Strategic Sport Communication

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Strategic Sport Communication

Author : Paul Mark Pedersen
ISBN : 0736065245
Genre : Sports & Recreation
File Size : 44.22 MB
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This is an introduction to the wide-ranging world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. The text outlines the full breadth of the communication industry, including the many professional careers available to students and practitioners.
Category: Sports & Recreation

Strategic Sport Communication

Author : Paul M. Pedersen
ISBN : 9781492586104
Genre : Business & Economics
File Size : 20.24 MB
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Strategic Sport Communication, Second Edition, explores the sport industry’s exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry’s leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. Readers will discover how each aspect of this segment of the sport industry is integral to the management, marketing, and operational goals at all levels of sport organizations. The second edition includes the following enhancements: • A new, expanded chapter titled Integrated Marketing Communication in Sport allows students to explore modern marketing strategy. • Substantial updates and new information on multiple social media platforms throughout the book elucidate the latest trends. • “Sport Communication at Work” sidebars and “Profile of a Sport Communicator” features apply topics and theoretical concepts to real-world situations. • Key terms, learning objectives, and chapter wrap-ups with review questions, discussion questions, and individual exercises keep readers engaged and focused. • An expanded ancillary package provides tools for instructors to use in course preparation and presentation. The content is complemented by photos throughout and organized in an easy-to-read style. Part I of the book introduces sport communication by defining the scope of study, examining roles and functions of sport communication professionals, and looking at the history and growth of the field. Part II dives into the SSCM, which provides a macro-view of the three main components of communication in sport. This section also addresses digital and mobile communications, public relations and crisis communication, and sport research. Part III addresses sociocultural issues and legal aspects of sport communication, including culture, gender, sex, race, ethnicity, and politics. Throughout the text, individual exercises, group activities, review questions, and discussion questions promote comprehension for a variety of learning styles. With Strategic Sport Communication, Second Edition, readers will be introduced to the vast and varied field of sport communication. The framework of the SSCM prepares readers with foundational and theoretical knowledge so they are able to understand the workings of, and ultimately contribute to, the rapidly growing field of sport communication.
Category: Business & Economics

Strategic Sport Communication 2nd Edition

Author : Pedersen, Paul M.
ISBN : 9781492537007
Genre : Business & Economics
File Size : 51.28 MB
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Strategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.
Category: Business & Economics

Strategic Sport Communication

ISBN : 0367898721
Genre :
File Size : 50.43 MB
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Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process--an integration of marketing communication, public relations, and advertising--can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the Transmedia Narrative Transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor's manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus, and suggestions for further reading.

Sport Communication

Author : Chuka Onwumechili
ISBN : 9781351983525
Genre : Social Science
File Size : 54.8 MB
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Sport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication. Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, discussion questions, recommended resource lists and original cross-cultural case studies that demonstrate sport communication theories put into practice. Its twenty chapters explore communication in sport across all levels, from interpersonal communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media. Sport Communication: An International Approach is an essential text for any course on sport communication, sport business or sport management.
Category: Social Science

Sport Public Relations

Author : G. Clayton Stoldt
ISBN : 9781492589389
Genre : Communication in organizations
File Size : 31.80 MB
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"The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial and proactive approach to PR"--
Category: Communication in organizations

Contemporary Sport Management

Author : Paul M. Pedersen
ISBN : 9781492584735
Genre : Business & Economics
File Size : 42.73 MB
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Contemporary Sport Management, Fifth Edition With Web Study Guide, provides students with an overview of sport management by presenting extensive discussions of the foundational aspects of the profession and current topics from the field. The fifth edition continues to engage students with a full-color format and an integrated web study guide. The text also discusses the role of social media in revolutionizing the industry and the significance of sport as an international institution. Students will learn the relevance of legal, sociocultural, historical, political, and psychological concepts to the management of sport; the professional skills and attitudes of successful sport managers; and ways in which the globalization of sport continues to affect sport management professions. One of the top-selling textbooks in the field, the fifth edition retains many of its popular learning tools for students and also offers several key additions: • Social media sidebars in every chapter prepare future sport managers to confront some of the unique challenges and opportunities of this growing phenomenon. • Professional profiles containing a biography, Q&A, and associated web study guide activity allow students to gain realistic views into the roles of sport managers. • Enhanced ancillaries include a new image bank and chapter quizzes compatible with learning management systems to further support classroom instruction and testing. • A student web study guide now contains more than 171 fully integrated activities to provide opportunities for real-world application. • A retrospective from cofounding editor Janet Parks illustrating how the outstanding roster of contributors has been a hallmark of this title from the beginning. The text also contains a variety of updated learning tools, including international sidebars with associated activities, a timeline, ethics and critical thinking sections, a running glossary, chapter objectives, end-of-chapter reviews, and references to help students stay engaged with the material and understand key concepts and terms. In addition, the web study guide (WSG) contains multiple interactive learning experiences that assist students in retaining the information. Each chapter of the text includes several cross-references to the WSG, allowing students to take advantage of the following features: • Professional profile activities encourage students to test their expectations of the challenges that sport industry professionals face on a daily basis. • Job announcement activities demonstrate the skills that prospective employers seek in particular sport settings. • Web searches point students to the vast amount of information available online. • Portfolio activities help students reflect on questions related to the critical thinking and ethics sections of each chapter. Upon completion of the activities, students will have constructed a portfolio of their reflections on issues they might face as future sport management professionals. • Learning in Action activities help students understand and apply the concepts covered in each chapter. With 20 chapters written by 44 expert contributors, Contemporary Sport Management, Fifth Edition, begins with an overview of the field and historical aspects of the industry. Next, the attributes of effective and professional sport managers and the relevance of managerial and leadership concepts applied to sport management are discussed. In part II, students learn about the major settings in which sport management professionals work today, including professional and amateur sport management sites, sport management agencies, and sport tourism venues. Part III offers information on key functional areas of sport management, such as marketing, communication, finance and economics, and facility and event management. In part IV, readers examine current challenges in the profession, such as issues related to consumer behavior, law, sociology, globalization, and the importance of continuing sport management research. The updated and enhanced fifth edition of Contemporary Sport Management offers a varied and dynamic learning package to assist readers in understanding the many opportunities and challenges in the sport management field. From historical foundations and future directions to current issues and professional skill sets, this popular textbook continues to inform and inspire up-and-coming professionals to have a positive influence on the management of sport.
Category: Business & Economics

