SUN TZU AND THE ART OF BUSINESS

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Sun Tzu And The Art Of Business

Author : Mark McNeilly
ISBN : 0195137892
Genre : Business & Economics
File Size : 57.42 MB
Format : PDF
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In what is actually two books in one--a synthesis of Sun Tzu's ideas into six strategic principles for business executives plus the entire text of Samuel B. Griffith's popular translation of "The Art of War"--McNeilly shows how Sun Tzu's principles can successfully be applied to modern business situations. 22 linecuts.
Category: Business & Economics

Sun Tzu And The Art Of Business

Author : Mark R. McNeilly
ISBN : 9780199920792
Genre : Business & Economics
File Size : 65.17 MB
Format : PDF, Mobi
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More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Category: Business & Economics

Sun Tzu And The Art Of Modern Warfare

Author : Mark R. McNeilly
ISBN : 9780199393817
Genre : Political Science
File Size : 62.59 MB
Format : PDF, Kindle
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Long acknowledged as a classic text on strategy, Sun Tzu's The Art of War has been admired by leaders as diverse as Mao Zedong and General Norman Schwartzkopf. However, having been written two thousand years ago, the book can be somewhat daunting to the modern reader. Mark McNeilly, author of Sun Tzu and the Art of Business (OUP, 2011), which made Sun Tzu accessible to the business executive, has extracted the six concepts most applicable to modern warfare, making them easy to understand and apply to military situations. Drawing on a wealth of fascinating historical examples, McNeilly shows how these six principles might be used in wars of the future---both conventional wars and terrorist conflicts---and how they can provide insight into current affairs, such as the war on terrorism and China's increasingly important strategic and military role in the world. This updated edition reflects on all that has happened in the past ten years, including the wars in Iraq and Afghanistan, the challenge of Iran, the "Arab Spring," and the continued rise of China. Each chapter includes brand new examples to explain important concepts in The Art of War. Including the full text of The Art of War in the popular translation by Samuel Griffith, with cross-references to quotations used in the book, Sun Tzu and the Art of Modern Warfare unlocks these elusive secrets for anyone interested in strategy and warfare, whether they are professional soldiers, military history buffs, or business executives.
Category: Political Science

Sun Tzu The Art Of War For Managers

Author : Gerald A Michaelson
ISBN : 9781440507083
Genre : Business & Economics
File Size : 66.34 MB
Format : PDF, Kindle
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In today's competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson's classic book breaks down Sun Tzu's lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom--tested for twenty-five centuries--that will help you seize the advantage, storm your competitors' gates, and conquer the marketplace!
Category: Business & Economics

The Art Of Business

Author : Greg Clydesdale
ISBN : 9781472139740
Genre : Business & Economics
File Size : 52.41 MB
Format : PDF, ePub, Mobi
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When we look at Chinese history for a guide to business, we commonly reach for Sun Tzu's The Art of War, but that is a military text. It focuses on an enemy, not a trading partner, and it certainly doesn't mention customers and their role in strategy. To come to terms with Chinese commerce, we don't need to know the Art of War. We need to know the art of business. This book explains Chinese business in history: its practices, values and achievements. As we explore business through time, we discover the strategies which enabled Chinese merchants to become rich and gain insights into how Chinese business evolved, and continues to evolve. The Art of Business goes beyond the Silk Road, Marco Polo and the opium trade to examine how the many different Chinese businesses made money. It asks how merchants mastered the spatial and temporal dimensions of the market and built substantial wealth in doing so. It explores the commercial revolutions that occurred in the Tang and Song dynasties and the late Ming, and reveals business practices carried into the Ching dynasty. It explores salt merchants, the porcelain industry, Huizhou and Shanxi merchant groups, and Howqua, who became the world's richest man. The evolving nature of world commerce will place new demands on tomorrow's businesses. By examining the past, we can better understand the future in which China will once again stand like a giant.
Category: Business & Economics

The Art Of War

Author : Sun Tzu
ISBN : 9781607469308
Genre : Business & Economics
File Size : 23.47 MB
Format : PDF, ePub, Mobi
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The Art of War by Sun Tzu is one of the oldest books on military strategy in the world. It has been translated in almost every language and used by military and business leaders alike. Students will read The Art of War for the first time in high school or college but will return to it time and again throughout their life as they face different challenges and opposition. Business leaders refer to the Art of War for strategy and competitive analysis. This version is a clear and easy-to-read version of the Art of War that you will want to keep in your library for many years.
Category: Business & Economics

The Art Of Business

Author : Raymond Tzuu-Yau Yeh
ISBN : 9780975427705
Genre : Chief executive officers
File Size : 28.79 MB
Format : PDF
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Read : 900

Category: Chief executive officers

Sun Tzu

Author : Sun-tzu
ISBN : 9781440501913
Genre : Business & Economics
File Size : 48.78 MB
Format : PDF
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Learn the strategic rules of Sun Tzu and how to incorporate them into your management style. In this translation of The Art of War readers will benefit from the interpretations from other translators and strategist, as well as the 50 strategic rules, including: How to look for strategic turns to meet the competition How to attain strategic superiority and crush the competition How to plan surprise and stay ahead of the game And more timeless wisdom that will allow you to compete and win in the dynamic business environment! Business managers around the world have tapped into this ancient wisdom; it is time to master The Art of War for Managers for the existence and growth of your business!
Category: Business & Economics

The Art Of War

Author :
ISBN : 1845575180
Genre : Military art and science
File Size : 85.42 MB
Format : PDF, Kindle
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Sun Tzu and his principles for the conduct of warfare have been the subject of serious study the world over. "The Art of War" has been popularised in business and management texts on account of its amazing relevance to the world of business, sports, and diplomacy as well as to personal lives. Sun Tzu is the most frequently quoted Chinese personality in the world today.
Category: Military art and science