Strategic Organizational Communication

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Strategic Organizational Communication

Author : Charles Conrad
ISBN : 9781444338638
Genre : Language Arts & Disciplines
File Size : 24.86 MB
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Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication Places organizations and organizational communication within a broader social, economic, and cultural context Applies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, as well as global economic contexts Offers a level of sophistication and integration of ideas from a variety of disciplines that makes this treatment definitive Updated in the seventh edition: Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK Offers a nuanced, in-depth discussion of technology, and a new chapter on organizational change Includes new and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout Online Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies
Category: Language Arts & Disciplines

Strategic Organizational Communication In A Global Economy

Author : Charles Conrad
ISBN : IND:30000081775276
Genre : Language Arts & Disciplines
File Size : 85.53 MB
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From its inception almost 20 years ago, the goal of STRATEGIC ORGANIZATIONAL COMMUNICATION has been to provide a unified description of the incredibly diverse array of ideas that make up the rapidly expanding field of organizational communication. Sophisticated, yet accessible, the text integrates research from a number of academic disciplines, while maintaining a relaxed, engaging writing style.
Category: Language Arts & Disciplines

The Strategic Use Of Stories In Organizational Communication And Learning

Author : Terrence L. Gargiulo
ISBN : 9781317454427
Genre : Business & Economics
File Size : 43.59 MB
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Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this groundbreaking book presents a cutting edge approach to improving organizational communication. Drawing on his extensive experience as an organizational development consultant and group process facilitator, Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
Category: Business & Economics

Assessing Organizational Communication

Author : Cal W. Downs
ISBN : 9781462506606
Genre : Language Arts & Disciplines
File Size : 85.42 MB
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This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.
Category: Language Arts & Disciplines

Organizational Communication

Author : Barron Wells
ISBN : 0873930975
Genre : Communication in organizations
File Size : 54.73 MB
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[The book] was designed to help future managers, and present managers, to develop those effective communication skills that are essential to success in organizations ... Part I presents most of the theoretical base, while parts II through V cover the communication audiences at a practical level.-Pref.
Category: Communication in organizations

Strategic Communication For Organizations

Author : Sara LaBelle
ISBN : 9780520970601
Genre : Language Arts & Disciplines
File Size : 31.96 MB
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Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.
Category: Language Arts & Disciplines

Organizational Communication

Author : Michael J. Papa
ISBN : 9781412916844
Genre : Business & Economics
File Size : 61.80 MB
Format : PDF
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Communication in organizations has changed drastically since the release of the first edition of this bestselling textbook. This fully revised and updated edition delves into state-of-the-art studies, providing fresh insights into the challenges that organizations face today. Yet this foundational resource remains a cornerstone in the examination of classic research and theory in organization communication.
Category: Business & Economics

Organizational Change

Author : Laurie Lewis
ISBN : 9781119431299
Genre : Language Arts & Disciplines
File Size : 84.12 MB
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A comprehensive guide to essential theories and practices of change creation and implementation Organizational Change provides an essential overview to implementing deliberate and focused change through effective communication strategies. Author Laurie Lewis integrates academic rigor with real-world case studies to provide a comprehensive examination of both theoretical and pragmatic approaches to alterations and modifications of organizational structures. Emphasizing the importance of formal and informal communication in implementation of change, this text investigates methods of information dissemination and examines various channels for communicating change. Coverage of stakeholder relationships, concepts of uncertainty and resistance, assessing change outcomes, and more provides readers with a solid foundational knowledge of change dynamics in organizations. Extensively revised and updated, this second edition provides new case studies on topics such as design of input solicitation, and current research in areas including the persuasive effects of sidedness or inoculation, and socially supportive communication. Improved pedagogical tools, streamlined organization of topics, and additional charts, graphs, and images reinforce efficient presentation of material and increase reader retention and comprehension. Examines empirical, theoretical, and conceptual approaches to strategic communication during organization change Explores key elements of change, appropriate communication strategies, and outcome evaluation methods Presents adaptive and programmatic strategic implementation models Provides studies of real-world companies and actual research on organizational change Debunks popular myths and clarifies misunderstandings of research and theory on implementation of change Demonstrates how Individuals, groups, and entire organizations can create change and influence implementation. Organizational Change provides a thorough survey of the communication and implementation strategies, methods, and conceptual foundations of change in public and private sector organizations, suitable for undergraduate and graduate study and practitioners with interest in complex change implementation.
Category: Language Arts & Disciplines

Strategic Communication In Business And The Professions

Author : Dan O'Hair
ISBN : UOM:49015003408920
Genre : Business & Economics
File Size : 34.47 MB
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Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition addresses current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.
Category: Business & Economics

