The 100 Startup

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The 100 Startup

Author : Chris Guillebeau
ISBN : 9780307951540
Genre : Business & Economics
File Size : 20.83 MB
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Lead a life of adventure, meaning and purpose—and earn a good living. “Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York Times bestseller The Happiness Project Still in his early thirties, Chris Guillebeau completed a tour of every country on earth and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and focused on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment. Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment. It’s all about finding the intersection between your “expertise”—even if you don’t consider it such—and what other people will pay for. You don’t need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid. Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick. Among Chris’s key principles: If you’re good at one thing, you’re probably good at something else; never teach a man to fish—sell him the fish instead; and in the battle between planning and action, action wins. In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold. Today, we know that it’s up to us to change our lives. And the best part is, if we change our own life, we can help others change theirs. This remarkable book will start you on your way.
Category: Business & Economics

Summary Bundle

Author : Abbey Beathan
ISBN : 1690403381
Genre :
File Size : 56.22 MB
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Summary Bundle: Business & Life: Includes Summary of The $100 Startup & Summary of The 33 Strategies of War From the Description of "Summary of The $100 Startup"... "Don't waste your time living someone else's life." - Chris Guillebeau In The $100 Startup Guillebeau is here to make a statement. You can make large amounts of money doing what you love by just making an effort and investing a little amount of money. There are many people that have been moved by this book and by Chris' talks. Lots of them just invested $100 and are now earning $50,000 or more. Are you ready to be one of them? From the Description of "Summary of The 33 Strategies of War"... "Do not fight them. Instead think of them the way you think of children or pets, not important enough to affect your mental balance." - Robert Greene All of the strategies in this book focuses on one grand strategy which is the art of looking ahead of the present battle and always keep in mind the big picture. You'll learn the importance of always keeping your priorities in check so you lose battles but win the war. The 33 Strategies of War offers an unique concept to the table, a different approach of the social game. What if you could learn 3X more in 2X less time? How much faster could you accelerate to reach your goals? Start accelerating your growth today by adding this book to your shopping cart now or clicking on the buy now button.
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Summary The 100 Startup Reinvent The Way You Make A Living Do What You Love And Create A New Future By Chris Guillebeau

Author : Shortcut Edition
ISBN : 9798556453760
Genre :
File Size : 61.78 MB
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* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.*By reading this summary, you will discover how to succeed in the creation of your micro-enterprise.*You will also discover : the revolutions of the new technologies in the creation of business; why products are no longer self-sufficient nowadays; that passion and business sense are not incompatible; that a small business can choose to grow and expand... or not!*What defines a "dream job" today? Freedom, the fact of getting up every day with the desire to move forward, to live and share one's passion. This dream is not a dream, it's a reality for people from all walks of life, in the four corners of the world: entrepreneurs. Creating one's own job is accessible to all, with an idea and determination. Chris Guillebeau, entrepreneur and best-selling author, explains how.*Buy now the summary of this book for the modest price of a cup of coffee!
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Summary Of Chris Guillebeau S The 100 Startup By Milkyway Media

Author : Milkyway Media
ISBN :
Genre : Study Aids
File Size : 88.36 MB
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The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future (2012) demonstrates how creative individuals can monetize their passions and attain independence from traditional employment. Author Chris Guillebeau argues that solo entrepreneurs can use their skills and personal interests to build a high income even when they only have a paltry amount of startup capital… Purchase this in-depth summary to learn more.
Category: Study Aids

