Strategic Marketing Management 9th Edition

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Strategic Marketing Management, 9th Edition
Language: en
Pages: 296
Authors: Chernev, Alexander
Categories: Business & Economics
Type: BOOK - Published: 2018-01-01 - Publisher: Cerebellum Press

Books about Strategic Marketing Management, 9th Edition
Strategic Marketing: Planning and Control
Language: en
Pages: 304
Authors: Graeme Drummond, John Ensor, Ruth Ashford
Categories: Business & Economics
Type: BOOK - Published: 2007-06-01 - Publisher: Routledge

Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and
Branding and Positioning in Base of the Pyramid Markets in Africa
Language: en
Pages: 152
Authors: Charles Blankson, Stanley Coffie
Categories: Business & Economics
Type: BOOK - Published: 2019-09-10 - Publisher: Routledge

Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing, which includes both
Essentials of Strategic Management
Language: en
Pages: 250
Authors: Thomas Wunder
Categories: Business & Economics
Type: BOOK - Published: 2016-08-01 - Publisher: Schäffer-Poeschel

Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis and strategy development, the true challenges of strategic management, which is operationalization and implementation on various levels, will also be considered in detail. Further focus: current issues like business modelling and strategy alignment. Ideal
The Marketing Plan Handbook, 5th Edition
Language: en
Pages:
Authors: Alexander Chernev
Categories: Business & Economics
Type: BOOK - Published: 2018-03-22 - Publisher: Cerebellum Press

The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a