The Art Of Client Service

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The Art Of Client Service

Author : Robert Solomon
ISBN : 9781119228288
Genre : Business & Economics
File Size : 68.6 MB
Format : PDF, Kindle
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A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Category: Business & Economics

The Art Of Client Service

Author : Robert Solomon
ISBN : 079316799X
Genre : Business & Economics
File Size : 53.82 MB
Format : PDF
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In The Art of Client Service, Robert Solomon, a well- known advertising executive provides account managers in his industry and others with the fundamental guide to client service-the "care and feeding" of a company's clients. With brevity, levity, and clarity, he teaches best practices for communicating with clients, managing client expectations, writing creative and strategy "briefs" to effectively communicate internally, giving stellar client presentations, conducting productive client and team meetings, and much more. This book is more than just a book for account executives in advertising agencies. It is a definitive, practical guide for everyone in advertising and marketing services who works with clients: writers and art directors, planners and researchers, media and production executives, even support staff. It's also the perfect book for anyone in university who aspires to an advertising career, and for recent graduates seeking their first job in the business.
Category: Business & Economics

The Art Of Client Service

Author : Robert Joel Solomon
ISBN : OCLC:502935204
Genre : Customer relations
File Size : 84.40 MB
Format : PDF, Docs
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Category: Customer relations

The Art Of Client Service Revised And Updated Edition

Author : Robert Solomon
ISBN : 1427796718
Genre : Business & Economics
File Size : 82.21 MB
Format : PDF
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If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable. Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills. Now fully updated and revised, The Art of Client Service is geared to the entire account team -- copy writers, art directors, and planners, researchers, media executives, support staff -- anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including: Know when to look it up; know when to make it up. (#7) What happens when I screw up? (#51) Respect what it takes to do great creative. (#19) In a high-tech world, be low-tech (#46) Be brief, be bright, be gone. (#31) How to write a letter of proposal (#44) The Zen of PowerPoint. (#45) You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.
Category: Business & Economics

Goodwill Rules Managing Client Relationships A Modus Operandi For Sales Marketing Advertising Managers

Author : Pierre Breton
ISBN : 9781257195237
Genre : Business & Economics
File Size : 27.96 MB
Format : PDF, Mobi
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MANAGING CLIENT RELATIONSHIPS A Modus Operandi for Sales, Marketing and Advertising Managers. Truly taking into consideration the needs of your clients is increasingly a competitive advantage. This is why client relationships management is so important to service industry companies. This is especially true for advertising agencies. But how do you establish strong relationships with your clients How do you go about building on those relationships This book first defines the major underlying concept of relationship management central to understanding clients: the Goodwill Reserve. From this concept, advices on managing client relationships, based on the advertising industry, are proposed: * The 15 rules of client relationship management; * Maintaining on-going client relationships; * Dealing with internal relationships; * Beginning new client relationships. And last, the 7 Deadly Sins of advertising agencies, the most common errors that destroy business relationships are unveiled.
Category: Business & Economics

Candid Conversations With Broadway Pros

Author : Ken Davenport
ISBN : 9781329876460
Genre : Art
File Size : 32.49 MB
Format : PDF
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In Candid Conversations with Broadway Pros, Producer Ken Davenport sits down to talk with professionals from the theater industry to get their perspective on the Great White Way.
Category: Art

The Art Of Practicing And The Art Of Communication In Financial Planning

Author : Harold Evensky
ISBN : 9789386446039
Genre : Business & Economics
File Size : 52.86 MB
Format : PDF
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The Art of Practicing and the Art of Communication in Financial Planning is a rare collection of 80 essays on what constitutes the art of practicing financial planning and the art of communication in financial planning. The contributors represent the best brains in the financial planning profession. The insightful articles will help planners to effectively use their technical skills toward ensuring their clients’ financial success and well-being. The book can be used as a supplement to Practicing Financial Planning: For Professionals and CFP® Aspirants (12th Edition) published in 2016 by SAGE Publications.
Category: Business & Economics

Logo Design Love

Author : David Airey
ISBN : 9780133812794
Genre : Art
File Size : 90.22 MB
Format : PDF
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Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last
Category: Art