Summary Of The 100 Startup

Author : Abbey Beathan
ISBN : 1646153618
Genre : Study Aids
File Size : 90.14 MB
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The $100 Startup: Reinvent the Way You Make a Living, Do What You love, and Create a New Future by Chris Guillebeau Book Summary Abbey Beathan (Disclaimer: This is NOT the original book.) A special genius who is capable of turning ideas into income is here to give back to the community by helping you earn big time, doing what you love. Dedicating your life to doing something you dislike is torture. You are preventing yourself from earning big money doing what you love to do. Chris Guillebeau considers that any passion of an individual can be monetized in some way or another and he's here to help you find out how you can make a living doing things that you love. (Note: This summary is wholly written and published by Abbey Beathan. It is not affiliated with the original author in any way) "Don't waste your time living someone else's life." - Chris Guillebeau In The $100 Startup Guillebeau is here to make a statement. You can make large amounts of money doing what you love by just making an effort and investing a little amount of money. There are many people that have been moved by this book and by Chris' talks. Lots of them just invested $100 and are now earning $50,000 or more. Are you ready to be one of them? Stop being miserable doing work you loathe. It's time to take a chance in order to earn big and be happy. P.S. The $100 Startup is an amazing book made to change your life by helping you make a living doing what you actually love. P.P.S. It was Albert Einstein who famously said that once you stop learning, you start dying. It was Bill Gates who said that he would want the ability to read faster if he could only have one superpower in this world. Abbey Beathan's mission is to bring across amazing golden nuggets in amazing books through our summaries. Our vision is to make reading non-fiction fun, dynamic and captivating. Ready To Be A Part Of Our Vision & Mission? Scroll Up Now and Click on the "Buy now with 1-Click" Button to Get Your Copy. Why Abbey Beathan's Summaries? How Can Abbey Beathan Serve You? Amazing Refresher if you've read the original book before Priceless Checklist in case you missed out any crucial lessons/details Perfect Choice if you're interested in the original book but never read it before Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book. "One of the greatest and most powerful gift in life is the gift of knowledge. The way of success is the way of continuous pursuit of knowledge" - Abbey Beathan
Category: Study Aids

101 Startup Lessons

Author : George Deeb
ISBN :
Genre : Business & Economics
File Size : 76.80 MB
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A comprehensive, one-stop read for entrepreneurs who want actionable learnings about a wide range of startup and digital-related topics from George Deeb, a serial entrepreneur and partner at Red Rocket Ventures. The book is a startup executive's strategic "playbook", with "how-to" lessons about business in general, sales, marketing, technology, operations, human resources, finance, fund raising and more, including many case studies herein. We have demystified and synthesized the information an entrepreneur needs to strategize, fund, develop, launch and market their businesses. Join the 100,000+ readers who have already benefitted from this book, freely available and continuously updated on the Red Rocket Blog website. TESTIMONIALS David Rabjohns, Founder & CEO at MotiveQuest "George's passion, ideas and involvement with MotiveQuest has been "game changing" for us. From jumpstarting our sales and marketing plans and team, to productizing our business and procedures, Red Rocket has had an immediate and meaningful impact from day one. I highly recommend Red Rocket. If you want to grow, strap on the Red Rocket.“ Tyler Spalding, Founder & CEO at StyleSeek "Red Rocket has been a great investor for our business and vocal champion of our brand. As a proven entrepreneur himself, George has provided valuable insights and recommendations on how to best build my business. Red Rocket would be a great partner in helping build your business.“ Seth Rosenberg, SVP at Camping World "Red Rocket helped us do a high level assessment of our e-commerce efforts and assisted with the development of a digital strategy and marketing plan. Red Rocket identified some immediate opportunities, which we are implementing. I am pleased to recommend Red Rocket for your e-commerce and digital marketing needs.“ Andrew Hoog, Founder and CEO at viaForensics "As viaForensics experienced significant growth, we recognized the need for an experienced advisor with start-up chops who could help us refine critical steps in our transition from a service company to a product-based company. Red Rocket's expertise in growth planning including organizational structure, financial modeling and competitive analysis were instrumental in refining our strategy. He helped facilitate key decisions the management team needed to make in order to take the company to the next level. We are very pleased with Red Rocket's contributions to viaForensics and highly recommend his services to other start-ups facing similar growth.“ Jerry Freeman, Founder & CEO at PaletteApp “Red Rocket has been a key instigator in helping raise funds for PaletteApp. They have helped me tremendously in realizing what an investor wants to see and how best to present it. George has great experience and understanding of how to fund and launch a new company. We feel fortunate that he has thrown his hat into our arena.” Scott Skinger, CEO at TrainSignal "Red Rocket helped us in a variety of ways, from financial modeling to introductions to lenders. Their biggest win was helping us do preliminary investigative research on one of our competitors, that ultimately sparked a dialog that lead to the $23.6MM sale of our business to that company. We couldn't be more happy with Red Rocket's involvement with our business. Overall, a great advisor to have in your corner."
Category: Business & Economics

