business & Economics
File Size : 87.20 MB
Format : PDF, ePub
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Tom Hopkins is world-renowned as The Builder of Sales Champions. His selling skills and sales strategies have helped millions of sales professionals and business owners in industries from A to Z to serve more clients, make more sales and earn millions in income. Tom got his start in real estate sales when he was just 19 years of age. After an initial period of abject failure, he started learning the communication skills that made him the #1 real estate agent in the US within 7 years. Since 1976 he has been teaching others his simple, yet powerful strategies and tactics through live events, books, CDs and video. His client list includes the likes of AFLAC, 24 Hour Fitness, Best Buy, State Farm Insurance, and many others. He also offers live public seminars in cities throughout the world. Tom has authored 18 books including: How to Master the Art of Selling, Selling for Dummies and his latest release, When Buyers Say No.
Category: Business & Economics