Research Methods And Design In Sport Management

Author : Damon P.S. Andrew
ISBN : 9781492584056
Genre : Business & Economics
File Size : 33.58 MB
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Research Methods and Design in Sport Management explains research design, implementation, analysis, and assessment criteria with a focus on specific procedures unique to the discipline of sport management. The text is an invaluable resource for students and practitioners in sport management because it focuses on applied research for organizational purposes and the qualitative and quantitative methodologies pertinent to the field of sport management. Organized in four parts, Research Methods and Design in Sport Management begins with an introduction to concepts in sport management research and a discussion of the ethical issues associated with research projects. The text outlines the steps to the research process, making it an easy-to-use guide for professionals undertaking a research project as well as students writing major term papers, theses, or dissertations. Analysis of research design with discussion of specific methods used in qualitative, quantitative, and mixed-methods research helps readers to determine and design the most appropriate research for their specific needs. This text teaches readers the following concepts and skills: •How to conduct a thorough literature review •Theoretical and conceptual frameworks to guide the research process •How to develop appropriate research questions and hypotheses •Techniques for conducting qualitative, quantitative, and mixed-methods research •Methods for analyzing data and reporting results Multiple special elements in each chapter, including learning objectives, summaries, suggested advanced readings, and highlight boxes, guide readers through challenging concepts. A chapter dedicated to legal research in sport management provides a nonintimidating discussion of the unique elements evident in sport law research, such as legal precedence, case briefing, and special writing elements. Examples of published research in sport management illustrate ways in which various methodological tools and techniques can be used in answering research questions. Research in Action sections present excerpts from the Journal of Sport Management, which highlight research components mentioned in the text and assist students in learning how to read and evaluate research. In addition, all research examples provided throughout the text are specific to sport management, considering both sport industry settings and academic environments. Research Methods and Design in Sport Management offers readers the tools to engage in the broad spectrum of research opportunities in the growing discipline of sport management. As accreditation in sport management becomes more prevalent, Research Methods and Design in Sport Management can assist students in gaining the knowledge and skills they need in order to compete in the job market and to contribute to their future careers. For professionals, the text offers tools to ensure the research they conduct and consume can accurately inform strategic business decisions.
Category: Business & Economics

Contemporary Sport Management

Author : Paul Mark Pedersen
ISBN : 9780736081672
Genre : Sports & Recreation
File Size : 29.28 MB
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This book provides students with an overview of sport management by presenting extensive discussions of the foundational aspects of the profession and current topics from the field. Students will learn the relevance of sociological, cultural, historical, political, psychological, and legal concepts to the management of sport; the necessary professional skills and attitudes of sport managers; and ways in which the globalization of sport continues to affect sport management professions.--[book cover]
Category: Sports & Recreation

Multimedia Sports Journalism

Author : Edward Kian
ISBN : 0190635630
Genre : Language Arts & Disciplines
File Size : 77.32 MB
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Multimedia Sports Journalism: A Practitioner's Guide for the Digital Age is the first textbook and practitioner guide covering all the major fields of multimedia sports journalism in the Internet era, including online sports journalism and the most impactful methods for using social media.This author team has collectively worked in and studied every major realm of sports journalism; their unique collaboration combines unprecedented experience, expertise, and industry contacts and know-how.
Category: Language Arts & Disciplines

Social Media And Sports

Author : Galen Clavio
ISBN : 9781492592082
Genre : Communication in sports
File Size : 55.64 MB
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Social Media and Sports provides a holistic view of the impact of social media on sports communication, teaching conceptual understanding and creative skills for social media strategy, content creation, and execution. Develop practical knowledge and digital marketing skills that can be applied to sport marketing.
Category: Communication in sports

