SOCIAL MEDIA MARKETING AN HOUR A DAY

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Social Media Marketing

Author : Dave Evans
ISBN : 9780470439333
Genre : Computers
File Size : 63.83 MB
Format : PDF
Download : 609
Read : 640

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
Category: Computers

Linkedin Marketing

Author : Viveka von Rosen
ISBN : 9781118461341
Genre : Computers
File Size : 71.91 MB
Format : PDF, Kindle
Download : 705
Read : 672

A step-by-step guide for succeeding on the for ''business'' social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications. Offers a complete resource for anyone who wants to market and recruit on the world's largest professional network Features hands-on tutorials, case studies, examples, tips, and tactics Reveals how to monitor and maintain a vibrant LinkedIn presence Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.
Category: Computers

Facebook Marketing

Author : Chris Treadaway
ISBN : 0470872292
Genre : Business & Economics
File Size : 24.18 MB
Format : PDF, Kindle
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Category: Business & Economics

Internet Marketing

Author : Matt Bailey
ISBN : 9780470633748
Genre : Computers
File Size : 76.39 MB
Format : PDF
Download : 383
Read : 326

Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!
Category: Computers

Mobile Marketing

Author : Rachel Pasqua
ISBN : 9781118588291
Genre : Business & Economics
File Size : 48.53 MB
Format : PDF, ePub, Docs
Download : 500
Read : 1002

A step-by-step guide to successful mobile marketingstrategies Go from zero to sixty with this practical book that helps youcraft and deploy mobile marketing strategies for everything frombrand building to lead generation and sales. As part of the populardo-it-yourself, Hour A Day series, this new book is full ofadvice, practical tips, and step-by-step tactics you can put to useright away. Start leveraging location-based marketing viaFoursquare and Yelp, see how to set up and manage mobile commerce,and try such technologies as QR codes, ambient communication (RFIDand Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you,thanks to these successful ideas and strategies from expert mobilemarketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure asuccessful mobile marketing strategy Pares down a complex process into approachable, bite-sizedtasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobilewebsites, apps, and mobile advertising to help you achieve yourgoals Gets you up to speed on location-based marketing via Foursquareand Yelp, using mobile commerce, and leveraging technologies suchas as QR codes, ambient communication (RFID and Bluetooth), andmobile broadcasting Mobile Marketing: An Hour A Day is a must-have resourcefor marketers and advertisers who want a compelling mobilepresence.
Category: Business & Economics

Pinterest Marketing

Author : Jennifer Evans Cario
ISBN : 9781118417676
Genre : Business & Economics
File Size : 76.47 MB
Format : PDF, ePub, Docs
Download : 381
Read : 253

Develop and implement a Pinterest marketing strategy withthis step-by-step guide Pinterest is the fastest-growing social media platform, withmore than 80 percent of its users women between the ages of 25 and54. Learn to reach this desirable market by following the advice inthis step-by-step, task-based guide! It explains Pinterest's uniqueappeal and fundamentals, then shows how to develop a strategicmarketing plan, set up an account, curate winning content, findfollowers, and track and monitor Pinterest traffic. The popular AnHour a Day format uses a detailed how-to approach with casestudies, tips, interviews, and more. Learn how craft, implement, measure, and optimize a successfulPinterest marketing plan Explore the factors behind Pinterest's appeal and learn how todevelop a plan based on your business's core goals, then implementit and monitor the results Review case studies and interviews with successful Pinterestmarketers to use as guidelines for your own campaigns Pinterest Marketing: An Hour a Day gives you the know-howand the confidence to market your business on today's hottestsocial media platform.
Category: Business & Economics

Social Media Marketing Essential Learning Kit

Author : video2brain
ISBN : 1118738446
Genre : Business & Economics
File Size : 27.46 MB
Format : PDF, Docs
Download : 790
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A complete book-and-DVD social media marketing training package Social media is a powerful business marketing tool, but how do you begin? What content should you put where? How do you measure results? This value-priced training package is what you need to jump-start your social media marketing. It features Social Media Marketing: An Hour a Day, Second Edition, by renowned social media strategist Dave Evans, plus Learning Social Media Marketing, A Video Introduction, with six hours of video lessons on a high-definition DVD. You'll master smart techniques and tactics, and above all, how to implement a social media marketing plan that works. Offers overworked marketers, advertisers, PR pros, and small business owners a step-by-step approach to learning and implementing winning social media marketing strategies and techniques Helps you understand the different platforms, including location-based services and mobile marketing Covers how to craft a plan, create content, use analytics to measure results, and much more Includes Social Media Marketing: An Hour a Day, Second Edition, which uses the popular Sybex hour-a-day approach to demystify intimidating topics and help readers follow smart, tested guidelines Also includes the Learning Social Media Marketing, A Video Introduction DVD, featuring six hours of high-definition, high-quality instruction viewable on laptops, PCs, smartphones, and tablets Understand concepts and tools, build a plan, and succeed with Sybex's Social Media Marketing Essential Learning Kit.
Category: Business & Economics

Success Secrets Of The Social Media Marketing Superstars

Author : Mitch Meyerson
ISBN : 9781613080085
Genre : Business & Economics
File Size : 57.72 MB
Format : PDF, Mobi
Download : 952
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Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: • Proven tips and tactics from 20+ top social media marketers • The biggest mistakes businesses make with social media and how to fix them • Actionable plans for all areas including social networks, blogs, web TV and mobile marketing • Real-world case studies, best practices and proven techniques from the experts • Detailed list of resources
Category: Business & Economics

Youtube And Video Marketing

Author : Greg Jarboe
ISBN : 9781118203811
Genre : Business & Economics
File Size : 88.37 MB
Format : PDF, ePub, Docs
Download : 668
Read : 639

Fully updated with new information, including the latest changesto YouTube! If you're a marketer, consultant, or small business owner, thisis the guide you need to understand video marketing tactics,develop a strategy, implement the campaign, and measure results.You'll find extensive coverage of keyword strategies, tips onoptimizing your video, distribution and promotion tactics, YouTubeadvertising opportunities, and crucial metrics and analysis. Avoiderrors, create a dynamite campaign, and break it all down inachievable tasks with this practical, hour-a-day, do-it-yourselfguide. Shows you how to successfully develop, implement, and measure asuccessful video marketing strategy Written in the popular An Hour a Day format, which breaksintimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality,helpful new case studies, the latest marketing insights, andmore Covers optimization strategies, distribution techniques,community promotion tactics, and more Explores the crucial keyword development phase and bestpractices for creating and maintaining a presence on YouTube viabrand channel development and customization Shows you how to optimize video for YouTube and search enginevisibility Give your organization a visible, vital, video presence onlinewith YouTube and Video Marketing: An Hour a Day, SecondEdition.
Category: Business & Economics

Marketing With Social Media

Author : Dave Evans
ISBN : 1118470818
Genre : Business & Economics
File Size : 41.14 MB
Format : PDF, ePub
Download : 720
Read : 557

Develop winning social media marketing strategies with An Hour a Day! Save $20 U.S. off suggested retail price of books purchased individually! Inside, you'll find step-by-step guidance and learn: How to develop, implement, and measure successful strategies and campaigns Proven techniques and tactics for the top social media channels and platforms Smart, accessible task-based approaches that are perfect for busy people What mistakes to avoid and successes to learn from via real-world case studies and field-tested guidance from the experts
Category: Business & Economics