Startup Weekend

Author : Marc Nager
ISBN : 9781118159637
Genre : Business & Economics
File Size : 36.42 MB
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Tested principles for transforming an idea into a fully operational company Startup Weekend—the organization behind 54-hour events where developers, designers, marketers, and startup enthusiasts come together to share ideas, form teams, build products, and create startups—has spawned both a global initiative in entrepreneurship as well as numerous successful startups. Startup Weekend, the book, contains best practices, lessons learned, and empowering examples derived from the organization's experiences for individuals and small organizations to follow as they launch businesses. Each of the key beliefs outlined has been tested by Startup Weekend and has yielded powerful results. The principles described in each chapter will give any business idea a greater chance for success. Chapter topics include trust and empowerment, flexible organizational structures, the power of experiential education, action-based networking, and much more Describes consequences for startup development as entrepreneurs and founders begin doing much more, even faster Profiles successful Startup Weekend companies, including two powerful examples: Memolane, an application that captures a user's online life in one timeline making it easy for users to travel back in time and relive memories; and Foodspotting, a mobile and desktop app that allows users to find and share the foods they love Apply these simple actionable principles to launch your own startup revolution.
Category: Business & Economics

Every Book Is A Startup

Author : Todd Sattersten
ISBN : 9781449309015
Genre : Language Arts & Disciplines
File Size : 78.60 MB
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The publishing industry has responded to the emergence of digital technologies with many useful and innovative products, but the business of publishing has not yet reinvented itself for this new era—old, outdated models prevail, limiting both vision and opportunity. Every Book Is a Startup provides a roadmap for publishing professionals interested in bringing a fresh, entrepreneurial approach to the business of book publishing, based on techniques proven effective in the world of tech startups. This book shows you how to apply tech industry concepts such as customer development, validated learning, and pivots to create publishing business practices that are agile, flexible, and highly profitable. Here at O'Reilly Media, we've incorporated many of these techniques into our own publishing business, including "release early, release often." With that in mind, the initial release of this project discusses two core ideas for how this new way of thinking can be applied to book publishing, and solicits your ideas about what we might include in future releases of this book. What do you want to know more about? Would a variety of case studies be helpful? Let us know! The current ebook release of Every Book Is a Startup is priced at $7.99; subsequent releases will be priced higher. Buy the current release now and you'll receive all updates at no additional cost. A print edition will be available for purchase when the book is complete.
Category: Language Arts & Disciplines

