The Anatomy Of Humbug

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The Anatomy Of Humbug

Author : Paul Feldwick
ISBN : 9781784621926
Genre : Business & Economics
File Size : 64.62 MB
Format : PDF
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How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common – and often contradictory – beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.
Category: Business & Economics


Author : Neil Harris
ISBN : 0226317528
Genre : Biography & Autobiography
File Size : 83.76 MB
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A biography of the famous American circus owner provides a detailed look at nineteenth-century popular culture
Category: Biography & Autobiography

The Reign Of Humbug

Author : Reign
Genre : Political satire, English
File Size : 65.35 MB
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Category: Political satire, English


Author : Garet Rogers
ISBN : UOM:39015004344951
Genre :
File Size : 74.65 MB
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Novel about 18th-century English medicine, centered on the lives of the famous surgeons, John and William Hunter.

This Is No Humbug

Author : Richard John Kitz
ISBN : UOM:39015060858977
Genre : Medical
File Size : 80.34 MB
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Category: Medical

The Tablet

Author :
Genre :
File Size : 42.18 MB
Format : PDF
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Author : E. M. Delafield
ISBN : UOM:39015031231585
Genre :
File Size : 53.40 MB
Format : PDF
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Living London

Author : George Augustus Sala
ISBN : MINN:31951P01023038J
Genre : Arts
File Size : 22.91 MB
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Category: Arts

The Anatomy Of Satire

Author : Colwyn Edward Vulliamy
ISBN : STANFORD:36105047815464
Genre : Satire
File Size : 26.5 MB
Format : PDF, Docs
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Category: Satire

The Anatomy Of Revolution

Author : Crane Brinton
ISBN : UOM:39015002723099
Genre : Revolutions
File Size : 44.21 MB
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"This book is a modified and expanded form of lectures delivered in Boston in February and March, 1938, on the foundation of the Lowell Institute. (PsycINFO Database Record (c) 2006 APA, all rights reserved)"--Foreword.
Category: Revolutions

The Anatomy Of History

Author : John Herbert Trueman
ISBN : IND:32000010048827
Genre : Historiography
File Size : 31.86 MB
Format : PDF
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Category: Historiography

The Anatomy Of Madness Institutions And Society

Author : W. F. Bynum
ISBN : 0422794406
Genre : Medical
File Size : 35.58 MB
Format : PDF
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Brings together a rich and full sample of the best research being conducted into the history of British and Continental European madness and psychiatry.
Category: Medical

The Anatomy Of Madness People And Ideas

Author : W. F. Bynum
ISBN : 0422794309
Genre : Medical
File Size : 22.29 MB
Format : PDF, ePub
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This volume brings together a sample of the research being conducted into the history of British and Continental European madness and psychiatry.
Category: Medical