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When Words Collide

Author : Lauren Kessler
ISBN : 9781305178458
Genre : Business & Economics
File Size : 82.7 MB
Format : PDF, ePub, Docs
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Offering solutions for today's cross-platform, multi-media writing environment, Kessler and McDonald's WHEN WORDS COLLIDE, 9e is praised by students and instructors alike for its straightforward presentation of grammar and writing guidelines. This versatile handbook is an excellent resource for beginning students as well as seasoned media writers. It delivers concise, clear explanations and examples, as well as quick and accurate answers to common grammar and usage questions. Its unique “from writer to writer” perspective guides readers step by step through the writing process. The Ninth Edition's emphasis on the importance of language skills helps students quickly learn to create effective prose. Its simplified rules appeal to readers from a variety of backgrounds, while engaging new boxed features reinforce key concepts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Business & Economics

Media Impact An Introduction To Mass Media

Author : Shirley Biagi
ISBN : 9780495050261
Genre : Language Arts & Disciplines
File Size : 63.60 MB
Format : PDF
Download : 960
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Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today's converged mass media---its industries and support industries, as well as the legal, ethical, social, global, and technologic
Category: Language Arts & Disciplines

Ie Media Impact

Author : Shirley Biagi
ISBN : 0495009199
Genre : Juvenile Nonfiction
File Size : 80.49 MB
Format : PDF, Docs
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Category: Juvenile Nonfiction

The Copy Editing And Headline Handbook

Author : Barbara Ellis
ISBN : 9780786751198
Genre : Social Science
File Size : 84.95 MB
Format : PDF, ePub
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Everyone in the newsroom agrees that copy editors are the unsung heroes in the business who, until now, have never had a succinct and authoritative guide for on-the-job use. From counting the headline to line breaks, from decks to jumps, from editing numbers and photo captions to editing for organization, The Copy Editing and Headline Handbook is the complete source of essential information for the copy editor. Whether copy editing on a computer or on the printed page, for a newspaper or for a magazine, Barbara Ellis shows how to clean, organize, and proof copy like a pro. With special sections on libel, captions, forbidden words, job hazards, and head counts, as well as a section of the most commonly used symbols in copy editing and proofreading, the Handbook is essential for every copy editor's bookshelf.
Category: Social Science

Global Communication

Author : Yahya R. Kamalipour
ISBN : NWU:35556041023318
Genre : Business & Economics
File Size : 21.82 MB
Format : PDF
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GLOBAL COMMUNICATION presents a comprehensive examination of significant economic, cultural, legal, social, and political issues in the exciting field of global communication. From history and theories to future trends, this indispensable and highly informative volume brings together illuminating writings and diverse perspectives by prominent scholars in mass media, journalism, and international studies.
Category: Business & Economics

The Pr Styleguide

Author : Barbara Diggs-Brown
ISBN : PSU:000058530832
Genre : Business & Economics
File Size : 42.10 MB
Format : PDF, Docs
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A concise handbook, THE PR STYLEGUIDE: FORMATS FOR PUBLIC RELATIONS PRACTICE serves as a complete style guide and reference tool. Learn to present messages that display great form and style with THE PR STYLEGUIDE. The most widely used and accepted practices in developing PR pieces are included, along with many visual examples and a breakdown of the goals for each piece.
Category: Business & Economics

Forthcoming Books

Author : Rose Arny
ISBN : UOM:39015023731261
Genre : American literature
File Size : 33.18 MB
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Category: American literature