Proceedings Of The 20th International Conference On Fluidized Bed Combustion

Author : Guangxi Yue
ISBN : 3642026826
Genre : Science
File Size : 45.46 MB
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The proceedings of the 20th International Conference on Fluidized Bed Combustion (FBC) collect 9 plenary lectures and 175 peer-reviewed technical papers presented in the conference held in Xi'an China in May 18-21,2009. The conference was the 20th conference in a series, covering the latest fundamental research results, as well as the application experience from pilot plants, demonstrations and industrial units regarding to the FBC science and technology. It was co-hosted by Tsinghua University, Southeast University, Zhejiang University, China Electricity Council and Chinese Machinery Industry Federation. A particular feature of the proceedings is the balance between the papers submitted by experts from industry and the papers submitted by academic researchers, aiming to bring academic knowledge to application as well as to define new areas for research. The authors of the proceedings are the most active researchers, technology developers, experienced and representative facility operators and manufacturers. They presented the latest research results, state-of-the-art development and projects, and the useful experience. The proceedings are divided into following sections: • CFB Boiler Technology, Operation and Design • Fundamental Research on Fluidization and Fluidized Combustion • C02 Capture and Chemical Looping • Gasification • Modeling and Simulation on FBC Technology • Environments and Pollutant Control • Sustainable Fuels The proceedings can be served as idea references for researchers, engineers, academia and graduate students, plant operators, boiler manufacturers, component suppliers, and technical managers who work on FBC fundamental research, technology development and industrial application.
Category: Science

Which Factors Determine The Success Or Failure Of Startup Companies

Author : Christoph Kotsch
ISBN : 9783668542112
Genre : Business & Economics
File Size : 89.79 MB
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Master's Thesis from the year 2017 in the subject Business economics - Company formation, Business Plans, grade: 2,0, Andrássy Gyula Deutschsprachige Universität Budapest, language: English, abstract: As more and more startup companies are founded every year worldwide, building up one’s own business does not get easier. Since 9 out of 10 startups fail, future entrepreneurs are well advised to take a look at potential reasons for failure and success. Learning from others’ mistakes and studying success stories can improve their own performance and help to avoid critical errors. The academic paper at hand will provide valuable insights for entrepreneurs. After delivering an overview of the most commonly used terms and definitions in the startup scene, chapter 6 will describe the components of a business idea and how experts can assess a company’s value. Subsequently, the most important factors for a startup company’s success, according to literature review, will be listed and illustrated. Various standpoints of academic research and studies will be discussed. Delineating both internal and external factors, this thesis not only delivers a synoptic view of potential challenges inside a startup as well as in its ecosystem, but also juxtaposes these influences in opposition. The second part of this paper analyzes a series of interviews with twelve startup founders from three different regions (the province of North-Rhine Westphalia in Germany, Budapest in Hungary and the state of California in the US). Their views and experiences will be summarized and put into the context of their respective startup ecosystem. This way, the study is able to provide an understanding of the distinctive attributes of these ecosystems. Furthermore, the interviewees’ challenges and advices will be compared to previously reviewed literature. Therefore, the reader is able to gain insights from an academic perspective, as well as from real-life examples.
Category: Business & Economics

Startup Life

Author : Brad Feld
ISBN : 9781118493861
Genre : Business & Economics
File Size : 50.83 MB
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Real life insights on what it takes to make it in a relationship with an entrepreneur Entrepreneurs are always on the go, looking for the next "startup" challenge. And while they lead very intensely rewarding lives, time is always short and relationships are often long-distant and stressed because of extended periods apart. Coping with these, and other obstacles, are critical if an entrepreneur and their partner intend on staying together—and staying happy. In Startup Life, Brad Feld—a Boulder, Colorado-based entrepreneur turned-venture capitalist—shares his own personal experiences with his wife Amy, offering a series of rich insights into successfully leading a balanced life as a human being who wants to play as hard as he works and who wants to be as fulfilled in life and in work. With this book, Feld distills his twenty years of experience in this field to addresses how the village of startup people can put aside their workaholic ways and lead rewarding lives in all respects. Includes real-life examples of entrepreneurial couples who have had successful relationships and what works for them Provides practical advice for adapting to change and overcoming the inevitable ups and downs associated with the entrepreneurial lifestyle Written by Brad Feld, a thought-leader in this field who has been an early-stage investor and successful entrepreneur for more than twenty years While there's no "secret formula" to relationship success in the world of the entrepreneur, there are ways to making navigation of this territory easier. Startup Life is a well-rounded guide that has the insights and advice you need to succeed in both your personal and business life.
Category: Business & Economics