Sports Public Relations

Author : Jacquie L'Etang
ISBN : 9781446296769
Genre : Business & Economics
File Size : 62.70 MB
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Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book: • explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them • shows how and when the sports industry needs PR experts • explores the connection between strategy and communication, as they apply to sport and PR • teaches students strategic and critical thinking essential for PR work. Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.
Category: Business & Economics

Managing Sports Teams

Author : Stefan Walzel
ISBN : 9783030564957
Genre : Sports & Recreation
File Size : 70.1 MB
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This handbook offers a comprehensive overview of the most important and fundamental elements for the management of team sports organisations. It is intended to meet the needs of full-time and voluntary individuals in management positions in professional and semi-professional sports clubs, leagues and federations, and those who aspire to such positions. In addition to management-relevant aspects, its interdisciplinary approach also includes the basics of law and media, which are vital to the successful management of team sports organisations. Bringing together experts from the respective disciplines, the book’s content is presented in a clear and straightforward manner, facilitating its implementation in practice.
Category: Sports & Recreation

Sports Sponsorship And Marketing Communications

Author : Wim Lagae
ISBN : UOM:39015062884286
Genre : Business & Economics
File Size : 50.88 MB
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Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketing communication of brands that invest in sport sponsoring and how sponsors can utilise sport sponsoring to achieve brand and sales-related objectives. This book provides a truly European approach to this emerging field and provides the reader with a very clear link between marketing communications theory and the practicalities of sports sponsorship. This book is written for any students studying sports marketing, sports management, physical education or broader marketing courses. The book also aims to reach professionals in this field.
Category: Business & Economics

The Handbook Of Strategic Public Relations And Integrated Communications

Author : Caywood Clarke
ISBN : 0786311312
Genre : Business & Economics
File Size : 61.66 MB
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As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
Category: Business & Economics

Routledge Handbook Of Sports Marketing

Author : Simon Chadwick
ISBN : 9781317584919
Genre : Business & Economics
File Size : 56.91 MB
Format : PDF, ePub
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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Category: Business & Economics

Managing Sport Organizations

Author : Rubén Acosta Hernández
ISBN : 0736038264
Genre : Sports & Recreation
File Size : 51.12 MB
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Machine generated contents note: Part I The World of Sport Organizations -- Chapter 1 Social Context for Modem Sport -- Need for New Structures in Sport Today -- International Sport Environment -- National Sport Enironment -- Sport Conflicts -- Sport Identity and Image -- Conclusion -- Chapter 2 A Successful Sport Organization -- Origins and Operations of a Sport Organization -- Choosing a Type of Organization -- Conclusion --Part II The Road to Success -- Chapter 3 The Power of Performance -- The Keys to Success -- Communicating Effectively -- Conclusion -- Chapter 4 Selling Sport to the Community -- Relating With the Media -- Relating With the Public -- Promotion and Fund-Raising -- Marketing Sport Events -- Conclusion -- Part III People Leading the Way -- Chapter 5 Being the Sport Manager -- Basics of Sport Management -- Management Function in Sport -- Enhancing Your Management Abilities -- Conclusion -- Chapter 6 Planning Your Organization's Work -- Planning Process -- Long-Term Planning -- Creating a Medium-Term National Plan -- Conclusion -- Chapter 7 Controlling Your Organization -- Fundamentals of Budgeting -- Controlling Deviations -- Conclusion.
Category: Sports & Recreation

Strategic Sports Marketing The Impact Of Sport Advertising Upon Consumers

Author : Christian Berger
ISBN : 9783640225163
Genre : Sports & Recreation
File Size : 49.5 MB
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Doctoral Thesis / Dissertation from the year 2008 in the subject Sport - Sport Economics, Sport Management, grade: 2,0, Cardiff University, course: International Business Management, 16 entries in the bibliography, language: English, abstract: The study was based on the subject that is of great interest of the author and therefore attempted to illustrate an evaluation of the impact of Adidas advertising upon purchase decisions of consumers nowadays. To enable the author to provide an evaluation of Adidas’ marketing strategies, the present importance of marketing and modern challenges of advertising decisions were determined as fundamentals of a global brand based on review of relevant literature. Furthermore, an investigation of the strengths, weaknesses, opportunities and threats (SWOT) related to companies in the sports industry was conducted. Moreover the benefits of a global brand were illustrated. This examination was mainly based on marketing specialised literature linked with selected examples of Adidas as no representative of the Adidas company was found to be interviewed. On the one hand it was found that Adidas’ historically grown passion for sports in order to provide athletes with the best possible equipment positively contributes to improve brand awarness and brand image. On the other, it was found that the identified weaknesses reduce the effectiveness of global operations in order to improve consumer satisfaction throughout the world. The research concluded that although the strategic marketing operations of the Adidas company can be reduced by weaknesses and threats, the advertising decisions represent a promising source of enhancing the brand image.
Category: Sports & Recreation

Sport Marketing Across The Spectrum

Author : Sport Marketing Association. Conference
ISBN : NWU:35556039792205
Genre : Sports & Recreation
File Size : 78.63 MB
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Category: Sports & Recreation