Integrated Organisational Communication

Author : Rachel Barker
ISBN : 0702166642
Genre : Business & Economics
File Size : 37.76 MB
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This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.
Category: Business & Economics

Communicating For Managerial Effectiveness

Author : Phillip G. Clampitt
ISBN : 9781412970884
Genre : Business & Economics
File Size : 90.63 MB
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The stories in Skids are the stories of street kids; they are harrowing yet moving confessionals about young kids on their own, many of them runaways or addicts, eking out existences in shelters, treatment centers, or dysfunctional families. Told in the vernacular of the street, Skids reverberates with a sense of urgency and desperation, but with compassion and optimism as well. The book, based on the author's personal experiences, pays homage to the street kids she knew by honoring their stories and making them matter. This is Cathleen With's first story collection.
Category: Business & Economics

Strategic Internal Communication

Author : David Cowan
ISBN : 0749470119
Genre : Business & Economics
File Size : 57.74 MB
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Effective internal communications is a much neglected area in the world of business. While most organizations recognize that the external communication between customers and shareholders is crucial to the success of a business, very few consider the implications of their internal communication or develop a clear strategy for it. So while management decisions may be perfectly rational, badly executed communication can leave staff across the organization confused, worried or disinterested. Strategic Internal Communication offers a complete approach to building engagement, performance and cultural integration in any organization. It looks at the relation between the traditional silos of internal communication, HR and employee engagement and demonstrates, using the new Dialogue Box approach, how to use communication more effectively and strategically to break down these barriers.
Category: Business & Economics

The Handbook Of Organizational Rhetoric And Communication

Author : Oyvind Ihlen
ISBN : 9781119265733
Genre : Language Arts & Disciplines
File Size : 29.59 MB
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A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.
Category: Language Arts & Disciplines

Strategic Management Communication For Leaders

Author : Robyn Walker
ISBN : 9781133933755
Genre : Business & Economics
File Size : 28.20 MB
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Succeed in the business world and this course with STRATEGIC MANAGEMENT COMMUNICATION! Easy to read and concise, this text includes numerous exercises so you can test your understanding of key concepts and principles. Critical Thinking and Responsible Communication boxes are just a few of the tools integrated throughout the text to will help you master the material and succeed in the business communications course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Business & Economics

Organizational Rhetoric

Author : Mary F. Hoffman
ISBN : 9781412956680
Genre : Language Arts & Disciplines
File Size : 53.35 MB
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Organizational Rhetoric introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook provides students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image management). Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages. The text is organized in two units. In the first unit, authors Mary Hoffman and Debra Ford introduce the rationale for a rhetorical approach to organizational messages, and introduce the basic rhetorical building blocks and principles behind the rhetorical situation and the analysis of strategies. In the second unit, the authors cover six specific rhetorical situations commonly faced by organizations, image and identity management, issue management, impression management, risk management, crisis management and organizational apologia, and internal message management. Each chapter is structured similarly, in conjunction with the ideas developed in unit one, and each ends with a case study that exemplifies the content presented in that chapter. Features and Benefits: - The first unit in the text will introduce the details of analyzing situations and identifying strategies - The second unit will examine six specific recurring rhetorical situations for organizations - Organizational schema centered on situations and strategies - Use of real-life case studies - Focus on careers in organizational rhetoric - Focus on thinking critically about organizations in society
Category: Language Arts & Disciplines

Organizational Communication

Author : Eric M. Eisenberg
ISBN : 9781457652219
Genre : Language Arts & Disciplines
File Size : 87.21 MB
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Respected scholars Eric Eisenberg, H.L. Goodall Jr., and Angela Trethewey continue to join the most respected and contemporary scholarship in the field with practical, hands-on application in this concise and readable introduction to organizational communication. Using the metaphor of creativity (getting what you want) and constraint (following established rules), this student-friendly textbook offers students opportunities to practice the theories and concepts they learn—including in this edition all new coverage of identity and difference in the workplace as well as social media, blogging, smartphone use, and other technological topics. The seventh edition is also available in affordable e-book formats that will fit with any budget.
Category: Language Arts & Disciplines

Strategic Communication For Sustainable Organizations

Author : Myria Allen
ISBN : 9783319180052
Genre : Business & Economics
File Size : 73.50 MB
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This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.
Category: Business & Economics

Sport Public Relations

Author : G. Clayton Stoldt
ISBN : 0736053409
Genre : Business & Economics
File Size : 35.23 MB
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Numerous illustrations and tables present guidelines, tips, and insights, and the appendixes showcase sample products. Also included in each chapter are objectives, key terms, summaries, and learning activities to help students comprehend the material."--Jacket.
Category: Business & Economics