Maverick Startup

Author : Yanik Silver
ISBN : 9781613081723
Genre : Business & Economics
File Size : 86.61 MB
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The Intangibles. The X-Factors. 1. The Big Idea 2. Your Vision 3. High Margins and Premium Prices 4. Get It Out The Door 5. Test and Improve 6. Listen and Shift 7. Create Zealots 8. What's Next? 9. Tap Your Mastermind 10. Create the Fun 11. Create the Impact Shattering the myth that you need money to make money, serial entrepreneur and millionaire Yanik Silver reveals the 11 X-Factors to turn your big idea into even bigger profits—without taking on debt, partnering with outside investors, or even writing a business plan. We’re not talking your typical B-school advice. These are the real-world, underground insights that can take your idea from a little concept on a napkin to throwing off serious revenue in a way that supports and builds up whatever else is important to you These maverick rules are the “little hinges” that swing big doors of opportunity, applied by the most successful and innovative entrepreneurs who dared to fast track their big idea, blaze their own path and simply write their own rules for success. The MAVERICK philosophy: Set your own rules Make more money Have more fun Experience a rich life And give more to make a difference
Category: Business & Economics

The 100 Most Significant Events In American Business

Author : Quentin R. Skrabec
ISBN : 9780313398629
Genre : Business & Economics
File Size : 84.23 MB
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This reference book details the top 100 groundbreaking events in the history of American business, featuring case studies of successful companies who challenged traditional operating paradigms, historical perspectives on labor laws, management practices, and economic climates, and an examination of the impact of these influences on today's business practices. * Chronology of key events in the history of American business from 1630 to the present * Helpful sidebars of the evolution of key terms used today * Comprehensive index includes category, company names, personal names, and cross references to other events * Suggestions for further reading for each article * 10 relevant charts and tables * Appendix of relevant sources * 80 key primary documents supporting major events in American business
Category: Business & Economics

The 100 Best Vacations To Enrich Your Life

Author : Pam Grout
ISBN : 9781426206191
Genre : Travel
File Size : 20.91 MB
Format : PDF
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Travel statistics say that baby boomers travel more than any other age group in America—and that an ever increasing number of them are looking for ways to spend their leisure time in substantial, meaningful ways. One especially fast-growing area of interest is the "experience-driven" or "wellness" vacation, a proactive approach based on the idea that true recreation involves positive engagement: acquiring a new skill or volunteering to share your own expertise; exercising your intellect or extending yourself in some creative, physical, or spiritual way. In response to such aspirations, this timely book showcases a broad range of the most life-enriching getaways in the U.S., Canada, and Mexico, with something for every taste and every interest. Here are programs dedicated to kayaking lessons, mountain biking, yoga instruction, and more. Perhaps you'd prefer to spend an arts and crafts holiday focused on a creative activity like cooking, painting, or woodworking. Imagine studying French in a Maine village, learning about nutrition at a historic North Carolina spa, or helping rebuild the devastated communities of the Gulf Coast. Weave a Navajo rug; make a film in New York; learn to surf in Mexico; or choose any of scores of other possibilities. Elegantly designed and packed with attractive and fun descriptions, detailed travel information, lists of unique activities, and special sidebars, this unusual resource tells you all you need to know to ensure that your next vacation won't just be time off—it will be time well spent.
Category: Travel

The Tech Entrepreneur S Survival Guide How To Bootstrap Your Startup Lead Through Tough Times And Cash In For Success

