SOCIAL UPHEAVAL HOW TO WIN SOCIAL SELLING

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Social Upheaval

Author : John Golden
ISBN : 0991038401
Genre : Business & Economics
File Size : 76.52 MB
Format : PDF, ePub, Docs
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John Golden, best selling author of "Winning the Battle for Sales" presents "Social Upheaval: How to Win At Social Selling" to explain how every B2B salesperson can add social selling methods to their toolkits, and why it is so important that they do so without delay. Using social media to sell is all about communicating value quickly and concisely. Any book on the subject should do the same, and "Social Upheaval: How to Win at Social Selling" does exactly that. A short, easy-to-read treatise that delivers practical advice and tactics to successfully leverage this new frontier of selling, Social Upheaval is provocative, entertaining and above all immediately useful.
Category: Business & Economics

Selling Social Media

Author : Daniel Faltesek
ISBN : 9781501319709
Genre : Social Science
File Size : 31.54 MB
Format : PDF, ePub
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Facebook, Twitter, Snapchat, YouTube, LinkedIn, and dozens of other services have been described as the vanguard of creative destruction across the media industries-disruptors of established business, heroes of a new economic narrative that supposes that the attention of individual users can be measured, managed, manipulated, backing methods that securitized, patented, and litigated attention in ways impossible before. Selling Social Media catalogues the key terms and discourses of the rise of social media firms with a particular emphasis on monetization, securitization, disruption, and litigation. Tensions between ideas and terms are critical, as the ways that different aspects of social media business are described change depending on the audience, scale, and maturity of the firm. These divergent discourses are bound together into a single story of social media, an industry that challenges the theories and descriptions of media that have come before. Through a reading of social media business this book offers a chance to revisit media theory in the context of a new social media companies and products that depend on a different understanding of media audiences, media industries, and public agency.
Category: Social Science

Wayward Lives Beautiful Experiments Intimate Histories Of Social Upheaval

Author : Saidiya Hartman
ISBN : 9780393285680
Genre : Social Science
File Size : 21.90 MB
Format : PDF, Kindle
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A breathtaking exploration of the lives of young black women in the early twentieth century. In Wayward Lives, Beautiful Experiments, Saidiya Hartman examines the revolution of black intimate life that unfolded in Philadelphia and New York at the beginning of the twentieth century. Free love, common-law and transient marriages, serial partners, cohabitation outside of wedlock, queer relations, and single motherhood were among the sweeping changes that altered the character of everyday life and challenged traditional Victorian beliefs about courtship, love, and marriage. Hartman narrates the story of this radical social transformation against the grain of the prevailing century-old argument about the crisis of the black family. In wrestling with the question of what a free life is, many young black women created forms of intimacy and kinship that were indifferent to the dictates of respectability and outside the bounds of law. They cleaved to and cast off lovers, exchanged sex to subsist, and revised the meaning of marriage. Longing and desire fueled their experiments in how to live. They refused to labor like slaves or to accept degrading conditions of work. Beautifully written and deeply researched, Wayward Lives recreates the experience of young urban black women who desired an existence qualitatively different than the one that had been scripted for them—domestic service, second-class citizenship, and respectable poverty—and whose intimate revolution was apprehended as crime and pathology. For the first time, young black women are credited with shaping a cultural movement that transformed the urban landscape. Through a melding of history and literary imagination, Wayward Lives recovers their radical aspirations and insurgent desires.
Category: Social Science

Marginalization And Social Welfare In China

Author : Linda Wong
ISBN : 9781134786350
Genre : Social Science
File Size : 45.35 MB
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This book provides a systematic analysis that defines and accounts for the contours and operation of China's welfare system. It is underpinned by recent empirical research and strong comparative theory, and will be welcomed as a significant advance in furthering our understanding of social welfare in China.
Category: Social Science

World Literature And The Geographies Of Resistance

Author : Joel Nickels
ISBN : 9781108428491
Genre : Literary Criticism
File Size : 21.48 MB
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This book proposes a new definition of world literature: an archive of democratic mechanisms external to state power. Accordingly, World Literature and the Geographies of Resistance takes shape as an exploration of nonstate space - territories of self-government that contest the vertical command structures of the state. Joel Nickels argues that literature devoted to these processes of spatial occuption can help us imagine democratic alternatives to state space and to the regime of legalized dispossession that goes under the name of globalization. Conceptualized in these terms, world literature can be viewed not as the corollary of 90s-era cosmopolitanism, but as a document of strategies for the militant reorganization of social space. This ambitious book addresses the work of Patrick Chamoiseau, Ousmane Sembene, Miguel ngel Asturias, Claude McKay, Arundhati Roy, T. S. Eliot and Melvin Tolson. It engages with theories of transnationality, diaspora and postcoloniality, as well as world literature.
Category: Literary Criticism

Publish To Win

Author : Jerrold R. Jenkins
ISBN : 0964940124
Genre : Language Arts & Disciplines
File Size : 90.76 MB
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Category: Language Arts & Disciplines

Your Ad Here

Author : Michael Serazio
ISBN : 9780814724590
Genre : Social Science
File Size : 62.19 MB
Format : PDF, ePub, Mobi
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2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.
Category: Social Science

The Strategic Digital Media Entrepreneur

Author : Penelope M. Abernathy
ISBN : 9781119218036
Genre : Social Science
File Size : 52.25 MB
Format : PDF, Docs
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A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.
Category: Social Science

Present

Author : Tanja Karreman
ISBN : 9059730607
Genre : Art
File Size : 84.14 MB
Format : PDF, ePub
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Category: Art

The Responsibility Revolution

Author : Jeffrey Hollender
ISBN : 0470590394
Genre : Business & Economics
File Size : 28.34 MB
Format : PDF, Mobi
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How to create a company that not only sustains, but surpasses-that moves beyond the imperative to be "less bad" and embrace an ethos to be "all good" From the Inspired Protagonist and Chairman of Seventh Generation, the country's leading brand of household products and a pioneering "good company," comes a one-of-a-kind book for leaders, entrepreneurs, and change agents everywhere. The Responsibility Revolution reveals the smartest ways for companies to build a better future-and hold themselves accountable for the results. Thousands of companies have pledged to act responsibly; very few have proven that they know how. This book will guide them. The Responsibility Revolution presents fresh ideas and actionable strategies to commit your company to a genuine socially and environmentally responsible business and culture, one that not only competes but wins on values. Points the way for innovators and influencers to generate trust by becoming transparent, elicit people's passion and creativity, turn customers into collaborators, transform critics into allies, rewrite the rules and reinvent business Shows how to build a socially and environmentally responsible yet genuinely good company and an authentic brand Drawing on groundbreaking interviews with real-world change leaders, Hollender and Breen present lessons and insights from the "good company"' parts of big companies like IBM and eBay, trailblazers like Patagonia and Timberland, and emerging dynamos like Linden Lab and Etsy The Responsibility Revolution equips people with the tactics, models, and mind-sets they need to compete in a world where consumers now demand that companies contribute to the greater good.
Category: Business & Economics