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Socialmedia Nonprofit Tweet Book01

Author : Janet Fouts
ISBN : 9781616990282
Genre : Business & Economics
File Size : 80.39 MB
Format : PDF, ePub, Mobi
Download : 707
Read : 860

Two social media experts present a collection of bite-sized wisdom especially for nonprofits that explains how to measure the benefits of social media, how to manage volunteers and create evangelists, and offers best practices for using Twitter and Facebook.
Category: Business & Economics

Cultural Transformation Tweet Book01

Author : Melissa Lamson
ISBN : 9781616990770
Genre : Cultural relations
File Size : 83.58 MB
Format : PDF, ePub
Download : 421
Read : 1159

Annotation Virtually any middle manager has worked across cultures and geographies with multicultural and global teams. As a result of this shift, almost every organization today is experiencing a massive cultural transformation. This can only happen when leaders apply best practices and expert guidance to crossing cultures and working globally.
Category: Cultural relations

Content Marketing Tweet Book01

Author : Ambal Balakrishnan
ISBN : 9781616990053
Genre : Business & Economics
File Size : 84.6 MB
Format : PDF
Download : 404
Read : 768

If you are under high pressure to develop and publish content quickly in order to reach your customers and prospects, you must read this book. As a digital marketer, you are told to develop blogs, wikis, podcasts, webcasts, YouTube videos--the list goes on. But have you stopped to ask: Why? What purpose does this content serve? How does this content fit in with my overall marketing strategy? How does marketing change with social media? What can content marketing do for my business? How do I reach prospects and customers by providing valuable content? Get answers to all of these questions and more in '#CONTENT MARKETING tweet Book01' by ClickDocuments Co-Founder Ambal Balakrishnan. Based on more than a decade of experience in engineering, program management, business development, and strategy and marketing, Balakrishnan's collection of 140 bite-sized lessons will help you learn how to successfully navigate the world of content marketing and create compelling content that your customers and prospects will love. This is a book that you can read again and again. It's Twitter-style format means you only have to spend a little of your time in order to gain a lot of insight. Read one or two tweets a day, or read the entire book in one sitting in thirty minutes or less. And then revisit its pages again and again to revive and relearn the important concepts you need to know to effectively and successfully create and market your content. '#CONTENT MARKETING tweet Book01' is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).
Category: Business & Economics

Managing Up Tweet Book01

Author : Tony Deblauwe
ISBN : 9781616990916
Genre : Business & Economics
File Size : 89.58 MB
Format : PDF, Kindle
Download : 370
Read : 437

It takes time and effort to cultivate any high quality relationship, and the relationship with your boss is no exception. What is unique about the boss-employee relationship is that it can be a beacon for productivity, job satisfaction, and exceeding business objectives, or it can be a burden, which leads to stress, a drop in morale, and a loss of engagement and progress in one's career. Successful companies are built on effective relationships both up and down the reporting chain. Conversely, businesses with the greatest chances for success have sometimes faltered simply because they failed to recognize the need to "manage up" the hierarchy. #MANAGING UP tweet, by organizational experts Tony Deblauwe and Patrick Reilly, is a concise and easy guidebook that helps you successfully navigate the right way to manage your boss to the mutual benefit of both parties and the organization. Each section provides thought provoking and actionable statements that will help you learn how to effectively collaborate with your manager and drive a better connection that positively impacts how each party views job roles, expectations, priorities, and performance. Their concise, direct-to-action tips give you: An overview of the boss-employee relationship How to enter into productive collaboration and negotiation Ways to balance skillful interaction with on-time deliverables Innovative ideas for improving your job satisfaction Even if you and your boss currently have a great relationship, this book shows you how to increase the level of support, success, and satisfaction you receive in your daily work-life. #MANAGING UP tweet cuts to the chase with bite-sized "bytes" of wisdom that reveal how you can build effective communication and rapport upwards that will reverberate throughout your team. Tony Deblauwe, founder of HR4Change, and Patrick Reilly, president of Resources in Action, Inc., have extensive experience working with corporations large and small to coach leaders and employees alike how to manage and optimize human relationships in the workplace. Their quick and valuable read will supercharge your productivity, career, and job satisfaction so that you achieve optimum alignment with your boss and the organization. #MANAGING UP tweet is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).
Category: Business & Economics

Risk Management Tweet Book01

Author : Cinda Voegtli
ISBN : 9781616990640
Genre : Business & Economics
File Size : 66.29 MB
Format : PDF, ePub, Docs
Download : 388
Read : 970

Voegtli and Erkeneff give managers an easy guide to handling risk, thereby enhancing their performance at work. This quick and handy title is an introduction or refresher on how to determine risk and practice risk management in everyday work habits.
Category: Business & Economics

Privacy Tweet

Author : Lori Ruff
ISBN : 9781607730897
Genre : Online social networks
File Size : 49.28 MB
Format : PDF, ePub, Mobi
Download : 657
Read : 206