Mastering Account Management

Author : Dan Englander
ISBN : 150095893X
Genre : Business & Economics
File Size : 37.25 MB
Format : PDF, ePub
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You're up to 55% more likely to win business with an existing customer than with an outside prospect. Mastering Account Management is your blueprint for winning long-term business with your highest potential buyers (your customers). From selling millions in high-end video services and managing projects in the New York advertising world, Dan Englander learned that most companies don't take the right steps to farm repeat business. Instead of focusing on time-consuming lead generation tactics, a replicable account management process will produce better and faster returns. Englander's 102-step guide will show you how to create one for your business. Learn what the top account managers do: Systematize repeat business. Achieve flexibility and freedom by keeping a barrier between sales and customer or client service. Build long-term partnerships by prioritizing experience over output. Make life easier by leveraging new apps, tools, and high-tech shortcuts. Maximize networking referrals. Mastering Account Management will give you the right framework for winning more deals, delighting your customers, and achieving peace of mind. It's equal parts sales and customer service, with a healthy sprinkling of technology. Those who enjoyed Spin Selling and The Art of Client Serviceare sure to gain a lot from this book, as will fans of the The 4-Hour Workweek. Order Today and access a library of digital resources!
Category: Business & Economics

How To Master The Art Of Selling Financial Services

Author : Tom Hopkins
ISBN : 9781613398036
Genre : Business & Economics
File Size : 44.38 MB
Format : PDF, Docs
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Whether you’re a financial services expert or novice, you understand the business. You’ve worked hard to gain your product knowledge. You watch industry trends. But, do you know how to talk to clients so they’ll listen? The Art of Selling Financial Services depends upon the collaboration of listing and understandably communicating to clients. Learning how to quickly gain the trust of others, get them to like you, take your advice, and become long-term clients is the foundation for every successful business. Tom Hopkins has been training in the financial services industry since 1990 and he has developed methods to help you communicate to your clients and you understand what your clients want from you. Once you know what clients want, you can learn how to provide it! Financial services representatives have turned to Tom Hopkins for years for his proven-effective, professional selling strategies which have helped them learn how to help more of their clients make financial planning decisions. How to Master the Art of Selling Financial Services, will help you: Learn effective ways to talk with clients and calm their fearsAsk the right questions to get clients talking about their needsImplement client feedback so that you can provide your best serviceIncrease your sales ratios with closing strategies that make sense to your clientsGrow your business with powerful, yet simple referral strategies Tom Hopkins’ methods will teach you how to master the art of selling financial services more effectively and efficiently than ever before!
Category: Business & Economics

Quality Customer Service

Author : William B. Martin
ISBN : 0931961955
Genre : Customer relations
File Size : 45.91 MB
Format : PDF, Mobi
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Examines the art of treating customers as guests in four simple steps : transmitting a positive attitude, identifying and providing for customer needs, and cultivating repeat business.
Category: Customer relations

Be Our Guest

Author : The Disney Institute
ISBN : PSU:000057229805
Genre : Business & Economics
File Size : 80.62 MB
Format : PDF, Kindle
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Foreword by Michael D. Eisner. All organisations drive towards the same goal - how best to serve their customers. Walt Disney World has always enjoyed a reputation as a company that set the benchmark for outstanding business practices. Now, for the first time, one critical element of the method behind the magic is revealed: that of quality service. Here, their proven principles and processes are fully outlined, to help your organisation focus its vision and assemble its infrastructure to deliver exceptional customer service.
Category: Business & Economics