Author : Bernd Schoner
ISBN : 9780071823364
Genre : Business & Economics
File Size : 42.68 MB
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Most technology startups never make it to the funding stage, and only a small percentage of those that are venture-backed generate a positive return for their investors. An even smaller number of startup founders enjoy a truly prosperous exit. Bernd Schoner cofounded his tech startup during the dot-com bust, navigated it through market crises and internal turmoil, brought it through the global financial meltdown intact, and eventually sold it to a multibillion-dollar, multinational public technology company. In The Tech Entrepreneur's Survival Guide, Bernd shares what he learned and what he wished he knew at the time. He explains the major phases in a technology company's life cycle, helping entrepreneurs avoid common pitfalls and survive crises when they strike. He guides readers from the initial bootstrapping process through venture-capital financing and provides valuable advice on how to sell a technology company profitably--even in a challenging economic environment. Every chapter presents solutions to realworld issues that could otherwise have fatal consequences for a tech venture. Aspiring tech entrepreneurs will learn to: Set up shop: build the team, assemble necessary startup assets (including technology and intellectual property), get legal and financial affairs in order Secure capital: ask for money, nail the term sheet, ask for more money Get out: know when to sell, who to sell to, and how to make it a happy exit for all stakeholders, including the employees Written with deep insight, refreshing candor, and a dash of humor, this comprehensive guide to the often harsh realities of startup life is indispensable for entrepreneurs at any stage. PRAISE FOR THE TECH ENTREPRENEUR'S SURVIVAL GUIDE: "A genuine narrative from the field, with battle scars and self-reflection. Reading this book will help you avoid many pitfalls." -- Nicholas Negroponte, professor at the Massachusetts Institute of Technology Media Lab "There's a lot of great insights and practical advice for the entrepreneur in this book, stuff you normally won't read or hear unless you buy some hard-bitten company founder a few drinks. If you are launching a technology startup, reading this book is the thing you should do first." -- Mark Roberti, founder and editor in chief of RFID Journal "I wish I had read Bernd's book when we founded The Echo Nest. Bernd touches on all the major issues in the initial formation stages of a tech company and many of the problems that come up when the company matures. If you are thinking of founding your own tech startup, read this book first." -- Tristan Jehan, cofounder of The Echo Nest "A visceral, behind-the-scenes guide to technology entrepreneurship. Bernd tells it like it is and presents a universe of solutions to tricky startup situations that can significantly improve the odds of success. Indispensable." -- Larry Begley, cofounder and managing director at .406 Ventures "The best-laid business plans never survive contact with reality. Bernd has provided a comprehensive guide to anticipating the unexpected in the life of a startup." -- Neil Gershenfeld, professor and director of the Massachusetts Institute of Technology Center for Bits and Atoms
Category: Business & Economics

The Lean Entrepreneur

Author : Brant Cooper
ISBN : 9781118331866
Genre : Business & Economics
File Size : 20.91 MB
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You are not a Visionary… yet. The Lean Entrepreneur shows you how to become one. Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience and then, simply make the vision real. Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt. With this mindset, companies build doomed products in a vacuum; enterprises make ill-fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride. Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators and investors. It leads us to heartbreaking, costly and preventable failures in new product and venture development. The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary. The Lean Entrepreneur shows you how to: Apply actionable tips, tricks and hacks from successful lean entrepreneurs. Leverage the Innovation Spectrum to disrupt existing markets and create new ones. Drive strategies for efficient market testing with Minimal Viable Products. Engage customers with Viability Testing and radically reduce time and budget for product development. Rapidly create cross-functional innovation teams that devour roadblocks and set new benchmarks. Bring your organization critical focus on the power of loyal customers and valuable products you can build to serve them. Leverage instructive tools, skill-building exercises, and worksheets along with bonus online videos.
Category: Business & Economics

Startup Guide To Guerrilla Marketing

Author : Jay Levinson
ISBN : 9781613080337
Genre : Business & Economics
File Size : 35.41 MB
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More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons’ rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: • The personality of a marketing guerrilla • Guerrilla marketing defined • Succeeding with a guerrilla marketing attack • Selecting guerrilla marketing weapons • Creating a seven-sentence guerrilla marketing plan • Making a guerrilla marketing calendar • Launching your attack • Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.
Category: Business & Economics