Concerns about privacy are not new. Since time immemorial, we humans have valued and guarded our privacy, often jealously or violently. It is therefore no surprise that privacy online is of such great concern in our connected world. Today, when we conduct so much of our life online--bank transactions, credit card payments, transmission of personal messages and images to friends and family--it is completely understandable that we should be concerned about the privacy of our communication and information. Privacy concerns in the virtual world are often compounded by lack of information and awareness. Not all of us are completely clear on how we should guard our privacy on the Internet. Especially in the corporate world, privacy becomes a huge concern, since it is not only the individual employee who can be at risk, but co-workers and the corporate entity too. Can privacy be guaranteed? How can you raise employee awareness on privacy issues? These are just a few of the questions that "Lori Ruff" is so well-qualified to address. In "#PRIVACY tweet Book01," Lori tells you--in the succinct and ever-popular tweet format--what exactly privacy on the Internet means to your organization. To cite just one example, she addresses the need for privacy issues to be part of a hiring firm's requirements and why they must be in line with customer relations. You don't have to be an Internet guru to perceive and benefit from her experience and wisdom. Using Lori's book you can secure your privacy at the individual, group and corporate levels without paranoia. Read PrivacyTweet to clear the fear, so that you approach the Internet with caution, yet confidence. '"#PRIVACY tweet Book01"' is part of the THINKaha series whose 100-page books contain 140 well-thought-out quotes (tweets/ahas).
Category: Online social networks

Thought Leadership Tweet Book01

Author : Liz Alexander
ISBN : 9781616990930
Genre : Business & Economics
File Size : 56.44 MB
Format : PDF, Kindle
Download : 504
Read : 918

Thought leaders advance the marketplace of ideas by proposing actionable, commercially relevant, research-backed, new points of view. They engage in and showcase innovative thinking as opposed to churning out product-focused, brand-centric white papers, or "curated" content that mimics others' ideas. But while individual thought leaders are in plentiful supply (at least, those who self-identify as such), many organizations struggle to establish their thought leadership approach. If you recognize the importance of differentiating yourself to clients by offering compelling points of view that are intriguing, innovative, inspiring-and wholly relevant to them-this book is for you. Authors Dr. Liz Alexander and Craig Badings, who have more than 50 years of consulting experience between them, have devised a series of questions that will provoke you to consider all the elements necessary to execute a successful organizational thought leadership campaign. The authors have done the preliminary thinking for you so that your organization can better leverage your value in your industry. This book takes a different approach to many who see thought leadership as part of a short-term product marketing, advertising, or PR strategy. It will ensure that you embed thought leadership across the entire organization and centralize it as part of your client-centric culture. Many organizations are squandering time, money, and effort on initiatives that do not move the needle in terms of establishing a differentiated brand identity, deep trust, and loyal followership. Arm yourself with this small yet immensely powerful book and that will no longer be something you have to worry about. #THOUGHT LEADERSHIP tweet is part of the THiNKaha series whose slim, easy-to-read-and-absorb books contain 140 thought-provoking and actionable quotes (tweets/ahas).
Category: Business & Economics

Creating Thought Leaders Tweet Book01

Author : Mitchell Levy
ISBN : 9781616991180
Genre : Business & Economics
File Size : 81.17 MB
Format : PDF, Kindle
Download : 849
Read : 594

In today's world where an organization's prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms to make their purchasing decisions. How do you make sure that you are not only at the table, but have a strong seat at it? It's simple. Two words: "thought leadership." With the changing environment that the Internet and social media is bringing about, it's not as much about the global organization, but the individual experts turned thought leaders in the organizations whose names you associate with expertise in their respective niches. These thought leaders are being helped by their organizations to crowdsource books and eBooks, write articles, blog, tweet, speak at conferences and webinars, as well as to get quoted in traditional media on events and trends in the marketplace. Through them, the organizations' messages are being amplified in the marketplace. "#CREATING THOUGHT LEADERS tweet Book01" helps the experts inside organizations think about and act on becoming thought leaders. Sections of the book include: why organizations should do it, what does it take, who else has made the transition, benefits they will receive, how they need to craft and define their message, and what H.E.L.P. they need to get to get to the next level. If you are tapped by your organization to be a thought leader or are considering just diving in and taking the lead yourself, this book is for you. This aha from the beginning of the book should appeal to the organization: "Prospects making purchasing decisions are looking for thought leaders in their space to learn from before taking action" (#54). The last aha of this book should appeal to the expert: "Being a thought leader is one of the most rewarding positions to be in life. Why not work to make it yours " (#140). You owe it to yourself to pick up and read this book ... more than once "#CREATING THOUGHT LEADERS tweet Book01" by "Mitchell Levy " is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).
Category: Business & Economics