Client Whisperers

Author : Jim Lyon
ISBN : 0615494587
Genre :
File Size : 58.62 MB
Format : PDF, ePub, Docs
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You've likely heard about or even witnessed horse and dog whisperers at work. They instinctively understand the animal's issues, they somehow gain the animal's trust, and they achieve results that were only envisioned, but never realized. So too in this book, you will learn about whisperers - client whisperers. It was due to these remarkable client whisperers that an entrepreneurial start-up company with no investment capital achieved leader status in a highly competitive market. The book includes descriptions of and stories about all aspects of a complex client service business, including sales, marketing, pricing, risk mitigation, service delivery, mergers and acquisitions, and strategic partnering. But most importantly it is a refreshing story about the client whisperers who focused on the needs and gained the trust of their clients to synergistically achieve success. In doing so, these client whisperers proved that client success begets company success - even against some of the largest consulting companies in the world. Do you know a client whisperer? Have you ever worked with one? Are "you" a client whisperer? For answers to these questions, we invite you to read the engaging success story, Client Whisperers. "It is rare these days to encounter people who can deliver the type of principled leadership that has been missing in so many of our twenty-first century corporations. Jim and Judie's remarkable success story illustrates how to transform passion, purpose, integrity, wisdom and strong professional will into a sustainable market leadership position. This is a story about client whispering at the highest level!" Jim Pascarell, former General Manager CMA Consulting Services "This wonderful story is a testament to the theory that client success begets company success. If you want to better understand how to increase the value of your products and services to your served markets, either as a service organization or an individual service provider, this book is a must read!" John Roberts, Ph.D., former Chief Financial Officer Santa Rosa Junior College "A great read for anyone in business. Jim reminds us that listening to your customers is the best lesson of all." Neil Boyer, former President The Cedar Group "These folks certainly have mastered the art of differentiation. Their creative and artful execution produced some extraordinary results, including wrestling market share away from some of the largest consulting companies in the world. And their many interesting stories make a terrific 'cook book' for entrepreneurs of all types." John Willie, President Creative Engine

The Publishers Weekly

Author :
ISBN : UCSD:31822031999170
Genre : American literature
File Size : 33.26 MB
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Category: American literature

Photography The Art Of Success

Author : Chuck Groot
ISBN : 9781477166383
Genre : Photography
File Size : 83.5 MB
Format : PDF, Docs
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There is no available information at this time.
Category: Photography

The Management Consultant

Author : Richard Newton
ISBN : 0273730878
Genre : Business & Economics
File Size : 87.38 MB
Format : PDF, ePub, Mobi
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Guide for professional management consultants showing how to develop skills and attributes for client-centric consulting.
Category: Business & Economics

The Art Of Hypnotherapy

Author : C. Roy Hunter
ISBN : 9781845904524
Genre : Psychology
File Size : 72.80 MB
Format : PDF, ePub
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Now in it's fourth edition, this classic text presents a comprehensive overview of client-centred hypnosis based on the teachings of Charles Tebbetts. Since the person undergoing hypnosis is the one with the power to change him/herself, the hypnotherapist acts as the facilitator, tailoring the hypnosis session to the client. All of the techniques found in The Art of Hypnotherapy, including regression therapy and parts theory, centre on this concept. The Art of Hypnotherapy shows students how all hypnotic techniques revolve around four main therapeutic objectives: Suggestion and Imagery; Discover the Cause; Release; and Subconscious Relearning. New features in this edition include an arrangement of techniques from simple to complex, so that those using hypnosis in a limited way easily learn the applicable technique; a chapter on the common application of hypnotherapy now includes new sections on anger, impotence, stuttering, and tinnitus, and the chapters on anchoring and triggers have been updated, with sections on how to help a client establish a safe place, and why this is important.
Category: Psychology

The Art Of The Perfect Defense Your Essential Guide To Criminal Defense In Los Angeles

Author : Ronald D. Hedding, Esq.
ISBN : 9781456623906
Genre : Self-Help
File Size : 83.14 MB
Format : PDF, ePub, Mobi
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The ultimate justice of the people? Is there any better or equal hope in the world?—Abraham Lincoln * Have you been bailed or cited out or released from custody? * Do you have a criminal case pending against you? * Have you been taken into custody? * Are you the subject of a criminal investigation? If so, your freedom and reputation are at risk. You are now charged with making decisions that could forever change your life. In The Art of the Perfect Defense Ronald D. Hedding, Esq. provides essential information you need to navigate through Los Angeles’s criminal justice system, which is one of the most complicated and largest in the United States. In this book, you’ll learn: * Common mistakes that could have tragic consequences and how to avoid them * Steps you need to take right away to protect yourself * What to do if someone you care about is the focus of a criminal investigation * Why a criminal defense lawyer’s local expertise is critical to a favorable outcome * Straightforward explanations of key legal terms and concepts you must know The Art of the Perfect Defense unlocks the mystery behind the Los Angeles criminal justice system. When you’re facing a scary and uncertain future, this book will be your essential guide to experiencing the best possible result.
Category: Self-Help